WO2003067880A3 - Placement of alternative advertisements - Google Patents

Placement of alternative advertisements Download PDF

Info

Publication number
WO2003067880A3
WO2003067880A3 PCT/IB2003/000355 IB0300355W WO03067880A3 WO 2003067880 A3 WO2003067880 A3 WO 2003067880A3 IB 0300355 W IB0300355 W IB 0300355W WO 03067880 A3 WO03067880 A3 WO 03067880A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
alternative
placement
user
original
Prior art date
Application number
PCT/IB2003/000355
Other languages
French (fr)
Other versions
WO2003067880A2 (en
Inventor
Yevgeniy E Shteyn
Original Assignee
Koninkl Philips Electronics Nv
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Koninkl Philips Electronics Nv filed Critical Koninkl Philips Electronics Nv
Priority to EP03702833A priority Critical patent/EP1479019A2/en
Priority to KR10-2004-7012062A priority patent/KR20040079437A/en
Priority to JP2003567091A priority patent/JP2005517361A/en
Priority to AU2003205950A priority patent/AU2003205950A1/en
Publication of WO2003067880A2 publication Critical patent/WO2003067880A2/en
Publication of WO2003067880A3 publication Critical patent/WO2003067880A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Abstract

Alternative advertising is provided to substitute to an original advertisement that a user seeks to bypass in content. A user of an electronic device can request the device to skip the original advertisement. The skipping is enabled however an alternative advertisement representative of the original advertisement is presented to the user. The alternative advertisement is of a lower perceived intrusiveness than the original advertisement.
PCT/IB2003/000355 2002-02-07 2003-02-03 Placement of alternative advertisements WO2003067880A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
EP03702833A EP1479019A2 (en) 2002-02-07 2003-02-03 Placement of alternative advertisements
KR10-2004-7012062A KR20040079437A (en) 2002-02-07 2003-02-03 Alternative advertising
JP2003567091A JP2005517361A (en) 2002-02-07 2003-02-03 Alternative advertising
AU2003205950A AU2003205950A1 (en) 2002-02-07 2003-02-03 Placement of alternative advertisements

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/071,649 US20030149621A1 (en) 2002-02-07 2002-02-07 Alternative advertising
US10/071,649 2002-02-07

Publications (2)

Publication Number Publication Date
WO2003067880A2 WO2003067880A2 (en) 2003-08-14
WO2003067880A3 true WO2003067880A3 (en) 2003-12-18

Family

ID=27659285

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2003/000355 WO2003067880A2 (en) 2002-02-07 2003-02-03 Placement of alternative advertisements

Country Status (8)

Country Link
US (1) US20030149621A1 (en)
EP (1) EP1479019A2 (en)
JP (1) JP2005517361A (en)
KR (1) KR20040079437A (en)
CN (1) CN1628314A (en)
AU (1) AU2003205950A1 (en)
TW (1) TWI270297B (en)
WO (1) WO2003067880A2 (en)

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Also Published As

Publication number Publication date
TWI270297B (en) 2007-01-01
CN1628314A (en) 2005-06-15
EP1479019A2 (en) 2004-11-24
AU2003205950A8 (en) 2003-09-02
AU2003205950A1 (en) 2003-09-02
WO2003067880A2 (en) 2003-08-14
JP2005517361A (en) 2005-06-09
KR20040079437A (en) 2004-09-14
TW200305336A (en) 2003-10-16
US20030149621A1 (en) 2003-08-07

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