WO2004042343A3 - Targeted marketing for subscriptions - Google Patents

Targeted marketing for subscriptions Download PDF

Info

Publication number
WO2004042343A3
WO2004042343A3 PCT/US2002/031609 US0231609W WO2004042343A3 WO 2004042343 A3 WO2004042343 A3 WO 2004042343A3 US 0231609 W US0231609 W US 0231609W WO 2004042343 A3 WO2004042343 A3 WO 2004042343A3
Authority
WO
WIPO (PCT)
Prior art keywords
magazine
subscription
subscriptions
targeted marketing
retail store
Prior art date
Application number
PCT/US2002/031609
Other languages
French (fr)
Other versions
WO2004042343A2 (en
Inventor
Eric Holmen
Mark Hertenstein
David Diamond
Original Assignee
Catalina Marketing Int
Eric Holmen
Mark Hertenstein
David Diamond
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Catalina Marketing Int, Eric Holmen, Mark Hertenstein, David Diamond filed Critical Catalina Marketing Int
Priority to AU2002341945A priority Critical patent/AU2002341945A1/en
Priority to PCT/US2002/031609 priority patent/WO2004042343A2/en
Priority to US10/530,878 priority patent/US20060004626A1/en
Publication of WO2004042343A2 publication Critical patent/WO2004042343A2/en
Publication of WO2004042343A3 publication Critical patent/WO2004042343A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for utilizing point of sale data to target individuals with invitations for magazine subscriptions. A consumer receives an invitation (501) for a magazine subscription and can purchase a magazine subscription in a retail store. When the consumer purchases a subscription at a retail store, they receive a cash incentive redeemable at the store. Consumers are made offers depending on selecting criteria (850) including purchasing a magazine or being in the top percentage of spenders.
PCT/US2002/031609 2002-10-31 2002-10-31 Targeted marketing for subscriptions WO2004042343A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
AU2002341945A AU2002341945A1 (en) 2002-10-31 2002-10-31 Targeted marketing for subscriptions
PCT/US2002/031609 WO2004042343A2 (en) 2002-10-31 2002-10-31 Targeted marketing for subscriptions
US10/530,878 US20060004626A1 (en) 2002-10-31 2002-10-31 Targeted marketing for subscriptions

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/US2002/031609 WO2004042343A2 (en) 2002-10-31 2002-10-31 Targeted marketing for subscriptions

Publications (2)

Publication Number Publication Date
WO2004042343A2 WO2004042343A2 (en) 2004-05-21
WO2004042343A3 true WO2004042343A3 (en) 2004-07-08

Family

ID=32311614

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2002/031609 WO2004042343A2 (en) 2002-10-31 2002-10-31 Targeted marketing for subscriptions

Country Status (2)

Country Link
AU (1) AU2002341945A1 (en)
WO (1) WO2004042343A2 (en)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5926796A (en) * 1997-05-05 1999-07-20 Walker Asset Management Limited Partnership Method and apparatus for selling subscriptions to periodicals in a retail environment
US6129274A (en) * 1998-06-09 2000-10-10 Fujitsu Limited System and method for updating shopping transaction history using electronic personal digital shopping assistant

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5926796A (en) * 1997-05-05 1999-07-20 Walker Asset Management Limited Partnership Method and apparatus for selling subscriptions to periodicals in a retail environment
US6129274A (en) * 1998-06-09 2000-10-10 Fujitsu Limited System and method for updating shopping transaction history using electronic personal digital shopping assistant

Also Published As

Publication number Publication date
AU2002341945A8 (en) 2004-06-07
WO2004042343A2 (en) 2004-05-21
AU2002341945A1 (en) 2004-06-07

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