WO2004080073A3 - Method and system for video segment detection and substitution - Google Patents

Method and system for video segment detection and substitution Download PDF

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Publication number
WO2004080073A3
WO2004080073A3 PCT/GB2004/000955 GB2004000955W WO2004080073A3 WO 2004080073 A3 WO2004080073 A3 WO 2004080073A3 GB 2004000955 W GB2004000955 W GB 2004000955W WO 2004080073 A3 WO2004080073 A3 WO 2004080073A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisements
fingerprint data
video segment
video
substitution
Prior art date
Application number
PCT/GB2004/000955
Other languages
French (fr)
Other versions
WO2004080073A2 (en
Inventor
Patrick Igoe
Charles Eldering
Michael Plotnick
Richard Koenig
Rainer Lienhart
Christine Lienhart
Original Assignee
Half Minute Media Ltd
Patrick Igoe
Charles Eldering
Michael Plotnick
Richard Koenig
Rainer Lienhart
Christine Lienhart
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Half Minute Media Ltd, Patrick Igoe, Charles Eldering, Michael Plotnick, Richard Koenig, Rainer Lienhart, Christine Lienhart filed Critical Half Minute Media Ltd
Priority to EP04718330A priority Critical patent/EP1606945A2/en
Publication of WO2004080073A2 publication Critical patent/WO2004080073A2/en
Publication of WO2004080073A3 publication Critical patent/WO2004080073A3/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
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    • H04H20/10—Arrangements for replacing or switching information during the broadcast or the distribution
    • H—ELECTRICITY
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    • H04H—BROADCAST COMMUNICATION
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    • H04H20/14—Arrangements for observation, testing or troubleshooting for monitoring programmes
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    • H04H—BROADCAST COMMUNICATION
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    • H04H60/56—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/59—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 of video
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    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
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    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
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    • H04—ELECTRIC COMMUNICATION TECHNIQUE
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    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
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    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
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    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6125—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
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    • H04N21/845—Structuring of content, e.g. decomposing content into time segments
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    • H04N7/00—Television systems
    • H04N7/08—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division
    • H04N7/087—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only
    • H04N7/088—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only the inserted signal being digital
    • H04N7/0887—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only the inserted signal being digital for the transmission of programme or channel identifying signals
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    • H04N7/08—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division
    • H04N7/087—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only
    • H04N7/088—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only the inserted signal being digital

Abstract

A first aspect provides a television signal substitution system that replaces standard video segments with selected replacement portions. Video segments such as advertisements are detected using techniques such as fingerprinting or manual detection. The detected video segment is replaced with a selected replacement portion and output to an output device. A second aspect provides an ad reselling system that sells targeted advertisements, which replaces standard advertisements in a video signal. Sponsors of the targeted advertisements are billed when their advertisements are used to replace other advertisements. In a third aspect, fingerprint data of known advertisements can be stored in a fingerprint database. When new fingerprint data is available, the fingerprint data can be automatically or manually transmitted to subscribers. Various techniques can be used to identify advertisements based on the fingerprint data.
PCT/GB2004/000955 2003-03-07 2004-03-08 Method and system for video segment detection and substitution WO2004080073A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP04718330A EP1606945A2 (en) 2003-03-07 2004-03-08 Method and system for video segment detection and substitution

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US45280203P 2003-03-07 2003-03-07
US60/452,802 2003-03-07
US51089603P 2003-10-14 2003-10-14
US60/510,896 2003-10-14

Publications (2)

Publication Number Publication Date
WO2004080073A2 WO2004080073A2 (en) 2004-09-16
WO2004080073A3 true WO2004080073A3 (en) 2004-12-02

Family

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Family Applications (1)

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PCT/GB2004/000955 WO2004080073A2 (en) 2003-03-07 2004-03-08 Method and system for video segment detection and substitution

Country Status (4)

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US (3) US20040237102A1 (en)
EP (1) EP1606945A2 (en)
GB (3) GB2399976B (en)
WO (1) WO2004080073A2 (en)

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US20040237102A1 (en) 2004-11-25

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