WO2004114187A1

WO2004114187A1 - Method for electronic commercial of digital contents on internet

Info

Publication number: WO2004114187A1
Application number: PCT/KR2004/001487
Authority: WO
Inventors: Hyung-Chan Kim
Original assignee: Hyung-Chan Kim
Priority date: 2003-06-20
Filing date: 2004-06-21
Publication date: 2004-12-29
Also published as: KR20030057517A

Abstract

The present invention relates to a method of electronically commercializing digital contents, the method comprising a step of, when a terminal device for editing/registering and commercializing the digital contents is connected to the server device through the Internet to log in, transmitting a digital content electronically commercializing home page to the terminal device, a step of the server device driving a CGI program in accordance with request of the terminal device to transmit data on digital content stock status to the terminal device, a step of the server device driving the CGI program in accordance with request of the terminal device to edit the digital contents to store edited images and information on digital content stock registration, and transmitting them to the terminal device through the web server, a step of, when the terminal device is connected to the server device through the Internet to log in, an operation system transmitting data on a digital content stock electronic commercial dealing home page from a web server to the terminal device, a step of, when predetermined digital content information request data is input from the terminal device to the server device, a web server in the server device transmitting information on the registration status of the digital contents and digital content stock exchange total market conditions to the terminal device through the CGI program, a step of transmitting data on a selling in the market page and a purchase settlement home page to the terminal device in accordance with digital content commercialization purchase by subscription request of the terminal device to the server device, and a step of, when the purchase settlement of the digital contents is completed by the terminal device, transmitting a stock account status, stock public subscription, and purchase settlement calculation page of the digital contents.

Description

METHOD FOR ELECTRONIC COMMERCIAL OF DIGITAL CONTENTS ON

INTERNET

TECHNICAL FIELD The present invention relates to processes of electronically commercializing digital contents that are intangible assets prior to being commercialized on the Internet, and more particularly to a method of electronically commercializing digital contents capable of systematically reflecting desires of consumers from manufacturing and planning of culture content products to developments, mass production, and sales of the culture content products such that factors such as selection of target consumers, grasp of their desires, development of content products corresponding to the desires of the target consumers, and marketing determination of prices are fully reflected to communities of electronic commercializing business models related to stocks to improve the satisfactions of customers.

BACKGROUND ART

In general, in order to activate the circulation of digital contents and to promote online electronic commercial dealings, marketing means such as cyber money, cash-bags, points, recommendations, introductions, reverse auctions, auctions, and a pyramid method have been adopted. These means have simply led consumers to spend money by stimulating consumers' desires in forms of wired and wireless Internets and integrated on/off lines and by providing special benefits. However, as noted from various materials related to electronic commercial dealings, they have not been significantly effective in leading consumers to spend money and have raised new problems in that consumers do not know how to spend the accumulated points and the cash-bag cyber money, which have raised social problems. For example, small amounts of points and cash-bag cyber money are accumulated, most of them are extinguished on extinctive prescription. In order to have available points and cash-bag cyber money accumulated, a user must spend a large amount of money and time, which leads the user to unnecessarily spend money. Also, providers of web sites and content providing sites have tried to get paid.

However, such trials have been successful only in regard to specific items such as bells, games, avatar, and adult movies. In particular, in the case of the Internet charged movies and music (such as audios and music videos) to which great attentions and investments have been paid and made, markets are not activated such that providers have significant difficulties. Also, in terms of economies of nations having high-speed infra, diversified markets of the electronic commercial dealings and charged content industries must be found.

DISCLOSURE OF INVENTION It is an object of the present invention to provide a method of electronically commercializing digital contents capable of systematically reflecting desires of consumers from manufacturing and planning of culture content products to developments, mass production, and sales of the culture content products such that factors such as selection of target consumers, grasp of their desires, development of content products corresponding to the desires of the target consumers, and marketing determination of prices are fully reflected to communities of electronic commercializing business models related to stocks to improve the satisfactions of customers.

To achieve the object of the present invention, the present invention provides a method of electronically commercializing various digital contents using a terminal device (A) connected to a server device for registering and commercializing the digital contents through the Internet, the method comprising a first step of, when a terminal device (c) for editing/registering and commercializing the digital contents is connected to the server device through the Internet to log in, transmitting a digital content electronically commercializing home page to the terminal device (C), a second step of the server device driving a CGI program in accordance with request of the terminal device (C) to transmit data on digital content stock status to the terminal device (C), a third step of the server device driving the CGI program in accordance with request of the terminal device (C) to edit the digital contents to store edited images and information on digital content stock registration, and transmitting them to the terminal device through the web server, a fourth step of, when the terminal device (A) is connected to the server device through the Internet to log in, an operation system transmitting data on a digital content stock electronic commercial dealing home page from a web server to the terminal device (A), a fifth step of, when predetermined digital content information request data is input from the terminal device (A) on which the home page is displayed to the server device, a web server in the server device transmitting information on the registration status of the digital contents and digital content stock exchange total market conditions to the terminal device (A) through the CGI program, a sixth step of transmitting data on a selling in the market page and a purchase settlement home page to the terminal device (A) in accordance with digital content commercialization and purchase by subscription request of the terminal device (A) to the server device, and a seventh step of, when the purchase settlement of the digital contents is completed by the terminal device (A), transmitting a stock account status, stock public subscription, and purchase settlement calculation page of the digital contents.

BRIEF DESCRIPTION OF THE DRAWINGS

The objectives and advantages of the present invention will be more clearly understood with reference to accompanying drawings and detailed description of the preferred embodiment below. Fig. 1 is a block diagram illustrating a system of electronically commercializing digital contents according to the present invention;

Fig. 2 is a flowchart illustrating processes of electronically commercializing digital contents according to an embodiment of the present invention; Figs. 3a and 3b illustrate embodiments of real time registration of digital contents and a search home page of digital contents according to the present invention, respectively.

Fig. 4 illustrates an embodiment of digital content stock exchange total market conditions according to the present invention;

Figs. 5a and 5b illustrate embodiments of digital content personal home pages according to the present invention, respectively; and

Fig. 6 illustrates an embodiment of a digital content writing program and a commercialization, purchase by subscription, and settlement interface portion according to the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION

The structure and operation of the present invention will be described in detail with reference to Figs. 1 to 6.

According to the present invention, in a high-technology industry where various digital contents interact, it is possible to produce integration of competitive digital culture industries and to thus physically make a synergy effect. As a result, it is possible to collectively accelerate technical innovation.

As a result, personal and material resources are introduced from the outside to accelerate development of digital culture contents. Due to the harmonization and composition of technologies, a digital content platform for supporting the mutual interaction between digital content developers and customers, that is, innovation activities is constructed. Even if important and available projects of developers who are sources of knowledge and idea and potential resources exist, the innovation activities do not spontaneously occur without money and talented people. Thus, stock related electronic commercial dealing solutions prior to commercialization for supporting innovation of digital contents are provided. Thus, future strategy organic industries that evaluate marketing of projects and that make investments are produced.

The main bodies that constitute the organic industries are an unspecified number of the general developers and consumers. It is expected that the digital content innovation activities caused by the mutual interactions among them make the organic industries active. Fig. 1 is a block diagram illustrating a system of electronically commercializing digital contents according to the present invention. The system of electronically commercializing digital contents includes a terminal device 1 that is means for searching a worldwide web (www) on the Internet and a server device 2 for transmitting searched materials. In the terminal device 1, an inputting portion 11 is connected to an interface portion

12 for outputting input contents to a corresponding device. The inputting portion 11 includes a keyboard and a mouse for inputting various data items.

The terminal device 1 includes an operating system 13 connected to the output port of the interface portion 12 and Internet protocol portions 1 to 4 that operate by the operating system 13. The operating system 13 makes the respective devices operate such that the corresponding device processes the contents input by the interface portion 12. The Internet protocol portion 14 refers to all protocol portions used on the Internet and is required for receiving services through the Internet. The terminal device 1 is operated by the operating system 13 and includes a browser 15 that can be connected to the Internet by the Internet protocol portion 14. The browser 15 is a tool used for searching hyper media text. The hyper media text is text written by hyper text markup language (HTML). The HTML is a hyper media text manufacturing language to be understood and interpreted by the browser that is a searcher. The browser 15 searches all texts on the Internet and displays the contents of the texts on a screen so that a user can see the contents. The terminal device 1 includes a modem and a network adaptor for connecting a connecting portion 16 connected between the interface portion 12 and the Internet to the Internet network. An outputting portion 17 includes various devices such as a monitor such that the contents searched by the browser 15 are displayed.

On the other hand, the server device 2 includes a connecting portion 21 connected to the Internet and an interface portion 22 for outputting input contents to a corresponding device. Also, the server device 2 includes an operating system 23 for operating the respective devices such that the contents input by the interface portion 22 are processed by the corresponding device and an Internet protocol portion 24. The server device 2 is operated by an operating system 23 and includes a web server portion 25 operated by the Internet protocol portion 24. The web server portion 25 transmits data requested by the browser 15 in accordance with hypertext transmit protocol (HTTP). The HTTP is a communication protocol between a browser and a server.

In the server device 2, a common gateway interface (CGI) program portion 26 is connected between the web server portion 25 and a database managing portion 27. The CGI program portion 26 is operated by the operating system 23 and operates while providing data to and receiving data from the web server portion 25. The CGI program portion 26 lets a user search an ordered product purchase plan and perform purchase based on the function of CGI. The CGI lets servers of users communicate each other through the browser 15 as well as provides moving picture and graphic. Also, in the server device 2, a database managing portion 27 is connected between the CGI program portion 26 and the database portion 28. The database managing portion 27 is operated by the operating system 23 and outputs data required for operating the CGI program portion 26 with reference to the database portion 28.

The server device 2 includes a database 28 connected to the database managing portion 27. The database 28 outputs data required by the database managing portion 27 and stores data input by the database managing portion 27. Processes of electronically commercializing digital contents according to the present invention will be described in detail with reference to Fig. 2.

Fig. 2 is a flowchart illustrating operations (A) and (C) of the browser 15 of the terminal device according to the present invention among the devices illustrated in Fig. 1, the operation (B) of the web server portion 25, and the operations (B-l)(B-2) of the database managing portion 27 of the CGI program portion 26.

Prior to describing the operations of the present invention, a user receives an account that allows the user to use the Internet.

The server device 2 transmits the account to the Internet through the connecting portion 21 and sets a domain name that is the name of an Internet site with respect to programs on the Internet. When the user inputs the Internet address to the web server portion 25 (S311), the web server portion 25 requests the user to input the name and the password of the user (S312). When the user inputs the name and the password (S321 and S332), the web server portion 25 determines whether the user is registered (S322).

When it is determined that the user is not registered, the web server portion 25 transmits a registration screen S323 and lets the user input a name and a password again to register the name and the password (S312).

When the user is registered, the web server portion 25 transmits a digital content stock dealing home page such that a digital content stock related electronic commercial dealing solution process can be searched prior to commercialization to perform electronic commercial dealing services (S324).

The digital content stock dealing performing home page corresponds to the first page of a program for performing an electronic commercial dealing sales and purchase plan on the Internet. The user searches the digital content stock related electronic commercial dealing solution process home page prior to commercialization and selects a sub-page (S323). The CGI program creates a personal home page using the digital content stock related electronic commercial dealing solution interface prior to commercialization to register digital contents, to search digital contents, and to perform stock public subscription and listing of digital contents and listed digital content stock dealings based on the CGI function of providing materials to and receiving materials from the server accessed by the user (S314).

The web server portion 25 drives the CGI program portion 26 to transmit a digital content registration and search, digital content stock public subscription, participation on public subscription, listing of digital contents, and participation on the listing of digital contents, and digital content stock dealing page (S334). As illustrated in Fig. 6, a digital content writing program interface is a program capable of dragging imaginary user characters moved from personal belongings kept in the storage space of the database 28 and theme characters and photo images created by a web service provider to complete digital contents using a background image and various design components. Also, the digital content writing program interface is a program for digital content stock public subscription and listing of digital contents, which represents price index of stocks, category, and stock price real time dealing status for digital content mock stock dealings (S342).

The CGI program outputs an input digital content registration result image and requests the database to manage the digital content registration result image (S326).

The CGI program processes input data such as data on classification per category of request for digital content registration and selection in accordance with the classification, determination of storage, search of digital content stock public subscription status and digital content price index of stocks status, and selection and requests the database managing portion 27 to analyze data (S341). The database managing portion 27 searches and analyzes the requested data with reference to the database 28 and outputs the data to the CGI program portion 26.

As illustrated in Fig. 5, when a user enters a digital content commercialization reservation sales settlement dialogue room for digital content stock public subscription and investment public subscription, the CGI program portion 26 sends the generated chatting page to the site where information on users is displayed using a buffer with reference to input data (S315).

The CGI program portion 26 transmits a selling in the market home page so that a user can perform a digital content stock purchase plan with reference to input data (S327). When the user deposits money through the browser 15 in order to purchase products, the browser 15 outputs data on electronic commercial dealings to the web server 25 (S328).

A user views the settlement calculation result page searched by the browser 15 through the outputting portion 17 and completes electronic commercial dealings (S335).

Figs. 3 a and 3b illustrate embodiments of real time registration of digital contents and a search home page of digital contents according to the present invention, respectively. A place in which a digital content briefing session can be held and new products can be published is provided such that the place serves as an excellent content permanent promotion place and a community space in which information and market trends of culture contents can be grasped. Thus, information on related business circles is exchanged and a user is exposed to competitions with rivals such that the user obtains the right to participate in a plan of improving success factors with market economy principles such as self-control and responsibility applied and decision-making that is a core value of partnership and all kinds of information required for understanding digital content business to improve originality of the user and to maximize the potential ability of the user.

Fig. 4 illustrates an embodiment of digital content stock exchange total market conditions according to the present invention. As illustrated in Fig. 4, the stock exchange total market condition home page interface portion is designed such that learning can be performed with fun and pleasure by dealing with products mainly dealt by customers to be dynamic and useful. When mixed learning is activated in order to improve the competitiveness of the digital contents, strategic change of designing, developing, operating, and evaluating digital contents is accompanied such that transparent decision-making is made and management information is rapidly transmitted to perform transparent management that can be trusted by market participants and to provide customer-oriented advanced service of the culture contents capable of making maximum profit.

Figs. 5 a and 5b illustrate embodiments of digital content personal home pages according to the present invention, respectively. Target consumers of digital contents perform advertisement and plan promotion in accordance with the digital contents and manage typical and atypical information (community conversation) such that community of marketing digital content commercialization purchasers by subscription is introduced to develop digital content template for calculating return of investment (ROI) and to analyze the detailed effect of the development. Accordingly, in order to successfully calculate the ROI, a series of processes to be performed in a planning step are clearly defined such that a theme is set with interests of community fully reflected, vision common to the community is published, and a business plan is introduced to lead active participation of people and to thus increase participants. A new technical alternative plan is searched in order to effectively develop digital contents such that a plan for improving effectiveness and productivity of learning to provide new standard and paradigm.

Fig. 6 illustrates an embodiment of a digital content writing program and a commercialization, purchase by subscription, and settlement interface portion according to the present invention. A content stock price index current assets evaluation model is expected to be united with a strategic solving alternative plan of a digital content management field with various mixtures such as mixture between simultaneous learning and non-simultaneous learning and mixture between on-line learning strategy and off-line learning strategy. Accordingly, digital contents prior to commercialization are evaluated as commercialized assets to make purchase by subscription, settlement, and electronic commercial dealings new business and to thus provide high value-added digital culture content industry. In accordance with program skills of Figs. 3 a, 3b, 4, 5 a, 5b, and 6, dynamic menus are coded by languages such as JAVA SCRIPT, NBSCRIPT, DHTML, ASP, JSP, and C and on-line screen display is divided into two. or more layers to provide a customer-oriented interface. Data is managed by MS SQL, JAVA language, and XML.

INDUSTRIAL APLIC ABILITY

In the method of electronically commercializing digital culture contents according to the present invention, an electronic management system capable of registering, managing, and providing digital contents in real time is introduced to share and maximally utilize information such that high quality enterprises and capable people are found to improve the value of the contents and that images of competitive global enterprises are improved to provide chances of success as world-famous digital contents and to make achievements required by customers. A stock price dealing related asset evaluation model is applied such that a content asset development community process of distinguishing competitive contents through strategic positioning is established. Such a technique is utilized to generate environments and conditions similar to those of real scenes of consumption such that an objective evaluation guideline is set at the point of time where contents are to be commercialized to reduce time and expenses required for producing digital contents and to thus improve productivity. Thus, it is possible to secure a specialty as a convergence platform.

Connection of thus produced high quality digital contents and processes of teclmology serve as networking channels for connecting specialists who have knowledge or skills of the corresponding field. The processes are optimized and united such that know- how of low expenses and high efficiencies and obtained lessons are related to global channels. Accordingly, national competitiveness is secured such that effect of developing inforaiation technology of a digital content industry is increased to improve quality of the industry.

Claims

WHAT IS CLAIMED IS:

1. A method of electronically commercializing various digital contents using a terminal device_^ (A) connected to a server device for registering and commercializing the digital contents through the Internet, the method comprising: a first step of, when a terminal device (c) for editing/registering and commercializing the digital contents is connected to the server device through the Internet to log in, transmitting a digital content electronically commercializing home page to the terminal device (C); a second step of the server device driving a CGI program in accordance with request of the terminal device (C) to transmit data on digital content stock status to the terminal device (C); a third step of the server device driving the CGI program in accordance with request of the terminal device (C) to edit the digital contents to store edited images and information on digital content stock registration, and transmitting them to the terminal device through the web server; a fourth step of, when the terminal device (A) is connected to the server device through the Internet to log in, an operation system transmitting data on a digital content stock electronic commercial dealing home page from a web server to the terminal device (A); a fifth step of, when predetermined digital content information request data is input from the terminal device (A) on which the home page is displayed to the server device, a web server in the server device transmitting information on the registration status of the digital contents and digital content stock exchange total market conditions to the terminal device (A) through the CGI program; a sixth step of transmitting data on a selling in the market page and a purchase settlement home page to the terminal device (A) in accordance with digital content commercialization and purchase by subscription request of the terminal device (A) to the server device; and a seventh step of, when the purchase settlement of the digital contents is completed by the terminal device (A), transmitting a stock account status, stock public subscription, and purchase settlement calculation page of the digital contents.

2. The method according to claim 1, wherein the digital contents registered in the fifth step are digital contents prior to commercialization.

3. The method according to claim 1, wherein, in the third step, the data on digital content stock status comprises stock public subscription, listing digital contents, and information on dealings.

4. The method according to claim 1, wherein, in the third step, the edited images comprise edited images obtained by composing a background, character images, and text by a digital content writing program.

5. The method according to claim 4, wherein the digital content writing program is characterized by selecting various background screens from a home page provided by the web server of the server device to complete digital contents in the selected background screens by composition of drag/drop techniques that are various writing tools and editing functions including drawing/brush/safe functions on a home page provided by the web server of the server device or to complete digital contents by inputting text, image, and sound.

6. The method according to claim 1, wherein, in the sixth step, the terminal device (A) calculates product purchase prices based on digital content manufacturing status and value evaluation related to stock public subscription, listing of digital contents, and dealings in a digital content commercialization, purchase by subscription, and settlement process and makes settlement on the product purchase prices.