WO2005106731A1

WO2005106731A1 - Pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects

Info

Publication number: WO2005106731A1
Application number: PCT/KR2005/001215
Authority: WO
Inventors: Sanghwan Lee
Original assignee: Sanghwan Lee
Priority date: 2004-04-28
Filing date: 2005-04-27
Publication date: 2005-11-10
Also published as: KR100462686B1

Abstract

The present invention relates to a pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects, wherein not a human-oriented, but an account-oriented consumption account and supply account have the equivalent status. The present invention provides a pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects, wherein enterprise resource planning (ERP) of personnel, salary, transaction and purchase is constructed, and an account-oriented consumption account and supply account have the equivalent status through society and mobile customer management, pull down co-work marketing tool, etc., by constructing a web server configuration system in minimum access mode using a customer computer or a mobile.

Description

Description PULL DOWN CO-WORK MARKETING SYSTEM OF COMMUNITY FORMATION THROUGH REALIZATION OF MUTUAL BENEFIT AMONG ECONOMIC SUBJECTS Technical Field

[1] The present invention relates to a pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects, wherein not a human-oriented, but an account-oriented consumption account and supply account have the equivalent status.

[2] Background Art

[3] An economic term, "marcketing "refers to all business activities, market researches, product planning, propagation and selling, and the like for circulating products or services to consumers by producers. Furthermore, the Internet is a new market of the world. The number of people who use the Internet and the number of businesses using the Internet rapidly increase. In particular, products and services have been actively sold and marketed on the Internet through the web. Accordingly, marketing companies can meet new customers and members on-line through the Internet in a convenient manner.

[4] In on-line system and method for performing conventional electronic commerce, a variety of client web sites that can be connected to a specific web site, and an additional electronic shopping basket in the case of on-line shopping are needed. Meanwhile, in the conventional circulation system, products are not circulated through a single independent selling network through which products of several clients can be circulated, but are circulated by way of several levels and various compensations for several product lines.

[5] In multi-level marketing as a conventional selling form, a process in which a consumer who uses products sold by a multi-level marketer becomes a seller of a selling organization, and purchases corresponding products or resell them to other consumers is sequentially performed level by level. The conventional multi-level marketing system is based on selling that is directly carried out on members by a marketing company as well as selling that is performed on a member from a sponsor of the member within a system, but does not provide allowance, fee or the like.

[6] The conventional multi-level marketing company adds members to a marketing system, and is dependent upon the number of traders or members which are associated with a marketing company in order to promote and market products and services. Ac- cordingly, these companies that do business on the Internet request purchasers to buy their products through a web page, which is sponsored by one of members of a marketing company. [7] Disclosure of Invention Technical Problem

[8] Accordingly, a pull down co-work marketing model and system according to the present invention has been made in view of the above problems occurring in the prior art, and it is an object of the present invention to provide a pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects, wherein enterprise resource planning (ERP) of personnel, salary, transaction and purchase is constructed, and an account-oriented consumption account and supply account have the equivalent status through society and mobile customer management, pull down co-work marketing tool, etc., by constructing a web server configuration system in minimum access mode using a customer computer or a mobile.

[9] Another object of the present invention is to provide a pull down co-work marketing model and system in which a community where all persons participating in the trade are satisfied and want to continue the relationship can be formed in such a manner that although the trade is established while the status of a seller and the status of a buyer is changed several times as stages proceed, any trade is beneficial to both the buyer and seller, unlike a conventional marketing system having an one-sided relation in which the trade is established while the status of the seller and the status of the buyer are always fixed.

[10] Technical Solution

[11] To achieve the above objects, according to an aspect of the present invention, there is provided a pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects, wherein a customer has access to a home page main of a web server within a marketing system through an Internet network using a personal computer or a mobile phone, the home page main being a configuration system of a corresponding web server and being divided into member management and staff management by means of a database server depending upon whether a member has been registered, at which time in case of a non-member, the home page main being configured to perform company introduction, product catalog, and member registration;

[12] wherein the member management generates exchange of work and provides the exchange of work to other consumption account groups if three transactions are carried out when a supply account and a consumption account are performed in a 3-transaction unit as a basis function, acquires the right of a new supply account as new admission, assigns a refund coefficient(sanghwan coefficient) as a null account through change in the role of the supply account and the consumption account, and if three transactions are not performed or the refund coefficient(sanghwan coefficient) is assigned, allows direct transaction management to be carried out; and

[13] wherein the staff management performs society management and an ERP solution through Intranet, the society management including society joining, activity management, society fee management and activity support history using a database, and the ERP solution including purchase management, personnel management, financial management, transaction accomplishment management, exchange of work management, refund coefficient(sanghwan coefficient) management and delivery management.

[14] Advantageous Effects

[15] According to another aspect of the present invention, there is provided a pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects, wherein in a marketing system, a storage and a hosting control server are connected to a L4 switch of minimum access mode, which is connected to a firewall, and in a system having a web server 1, a web server2 and a web server3 through a L2 switch connected to the hosting control server, pull down co- work marketing is performed in an ERP solution internal process and direction,

[16] wherein selling profits and an accurate account are performed in 3 transaction unit in supply account and a consumption account as a basic configuration, an existing supply account loses the authority of the supply account after completing three transactions, exchange of work is provided to other consumption account groups after completing three transactions, new admission acquires the authority of a new supply account after the exchange of work is provided, and the role of the supply account and the consumption account is changed through the exchange of work after completion of three transactions;

[17] wherein in assigning a refund coefficient(sanghwan coefficient), the status of a 2-level downward new supply account is assigned, causing acceleration of a transaction on a level basis and abrupt change of supply/consumption account groups, in applying a security device, ahead allowance payment, direct transaction mode, and a refund and antitrust law is applied, assignment of the status guarantees the legal staff status of supply/consumption account owners; and [18] wherein the configuration of a basic community forms a diamond- shaped member community due to the effects of the refund coefficient(sanghwan coefficient), and formation of multi community generates group forms of various sizes, the system of the community shares a predetermined income, and staffs are employed through its welfare, and the organization of a society is performed on a community unit basis, whereby each periodic issue is set and social restoration business is performed. [19] Brief Description of the Drawings [20] Further objects and advantages of the invention can be more fully understood from the following detailed description taken in conjunction with the accompanying drawings in which: [21] FIG. 1 illustrates the configuration of a pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects according to an embodiment of the present invention; [22] FIG. 2 shows an internal process for explaining the pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects according to the present invention; [23] FIG. 3 shows a marketing flowchart for explaining the pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects according to the present invention; [24] FIG. 4 shows a flow of a community formation and development process in the pull down co- work marketing system of community formation through realization of mutual benefit among economic subjects according to the present invention; [25] FIG. 5 illustrates configuration screens, which are displayed using the pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects according to the present invention; [26] FIG. 6 is a screen showing the WAP scenario of a mobile service using the pull down co- work marketing system of community formation through realization of mutual benefit among economic subjects; [27] FIG. 7 is a model showing 2-transaction legs and 3-transaction legs, which helps to understand the present invention; [28] FIG. 8 shows the results of comparing a case where refund coefficients(sanghwan coefficients) are introduced and a case where a common binary mode is introduced; [29] FIGS. 9 and 10 show calculation tables for reference refund coefficients(sanghwan coefficients) of 3-transaction legs and 2-transaction legs; [30] FIG. 11 is a model showing the pull down co-work marketing principle according to the present invention; [31] FIG. 12 shows a model in which pull down co-work marketing according to the present invention expands; and

[32] FIG. 13 shows a completed model of pull down co-work marketing through control of critical mass.

[33] Best Mode for Carrying Out the Invention

[34] The present invention will now be described in detail in connection with preferred embodiments with reference to the accompanying drawings.

[35] FIG. 1 illustrates the configuration of a pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects according to an embodiment of the present invention.

[36] Mode for the Invention

[37] The present invention provides the pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects, wherein an account-oriented consumption account and supply account not human- oriented have the equivalent status.

[38] A customer 20 has access to a marketing system 10 through an Internet network 22 using a personal computer or a mobile phone. The personal computer is connected to a home page, and the mobile phone is connected to a mobile communication base station 21. The computer and the mobile phone are then connected to the marketing system 10 via a dedicated line through an ultrahigh speed Internet network. Thus, the customer and the mobile phone are connected to a web server, which has the least frequent use, in association with the click-on of the customer 20.

[39] The marketing system 10 has a L4 switch 12 for traffic control through a firewall 11 of a security function. The switch 12 is connected to a storage 13 having a backup function and a hosting control server 15 in a minimum use access mode. The hosting control server 15 is connected to a web server 1 19, a web server2 19' and a web server3 19" via a L2 switch 18. The marketing system 10 further includes a mobile short message service (SMS) server 14, a database server 16 being a database of products, clients, information and society groups for accounts, and a login server 17 for an authentication process.

[40] In the configuration system of the web server 1 19, the web server2 19' and the web server3 19", the ERP of personnel, salary, transaction and purchase is constructed, and society and mobile customer management, and a pull down co-work marketing tool, etc. is constructed. The storage 13 is used for daily backups or backups of a database, and stores program sources. The hosting control server 15 and the login server 17 co- operatively connect the storage and the web server, and serve to store corresponding history process, etc. in their memory spaces.

[41] The term used herein "exchange in work" refers to a term derived from a Korean traditional custom in which Korean ancestors exchange services or labor or work in turn for one another to wisely overcome various disasters, which is also called "Phom- A-Si"

[42] The term used herein, "society" refers to a friendly social group of which members share the same taste or hobby.

[43] In the configuration system of the web server 1 19, the web server2 19' and the web server3 19", pull down co-work marketing is performed in an ERP solution internal process and direction, as shown in FIG. 2. That is, basic configuration, existing supply account, supply of exchange of work, new admission, change in role, assignment of refund coefficients(sanghwan coefficients) as null account, a refund co- efficient(sanghwan coefficient) effect, application of a security device, assignment of the status, configuration of a basic community, multi-community formation, a community system, formation of a society, business solution, B2B (Business To Business), and globalization are performed in a sequential manner.

[44] In the basic configuration shown in FIG. 2, the margin and accurate account are carried out with a supply account and a consumption account being as 3-transaction unit. For example, as shown in FIG. 7, it shows a 2-leg model (binary) and a 3-leg model on the left. At this time, the account 1 : account) is a basic transaction generation unit (transaction unit), and a level (2 : level) refers to a unit grade consists of a predetermined number of accounts. In this case, the number of accounts, which becomes a reference to go down to a next transaction, is defined as a transaction leg. Finally, the null account is a kind of an account, and refers to an account that is pulled down to a next transaction level without expansion of a sub-unit as many as transaction leg. The null account will be hereinafter referred to as refund coefficient(sanghwan coefficient).

[45] In the present invention, in order to maximize the introduction effect of the refund coefficient(sanghwan coefficient), one refund coefficient(sanghwan coefficient) is applied to several levels. Detailed description thereof will be given in a pull down co- work description section.

[46] In a pull down account change logic depending upon the introduction of the refund coefficient(sanghwan coefficient), assuming that r is a refund coefficient(sanghwan c oefficient) application level, 1 is the number of a transaction leg, n is a level to be obtained, and Xn is the greatest number of accounts in a level n,

[47] Xn can be expressed into the following equation.

[48]

[49] (where, in case of t>=l, t=l, n >= 4, XI = 1, X2 = 3, X3 = 9)

[50] In order to facilitate understanding of application of the equation, in the case where the refund coefficient(sanghwan coefficient) 3 level is applied in a 3-transaction leg model, the number of 8 level accounts is calculated. That is, X8 in case of n= 8, r = 2 and 1 = 3 is calculated. The calculation process is as follows.

[51] XI = 1

[52] X2 = 3

[53] X3 = 9

[54] X4 = (X3-X1*3+X1 = 25

[55] X5 = (X4-X2-X1*3+X2+X1 = 67

[56] X6 = (X5-X3-X2+X1*3+X3+X2-X1 = 179

[57] X7 = (X6-X4-X3+X2+X1*3+X4+X3-X2-X1 = 477

[58] X8 = (X7-X5-X4+X3+X2*3+ X5+X4-X3-X2 = 1271

[59] This formula is used to decide the number of units in each level depending upon the number of sub-units, which are needed for one unit to pull down to a next level, and the number of refund coefficients(sanghwan coefficients), which are introduced in each group. That is, spillover is configured by transforming spillover registration of a common binary mode into pull down co-work of a typical exchange of work mode.

[60] As a result of analysis using this formula, in case of a model that is pulled down through a constant sub-unit per level, it was found that the entire group evolutes into a diamond shape of various sizes not a simple pyramid shape if refund co- efficients(sanghwan coefficient) are regularly introduced. That is, if the level reaches a constant level, the number of units of a corresponding level is maximized. Thus, if the level advances to a next transaction level, the number of units starts to reduce. Furthermore, if once reversed, the trend of such reduction continues, and thus keeps a reverse pyramid shape in a relatively regular manner.

[61] This analysis result showed an innovative model, which overcomes a continuous increase in the unit of the conventional pyramid type network mode and presents the possibility of a new consumer community configuration mode. Moreover, as the number of units that are required on a transaction level basis is reduced through the introduction of refund coefficients(sanghwan coefficients), the pull-down speed to a next transaction level becomes faster like snow fall. It is thus possible to apply the present invention to business of various types from the rational and technical viewpoints. [62] FIG. 8 shows the results of comparing a case where a refund coefficient(sanghwan coefficient) is introduced and a case where a common binary mode is introduced. FIG. 8(a) shows the common binary model, and FIG. 8(b) shows an introduction effect of the refund coefficients(sanghwan coefficients) due to the introduction of the common binary mode + refund coefficient(sanghwan coefficient).

[63] FIGS. 9 and 10 show calculation tables for reference refund coefficients(sanghwan coefficients) of 3-transaction legs and 2-transaction legs. In these calculation tables, at a level 1, the level is divided into 15 levels. At the refund coefficient(sanghwan coefficient) 0 level column, the refund coefficient(sanghwan coefficient) 4 level column is divided. At the refund coefficient(sanghwan coefficient) 1 level column to the refund coefficient(sanghwan coefficient) 4 level, a result value, a reduction value and a reduction ratio are shown.

[64] Accordingly, in FIGS. 9 and 10, the refund coefficient(sanghwan coefficient) 0 level column is a basic model to which each transaction leg is applied, and is a case where the refund coefficient(sanghwan coefficient) is not inserted. The remaining columns indicate a case where respective refund coefficients(sanghwan coefficients) are applied otherwise. By comparing columns at both sides, the number of accounts that are reduced on a level basis can be calculated. The reduction ratio can be calculated by finding [The number of accounts/the number of accounts of the basis model]. FIGS. 9 and 10 show tables in which the respective refund co- efficients(sanghwan coefficients) and transaction legs are calculated differently.

[65] Meanwhile, regarding the pull down co-work marketing mode using the exchange of work mode, exchange of work, which is traditional in Korean, is a system for increasing the efficiency of work by sharing hard work among regional communities. The present invention creates an innovative marketing model based on the community spirit by inheriting this tradition and re-interpreting the values of the role of an equal consumption account and supply account.

[66] That is, the innovative marketing model of the present invention is a method in which allowance is paid by generating transaction in members having poor accomplishment or members having a predetermined relation as the concept of mutual assistance among the members being consumer groups as consumption accounts. It serves to form a community through consistent solidarity and spirit stimulation among members. (Pull Down Co-work Marketing)

[67] FIG. 11 is a model showing the pull down co-work marketing principle according to the present invention. FIG. 11(a) shows the level 1 in which a supply account (A) is divided into consumption accounts (B, C, D). FIG. 11(b) shows the level 2 in which a supply account (A) becomes exchange of work, and is connected to a consumption account (A-l) of an supply account (D) of the supply accounts (B, C, D). FIG. 11(c) shows the level 3 in which supply accounts (B, C, D) become respective exchange of work and are connected to consumption accounts (B-l), (A-l).

[68] As shown in FIG. 11, in the principle of the present invention, if a member who has completed 3 transactions wants to an additional transaction, the member is issued with a new account, and is newly admitted into a member group of a next transaction level. The member generates allowance and can create new transaction. Existing lower group members are supplied with generated allowance.

[69] For example, in the case of a 3-transaction leg mode, a member A being the first member induces next three transaction level accounts including B, and completes a transaction with a company in principle. The member B then becomes a new upper account to induce a new buyer. The member A can be admitted as a buyer of a new level if he wants a transaction again, and can participate in the transaction (Existing A transaction is replaced with A-l, and A is deleted from transaction leg).

[70] The subject who will be issued with a new account is limited to members who want re-transaction, among members who have completed an n number of transactions, in principle. As such, circulation of a mutual assistance form is repeated, and the transaction continues. Through this process, the speed of a transaction becomes faster compared to a case where the present invention is not used. It is thus compatible with the spirit of traditional exchange of work in that this process increases the efficiency of mutual assistance. Furthermore, if the relation of such mutual cooperation continues, the relation among member is strengthened, and harmony and voluntary participation are induced. Thus, this process can be said to be a nuclear device for implementing the original purpose to construct a community society rather than a hierarchical society.

[71] According to the present invention, 3 transactions are processed as a basis. An account in which 3 transactions are all performed is deleted, and thus has no relation to earnings and activity results occurring on subsequent transaction level transaction legs. This, in principle, prohibits a hierarchical structure of existing network marketing and consistent induction of hierarchical earnings, which helps more productive and active consumer groups to be configured and provide all of members with mutual assistant real earnings.

[72] FIG. 12 shows a model in which pull down co-work marketing according to the present invention expands.

[73] In the flowchart showing generation of allowance and a community configuration of pull down co-work marketing according to the present invention, each member is paid with allowance from a company whenever he induces one account, and is empowered to induce an n number of accounts per member. At this time, the allowance represents the result of accomplishment that is paid whenever a member induces a transaction. Resources of allowance, which are provided by a company, are the circulation cost, which is saved by omitting the circulation procedure between a producer and a final consumer.

[74] If a member induces an n number of accounts and a transaction is thus completed, the accounts are extinct. Instead, a newly induced member becomes a new unit account, and starts to induce members. If this procedure is repeated, the number of accounts of the lowest level increases n times as the level proceeds. If the number of accounts for each level increases as such, the transaction circulation speed reduces. If the limit of the customer inducement capability is reached, a transaction is difficult to continue.

[75] In order to cope with possible generation of this problem, a company increases the transaction laterally by inserting an account of a pull down mode into a next transaction level on a level basis, and at the same time, induces longitudinal expansion instead of lateral expansion by positioning a refund coefficient(sanghwan coefficient) (null account) per transaction, as described above. If the refund coefficient(sanghwan coefficient) (null account) is introduced, there is an advantage in that the level can move to a next level without inducing an additional account.

[76] As such, if the refund coefficient(sanghwan coefficient) (null account) is introduced, the circulation speed of transactions is accelerated, and the number of transactions that gradually expand initially starts to reduce naturally at the moment when it reaches a critical mass. As a result, the entire transactions form a diamond type transaction group in which pyramid figures have their base adhered together.

[77] FIG. 13 shows a completed model of pull down co-work marketing through control of critical mass. FIG. 13(a) shows an account change model depending upon the introduction of the refund coefficient(sanghwan coefficient). FIG. 13(b) shows a refund coefficient(sanghwan coefficient) critical mass level and accounts that reduces in a pull down co- work change model. FIG. 13(c) shows a completed model of pull down co- work marketing through control of the critical mass according to the present invention. In FIG. 13(c), accounts reduced due to the refund coefficient(sanghwan coefficient) effect, a critical mass level, an optimized transaction level, and an optimal marketing account are shown.

[78] The shape, size and flow of transactions in the diamond- shaped transaction group can vary depending upon parameters such as the induction ability of members who have participated in transactions, the rate of participation, the number of pull down accounts inserted, and refund coefficients(sanghwan coefficients). Accordingly, if these parameters are controlled, existing transaction groups can be controlled, and new transaction groups can be formed.

[79] Through this method, formation and extinction of naturally generated groups are induced. Respective groups form an additional community, and try to restore earnings to the society as a unit group of various social activities, which is suitable for an original purpose of a company. It can also propel modern implementation of traditional exchange of work spirit.

[80] As described above, according to the present invention, an existing supply account shown in FIG. 2 loses the authority of a supply account after completing three transactions. In supplying exchange of work, exchange of work is provided to other consumption account groups after completing three transactions. Furthermore, new admission acquires the authority of a new supply account after the exchange of work is provided. In the change of the role, the role of the supply account and the consumption account is changed through the mediation of the exchange of work after completing three transactions.

[81] Thereafter, in assigning the refund coefficient(sanghwan coefficient), the status of a 2-level downward new supply account is assigned. The effect of the refund co- efficient(sanghwan coefficient) leads to acceleration of a transaction on a level basis, and abrupt change in supply/consumption account groups. In applying a security device, allowance pre-payment, a direct transaction mode, refund and antitrust law can be practiced. Assignment of the status guarantees the legal staff status of supply/ consumption account owners (for example, four basic policies, salary system, etc.).

[82] The construction of the basic community forms a diamond- shaped member community due to the effect of the refund coefficient(sanghwan coefficient), and formation of multi community generates group forms of various sizes. The system of the community shares a predetermined income, and staffs can be employed through its welfare. Organization of a society is performed on a community unit basis, whereby each periodic issue is set and social restoration business is performed. Accordingly, a business solution can integrate management of a supply account and a consumption account, the exchange of work, application of a refund coefficient(sanghwan coefficient), Internet/society, and ERP. Propulsion of B2B and globalization can help expanded spread of the solution, a business job consult model, grafting mobile and satellite technologies, and worldwide marketing tool to be settled.

[83] Meanwhile, as a security device for members, in the exchange of work (pull down account) and a processing procedure of a company, the basic configuration of the present invention has begun in an attempt to implement a marketing system in which victim dos not occur. As a result, the security device for the whole members can be implemented into a marketing system in which no member is damaged through a s ystematic method, unlike other marketing models.

[84] The security device mainly includes assignment of exchange of work (pull down account) of an exchange of work mode, payment of allowance, construction of various member welfare systems, and the like. Assignment of the exchange of work (pull down account) can reduce the load of inducement of additional members as well as strengthened relation and enhancement of the circulation speed of transactions through mutual assistance, as described above. In view of this, the model of the present invention is an innovative model, which has taken the advantages of existing modules, but has obviated the disadvantages thereof.

[85] The payment of allowance by a company is guaranteed to members who have participated in the transaction at the lowest level. The members can receive a normal transaction allowance regardless of accomplishment of transactions according to a systemized process. If there exist a member having nothing accomplishment within 14 days being a guarantee period, the member is paid with ahead allowance from a company. Thus, damage due to real transactions can be prevented, and an allowance to be paid when subsequent accomplishment occurs is deducted. At this time, the amount of allowance pre-paid is the net loss amount that has to be covered by a member if a transaction is not completed. Furthermore, if a transaction is completed without accomplishment, the total amount that has been paid by a member is refunded.

[86] In systematic community marketing innovation such as production of earnings and development of various social restoration activities, the present invention can present a high quality and cheapest transaction, which is advantageous in consumers, in such a manner that producers and final consumers are directly connected, and bubble occurring during the circulation process is thus obviated. Therefore, for example, earnings, which have been transferred to an intermediary in the circulation process between producers and consumers conventionally, are restored to a final consumer in a rational manner.

[87] A method of earning incomes will now be described in detail. From a standpoint of a consumer, the customer purchases products at a wholesale price close to the prime cost, and can earn income through marginal profit transaction for external customers, or additional earnings obtained when exchange of work is received according to transaction accomplishment. A first consumer induces another consumer from a supply standpoint, and gives back received benefits to the consumer. That is, for instance, while the role of a consumer and a supplier is changed, unnecessary circulation levels are obviated and mutual direct transaction is realized. Thus, there are effects such as verification of the quality and consumer promotion.

[88] In the present invention, these consumer groups and supplier groups are raised to a true mutual assistant community through an optimal product price, minimized circulation order, eradiation of unnecessary high and low systems among members, eradication of inducement of members through various improper methods such as class/sponsor/recommendation allowance, efforts such as fundamental exclusion of various irrationalities, and establishment of a systematic work process, so that it can act as a medium such as society restoration, welfare business and rearing of the talented, and allows all economic subjects to make profits.

[89] Moreover, during the process of making profits, members have the relation in which the members participate in a transaction based on mutual reliability. As the relation becomes firm through mutual assistance of exchange of work mode and a group on a unit basis is formed in the evolution process of a transaction, it is naturally switched to a society and is then formed as a group that is suited for perform social activities of other purposes. Moreover, a predetermined portion of profits that are obtained on the basis of community reliability among members is restored, for example, a tithe system is recommended. Thus, resources can be secured, and this transaction group can be switched to a single society and can be recommended to actively participate in various service activities for accomplishing a mission.

[90] Meanwhile, in the present invention, persons who need a stable income source, such as the aged, credit delinquency men and the young unemployed, which are major social issues, are given with a member, i.e., the status of a staff. Thus, they can get allowance on a monthly basis, take out major four insurance policies and can be treated as business men or a wholesaler that seeks a consumer of a next level. It is expected that this kind of personnel management method can significantly contribute to solving pending social problems, such as problems of the young unemployed, the aged and credit delinquency men.

[91] FIG. 3 shows a marketing flowchart for explaining the pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects according to the present invention. FIG. 5 illustrates configuration screens, which are displayed using the pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects according to the present invention. FIG. 6 is a screen showing the WAP scenario of a mobile service using the pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects.

[92] A user has access to a home page main (see FIG. 5) of a web server through the personal computer 20 or mobile phone shown in FIG. 1. The home page main can be divided into member management and staff management depending upon member registration using corresponding web servers 19, 19' and 19" of the marketing system 10 in the database server 16. A non-member can perform company introduction, a product catalog, member registration, etc.

[93] The member management performs a supply account and a consumption account in a 3-transaction unit as a basis function. At this time, if three transactions are carried out, exchange of work is generated and is then provided to other consumption account groups. The right of a new supply account is acquired as new admission. A refund co- efficient(sanghwan coefficient) is assigned through change in the role of the supply account and the consumption account. If three transactions are not performed or the refund coefficient(sanghwan coefficient) is assigned, direct transaction management is carried out. In direct transaction management, registration of a transaction, a transaction history, selling profit management, a product catalog and delivery tracking, etc. are performed through a corresponding database.

[94] In the staff management, society management and ERP solution (see FIG. 5) are performed through Intranet. The society management includes society joining, activity management, society fee management, activity support history, and the like using a database. The ERP solution includes purchase management, personnel management, financial management, transaction accomplishment management, exchange of work management, refund coefficient(sanghwan coefficient) management, delivery management, etc. The purchase management includes vendor management and product management. The personnel management includes salary management, four major insurance management, welfare management and society management. The exchange of work management includes transaction history and selling profit management. The refund coefficient(sanghwan coefficient) management includes leg management, and the delivery management is a delivery status.

[95] If the mobile service shown in FIG. 5 is received, an image business card, and guide information within a web site are written between a job manager and a customer (a member), and is then transmitted via short message service (SMS), as shown in FIG. 6. After joining to a supply account and consumption account owner, a member receives SMS, and mage information main is carried while the SMS is received. The image information main displays an image business card, a product photo, a staff history view, etc.

[96] FIG. 4 shows a flow of a community formation and development process in the pull down co- work marketing system of community formation through realization of mutual benefit among economic subjects according to the present invention. In pull down co- work marketing, a community formation process and a community development process are performed.

[97] In the community formation process, a first supply account is created, a transaction is generated, and the margin is accurately accounted. After an existing supply account is extinct, the role of consumers is reversed, and a new supply account is then created. An existing account transaction also begins as exchange of work is generated, and a refund coefficient(sanghwan coefficient) is assigned. An account for each level shrinks due to the refund coefficient(sanghwan coefficient), and a community of a diamond- shaped unit is thus formed.

[98] In the community development process, a number of communities are formed, a society of a community unit is organized, and social activities of the society are activated. A security device of a company is guaranteed, and a legal staff status is assigned, thus contributing to the society through unemployment relief. Increased rights and interests, and public profits of consumers are realized. Thus, this process can be expanded into an inter-business and inter-country marketing model.

[99] The pull down co-work marketing system constructed above according to the present invention can overcome the limitation of network marketing model that develops into an one-time marketing model and pyramid organization in which transaction is carried out 1 : 1 between a seller and a buyer, and causes great damage in case of buyers of a lower level, and can become a marketing organization model in which a seller and a buyer are consistent to each other, and all participants of transactions can get win- win result through the introduction of the exchange-of-work mode being a traditional mutual assistance system.

[100] As a process in which a seller finds a buyer, and the buyer becomes a seller to find a new buyer is repeatedly performed, products and money are circulated, and persons who participate in a transaction get profits. Moreover, the status of a seller and the status of a buyer is changed several times as the level is repeated, unlike the one-sided relation in which the seller and the buyer do a transaction with their position always being fixed. However, any transaction is beneficial to both the buyer and seller. Thus, all persons who participate in the transaction are all satisfied, which forms a community in which the members try to keep the relation.

[101] This community is a community that is naturally expanded and reproduced with spontaneous customers becoming the center unlike an existing secondary community based on interests having strong personality. As a result, the community can serve as a basic unit that can propel meaningful social activities or service activities by surpassing the range of a simple transaction. This community can be applied to the relation between countries as well as the transaction between persons and companies, and can eventually become a new business mode that can realize global marketing, i.e., globalization.

[102] Industrial Applicability

[103] As described above, according to the present invention, a web server configuration system is configured in minimum access mode using a customer computer or a mobile. Enterprise resource planning (ERP) of personnel, salary, transaction and purchase can be constructed, and society and mobile customer management, a pull down co-work marketing tool, etc. can be performed. It is thus possible to provide a pull down co- work marketing system of community formation through realization of mutual benefit among economic subjects so that a consumption account and a supply account have the equivalent status through an account orientation.

[104] Sequence Listing

[105] While the present invention has been described with reference to a pull down co- work marketing system of community formation through realization of mutual benefit among economic subjects, it is not to be restricted by the embodiments but only by the appended claims. It is to be appreciated that those skilled in the art can change or modify the embodiments without departing from the scope and spirit of the present invention.

[106]

Claims

[1] A pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects, wherein a customer has access to a home page main of a web server within a marketing system through an Internet network using a personal computer or a mobile phone, the home page main being a configuration system of a corresponding web server and being divided into member management and staff management by means of a database server depending upon whether a member has been registered, at which time in case of a non-member, the home page main being configured to perform company introduction, product catalog, and member registration; wherein the member management generates exchange of work and provides the exchange of work to other consumption account groups if three transactions are carried out when a supply account and a consumption account are performed in a 3-transaction unit as a basis function, acquires the right of a new supply account as new admission, assigns a refund coefficient(sanghwan coefficient) as a null account through change in the role of the supply account and the consumption account, and if three transactions are not performed or the refund co- efficient(sanghwan coefficient) is assigned, allows direct transaction management to be carried out; and wherein the staff management performs society management and an ERP solution through Intranet, the society management including society joining, activity management, society fee management and activity support history using a database, and the ERP solution including purchase management, personnel management, financial management, transaction accomplishment management, exchange of work management, refund coefficient(sanghwan coefficient) management and delivery management.

[2] The pull down co-work marketing system as claimed in claim 1, wherein the configuration system of the web server includes a web server 1, a web server2 and a web server3 through a L4 switch of minimum access mode, a hosting control server and a L2 switch, and includes construction of ERP of personnel, salary, transaction and purchase, society and mobile customer management, and a pull down co-work marketing tool.

[3] The pull down co-work marketing system as claimed in claim 1, wherein the direct transaction management includes registration of a transaction, a transaction history, selling profit management, a product catalog and delivery tracking through corresponding databases, and the exchange of work management of the ERP solution includes transaction history and selling profit management, and the refund coefficient(sanghwan coefficient) management is coefficient application management.

[4] A pull down co-work marketing system of community formation through realization of mutual benefit among economic subjects, wherein in a marketing system, a storage and a hosting control server are connected to a L4 switch of minimum access mode, which is connected to a firewall, and in a system having a web server 1, a web server2 and a web server3 through a L2 switch connected to the hosting control server, pull down co-work marketing is performed in an ERP solution internal process and direction, wherein selling profits and an accurate account are performed in 3 transaction unit in supply account and a consumption account as a basic configuration, an existing supply account loses the authority of the supply account after completing three transactions, exchange of work is provided to other consumption account groups after completing three transactions, new admission acquires the authority of a new supply account after the exchange of work is provided, and the role of the supply account and the consumption account is changed through the exchange of work after completion of three transactions; wherein in assigning a refund coefficient(sanghwan coefficient), the status of a 2-level downward new supply account is assigned, causing acceleration of a transaction on a level basis and abrupt change of supply/consumption account groups, in applying a security device, ahead allowance payment, direct transaction mode, and a refund and antitrust law is applied, assignment of the status guarantees the legal staff status of supply/consumption account owners; and wherein the configuration of a basic community forms a diamond- shaped member community due to the effects of the refund coefficient(sanghwan coefficient), and formation of multi community generates group forms of various sizes, the system of the community shares a predetermined income, and staffs are employed through its welfare, and the organization of a society is performed on a community unit basis, whereby each periodic issue is set and social restoration business is performed.

[5] The pull down co-work marketing system as claimed in claim 4, wherein as the group evolutes into a diamond shape, the number of units of a corresponding level is maximized if the level reaches a constant level, and if the level advances to a next transaction level, the number of units starts to reduce, and if once reversed, the trend of such reduction continues, and thus keeps a reverse pyramid shape in a relatively regular manner.

[6] The pull down co-work marketing system as claimed in claim 4 or 5, wherein as the number of units that are required on a transaction level basis reduces through the introduction of a refund coefficient(sanghwan coefficient) as a null account, the pull-down speed to a next transaction level becomes faster like snow fall, whereby rational and technical applications to business of various types are possible.

[7] The pull down co-work marketing system as claimed in claim 4, wherein a customer has access to a home page main of a web server within a marketing system through an Internet network using a personal computer or a mobile phone, when receiving a mobile service through the home page main, an image business card within a web site and written guide information are transmitted between a job manager and the customer (the member) via short message service (SMS), the member receives SMS after becoming a member to a supply account and consumption account owner, and an image information main is performed while the SMS is being received, and the image information main displays an image business card, a product photo, a staff history view, etc.

[8] The pull down co-work marketing system as claimed in claim 1 or 4, wherein in pull down co- work marketing, a community formation process includes creating a first supply account, generating a transaction, accurately accounting the margin, allowing the role of consumers to be reversed after an existing supply account is extinct, creating a new supply account, allowing an existing account transaction to begin again due to generation of exchange of work, assigning a refund coefficient(sanghwan coefficient) to reduce an account for each level due to the refund coefficient(sanghwan coefficient), and forming a community of a diamond- shaped unit; and wherein a community development process includes forming a number of communities, organizing a society of a community unit, activating social activities of the society, guaranteeing a security device of a company, assigning a legal staff status to contribute to a society through unemployment relief, and realizing increased rights and interests and public profits of consumers, whereby the community development process expands into an inter-business and inter- country marketing model.