WO2005109271A1

WO2005109271A1 - System and method for anonimity and personal characteristic

Info

Publication number: WO2005109271A1
Application number: PCT/KR2005/001312
Authority: WO
Inventors: June Whi Kim
Original assignee: Metanav Coporation
Priority date: 2004-05-06
Filing date: 2005-05-04
Publication date: 2005-11-17
Also published as: KR20040052808A

Abstract

This invention is for a system and method which provides anonymity and personalized services according to the user's personal characteristic factors in Internet. At the same time, this invention diminishes the hacking risk of personal information by adopting proxy server in between service system and user's termal connected in Internet. As a result, the service system can yield tailored services for each users according to the user's characteristic factors, stored in user's terminal or proxy server. So the users are not requested to provide personal information to a service system and sign in process is not needed in Internet. The tailored services include different search result for same keyword according to the user's characteristic factors and the services are comprising different keyword domain or keyword address service; different search result; different product information; different advertisement; different language and location; and different search order lists, keeping anonymitiy in Internet. Internet the user by adopting the user's personal characteristics. This invention includes 3 steps as followings: The first step, which gathers the user's specific characteristics on the user side; The second step, which transfers the user's specific characteristics to the service system; The third step, which determines and provides the user specific services.

Description

Description SYSTEM AND METHOD FOR ANONIMITY AND PERSONAL CHARACTERISTIC Technical Field

[i]

[2] This invention is for a method and system, which provides anonymity to a user in the Internet and provides characteristic factors of each user. It provides the user specific services according to each user's characteristic factors. The service system provides specialized services for each user using the transferred characteristic factors from the user. It includes the first step to input the user's characteristic factors and transmitting method, the second step transfers the user's characteristic factors to the service system, and the third step to decide and provide a service type and form according to the user's characteristic factors.

[3]

[4] Background Art

[5] For services related to difference of each user's characteristic factors,

[6] existing services by web sites inputs the user's personal information and makes a system to confirm a relevant user and to provide service that is appropriate for each user in a sign in state by ID and password. However, this method has a problem that the user can't easily ease the difficulties related to hacking his personal information and he has to input his ID and password repeatedly for log in. And the same result is displayed in a sign out state because the system cannot find out the user's character while the user is using service.

[7]

[8] Disclosure of Invention Technical Problem

[9] In the existing system the user has to input personal information and sign in to provide user-oriented service. However, personal information can be revealed and sign in process can be inconvenient. Moreover, the user-oriented service is difficult to use in a sign out state and system and domain should be constructed repeatedly.

[10]

[11] Technical Solution

[12] This invention is to solve problems mentioned above. It is about the method and system to send sources related to the user's character and interests to service system for providing service suited to the user rapidly. It provides methods to minimize a risk of personal information hacking or to keep the user's anonymity while sending the user's character to service providing system. However, each packet has a risk of Source and Destination information hacking because of trait of IP(Internet Protocol). To solve the risk, this invention provides a method to mediate service request and sending service results by Proxy server(P) between the users' terminal and service providing system(S).

[13]

[14] This invention has the first step which inputs the user's character and sending method, the second step which sends the user's character to a service provider and the third step which decides and provides a service type regarding to the user's character. The second step includes a method to use the Proxy Server(P) that mediates questions and results between the user's terminal of Source and service system of Destination to prevent hacking information of Source and Destination regarding to trait of IP. The Proxy Server(P) is a factor that can be added to a method and a system which this invention provides or omits according to the user's need.

[15]

[16] The first step is a step to input the user's character and a method of sending the character, and to arrange the user's characteristic factors (Dl) in a row. It is also a step to initialize the user's characteristic factors (Dl) by the user's input and choice and to save them. Specific examples of the user's characteristic factors (Dl) are the user's age, sex, marriage, country, language, religion, interests, education, hobby, political preference, job, residence region, work region, property, income, disease, defect, preferred color, way of interface like text, graphic, internet-using condition, the user's hardware condition and software information, the user's settlement method, height, weight, and nickname, factors that can distinguish the user specifically like residence registration number, name, e-mail address should not be sent for keeping anonymity. They can be sent by the user's confirmation. And in case combination of the user's characteristic factors can confirm the user's identity, it is necessary to send the factors only by the user's confirmation.

[17]

[18] the user's characteristic factors(Dl) can be saved separately by these parts. And it is desirable to collect them and save as a form of one frame. Saving the user's characteristic factors(Dl) mentioned above uses saving equipment in the user' terminal(U). If the user worries about hacking characteristics Source and Destination information of IP, he can save his characteristic factors (Dl) in the Proxy Server(P). He can save his characteristic factors(Dl) in a form of Cookie, file, and DB.

[19] [20] The second step is a step to send the user's characteristic factors to service system(S) in case there exist the user's characteristic factors(Dl) which the user inputs in the first step and are initialized. There exist three methods to send the user's characteristic factors(Dl) like these. They are a method that a server of service providing system reads characteristic factors information approved by the user's characteristic factors frame saved in the user's terminal, and a method that a client(Cl) located in the user's terminal(U) sends the characteristic factors and a server in the service system reads other characteristic factors.

[21]

[22] The third step is a step that decides and provides a form of service according to the user's character. The service system executes service which is appropriate to each user based on the user's characteristic factors(Dl).

[23]

[24] A search engine can display different search results according to information about the user's characteristic factors like the user's country, language, age, interest, sex, and job or ranking of search result differently. And in case of display advertisement related to search words, appropriate advertisement can be chosen and provided considering the user's basic characteristic factors.

[25]

[26] This invention can ease the risk of hacking the user' s personal information. Keeping the user's anonymity it can approach to source and service that the user wants by sending only the user's factors related to the service system, keeping anonymity at the site that the user visits.

[27]

[28] Advantageous Effects

[29] The service system can provide the user-oriented contents and services. As a result, an additional service that is appropriate for target consumers can be provided easily. And service providers can provide service specialized for each user in the world by one URL and one server without dividing each system related to domain of each country or age in the internet. Moreover, the services which are appropriate for each user can be provided without process of repeated defining each sign in process of specific system or display of preference factors of a specific system. And unnecessary violation of personal information can be prevented and an efficient service for each user keeping anonymity of the user. Brief Description of the Drawings

[32] Figure 1 provides the system configuration of the invention.

[33] Figure 2 shows the flow chart of the invention.

[34] U: User side Internet Terminal

[35] Cl: User side Client

[36] Dl User's Characteristic Factors

[37] P: Proxy Server

[38] C2: Client of Proxy Server

[39] D2: User's characteristic factors on Proxy Server side

[40] S: Service System

[41] SS: Server of the Service System

[42]

[43] S10, SI 1, S12, S13, S14: Each processing steps of the Row Chart.

[44]

[45] Best Mode for Carrying Out the Invention

[46] The best mode of the invention is that the user's characteristic factors are stored on the user side terminal. One of the storing method is to store the user's characteristic factors in Cookies. The proxy server can be adopted in order to protect the user's personal information or IP address from hacking in the Internet.

[47] Mode for the Invention

[48] The user's characteristic factors are stored as a shape of Cookie, File and Database. And the characteristic factors are transferred to the service system server. As a result, the service system can determine and provide the best service type for each user by using the personal characteristic factors. And the proxy server can protect the user's personal characteristic from hacking in the Internet. The proxy server represents the user's character without revealing the user's ID and IP address. The proxy server is a mediating system in this invention.

[49] [50] The proxy server can be categorized in several groups according to the grouping process of the user and can be configured as multiple proxy servers.

[51] [52] Industrial Applicability

[53] This invention enables providing the user specific services in Internet, by using the user's characteristic factors. This invention does not requires to sign in a web site. Instead the user's characteristic factors are stored in advance into the proxy server or the user's Internet terminal. At the same time this invention removes the user's anxiety on personal information hacking and provides the user oriented services.

Claims

[1] A system for providing personalized services and anonymity by using the user's characteristic factors in Internet, the system is comprising of: a module for getting the user's characteristic factors; a module for saving the user's characteristic factors; a module for transferring the user's characteristic factors; a module for deciding service type for the user according to the characteristic factors; a module for providing personalized services to the user; and the system's actions are comprising of: the first step of getting and saving the user's characteristic fetors; the second step of tranferring the user's characteristic factors to a service system; and the third step of decide and provide personalized services to the user according to the user's characteristic factors.

[2] In claim 1, a method that defines an information category the user wants or doesn't want, a form of output. It defines a form and sending method into the user's characteristic factors and sends characteristic factors in case a server of service system that the user is approaching in a method he defines request the characteristic factors. And it can send the user's characteristic factors repeatedly to a different random system that the user approaches in Internet.

[3] In claim 1, a method that sends the user's characteristic factors to all system the user approaches in the same form and a method that classifies user's characteristic factors and forms which services can be provided to each user according to the characteristic factors and provides services to the users differently.

[4] In claim 1, a method of constructing characteristic factors for each user that constructs with a set of the user's characteristic factors that is necessary in the service system that excludes combinations like the user's characteristic factors, age, sex, marriage, family, country, language, religion, interest, education, hobby, political preference, job, residential city, work city, property, income, disease, obstacle, preferred color, interface method like text or graphic, internet- using condition, information of the user's hardware and software, settlement method that the user prefers, body type, nick name the user wants to be named in an anonymous state, categories of information that the user doesn't want, sending methods that the user wants, that are not distinguisher of the users but become distinguisher by combination of factors, keeps the user' anonymity, and provides a form of service for each user.

[5] In claim 1, a method that the user selects and transfer the user's characteristic factors and a method to get the user's characteristics method that includes a package inputting by a choice of category of the user's characteristic factors that selects one category from plural categories and input value of the factors collectively.

[6] In claim 1, a method of saving the user's characteristics factors that saves the user's characteristic factors as a form of cookie, text file, and DB and saves them in saving media located in the user's terminal and the Proxy server that the user designates.

[7] In claim 1, a method that can make the user's identification information and an additional information in case the service system needs an approval or a distinguisher for the user.

[8] In claim 1, a method of adopting a proxy server which resides between a service system and the user's terminal in order to provide anonymity of the user. The proxy server mediates service request, sending the user's characteristic factors and delivers the result of service. The proxy server prevent hacking risk of the Source Address and Destination Address in IP(Internet Protocol) packet header.

[9] In claim 1, a method that the service system reads the user's characteristic factors from the user's terminal or the proxy server and sends the user's characteristic factors is comprises of three ways as following: getting from the user's terminal; getting from the proxy sever; getting some portion of the user's characteristic factors from the user's terminal and gettig the other portion of the user's characteristic factors from the proxy server.

[10] In claim 1, a method that displays different search results and different search order for each user, even in the case of one search word or one keyword, according to the user's characteristic factors. This method provides personalized and appropriate search result for the user. For each user, the search result can be customized and provided in different ways according to the user's characteristic factors.

[11] In claim 1, a method that displays different advertisement for each user, even in the same keyword or search word, according to the user's characteristic factors. This method provides personalized and appropriate advertisement for the user. For each user, the advertisement can be customized and provided in different ways according to the user's characteristic factors.

[12] In claim 1, a method that provides different initial screen display and different language for each user each according to the user's characteristic factors. This method provides appropriate contents and environment for the relevant the user.

[13] In claim 1, a method of decline or redirect the service request from users in case that the service is considered as inappropriate for the user. In case that a user accesses an web site and he is concluded to be inappropriate for the web site according to the user's characteristic factors, the web site or the system declines the service request or redirect the service request to another appropriate web site or server.

[14] In claim 1, a method that provide different and relevant keyword domain which connects a web site by a keyword other than URL. The keyword domain connects the user and the web site according to the user's characteristic factors. As a result, one keyword can be connected different web site according to the user's characteristic factors. The methods adopts personalized keyword domain services.

[15] In claim 1, a method that provides user specific product information related with the user's input keyword to a service system. The service system includes search engine and on line shopping mall. As a search result against the user's input keyword, the product information is displayed differently for each user, according to the user's characteristic factors.