WO2005109287A3 - Methods and apparatuses for pay-per-call advertising in mobile/wireless applications - Google Patents

Methods and apparatuses for pay-per-call advertising in mobile/wireless applications Download PDF

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Publication number
WO2005109287A3
WO2005109287A3 PCT/US2005/015645 US2005015645W WO2005109287A3 WO 2005109287 A3 WO2005109287 A3 WO 2005109287A3 US 2005015645 W US2005015645 W US 2005015645W WO 2005109287 A3 WO2005109287 A3 WO 2005109287A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertiser
telephone
telephone number
mobile
advertisement
Prior art date
Application number
PCT/US2005/015645
Other languages
French (fr)
Other versions
WO2005109287A2 (en
Inventor
Anuj Agarwal
Nitin Ahuja
Ebbe Altberg
Scott Faber
Mark Arthur Buchler Halstead
Der Linden Sean Van
Original Assignee
Utbk Inc
Anuj Agarwal
Nitin Ahuja
Ebbe Altberg
Scott Faber
Mark Arthur Buchler Halstead
Der Linden Sean Van
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/014,073 external-priority patent/US7424442B2/en
Priority claimed from US11/021,939 external-priority patent/US8027878B2/en
Application filed by Utbk Inc, Anuj Agarwal, Nitin Ahuja, Ebbe Altberg, Scott Faber, Mark Arthur Buchler Halstead, Der Linden Sean Van filed Critical Utbk Inc
Priority to EP05745756A priority Critical patent/EP1759344A4/en
Priority to CA002566312A priority patent/CA2566312A1/en
Publication of WO2005109287A2 publication Critical patent/WO2005109287A2/en
Publication of WO2005109287A3 publication Critical patent/WO2005109287A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
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    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
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    • G06Q30/00—Commerce
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    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
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    • G06Q30/00—Commerce
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    • G06Q30/00—Commerce
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
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    • G06Q30/0277—Online advertisement
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/04—Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
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    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
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    • H04L67/50—Network services
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    • H—ELECTRICITY
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    • H04M15/00—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
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    • H04M15/09—Third party charged communications
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    • H04—ELECTRIC COMMUNICATION TECHNIQUE
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    • H04M15/51—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP for resellers, retailers or service providers
    • H—ELECTRICITY
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    • H04M7/00—Arrangements for interconnection between switching centres
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    • H04M2215/0192—Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
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    • H04M2215/66—Third party billing, i.e. third party can also be the predetermined telephone line of the caller if he is calling from another telephone set

Abstract

Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.
PCT/US2005/015645 2004-05-04 2005-05-04 Methods and apparatuses for pay-per-call advertising in mobile/wireless applications WO2005109287A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP05745756A EP1759344A4 (en) 2004-05-04 2005-05-04 Methods and apparatuses for pay-per-call advertising in mobile/wireless applications
CA002566312A CA2566312A1 (en) 2004-05-04 2005-05-04 Methods and apparatuses for pay-per-call advertising in mobile/wireless applications

Applications Claiming Priority (10)

Application Number Priority Date Filing Date Title
US56815604P 2004-05-04 2004-05-04
US60/568,156 2004-05-04
US11/014,073 US7424442B2 (en) 2004-05-04 2004-12-15 Method and apparatus to allocate and recycle telephone numbers in a call-tracking system
US11/014,073 2004-12-15
US11/021,939 2004-12-23
US11/021,939 US8027878B2 (en) 2003-10-06 2004-12-23 Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system
US65370805P 2005-02-16 2005-02-16
US60/653,708 2005-02-16
US11/077,655 US7428497B2 (en) 2003-10-06 2005-03-10 Methods and apparatuses for pay-per-call advertising in mobile/wireless applications
US11/077,655 2005-03-10

Publications (2)

Publication Number Publication Date
WO2005109287A2 WO2005109287A2 (en) 2005-11-17
WO2005109287A3 true WO2005109287A3 (en) 2007-07-05

Family

ID=35320886

Family Applications (1)

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PCT/US2005/015645 WO2005109287A2 (en) 2004-05-04 2005-05-04 Methods and apparatuses for pay-per-call advertising in mobile/wireless applications

Country Status (4)

Country Link
US (7) US7428497B2 (en)
EP (1) EP1759344A4 (en)
CA (1) CA2566312A1 (en)
WO (1) WO2005109287A2 (en)

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US8484084B2 (en) 2013-07-09
US7428497B2 (en) 2008-09-23
US20090067599A1 (en) 2009-03-12
EP1759344A2 (en) 2007-03-07
US20170186050A1 (en) 2017-06-29
US20130013422A1 (en) 2013-01-10
US9639863B2 (en) 2017-05-02
US10074110B2 (en) 2018-09-11
US20050216341A1 (en) 2005-09-29
US20070160184A1 (en) 2007-07-12
US7505920B2 (en) 2009-03-17
US20130262240A1 (en) 2013-10-03
EP1759344A4 (en) 2009-03-11
CA2566312A1 (en) 2005-11-17
US20060259365A1 (en) 2006-11-16
US10102550B2 (en) 2018-10-16
US8180676B2 (en) 2012-05-15

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