WO2006104895A3 - Prioritizing the display of non-intrusive content on a mobile communication device - Google Patents

Prioritizing the display of non-intrusive content on a mobile communication device Download PDF

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Publication number
WO2006104895A3
WO2006104895A3 PCT/US2006/010811 US2006010811W WO2006104895A3 WO 2006104895 A3 WO2006104895 A3 WO 2006104895A3 US 2006010811 W US2006010811 W US 2006010811W WO 2006104895 A3 WO2006104895 A3 WO 2006104895A3
Authority
WO
WIPO (PCT)
Prior art keywords
display
mobile
advertisers
mobile device
advertisements
Prior art date
Application number
PCT/US2006/010811
Other languages
French (fr)
Other versions
WO2006104895A2 (en
Inventor
Konstantin Othmer
Original Assignee
Core Mobility Inc
Konstantin Othmer
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Core Mobility Inc, Konstantin Othmer filed Critical Core Mobility Inc
Priority to EP06748663A priority Critical patent/EP1861993A2/en
Priority to CA002606116A priority patent/CA2606116A1/en
Publication of WO2006104895A2 publication Critical patent/WO2006104895A2/en
Publication of WO2006104895A3 publication Critical patent/WO2006104895A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H04M1/7243—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality with interactive means for internal management of messages

Abstract

Advertisements and the timing of the display thereof on tickers of mobile devices are selected based on activity of the mobile devices and bids made by advertisers. Advertisers define conditions of the mobile devices that are to trigger the display of particular advertisements. The advertisers can also bid for priority placement of advertisements and can set spending limits to manage budgets. During use of a mobile device in a mobile communications network, parameter data defining conditions associated with the mobile device and the operation thereof is generated. The mobile device also generates event data defining events or activity of the mobile device or the associated mobile user. The parameter data and the event data are used by an advertising system of the mobile communications network to select an advertisement and the timing of the display of the advertisement, respectively. Any priority given to particular advertisements based on bids made by advertisers is also used to select the advertisement.
PCT/US2006/010811 2005-03-25 2006-03-24 Prioritizing the display of non-intrusive content on a mobile communication device WO2006104895A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP06748663A EP1861993A2 (en) 2005-03-25 2006-03-24 Prioritizing the display of non-intrusive content on a mobile communication device
CA002606116A CA2606116A1 (en) 2005-03-25 2006-03-24 Prioritizing the display of non-intrusive content on a mobile communication device

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/090,724 US20060217110A1 (en) 2005-03-25 2005-03-25 Prioritizing the display of non-intrusive content on a mobile communication device
US11/090,724 2005-03-25

Publications (2)

Publication Number Publication Date
WO2006104895A2 WO2006104895A2 (en) 2006-10-05
WO2006104895A3 true WO2006104895A3 (en) 2007-08-09

Family

ID=37035860

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/010811 WO2006104895A2 (en) 2005-03-25 2006-03-24 Prioritizing the display of non-intrusive content on a mobile communication device

Country Status (4)

Country Link
US (1) US20060217110A1 (en)
EP (1) EP1861993A2 (en)
CA (1) CA2606116A1 (en)
WO (1) WO2006104895A2 (en)

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