WO2006127097A3 - System and method for broadcast tagging and target advertising - Google Patents

System and method for broadcast tagging and target advertising Download PDF

Info

Publication number
WO2006127097A3
WO2006127097A3 PCT/US2006/009797 US2006009797W WO2006127097A3 WO 2006127097 A3 WO2006127097 A3 WO 2006127097A3 US 2006009797 W US2006009797 W US 2006009797W WO 2006127097 A3 WO2006127097 A3 WO 2006127097A3
Authority
WO
WIPO (PCT)
Prior art keywords
play
content
media
play content
target advertising
Prior art date
Application number
PCT/US2006/009797
Other languages
French (fr)
Other versions
WO2006127097A2 (en
Inventor
Ryan Steelberg
Chad Steelberg
Original Assignee
Google Inc
Ryan Steelberg
Chad Steelberg
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/135,859 external-priority patent/US20060212898A1/en
Application filed by Google Inc, Ryan Steelberg, Chad Steelberg filed Critical Google Inc
Priority to AU2006249685A priority Critical patent/AU2006249685B2/en
Priority to CA002609006A priority patent/CA2609006A1/en
Priority to EP06738808A priority patent/EP1891593A4/en
Publication of WO2006127097A2 publication Critical patent/WO2006127097A2/en
Publication of WO2006127097A3 publication Critical patent/WO2006127097A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/12—Arrangements for observation, testing or troubleshooting
    • H04H20/14—Arrangements for observation, testing or troubleshooting for monitoring programmes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/02—Arrangements for generating broadcast information; Arrangements for generating broadcast-related information with a direct linking to broadcast information or to broadcast space-time; Arrangements for simultaneous generation of broadcast information and broadcast-related information
    • H04H60/06—Arrangements for scheduling broadcast services or broadcast-related services

Abstract

A system for directing play content for a media play is disclosed. The system for directing play content for a media play includes a hub that is at least partially remote from a media play point and that directs at least a portion of the play content for the media play for occurrence at the media play point, at least one locating reference associated with a location of the play content, at least one module at the media play point that, pursuant to at least one instruction from said hub comprising non-play content, accesses the locating reference to enable a preemption of a first scheduled content with an insertion of the play content associated with the locating reference based on the non-play content.
PCT/US2006/009797 2005-05-23 2006-03-16 System and method for broadcast tagging and target advertising WO2006127097A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
AU2006249685A AU2006249685B2 (en) 2005-05-23 2006-03-16 System and method for broadcast tagging and target advertising
CA002609006A CA2609006A1 (en) 2005-05-23 2006-03-16 System and method for broadcast tagging and target advertising
EP06738808A EP1891593A4 (en) 2005-05-23 2006-03-16 System and method for broadcast tagging and target advertising

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US11/135,859 US20060212898A1 (en) 2005-03-17 2005-05-23 System and method for broadcast target advertising
US11/135,860 US20060212899A1 (en) 2005-03-17 2005-05-23 System and method for broadcast tagging
US11/135,860 2005-05-23
US11/135,859 2005-05-23

Publications (2)

Publication Number Publication Date
WO2006127097A2 WO2006127097A2 (en) 2006-11-30
WO2006127097A3 true WO2006127097A3 (en) 2007-11-22

Family

ID=37452512

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/009797 WO2006127097A2 (en) 2005-05-23 2006-03-16 System and method for broadcast tagging and target advertising

Country Status (4)

Country Link
EP (1) EP1891593A4 (en)
AU (1) AU2006249685B2 (en)
CA (1) CA2609006A1 (en)
WO (1) WO2006127097A2 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030029451A1 (en) * 2001-08-07 2003-02-13 Blair Mark S. Remote control and tactile feedback system for medical apparatus
US20030070167A1 (en) * 2001-04-18 2003-04-10 Alex Holtz Advertisement management method, system, and computer program product
US20040152493A1 (en) * 2003-01-31 2004-08-05 Qwest Communications International Inc. Methods, systems and apparatus for selectively distributing urgent public information
US6839680B1 (en) * 1999-09-30 2005-01-04 Fujitsu Limited Internet profiling

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2397501T3 (en) * 1997-11-25 2013-03-07 Motorola Mobility, Llc Methods, systems and manufactured elements of audio content reproduction
US6950623B2 (en) * 2000-09-19 2005-09-27 Loudeye Corporation Methods and systems for dynamically serving in-stream advertisements

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6839680B1 (en) * 1999-09-30 2005-01-04 Fujitsu Limited Internet profiling
US20030070167A1 (en) * 2001-04-18 2003-04-10 Alex Holtz Advertisement management method, system, and computer program product
US20030029451A1 (en) * 2001-08-07 2003-02-13 Blair Mark S. Remote control and tactile feedback system for medical apparatus
US20040152493A1 (en) * 2003-01-31 2004-08-05 Qwest Communications International Inc. Methods, systems and apparatus for selectively distributing urgent public information

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP1891593A4 *

Also Published As

Publication number Publication date
WO2006127097A2 (en) 2006-11-30
EP1891593A4 (en) 2010-07-07
AU2006249685B2 (en) 2011-01-27
EP1891593A2 (en) 2008-02-27
CA2609006A1 (en) 2006-11-30
AU2006249685A1 (en) 2006-11-30
AU2006249685A2 (en) 2006-11-30

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