WO2007002025A3 - Allocating advertising space in a network of displays - Google Patents

Allocating advertising space in a network of displays Download PDF

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Publication number
WO2007002025A3
WO2007002025A3 PCT/US2006/023891 US2006023891W WO2007002025A3 WO 2007002025 A3 WO2007002025 A3 WO 2007002025A3 US 2006023891 W US2006023891 W US 2006023891W WO 2007002025 A3 WO2007002025 A3 WO 2007002025A3
Authority
WO
WIPO (PCT)
Prior art keywords
network
displays
output
messages
specified
Prior art date
Application number
PCT/US2006/023891
Other languages
French (fr)
Other versions
WO2007002025A2 (en
Inventor
Shumeet Baluja
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Priority to JP2008518294A priority Critical patent/JP5313668B2/en
Priority to CN200680022231.6A priority patent/CN101203855B/en
Priority to EP06785146A priority patent/EP1897003A4/en
Publication of WO2007002025A2 publication Critical patent/WO2007002025A2/en
Publication of WO2007002025A3 publication Critical patent/WO2007002025A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0249Advertisements based upon budgets or funds
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0259Targeted advertisements based on store location

Abstract

Systems and methods for allocating space for advertisements in a network of electronic display devices are provided. Attribute information indicating retailer and categories of products available for purchase in the vicinity of a display device is maintained for each device in a database. Advertisers may upload advertisement messages to a server specifying information such as budget, price per impression, preferred billboards and/or other constraints. One or more keywords or other descriptors are specified for each advertisement message. The system then generates an advertising campaign specifying where the advertisement message is to be output and send the messages to the specified displays. The output may consist of various forms including video, audio, printed incentive, interactive data transfers and/or combinations of these.
PCT/US2006/023891 2005-06-20 2006-06-20 Allocating advertising space in a network of displays WO2007002025A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
JP2008518294A JP5313668B2 (en) 2005-06-20 2006-06-20 Allocating advertising space in a network of display devices
CN200680022231.6A CN101203855B (en) 2005-06-20 2006-06-20 Allocating advertising space in a network of displays
EP06785146A EP1897003A4 (en) 2005-06-20 2006-06-20 Allocating advertising space in a network of displays

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/155,881 US7903099B2 (en) 2005-06-20 2005-06-20 Allocating advertising space in a network of displays
US11/155,881 2005-06-20

Publications (2)

Publication Number Publication Date
WO2007002025A2 WO2007002025A2 (en) 2007-01-04
WO2007002025A3 true WO2007002025A3 (en) 2007-03-29

Family

ID=37574544

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/023891 WO2007002025A2 (en) 2005-06-20 2006-06-20 Allocating advertising space in a network of displays

Country Status (6)

Country Link
US (2) US7903099B2 (en)
EP (1) EP1897003A4 (en)
JP (1) JP5313668B2 (en)
KR (1) KR20080028951A (en)
CN (1) CN101203855B (en)
WO (1) WO2007002025A2 (en)

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