WO2007002025A3 - Allocating advertising space in a network of displays - Google Patents
Allocating advertising space in a network of displays Download PDFInfo
- Publication number
- WO2007002025A3 WO2007002025A3 PCT/US2006/023891 US2006023891W WO2007002025A3 WO 2007002025 A3 WO2007002025 A3 WO 2007002025A3 US 2006023891 W US2006023891 W US 2006023891W WO 2007002025 A3 WO2007002025 A3 WO 2007002025A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- network
- displays
- output
- messages
- specified
- Prior art date
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0249—Advertisements based upon budgets or funds
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0259—Targeted advertisements based on store location
Abstract
Systems and methods for allocating space for advertisements in a network of electronic display devices are provided. Attribute information indicating retailer and categories of products available for purchase in the vicinity of a display device is maintained for each device in a database. Advertisers may upload advertisement messages to a server specifying information such as budget, price per impression, preferred billboards and/or other constraints. One or more keywords or other descriptors are specified for each advertisement message. The system then generates an advertising campaign specifying where the advertisement message is to be output and send the messages to the specified displays. The output may consist of various forms including video, audio, printed incentive, interactive data transfers and/or combinations of these.
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2008518294A JP5313668B2 (en) | 2005-06-20 | 2006-06-20 | Allocating advertising space in a network of display devices |
CN200680022231.6A CN101203855B (en) | 2005-06-20 | 2006-06-20 | Allocating advertising space in a network of displays |
EP06785146A EP1897003A4 (en) | 2005-06-20 | 2006-06-20 | Allocating advertising space in a network of displays |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/155,881 US7903099B2 (en) | 2005-06-20 | 2005-06-20 | Allocating advertising space in a network of displays |
US11/155,881 | 2005-06-20 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2007002025A2 WO2007002025A2 (en) | 2007-01-04 |
WO2007002025A3 true WO2007002025A3 (en) | 2007-03-29 |
Family
ID=37574544
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2006/023891 WO2007002025A2 (en) | 2005-06-20 | 2006-06-20 | Allocating advertising space in a network of displays |
Country Status (6)
Country | Link |
---|---|
US (2) | US7903099B2 (en) |
EP (1) | EP1897003A4 (en) |
JP (1) | JP5313668B2 (en) |
KR (1) | KR20080028951A (en) |
CN (1) | CN101203855B (en) |
WO (1) | WO2007002025A2 (en) |
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US20110145059A1 (en) | 2011-06-16 |
EP1897003A4 (en) | 2011-01-26 |
JP2008547058A (en) | 2008-12-25 |
US7903099B2 (en) | 2011-03-08 |
EP1897003A2 (en) | 2008-03-12 |
JP5313668B2 (en) | 2013-10-09 |
CN101203855A (en) | 2008-06-18 |
WO2007002025A2 (en) | 2007-01-04 |
CN101203855B (en) | 2015-04-15 |
KR20080028951A (en) | 2008-04-02 |
US20060287913A1 (en) | 2006-12-21 |
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