WO2007145775A3 - Keyword extraction and contextual advertisement generation - Google Patents

Keyword extraction and contextual advertisement generation Download PDF

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Publication number
WO2007145775A3
WO2007145775A3 PCT/US2007/011992 US2007011992W WO2007145775A3 WO 2007145775 A3 WO2007145775 A3 WO 2007145775A3 US 2007011992 W US2007011992 W US 2007011992W WO 2007145775 A3 WO2007145775 A3 WO 2007145775A3
Authority
WO
WIPO (PCT)
Prior art keywords
keyword extraction
content source
request
advertisement generation
contextual advertisement
Prior art date
Application number
PCT/US2007/011992
Other languages
French (fr)
Other versions
WO2007145775A2 (en
Inventor
Alec Reitter
Barbara Chang
Ken Sun
Raghav Gupta
Alvaro Bolivar
Alan Lewis
Original Assignee
Ebay Inc
Alec Reitter
Barbara Chang
Ken Sun
Raghav Gupta
Alvaro Bolivar
Alan Lewis
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/645,946 external-priority patent/US7831586B2/en
Priority claimed from US11/646,012 external-priority patent/US8001105B2/en
Priority claimed from US11/646,039 external-priority patent/US8209320B2/en
Application filed by Ebay Inc, Alec Reitter, Barbara Chang, Ken Sun, Raghav Gupta, Alvaro Bolivar, Alan Lewis filed Critical Ebay Inc
Publication of WO2007145775A2 publication Critical patent/WO2007145775A2/en
Publication of WO2007145775A3 publication Critical patent/WO2007145775A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques

Abstract

A computer-implemented system and method for keyword extraction and contextual advertisement generation are disclosed. The system in an example embodiment includes a keyword extraction service to receive from a consumer application a request for activation of a keyword extraction service via an application programming interface, the request including an identity of a content source, the request further including an identification of a particular extraction process to be used by the keyword extraction service on the identified content source; determine if the keyword extraction service has already processed the identified content source and retained extracted keywords in a data store; extract keywords from the identified content source using the particular extraction process identified in the request; and make the extracted keywords accessible to the consumer application.
PCT/US2007/011992 2006-06-09 2007-05-21 Keyword extraction and contextual advertisement generation WO2007145775A2 (en)

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
US80438706P 2006-06-09 2006-06-09
US60/804,387 2006-06-09
US11/646,012 2006-12-27
US11/645,946 US7831586B2 (en) 2006-06-09 2006-12-27 System and method for application programming interfaces for keyword extraction and contextual advertisement generation
US11/646,012 US8001105B2 (en) 2006-06-09 2006-12-27 System and method for keyword extraction and contextual advertisement generation
US11/646,039 2006-12-27
US11/645,946 2006-12-27
US11/646,039 US8209320B2 (en) 2006-06-09 2006-12-27 System and method for keyword extraction

Publications (2)

Publication Number Publication Date
WO2007145775A2 WO2007145775A2 (en) 2007-12-21
WO2007145775A3 true WO2007145775A3 (en) 2008-09-18

Family

ID=38832267

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/011992 WO2007145775A2 (en) 2006-06-09 2007-05-21 Keyword extraction and contextual advertisement generation

Country Status (1)

Country Link
WO (1) WO2007145775A2 (en)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8001105B2 (en) 2006-06-09 2011-08-16 Ebay Inc. System and method for keyword extraction and contextual advertisement generation
US7831586B2 (en) 2006-06-09 2010-11-09 Ebay Inc. System and method for application programming interfaces for keyword extraction and contextual advertisement generation
US8209320B2 (en) 2006-06-09 2012-06-26 Ebay Inc. System and method for keyword extraction
US20090018904A1 (en) 2007-07-09 2009-01-15 Ebay Inc. System and method for contextual advertising and merchandizing based on user configurable preferences
US8145521B2 (en) 2008-07-15 2012-03-27 Google Inc. Geographic and keyword context in embedded applications
CN111581510B (en) * 2020-05-07 2024-02-09 腾讯科技（深圳）有限公司 Shared content processing method, device, computer equipment and storage medium

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020128925A1 (en) * 2000-12-11 2002-09-12 Patrick Angeles system and method for detecting and reporting online activity using real-time content-based network monitoring
US20030100131A1 (en) * 2001-11-28 2003-05-29 Winbond Electronics Corp. Dispatching method of manufacturing integrated circuit
US20040143465A1 (en) * 2002-12-26 2004-07-22 Kouji Imanishi Consolidated air cargo management system
US20040249816A1 (en) * 2003-06-03 2004-12-09 Pioneer Corporation Information communication apparatus, information communication method, and information recorded medium
US20050004903A1 (en) * 2002-03-15 2005-01-06 Fujitsu Limited Regional information retrieving method and regional information retrieval apparatus
US20060020596A1 (en) * 2004-06-02 2006-01-26 Yahoo! Inc. Content-management system for user behavior targeting

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020128925A1 (en) * 2000-12-11 2002-09-12 Patrick Angeles system and method for detecting and reporting online activity using real-time content-based network monitoring
US20030100131A1 (en) * 2001-11-28 2003-05-29 Winbond Electronics Corp. Dispatching method of manufacturing integrated circuit
US20050004903A1 (en) * 2002-03-15 2005-01-06 Fujitsu Limited Regional information retrieving method and regional information retrieval apparatus
US20040143465A1 (en) * 2002-12-26 2004-07-22 Kouji Imanishi Consolidated air cargo management system
US20040249816A1 (en) * 2003-06-03 2004-12-09 Pioneer Corporation Information communication apparatus, information communication method, and information recorded medium
US20060020596A1 (en) * 2004-06-02 2006-01-26 Yahoo! Inc. Content-management system for user behavior targeting

Also Published As

Publication number Publication date
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