WO2008002649A3 - Internet-based brand marketing communication network - Google Patents

Internet-based brand marketing communication network Download PDF

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Publication number
WO2008002649A3
WO2008002649A3 PCT/US2007/015058 US2007015058W WO2008002649A3 WO 2008002649 A3 WO2008002649 A3 WO 2008002649A3 US 2007015058 W US2007015058 W US 2007015058W WO 2008002649 A3 WO2008002649 A3 WO 2008002649A3
Authority
WO
WIPO (PCT)
Prior art keywords
brand
internet
client
marketing communication
consumers
Prior art date
Application number
PCT/US2007/015058
Other languages
French (fr)
Other versions
WO2008002649A2 (en
Inventor
Thomas P Perkowski
Vaibhava Muchhal
Original Assignee
Ipf Inc
Thomas P Perkowski
Vaibhava Muchhal
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ipf Inc, Thomas P Perkowski, Vaibhava Muchhal filed Critical Ipf Inc
Priority to CA002662759A priority Critical patent/CA2662759A1/en
Publication of WO2008002649A2 publication Critical patent/WO2008002649A2/en
Publication of WO2008002649A3 publication Critical patent/WO2008002649A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0274—Split fees
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

Internet-based enterprise-level Brand Marketing Communication and E-Commerce Enabling Network which provides brand owners command and control over the wide range of brand-building assets, messaging and promotions scattered throughout the Web, and how they are communicated to directly consumers at diverse Web touch points, using server-side driven Multi-Mode Virtual Kiosks (MMVKs) having client/brand/agency and consumer programmable modes of display, as well as transaction tracking and commission-earning services, so as to provide better ways of and means for brand marketers and their agencies to reach empowered consumers, involving and enaging them with the client's brand in new ways, so as to create value and build loyalty, in a participatory manner.
PCT/US2007/015058 2006-06-28 2007-06-28 Internet-based brand marketing communication network WO2008002649A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CA002662759A CA2662759A1 (en) 2006-06-28 2007-06-28 Internet-based brand marketing communication network

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/477,205 US7844492B2 (en) 1999-11-17 2006-06-28 Internet-based E-commerce network for enabling commission-based E-commerce transactions along the fabric of the world wide web (WWW) using server-side driven multi-mode virtual kiosks (MMVKS) and transaction and commission tracking servers
US11/477,205 2006-06-28

Publications (2)

Publication Number Publication Date
WO2008002649A2 WO2008002649A2 (en) 2008-01-03
WO2008002649A3 true WO2008002649A3 (en) 2008-12-04

Family

ID=38846318

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/015058 WO2008002649A2 (en) 2006-06-28 2007-06-28 Internet-based brand marketing communication network

Country Status (3)

Country Link
US (1) US7844492B2 (en)
CA (1) CA2662759A1 (en)
WO (1) WO2008002649A2 (en)

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