WO2008030358A3 - Delivering ads to mobile devices - Google Patents

Delivering ads to mobile devices Download PDF

Info

Publication number
WO2008030358A3
WO2008030358A3 PCT/US2007/018890 US2007018890W WO2008030358A3 WO 2008030358 A3 WO2008030358 A3 WO 2008030358A3 US 2007018890 W US2007018890 W US 2007018890W WO 2008030358 A3 WO2008030358 A3 WO 2008030358A3
Authority
WO
WIPO (PCT)
Prior art keywords
ads
mobile devices
publisher
delivering ads
targeting
Prior art date
Application number
PCT/US2007/018890
Other languages
French (fr)
Other versions
WO2008030358A2 (en
Inventor
Omar Hamoui
Original Assignee
Admob Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/702,957 external-priority patent/US20080059285A1/en
Priority claimed from US11/702,958 external-priority patent/US20080059300A1/en
Priority claimed from US11/702,893 external-priority patent/US20080059299A1/en
Application filed by Admob Inc filed Critical Admob Inc
Publication of WO2008030358A2 publication Critical patent/WO2008030358A2/en
Publication of WO2008030358A3 publication Critical patent/WO2008030358A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

Various techniques for improving the delivery of mobile ads to devices are disclosed herein. For example, ads are matched with parameters passed to an ad source and then delivered to a publisher to be included with downloaded content. Ads may be targeted to specific devices as specified by an advertiser. Targeting information may be gathered from the device and from information previously provided to the publisher. Fees are assessed base on the degree of targeting. These and other improvements are described in detail.
PCT/US2007/018890 2006-09-01 2007-08-28 Delivering ads to mobile devices WO2008030358A2 (en)

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
US84169606P 2006-09-01 2006-09-01
US60/841,696 2006-09-01
US11/702,957 US20080059285A1 (en) 2006-09-01 2007-02-06 Assessing a fee for an ad
US11/702,957 2007-02-06
US11/702,958 2007-02-06
US11/702,958 US20080059300A1 (en) 2006-09-01 2007-02-06 Targeting an ad to a mobile device
US11/702,893 US20080059299A1 (en) 2006-09-01 2007-02-06 Delivering ads to mobile devices
US11/702,893 2007-02-06

Publications (2)

Publication Number Publication Date
WO2008030358A2 WO2008030358A2 (en) 2008-03-13
WO2008030358A3 true WO2008030358A3 (en) 2008-08-14

Family

ID=39157752

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/018890 WO2008030358A2 (en) 2006-09-01 2007-08-28 Delivering ads to mobile devices

Country Status (1)

Country Link
WO (1) WO2008030358A2 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8955001B2 (en) 2011-07-06 2015-02-10 Symphony Advanced Media Mobile remote media control platform apparatuses and methods

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8832182B2 (en) 2008-10-03 2014-09-09 Omnego Inc. System and method for providing a universal electronic wallet
US10142687B2 (en) 2010-11-07 2018-11-27 Symphony Advanced Media, Inc. Audience content exposure monitoring apparatuses, methods and systems

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020091568A1 (en) * 2001-01-10 2002-07-11 International Business Machines Corporation Personalized profile based advertising system and method with integration of physical location using GPS
US20050050097A1 (en) * 2003-09-03 2005-03-03 Leslie Yeh Determining and/or using location information in an ad system
US20050154717A1 (en) * 2004-01-09 2005-07-14 Microsoft Corporation System and method for optimizing paid listing yield
US20060100928A1 (en) * 2004-11-09 2006-05-11 Walczak Robert Jr System and method for providing content to a mobile communication device

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020091568A1 (en) * 2001-01-10 2002-07-11 International Business Machines Corporation Personalized profile based advertising system and method with integration of physical location using GPS
US20050050097A1 (en) * 2003-09-03 2005-03-03 Leslie Yeh Determining and/or using location information in an ad system
US20050154717A1 (en) * 2004-01-09 2005-07-14 Microsoft Corporation System and method for optimizing paid listing yield
US20060100928A1 (en) * 2004-11-09 2006-05-11 Walczak Robert Jr System and method for providing content to a mobile communication device

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8955001B2 (en) 2011-07-06 2015-02-10 Symphony Advanced Media Mobile remote media control platform apparatuses and methods
US8978086B2 (en) 2011-07-06 2015-03-10 Symphony Advanced Media Media content based advertising survey platform apparatuses and systems
US9237377B2 (en) 2011-07-06 2016-01-12 Symphony Advanced Media Media content synchronized advertising platform apparatuses and systems
US9264764B2 (en) 2011-07-06 2016-02-16 Manish Bhatia Media content based advertising survey platform methods
US9432713B2 (en) 2011-07-06 2016-08-30 Symphony Advanced Media Media content synchronized advertising platform apparatuses and systems
US9571874B2 (en) 2011-07-06 2017-02-14 Symphony Advanced Media Social content monitoring platform apparatuses, methods and systems

Also Published As

Publication number Publication date
WO2008030358A2 (en) 2008-03-13

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