WO2008064088A3 - Optimizer for selecting supplemental content based on content productivity of a document - Google Patents

Optimizer for selecting supplemental content based on content productivity of a document Download PDF

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Publication number
WO2008064088A3
WO2008064088A3 PCT/US2007/084865 US2007084865W WO2008064088A3 WO 2008064088 A3 WO2008064088 A3 WO 2008064088A3 US 2007084865 W US2007084865 W US 2007084865W WO 2008064088 A3 WO2008064088 A3 WO 2008064088A3
Authority
WO
WIPO (PCT)
Prior art keywords
content
supplemental content
document
productivity
optimizer
Prior art date
Application number
PCT/US2007/084865
Other languages
French (fr)
Other versions
WO2008064088A2 (en
Inventor
William M Reller
Sean Patrick Nolan
Michael Libes
John Crim
Original Assignee
Medio Systems Inc
William M Reller
Sean Patrick Nolan
Michael Libes
John Crim
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Medio Systems Inc, William M Reller, Sean Patrick Nolan, Michael Libes, John Crim filed Critical Medio Systems Inc
Priority to EP07854674A priority Critical patent/EP2104911A4/en
Publication of WO2008064088A2 publication Critical patent/WO2008064088A2/en
Publication of WO2008064088A3 publication Critical patent/WO2008064088A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Abstract

Content is selected for display at a client computer communicating over a computer network by determining a relevance score for content of a document at a server computer for delivery to a requesting client computer, determining at least one valuation for the content from each of two or more supplemental content sources, generating a productivity score for each of the supplemental content sources in accordance with the corresponding content valuation for the supplemental content source, selecting the supplemental content source having the greatest productivity score, and serving the document and supplemental content from the selected supplemental content source for delivery to the requesting client computer.
PCT/US2007/084865 2006-11-20 2007-11-15 Optimizer for selecting supplemental content based on content productivity of a document WO2008064088A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP07854674A EP2104911A4 (en) 2006-11-20 2007-11-15 Optimizer for selecting supplemental content based on content productivity of a document

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/561,832 US20070088609A1 (en) 2002-10-25 2006-11-20 Optimizer For Selecting Supplemental Content Based on Content Productivity of a Document
US11/561,832 2006-11-20

Publications (2)

Publication Number Publication Date
WO2008064088A2 WO2008064088A2 (en) 2008-05-29
WO2008064088A3 true WO2008064088A3 (en) 2008-12-31

Family

ID=39430508

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/084865 WO2008064088A2 (en) 2006-11-20 2007-11-15 Optimizer for selecting supplemental content based on content productivity of a document

Country Status (3)

Country Link
US (1) US20070088609A1 (en)
EP (1) EP2104911A4 (en)
WO (1) WO2008064088A2 (en)

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Also Published As

Publication number Publication date
WO2008064088A2 (en) 2008-05-29
US20070088609A1 (en) 2007-04-19
EP2104911A4 (en) 2011-11-09
EP2104911A2 (en) 2009-09-30

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