WO2008123677A1 - Advertising method for web ads bidding url and advertising system there of - Google Patents

Advertising method for web ads bidding url and advertising system there of Download PDF

Info

Publication number
WO2008123677A1
WO2008123677A1 PCT/KR2008/001850 KR2008001850W WO2008123677A1 WO 2008123677 A1 WO2008123677 A1 WO 2008123677A1 KR 2008001850 W KR2008001850 W KR 2008001850W WO 2008123677 A1 WO2008123677 A1 WO 2008123677A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
point
website
exposure
click
Prior art date
Application number
PCT/KR2008/001850
Other languages
French (fr)
Inventor
Han Su Han
Mi Ae Hwang
Original Assignee
Han Su Han
Mi Ae Hwang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Han Su Han, Mi Ae Hwang filed Critical Han Su Han
Publication of WO2008123677A1 publication Critical patent/WO2008123677A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/02—Network architectures or network communication protocols for network security for separating internal from external traffic, e.g. firewalls
    • H04L63/0227—Filtering policies
    • H04L63/0236—Filtering by address, protocol, port number or service, e.g. IP-address or URL
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

Definitions

  • the present invention relates to a website advertisement provision method using a
  • URL bidding and a system thereof and in particular to a website advertisement provision method using a URL bidding and a system thereof in which when a certain advertisement is set through an auction by web site URL, a corresponding advertisement is displayed on a user interface screen of an application program, and an advertisement cost and an advertisement point are created and provided.
  • the internet provides a lot of information database which are accessible for simply searching information and receiving the same.
  • a position-based charge payment type database search system is developed, in which an advertisement owner bids with respect to the position of a search list obtained by a searcher depending on an inquiry on a world wide web of a searcher.
  • the bidding infomation of each advertiser includes a search term and a bidding amount.
  • the bidding information of each advertiser includes a title, a simple description and a clickable hyperlink or URL.
  • a sponsor advertisement displayed on the search list is bid by an advertiser based on a position-based charge payment method, so that a certain profit is made in advertisements.
  • the advertisement cost corresponding to a profit of advertisement is charged for each unit, and an advertisement owner prepays or post-pays the advertisement cost.
  • a unit advertisement cost(unit click cost or unit exposure cost) is determined per unit click or unit exposure time, and the total click number of a certain advertisement period or the total exposure number is measured, and the multiplication of a measurement value and a unit advertisement cost is determined, so the total click number or total exposure number is measured, and the total advertisement cost is charged depending on the multiplication of the measured value and the unit advertisement cost.
  • [7] There are a method for providing an advertisement to the search list through a search site provided with a search engine, a so-called search word advertisement and a method for providing various advertisements(banner advertisement, pop-up ad- vertisement, sponsor advertisement, etc.) directly displayed on a website.
  • the advertisement is provided through an application program, so the advertisement is provided while minimizing the influences to the website, and the advertisement point corresponding to the advertisement provision is paid, so that it is needed to develop a new advertisement provision method for satisfying both the safety and profit of advertisements.
  • a website advertisement provision method using a URL(Uniform Resource Locator) bidding which comprises a step (a) in which an auction is performed based on a corresponding website URL for providing an advertisement depending on the website URL; a step (b) in which the advertisement set to the website URL depending on a result of the bid-success is displayed through a user interface of the application program; and a step (c) in which an advertisement point is created depending on an advertisement displayed based on the website URL.
  • a website advertisement provision system using a URL bidding which comprises a management server which performs an auction with respect to an ad- vertisement to be displayed based on the website URL, and computes an advertisement cost depending on an exposure number and a click number with respect to the advertisement displayed from an application program depending on the bid-succeeded advertisement, and increases an advertisement point depending on an exposure number and a click number of the advertisement provided to the website, and stores the advertisement point into a point information of the visitor who visits a corresponding website and manages the same; an advertisement owner terminal which bids in accordance with a website URL where an advertisement is provided through the application program, and receives a cost inquiry content with respect to the advertisement cost, which is computed depending on the exposure number and the click number of the bid-succeeded advertisement, from the management server, and pays a corresponding advertisement cost; a website provider terminal which checks through
  • an advertisement competition is promoted through an auction by the kinds of websites, and it is possible to enhance a profit with respect to advertisements by using an advertisement point which is paid depending on an exposure number and a click number of a displayed advertisement.
  • Hgure 1 is a view illustrating a website advertisement provision system using a URL bidding according to an embodiment of the present invention.
  • Hgure 2 is a view illustrating a detailed construction of a management server implemented in a website advertising system using a URL bidding according to an embodiment of the present invention.
  • Hgure 3 is a flow chart of a procedure that an advertisement is displayed through a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
  • Hgure 4 is a flow chart of a procedure with respect to a computation and a payment of an advertising cost while an advertisement is displayed through a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
  • Hgure 5 is a flow chart of a procedure that an advertisement owner bids an advertisement through an auction and a position corresponding to the bidding is selected in a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
  • Hgure 6 is a flow chart of a point that is computed while an advertisement is displayed and a point provision procedure in a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
  • a website advertisement provision method using a URL(Uniform Resource Locator) bidding which comprises a step (a) in which an auction is performed based on a corresponding website URL for providing an advertisement depending on the website URL; a step (b) in which the advertisement set to the website URL depending on a result of the bid-success is displayed through a user interface of the application program; and a step (c) in which an advertisement point is created depending on an advertisement displayed based on the website URL.
  • Hgure 1 is a view illustrating a website advertisement provision system using a RUL bidding according to an embodiment of the present invention.
  • the system of the present invention comprises a management server 100, an internet
  • an advertisement owner terminal 300 an advertisement owner terminal 300, a website provider terminal 400, and a visitor terminal 500.
  • the management server 100 is connected with the advertisement owner terminal
  • the management server 100 makes a successful bid in an advertisement through auction depending the website URL(URL: Uniform Resource Locator), and controls so that the bid-succeeded advertisement is displayed on the screen of the application program installed and executed in the advertisement owner terminal 300 when connected to the corresponding website URL, and stores the advertisement information depending on the advertisement cost computed depending on the advertisement displayed, and creates a cost inquiry content with respect to a corresponding advertisement cost and provides the same to the advertisement owner terminal 300, and creates the point information including the advertisement point paid to the visitor terminal 500, and creates the point payment content and provides the same to the visitor terminal 500.
  • URL Uniform Resource Locator
  • the management server 100 controls so that an auction is performed based on the website URL, and the highest bidding price is bid- succeeded, and the bid-succeeded advertisement is displayed through the application program when connecting to a corresponding website URL, and the advertisement cost is computed depending on the exposure number and click number of the advertisement.
  • the cost inquiry content is created depending on the computed advertisement cost by the management server 100. As the advertisement owner terminal 300 pays, which inquired the created cost inquiry content, payment information is created and stored by the management server 100.
  • the application program uses a real time website URL check function, so that an exposure number displayed by the website and a click number of the advertisement displayed on the application program is computed and thereby an advertisement information is created and a website URL-based inherent recognition number may be further included.
  • the management server 100 receives a member subscription from the advertisement owner terminal 300 and stores the member information .
  • the advertisement owner terminal 300 requests an advertisement service through the website provided by the management server 100, a kind of the advertisement is determined depending on the service procedure and website URL where the advertisement to be displayed is set.
  • the kind of the advertisement is a type that the advertisement is served, and includes a text(character) advertisement, a banner advertisement(3D image advertisement, a flash advertisement or an image advertisement) or sponser advertisement.
  • the contact period and the cost per impression(CPI) of the advertisement and the cost per click(CPC) during the contract period are determined.
  • the CPI and CPC can be determined depending on the policy of the provider of the management server 100, and the advertisement cost can be computed depending on the exposure number and the click number during the contract period of a corresponding advertisement.
  • the advertisement information (kinds of advertisements, contract period, CPI, CPC, etc.) set while the procedure with respect to the advertisement service request is proceeded is comprehensively managed through the database built in the management server 100.
  • the application program will be described in detail.
  • the application program is executed and provides a user interface in which various contents (text, image, 3D image, etc.) of the internet 200 are stored or edited through the user interface provided, and a corresponding content is communicated between the users for thereby forming a community.
  • the internet web browser may be one among the internet explorer of Microsoft, a Netscape of Netscape company, a fire fox of Mozilla, but the present invention does not limit thereto.
  • the application program implements a user interface displayed on part of the screen of the internet web browser, and a corresponding interface screen can be closed when a user does not want, and the size and design of the user interface screen can be changed, and a website URL is inquired in real time by using the real time website URL function and the website URL inquired is provided to the management server 100.
  • an advertisement time to be displayed can be set by using an advertisement time setting function(user interface) provided from the application program.
  • the member information is created for a login through a login function, and the created information is provided to the management server 100.
  • the advertisement owner terminal 300 is a terminal for requesting an advertisement to the management server 100, so the advertisement is displayed by using the application program and generally represents a desktop computer, a notebook computer, a personal display adaptor(PDA), a ultra mobile personal computer(UMPC) and a palm top computer, but it is not limited thereto.
  • PDA personal display adaptor
  • UMPC ultra mobile personal computer
  • the advertisement owner terminal 300 is connected with the management server 100 and bids in the auction in accordance with the kinds of the advertisement for displaying the advertisement, the cost concerning the number of exposures of the advertisement based on the kinds of the advertisement, the cost per click, the contract period that the advertisement is displayed, and the website URL for displaying the advertisement, and computes the advertisement cost by using the computed exposure number and click number depending a bid-succeeded and displayed advertisement, and the information on the advertisement cost can be checked through the cost inquiry content provided by the management server 100.
  • the website terminal 400 is a terminal which is connected to the management server
  • 100 through the internet 200 and represents a desktop computer, a notebook computer, a PDA, a UMPC and a palmtop computer, but it is not limited thereto.
  • the website provider terminal 400 also can request an advertisement service by directly connecting to the management server 100 for promoting advertisements.
  • the advertisement cost can be paid to the management server 100 depending on the exposure number and click number of the advertisement which is displayed.
  • the advertisement should be directly promoted through the website provider terminal 400, it can be performed when a certain advertisement, for example, a public advertisement, a lost child search, other guide advertisement, etc., matching with the purpose of the website 20 is to be provided.
  • the visitor terminal 500 is a terminal which is able to install and execute the application program and is connected to the internet 200 and represents a desktop computer, a notebook computer, a PDA, a UMPC and a palmtop computer, but it is not limited thereto.
  • the visitor terminal 500 is provided with the application program.
  • the advertisement set in the connected website is displayed on the user interface screen of the application program, so that the advertisement is exposed on the screen of a corresponding visitor terminal 500.
  • the exposure number is computed by the kinds of the website by using a real time website URL check function of the application program depending on the exposure number that the advertisement set by the kinds of the website is exposed during a certain time period, and the advertisement is created, and the created advertisement is transmitted to the management server 100, and the management server 100 computes the received information and creates and stores the advertisement point which will be paid to the visitors, and the point payment content during a certain time period can be checked by the visitor terminal 500.
  • the advertisement point concerning on the advertisement set in a corresponding website is created by connecting to the website in a login state that the application program is executed by the connected visitor terminal 500.
  • Hgure 2 is a view illustrating a detailed construction of a management server implemented in a website advertising system using a URL bidding according to an embodiment of the present invention.
  • the management server 100 comprises a website provision unit 101, an advertisement cost computation unit 102, a payment control unit 103, an advertisement exposure point computation unit 104, an advertisement click point computation unit 105, a program cooperation unit 106, an advertisement information database 107, a member information database 108, a point information database 109, and a payment information database 110.
  • the website provision unit 101 provides a web page which receives member information from the member subscription by using the visitor terminal 500 or the advertisement terminal 300 from the management server 100.
  • the website provision unit 101 provides a web page, in which the auction is preceeded by the website URLs for providing advertisement , and an exposure number(exposure time), a contract period, a cost per exposure time, and a cost per click number for the bid-succeeded advertisement are set, and an advertisement cost is set depending on the exposure number and the click number during the contract period as the bid- succeeded advertisement is displayed, and the cost inquiry content with respect to the computed advertisement cost is checked.
  • the web page which is provided by the website provision unit 101, in which a point payment content is checked so that the advertisement point can be paid depending on the exposure number and the click number of the advertisement provided through the application program, and a point payment content is checked so that the advertisement point created depending on the exposure number of the advertisement and the click number of a corresponding advertisement through the application program can be paid.
  • the advertisement cost computation unit 102 computes an advertisement cost by using a cost per exposure number on a corresponding advertisement, a cost per click number, an exposure number of advertisement displayed during a certain period(contract period), and a click number.
  • the payment control unit 103 performs a payment process depending on an advertisement cost displayed during a contract period of the advertisement contracted through the advertisement owner terminal 300.
  • the payment process creates and provides a billing content depending on the advertisement cost computed through the advertisement cost computation unit 102, and pays upon checking the billing content from the advertisement owner terminal 300, and creates a payment information, and provides to the payment information database 110.
  • the payment method with respect to the advertisement cost can be performed a pre- paid method or a post-paid method, but it is not limited thereto in the present invention.
  • the advertisement exposure point computation unit 104 increases the advertisement exposure point depending on the exposure number of the advertisement and stores in the point information of the website provider, and increases the advertisement exposure point depending on the exposure number of the advertisement when the advertisement is exposed by visiting a corresponding website URL, and stores in the point information of the visitor, and comprehensively computes the stored point information by individuals.
  • the advertisement exposure point is an advertisement point which increases depending on the exposure number of advertisement and is comprehensively stored in the point information created depending on a point provision object(web page provider or visitor).
  • the specific period is to set a period for inquiring the points paid by years, months or weeks, and it is possible to check the point payment content paid by years, months or weeks.
  • the advertisement click point computation unit 105 increases the advertisement click point depending on the click number of the advertisement and stores in the point information of the website provider, and increases the advertisement click point depending on the click number of the advertisement when the advertisement is clicked by visiting a corresponding website URL, and stores in the point information of the visitor, and comprehensively computes the stored point information by individuals.
  • the program cooperation unit 106 has a protocol, which has a certain compatibility for a data communication with the application program cooperating with the internet web browser.
  • [75] Namely, it is possible to receive the advertisement information, the member information, the point information, and the payment information through the application program.
  • the advertisement database 107 receives the advertisement information from the application program or the management server 100 and comprehensively stores the same in the database.
  • the advertisement information includes the kinds of advertisement, contracted exposure number, contracted click number, the exposure number( actual exposure number) during a contract period, the click number(actual click number) during a contracted period, cost per exposure, cost per click, a contract period of advertisement, and an advertisement cost.
  • the contracted exposure number represents an exposure number which will be exposed during the contract period based on the advertisement contract.
  • the contracted click number represents a click number clicked during a contract period through an advertisement contract. The advertisement cost computation depending on the contracted exposure number and the contracted click number will be described later.
  • the member information database 108 stores the member information created from the management server 100 into the database.
  • the member information consists of a member ID, a member password, an inherent identification code, etc.
  • the point information database 109 stores the point information which includes an advertisement click point and an advertisement exposure point created from the management server 100.
  • the point information includes an advertisement point(advertisement exposure point and advertisement click point) provided by individuals, and includes the individual based code for storing the same by individuals (by the kinds of visitors or website providers).
  • the payment information basically includes a payment object(company name or individual name or ID number), a payment amount, a payment number, a payment bank account, and an account owner.
  • Hgure 3 is a flow chart of a procedure that an advertisement is displayed through a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
  • Hgure 4 is a flow chart of a procedure with respect to a computation and a payment of an advertising cost while an advertisement is displayed through a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
  • Hgure 5 is a flow chart of a procedure that an advertisement owner bids an advertisement through an auction and a position corresponding to the bidding is selected in a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
  • Hgure 6 is a flow chart of a point that is computed while an advertisement is displayed and a point provision procedure in a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
  • an application program is downloaded by connecting to the homepage provided in the management server 100 in a step S300.
  • the application program represents the earlier described application program cooperating with the internet web browser, and is generally provided from the management server 100 or may be provided from the other websites.
  • the application program is a communication program which is able to cooperate with the management server 100 for displaying an advertisement along with the web browser, and creates an advertisement information with respect to the displayed advertisement, and provides the advertisement information to the management server 100.
  • the member login is performed after the registration of the member in a step S304.
  • the advertisement screen is not displayed or the screen default-set in the application program may be displayed.
  • the advertisement set by the kinds of the website and implemented on the user interface screen of the application program is provided with a hyperlink function. When a corresponding advertisement is clicked, it is possible to move to the website set by the advertisement owner in a step S312.
  • the advertisement cost is computed depending on the exposure and clicked advertisement.
  • the advertisement owner is connected to the homepage provided in the management server 100 for displaying a corresponding advertisement in a step S400.
  • the login procedure is performed.
  • the member registration is performed, and then the login is performed in steps S402 and S404.
  • the kinds of advertisement, contract period, a cost per exposure number of advertisement, a cost per click number of advertisement, and an website URL which the corresponding advertisement to be displayed are set depending on the the requested advertisement, and when the setting is finished, the advertisement set through the management server 100 is set in a corresponding website in a step S410.
  • the total advertisement cost of a corresponding advertisement owner during a contract period is computed by using a cost per exposure number of advertisement, a cost per click unit, an exposure number of advertisement and a click number of advertisement during the contract period.
  • the advertisement cost with respect to the total exposure number within a contract period computed by multiplying the cost per exposure number and the exposure number( within contract period) and the advertisement cost with respect to the total click number within a contract period computed by multiplying a cost per click number and a click number(within contract period) are summed for thereby computing the total advertisement cost of a corresponding advertisement owner in a step S414.
  • the management server 100 creates a cost inquiry content with respect to the computed advertisement cost, so the advertisement owner terminal 300 can check through the homepage, and the payment is executed depending on the checked advertisement cost in steps S416 and S418.
  • a plurality of advertisement owners request to display a plurality of sponsor advertisements on a specific website URL in a step S500.
  • the sponsor advertisement can be displayed in multiple numbers on one screen.
  • a plurality of advertisements are requested to be displayed on a specific website
  • the management server 100 proceeds an advertisement auction with respect to a corresponding website URL, and the bidding price is determined through the advertisement owner terminals 300 that joined the auction in a step S502.
  • the bidding prices are different from websites, and the bidding price may increase depending on the recognition level of the website URL.
  • the auction can be activated a lot, so that the provider of the management server 100 can do good business while making a lot of profit.
  • a plurality of advertisements are bid- succeeded depending on the kinds of advertisements, the exposure number and the click number with respect to the advertisement can be set during a contract period in a sequence that the bidding price is higher in a step S504.
  • the advertisement when the bidder is succeeded in a sequence that the bidding price is higher as the first, second and third advertisements are bid- succeeded, the first advertisement is set to have 10 times corresponding to an exposure number per day, and the second advertisement to have 8 times corresponding to an exposure number per day, and the third advertisement to have 6 times corresponding to an exposure number per day.
  • the exposure number of per day is a contracted exposure number.
  • the contracted exposure number per day is 10 times. If one day the actually exposed number is 8 times, the foiling day two times are compensated, so it is set to 12 times, and when the actually exposed number is less than the contracted exposure number during the contract period, it is possible to compensate for as long as the remaining contracted exposure number without the payment of advertisement cost.
  • the setting (contracted click number) with respect to the click number corresponds to the total contracted click number.
  • the contract period may be extended until the number reaches the contracted click number or the money may be paid back as much as the remaining click number.
  • the setting (contracted exposure number) with respect to the exposure number and the setting (contracted click number) with respect to the click number may be different depending on the policy of the manufacturer of the management server 100, which is well known to those who skilled in the art.
  • the setting with respect to the exposure number of the advertisement bid-succeeded in a sequence of higher bidding prices in the step S504 can be determined so that the advertisement is provided to a corresponding website with a priority with respect to the advertisement(first advertisement) bid- succeeded with the highest price, and the ad- vertisement(second advertisement) bid-succeeded with the next highest price is set so that the advertisement is provided at the time when the contract period of the first advertisement is finished, and the third advertisement is provided at the time when the contract period of the second advertisement is finished.
  • the bid-succeeded advertisement as a result of the auction after the step S504 is d isplayed at the terminal having the executed application program when connected with the set website, so that the management server 100 performs a re-auction depending on the visit number(connection number) of a specific website URL having the bid- succeeded advertisement and the click number of the bid- succeeded advertisement in a step S506.
  • the visit number and advertisement click number click number of actual advertisement
  • the visit number and advertisement click number click number of actual advertisement
  • the advertisement exposure point and the advertisement click point are created depending on the exposure number of a corresponding advertisement and the click number of a corresponding advertisement, respectively. So, the visitor terminal 500 get the corresponding point.
  • the advertisement exposure point depending on the exposure number of a corresponding advertisement and the advertisement click point depending on the click number are paid to the website provider terminal 400 which provides a website URL for setting a corresponding advertisement.
  • the advertisement exposure point is created to the visitor, who sees a corresponding advertisement, depending on the exposure number of the advertisement and is stored and paid to the visitor in a step S606.
  • the advertisement owner who provides a corresponding advertisement, and the website provider having a set advertisement can be given the advertisement exposure points which are created depending on the exposure number of the advertisements in steps S604 and S606.(°i 7] T/ ⁇ *] ) [132] R>r example, the advertisement exposure point per one time exposure may be increased by 10 points, and the points are comprehensively summed, and a point payment content is created, and it can be checked through the visitor terminal 500 which is connected with the web page provided from the management server 100.
  • the advertisement owner who provides a corresponding advertisement
  • the website provider who provides a website for setting a corresponding advertisement
  • the point may be paid separately from the advertisement exposure point paid to the visitor, and the point to be paid may be different, and the point payment content for a certain period may be checked on the homepage.
  • the advertisement click point creating depending on the click number of the advertisement is paid to the visitor terminal 500 which visits the URL linked as a corresponding advertisement is clicked in a step S610.
  • the advertisement click point can be given to the advertisement owner of a corresponding advertisement and a web site provider, who provides a website for setting a corresponding advertisement, depending on the click number of advertisement by the website visitor in accordance with a point policy of the manufacturer of the management server 100 in steps S608 and 610.
  • the advertisement exposure point and the advertisement click point exceed certain points respectively, a corresponding point is converted into a cyber money for the use like cash which can be used in a shopping mall based on an electronic commerce system in a step S612.
  • the internet shopping mall is a company cooperating with a company which provides the management server 100, so that it is possible to shop a certain item with the converted cyber money based on a pre-discussion and engagement.
  • the convertible point and the amount of the converted cyber money may be determined depending on a policy of the provider of the management server 100, which can be easily changed by those who skilled in the art.
  • an advertisement competition is promoted through an auction by the kinds of websites, and it is possible to enhance a profit with respect to advertisements by using an advertisement point which is paid depending on an exposure number and a click number of a displayed advertisement.

Abstract

A website advertisement provision method using a URL(Uniform Resource Locator) is disclosed, which comprises a step (a) in which an auction is performed based on a corresponding website URL for providing an advertisement depending on the website URL; a step (b) in which the advertisement set to the website URL depending on a result of the bis-success is displayed through a user interface of the application program; and a step (c) in which an advertisement point is created depending on an advertisement displayed based on the website URL.

Description

Description
ADVERTISING METHOD FOR WEB ADS BIDDING URL AND ADVERTISING SYSTEM THERE OF
Technical Field
[1] The present invention relates to a website advertisement provision method using a
URL bidding and a system thereof, and in particular to a website advertisement provision method using a URL bidding and a system thereof in which when a certain advertisement is set through an auction by web site URL, a corresponding advertisement is displayed on a user interface screen of an application program, and an advertisement cost and an advertisement point are created and provided.
[2]
Background Art
[3] The internet provides a lot of information database which are accessible for simply searching information and receiving the same. A position-based charge payment type database search system is developed, in which an advertisement owner bids with respect to the position of a search list obtained by a searcher depending on an inquiry on a world wide web of a searcher. The bidding infomation of each advertiser includes a search term and a bidding amount. In each embodiment, the bidding information of each advertiser includes a title, a simple description and a clickable hyperlink or URL.
[4] As a search word is inputted on an internet search site, a sponsor advertisement displayed on the search list is bid by an advertiser based on a position-based charge payment method, so that a certain profit is made in advertisements.
[5] The advertisement cost corresponding to a profit of advertisement is charged for each unit, and an advertisement owner prepays or post-pays the advertisement cost.
[6] Generally, as an example of an advertisement cost payment model, a unit advertisement cost(unit click cost or unit exposure cost) is determined per unit click or unit exposure time, and the total click number of a certain advertisement period or the total exposure number is measured, and the multiplication of a measurement value and a unit advertisement cost is determined, so the total click number or total exposure number is measured, and the total advertisement cost is charged depending on the multiplication of the measured value and the unit advertisement cost.
[7] There are a method for providing an advertisement to the search list through a search site provided with a search engine, a so-called search word advertisement and a method for providing various advertisements(banner advertisement, pop-up ad- vertisement, sponsor advertisement, etc.) directly displayed on a website.
[8] The advertisement is provided through an application program, so the advertisement is provided while minimizing the influences to the website, and the advertisement point corresponding to the advertisement provision is paid, so that it is needed to develop a new advertisement provision method for satisfying both the safety and profit of advertisements.
[9]
Disclosure of Invention Technical Problem
[10] Accordingly, it is an object of the present invention to provide a web site advertisement provision method using a URL bidding which is able to ensure a safety of an advertisement by providing an advertisement by using an application program which provides advertisements in connection with an internet browser while overcoming the problems found in the conventional art.
[11] It is another object of the present invention to provide an advertisement provision method using a URL bidding and a system thereof which are ensure a certain profit of an advertisement by inducing an advertisement competition through a web side-based auction and by continuously providing a point obtained by means of an advertisement exposure and a click to a website provider and a website visitor, respectively.
[12]
Technical Solution
[13] To achieve the above objects, in a method for providing an advertisement by using an application program cooperating with a web browser and a website, there is provided a website advertisement provision method using a URL(Uniform Resource Locator) bidding which comprises a step (a) in which an auction is performed based on a corresponding website URL for providing an advertisement depending on the website URL; a step (b) in which the advertisement set to the website URL depending on a result of the bid-success is displayed through a user interface of the application program; and a step (c) in which an advertisement point is created depending on an advertisement displayed based on the website URL.
[14] To achieve the above objects, in a system which provided an advertisement by using an application program cooperating with a web browser and a website, there is provided a website advertisement provision system using a URL bidding which comprises a management server which performs an auction with respect to an ad- vertisement to be displayed based on the website URL, and computes an advertisement cost depending on an exposure number and a click number with respect to the advertisement displayed from an application program depending on the bid-succeeded advertisement, and increases an advertisement point depending on an exposure number and a click number of the advertisement provided to the website, and stores the advertisement point into a point information of the visitor who visits a corresponding website and manages the same; an advertisement owner terminal which bids in accordance with a website URL where an advertisement is provided through the application program, and receives a cost inquiry content with respect to the advertisement cost, which is computed depending on the exposure number and the click number of the bid-succeeded advertisement, from the management server, and pays a corresponding advertisement cost; a website provider terminal which checks through the management server a point information with respect to an advertisement exposure point and an advertisement click point stored depending on an exposure number and a click number of a corresponding advertisement when the bid- succeeded advertisement through an auction is displayed based on the application program when the website URL is connected; and a visitor terminal which installs and executes the application program and checks through the management server a point information with respect to an advertisement exposure point and an advertisement click point corresponding to the exposure number and the click number of the advertisement depending on the advertisement provided through the user interface of the application program when the website is visited. [15]
Advantageous Effects
[16] Accorording to a website advertisement provision method using an URL bidding and a system thereof, it is possible to stably provide an advertisement without an approval from a website URL provider in such a manner that the advertisement can be displayed through an application program while a website provides only a URL.
[17] In addition, an advertisement competition is promoted through an auction by the kinds of websites, and it is possible to enhance a profit with respect to advertisements by using an advertisement point which is paid depending on an exposure number and a click number of a displayed advertisement.
[18]
Brief Description of the Drawings [19] Hgure 1 is a view illustrating a website advertisement provision system using a URL bidding according to an embodiment of the present invention.
[20] Hgure 2 is a view illustrating a detailed construction of a management server implemented in a website advertising system using a URL bidding according to an embodiment of the present invention.
[21] Hgure 3 is a flow chart of a procedure that an advertisement is displayed through a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
[22] Hgure 4 is a flow chart of a procedure with respect to a computation and a payment of an advertising cost while an advertisement is displayed through a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
[23] Hgure 5 is a flow chart of a procedure that an advertisement owner bids an advertisement through an auction and a position corresponding to the bidding is selected in a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
[24] Hgure 6 is a flow chart of a point that is computed while an advertisement is displayed and a point provision procedure in a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
[25]
Best Mode for Carrying Out the Invention
[26] In the present invention, in a method for providing an advertisement by using an application program cooperating with a web browser and a website, there is provided a website advertisement provision method using a URL(Uniform Resource Locator) bidding which comprises a step (a) in which an auction is performed based on a corresponding website URL for providing an advertisement depending on the website URL; a step (b) in which the advertisement set to the website URL depending on a result of the bid-success is displayed through a user interface of the application program; and a step (c) in which an advertisement point is created depending on an advertisement displayed based on the website URL.
[27]
Mode for the Invention
[28] The preferred embodiments of the present invention will be described with reference to the accompanying drawings. [29] Hgure 1 is a view illustrating a website advertisement provision system using a RUL bidding according to an embodiment of the present invention.
[30] The present invention will be described with reference to Hgure 1.
[31] The system of the present invention comprises a management server 100, an internet
200, an advertisement owner terminal 300, a website provider terminal 400, and a visitor terminal 500.
[32] The management server 100 is connected with the advertisement owner terminal
300, the website provider terminal 400 and the visitor terminal 500, respectively, through the internet 200 while forming a network.
[33] The management server 100 makes a successful bid in an advertisement through auction depending the website URL(URL: Uniform Resource Locator), and controls so that the bid-succeeded advertisement is displayed on the screen of the application program installed and executed in the advertisement owner terminal 300 when connected to the corresponding website URL, and stores the advertisement information depending on the advertisement cost computed depending on the advertisement displayed, and creates a cost inquiry content with respect to a corresponding advertisement cost and provides the same to the advertisement owner terminal 300, and creates the point information including the advertisement point paid to the visitor terminal 500, and creates the point payment content and provides the same to the visitor terminal 500.
[34] The management server 100 controls so that an auction is performed based on the website URL, and the highest bidding price is bid- succeeded, and the bid-succeeded advertisement is displayed through the application program when connecting to a corresponding website URL, and the advertisement cost is computed depending on the exposure number and click number of the advertisement.
[35] The cost inquiry content is created depending on the computed advertisement cost by the management server 100. As the advertisement owner terminal 300 pays, which inquired the created cost inquiry content, payment information is created and stored by the management server 100.
[36] The application program uses a real time website URL check function, so that an exposure number displayed by the website and a click number of the advertisement displayed on the application program is computed and thereby an advertisement information is created and a website URL-based inherent recognition number may be further included.
[37] The management server 100 receives a member subscription from the advertisement owner terminal 300 and stores the member information .
[38] When the advertisement owner terminal 300 requests an advertisement service through the website provided by the management server 100, a kind of the advertisement is determined depending on the service procedure and website URL where the advertisement to be displayed is set.
[39] The kind of the advertisement is a type that the advertisement is served, and includes a text(character) advertisement, a banner advertisement(3D image advertisement, a flash advertisement or an image advertisement) or sponser advertisement.
[40] When a bidder is succeeded as the bidding is proceeded after a website URL to display advertisement is set, the contact period and the cost per impression(CPI) of the advertisement and the cost per click(CPC) during the contract period are determined. The CPI and CPC can be determined depending on the policy of the provider of the management server 100, and the advertisement cost can be computed depending on the exposure number and the click number during the contract period of a corresponding advertisement.
[41] The advertisement information (kinds of advertisements, contract period, CPI, CPC, etc.) set while the procedure with respect to the advertisement service request is proceeded is comprehensively managed through the database built in the management server 100.
[42] The application program will be described in detail. When the internet browser is executed in connection with the internet web browser, the application program is executed and provides a user interface in which various contents (text, image, 3D image, etc.) of the internet 200 are stored or edited through the user interface provided, and a corresponding content is communicated between the users for thereby forming a community.
[43] Here, the internet web browser may be one among the internet explorer of Microsoft, a Netscape of Netscape company, a fire fox of Mozilla, but the present invention does not limit thereto.
[44] The application program implements a user interface displayed on part of the screen of the internet web browser, and a corresponding interface screen can be closed when a user does not want, and the size and design of the user interface screen can be changed, and a website URL is inquired in real time by using the real time website URL function and the website URL inquired is provided to the management server 100.
[45] In the advertisement provided through the application program, an advertisement time to be displayed can be set by using an advertisement time setting function(user interface) provided from the application program.
[46] In a state that the application program keeps installed and executed, when the user is connected with the website, a corresponding advertisement is exposed through the user interface of the application program depending on the set website, and the application program can be controlled so that a corresponding advertisement can be exposed by time, day and date.
[47] The member information is created for a login through a login function, and the created information is provided to the management server 100.
[48] The advertisement information, the member information, the point information, and the payment information will be described in detail.
[49] Since the internet 200 is based on a conventional internet network, the detailed description of the same will be omitted.
[50] The advertisement owner terminal 300 is a terminal for requesting an advertisement to the management server 100, so the advertisement is displayed by using the application program and generally represents a desktop computer, a notebook computer, a personal display adaptor(PDA), a ultra mobile personal computer(UMPC) and a palm top computer, but it is not limited thereto.
[51] In more details, the advertisement owner terminal 300 is connected with the management server 100 and bids in the auction in accordance with the kinds of the advertisement for displaying the advertisement, the cost concerning the number of exposures of the advertisement based on the kinds of the advertisement, the cost per click, the contract period that the advertisement is displayed, and the website URL for displaying the advertisement, and computes the advertisement cost by using the computed exposure number and click number depending a bid-succeeded and displayed advertisement, and the information on the advertisement cost can be checked through the cost inquiry content provided by the management server 100.
[52] The website terminal 400 is a terminal which is connected to the management server
100 through the internet 200 and represents a desktop computer, a notebook computer, a PDA, a UMPC and a palmtop computer, but it is not limited thereto.
[53] The website provider terminal 400 also can request an advertisement service by directly connecting to the management server 100 for promoting advertisements. When a corresponding advertisement is successfully bid by attending the auction in accordance with the requested advertisement, the advertisement cost can be paid to the management server 100 depending on the exposure number and click number of the advertisement which is displayed. [54] In case that the advertisement should be directly promoted through the website provider terminal 400, it can be performed when a certain advertisement, for example, a public advertisement, a lost child search, other guide advertisement, etc., matching with the purpose of the website 20 is to be provided.
[55] At this time, when the public advertisement is obtained, a corresponding website provider is not provided with the advertisement point depending the exposure number and the click number of the public advertisement, but is provided with a donation corresponding to the advertisement profit through a certain setting function before the advertisement is obtained. The above setting function can be easily changed by those skilled in the art.
[56] The visitor terminal 500 is a terminal which is able to install and execute the application program and is connected to the internet 200 and represents a desktop computer, a notebook computer, a PDA, a UMPC and a palmtop computer, but it is not limited thereto.
[57] The visitor terminal 500 is provided with the application program. In a state that the program is installed and executed, when it is connected with a specific website by using the internet web browser, the advertisement set in the connected website is displayed on the user interface screen of the application program, so that the advertisement is exposed on the screen of a corresponding visitor terminal 500.
[58] The exposure number is computed by the kinds of the website by using a real time website URL check function of the application program depending on the exposure number that the advertisement set by the kinds of the website is exposed during a certain time period, and the advertisement is created, and the created advertisement is transmitted to the management server 100, and the management server 100 computes the received information and creates and stores the advertisement point which will be paid to the visitors, and the point payment content during a certain time period can be checked by the visitor terminal 500.
[59] The advertisement point concerning on the advertisement set in a corresponding website is created by connecting to the website in a login state that the application program is executed by the connected visitor terminal 500.
[60]
[61] Hgure 2 is a view illustrating a detailed construction of a management server implemented in a website advertising system using a URL bidding according to an embodiment of the present invention.
[62] As shown in Hgure 2, the management server 100 comprises a website provision unit 101, an advertisement cost computation unit 102, a payment control unit 103, an advertisement exposure point computation unit 104, an advertisement click point computation unit 105, a program cooperation unit 106, an advertisement information database 107, a member information database 108, a point information database 109, and a payment information database 110.
[63] The website provision unit 101 provides a web page which receives member information from the member subscription by using the visitor terminal 500 or the advertisement terminal 300 from the management server 100.
[64] The website provision unit 101 provides a web page, in which the auction is preceeded by the website URLs for providing advertisement , and an exposure number(exposure time), a contract period, a cost per exposure time, and a cost per click number for the bid-succeeded advertisement are set, and an advertisement cost is set depending on the exposure number and the click number during the contract period as the bid- succeeded advertisement is displayed, and the cost inquiry content with respect to the computed advertisement cost is checked.
[65] The web page, which is provided by the website provision unit 101, in which a point payment content is checked so that the advertisement point can be paid depending on the exposure number and the click number of the advertisement provided through the application program, and a point payment content is checked so that the advertisement point created depending on the exposure number of the advertisement and the click number of a corresponding advertisement through the application program can be paid.
[66] As the advertisement owner terminal 300 makes a contract for the advertisement to be displayed, the advertisement cost computation unit 102 computes an advertisement cost by using a cost per exposure number on a corresponding advertisement, a cost per click number, an exposure number of advertisement displayed during a certain period(contract period), and a click number.
[67] The payment control unit 103 performs a payment process depending on an advertisement cost displayed during a contract period of the advertisement contracted through the advertisement owner terminal 300.
[68] The payment process creates and provides a billing content depending on the advertisement cost computed through the advertisement cost computation unit 102, and pays upon checking the billing content from the advertisement owner terminal 300, and creates a payment information, and provides to the payment information database 110.
[69] The payment method with respect to the advertisement cost can be performed a pre- paid method or a post-paid method, but it is not limited thereto in the present invention.
[70] When the bid-succeeded advertisement through the auction upon requesting an advertisement to a corresponding website URL is displayed, the advertisement exposure point computation unit 104 increases the advertisement exposure point depending on the exposure number of the advertisement and stores in the point information of the website provider, and increases the advertisement exposure point depending on the exposure number of the advertisement when the advertisement is exposed by visiting a corresponding website URL, and stores in the point information of the visitor, and comprehensively computes the stored point information by individuals.
[71] The advertisement exposure point is an advertisement point which increases depending on the exposure number of advertisement and is comprehensively stored in the point information created depending on a point provision object(web page provider or visitor).
[72] The specific period is to set a period for inquiring the points paid by years, months or weeks, and it is possible to check the point payment content paid by years, months or weeks.
[73] When the bid- succeeded advertisement through the auction upon requesting an advertisement to a corresponding website URL is displayed and clicked, the advertisement click point computation unit 105 increases the advertisement click point depending on the click number of the advertisement and stores in the point information of the website provider, and increases the advertisement click point depending on the click number of the advertisement when the advertisement is clicked by visiting a corresponding website URL, and stores in the point information of the visitor, and comprehensively computes the stored point information by individuals.
[74] The program cooperation unit 106 has a protocol, which has a certain compatibility for a data communication with the application program cooperating with the internet web browser.
[75] Namely, it is possible to receive the advertisement information, the member information, the point information, and the payment information through the application program.
[76] The advertisement database 107 receives the advertisement information from the application program or the management server 100 and comprehensively stores the same in the database.
[77] The advertisement information includes the kinds of advertisement, contracted exposure number, contracted click number, the exposure number( actual exposure number) during a contract period, the click number(actual click number) during a contracted period, cost per exposure, cost per click, a contract period of advertisement, and an advertisement cost.
[78] Here, the contracted exposure number represents an exposure number which will be exposed during the contract period based on the advertisement contract. The contracted click number represents a click number clicked during a contract period through an advertisement contract. The advertisement cost computation depending on the contracted exposure number and the contracted click number will be described later.
[79] The member information database 108 stores the member information created from the management server 100 into the database.
[80] The member information consists of a member ID, a member password, an inherent identification code, etc.
[81] The point information database 109 stores the point information which includes an advertisement click point and an advertisement exposure point created from the management server 100.
[82] At this time, the point information includes an advertisement point(advertisement exposure point and advertisement click point) provided by individuals, and includes the individual based code for storing the same by individuals (by the kinds of visitors or website providers).
[83] When a cost inquiry content is checked and paid with respect to the advertisement cost through the advertisement owner terminal 300, the corresponding payment information is created through the management server 100, and the payment information database 110 receives the created payment information and comprehensively store the same.
[84] Here, the payment information basically includes a payment object(company name or individual name or ID number), a payment amount, a payment number, a payment bank account, and an account owner.
[85] Hgure 3 is a flow chart of a procedure that an advertisement is displayed through a website advertisement provision method using a URL bidding according to an embodiment of the present invention. Hgure 4 is a flow chart of a procedure with respect to a computation and a payment of an advertising cost while an advertisement is displayed through a website advertisement provision method using a URL bidding according to an embodiment of the present invention. Hgure 5 is a flow chart of a procedure that an advertisement owner bids an advertisement through an auction and a position corresponding to the bidding is selected in a website advertisement provision method using a URL bidding according to an embodiment of the present invention. Hgure 6 is a flow chart of a point that is computed while an advertisement is displayed and a point provision procedure in a website advertisement provision method using a URL bidding according to an embodiment of the present invention.
[86] As shown in Hgure 3, an application program is downloaded by connecting to the homepage provided in the management server 100 in a step S300.
[87] Here, the application program represents the earlier described application program cooperating with the internet web browser, and is generally provided from the management server 100 or may be provided from the other websites.
[88] The application program is a communication program which is able to cooperate with the management server 100 for displaying an advertisement along with the web browser, and creates an advertisement information with respect to the displayed advertisement, and provides the advertisement information to the management server 100.
[89] In order to download the application program after connecting to the home page provided in the management server 100, a member login procedure is performed in a step S302.
[90] When the member is not registered, the member login is performed after the registration of the member in a step S304.
[91] When the login is made, the application program is downloaded and installed, and the installed application program is executed in a step S306.
[92] In a state that the application program is executed, the internet is connected by using the internet web browser.
[93] After the internet is connected, a website is visited, so it is possible to check whether the advertisement is provided by the kinds of websites or not by using the real time website URL check functions of the application program.
[94] When there is an advertisement set in the visited website, a corresponding advertisement is displayed on the user interface screen of the application program, and when another website is visited, the advertisement screen changes and is displayed depending on the advertisement set in a corresponding website URL in a step S310.
[95] The advertisement set in a corresponding URL by the kinds of the website is displayed through the application program.
[96] When there is not an advertisement set in a corresponding website, the advertisement screen is not displayed or the screen default-set in the application program may be displayed.
[97] The advertisement set by the kinds of the website and implemented on the user interface screen of the application program is provided with a hyperlink function. When a corresponding advertisement is clicked, it is possible to move to the website set by the advertisement owner in a step S312.
[98] The advertisement cost is computed depending on the exposure and clicked advertisement.
[99] The advertisement cost computation procedure will be described with reference to
Hgure 4.
[100] The advertisement owner is connected to the homepage provided in the management server 100 for displaying a corresponding advertisement in a step S400.
[101] After the connection is made, the login procedure is performed. When the user is not a registered member, the member registration is performed, and then the login is performed in steps S402 and S404.
[102] When the member login is finished, the member is connected to the advertisement service provided on the homepage, and an advertisement set is requested in steps S406 and S408.
[103] The kinds of advertisement, contract period, a cost per exposure number of advertisement, a cost per click number of advertisement, and an website URL which the corresponding advertisement to be displayed are set depending on the the requested advertisement, and when the setting is finished, the advertisement set through the management server 100 is set in a corresponding website in a step S410.
[104] In a state that the application program is executed, when the member is connected to the website having a set advertisement, a corresponding advertisement is displayed through a real time URL check, and an exposure number of advertisement and a click number of advertisement are computed during a contract period and are provided to the management server 100 in a step S412.
[105] Depending on the contract with the advertisement owner, the total advertisement cost of a corresponding advertisement owner during a contract period is computed by using a cost per exposure number of advertisement, a cost per click unit, an exposure number of advertisement and a click number of advertisement during the contract period.
[106] The advertisement cost with respect to the total exposure number within a contract period computed by multiplying the cost per exposure number and the exposure number( within contract period) and the advertisement cost with respect to the total click number within a contract period computed by multiplying a cost per click number and a click number(within contract period) are summed for thereby computing the total advertisement cost of a corresponding advertisement owner in a step S414.
[107] The management server 100 creates a cost inquiry content with respect to the computed advertisement cost, so the advertisement owner terminal 300 can check through the homepage, and the payment is executed depending on the checked advertisement cost in steps S416 and S418.
[108] When setting the advertisement in the step S410, the advertisement provided depending on the website URL is bid through the auction.
[109] The above procedure will be described in detail with reference to Hgure 5.
[110] A plurality of advertisement owners request to display a plurality of sponsor advertisements on a specific website URL in a step S500.
[I l l] At this time, the sponsor advertisement can be displayed in multiple numbers on one screen.
[112] A plurality of advertisements are requested to be displayed on a specific website
URL, the management server 100 proceeds an advertisement auction with respect to a corresponding website URL, and the bidding price is determined through the advertisement owner terminals 300 that joined the auction in a step S502.
[113] It is possible to attend the auction through the website provider terminal 400. When it is needed to provide an advertisement on a corresponding website, a bidding price can be selected by attending the auction.
[114] Here, the bidding prices are different from websites, and the bidding price may increase depending on the recognition level of the website URL. In case of a website(large size portal site, a mini-homepage by a famous entertainer, a search site, etc.), the auction can be activated a lot, so that the provider of the management server 100 can do good business while making a lot of profit.
[115] When the auction is proceeded, basically one advertisement can be bid- succeeded(advertisement that suggested the biggest bidding money). When connecting to the website URL having a set advertisement, the advertisement can be displayed through the application program.
[116] A plurality of advertisements are bid- succeeded depending on the kinds of advertisements, the exposure number and the click number with respect to the advertisement can be set during a contract period in a sequence that the bidding price is higher in a step S504.
[117] R>r example, in case of the advertisement, when the bidder is succeeded in a sequence that the bidding price is higher as the first, second and third advertisements are bid- succeeded, the first advertisement is set to have 10 times corresponding to an exposure number per day, and the second advertisement to have 8 times corresponding to an exposure number per day, and the third advertisement to have 6 times corresponding to an exposure number per day.
[118] Here, the exposure number of per day is a contracted exposure number. In a state that the contracted exposure number per day is 10 times, If one day the actually exposed number is 8 times, the foiling day two times are compensated, so it is set to 12 times, and when the actually exposed number is less than the contracted exposure number during the contract period, it is possible to compensate for as long as the remaining contracted exposure number without the payment of advertisement cost.
[119] In addition, the setting (contracted click number) with respect to the click number corresponds to the total contracted click number. When the actual click number is less than the contracted click number by comparing with the actual click number during the contract period, the contract period may be extended until the number reaches the contracted click number or the money may be paid back as much as the remaining click number.
[120] On the contrary, when the actual click number is more than the contracted click number during the contract period, the advertisement cost is computed as much as the difference, and an additional payment is requested to the advertisement owner terminal 300 which provides a corresponding advertisement.
[121] Here, the setting (contracted exposure number) with respect to the exposure number and the setting (contracted click number) with respect to the click number may be different depending on the policy of the manufacturer of the management server 100, which is well known to those who skilled in the art.
[122] The setting with respect to the exposure number of the advertisement bid-succeeded in a sequence of higher bidding prices in the step S504 can be determined so that the advertisement is provided to a corresponding website with a priority with respect to the advertisement(first advertisement) bid- succeeded with the highest price, and the ad- vertisement(second advertisement) bid-succeeded with the next highest price is set so that the advertisement is provided at the time when the contract period of the first advertisement is finished, and the third advertisement is provided at the time when the contract period of the second advertisement is finished.
[123] The bid-succeeded advertisement as a result of the auction after the step S504 is d isplayed at the terminal having the executed application program when connected with the set website, so that the management server 100 performs a re-auction depending on the visit number(connection number) of a specific website URL having the bid- succeeded advertisement and the click number of the bid- succeeded advertisement in a step S506.
[124] Namely, when the visit number and the click number of the actual advertisement exceed a certain number, respectively, the re-auction is performed. So, the bidding with respect to a corresponding website URL is performed, and the contract price is determined based on the bidding prices. The exposure number of the bid- succeeded advertisement is set again.
[125] The visit number and advertisement click number (click number of actual advertisement), which are the references of the re-auction, can be determined depending on the policy of the manufacturer of the management sever 100, which is well known to those who skilled in the art.
[126] In a state that the application program is installed and executed from the visitor terminal 500, when the visitor terminal 500 connects with the website in which the advertisement is set, the advertisement exposure point and the advertisement click point are created depending on the exposure number of a corresponding advertisement and the click number of a corresponding advertisement, respectively. So, the visitor terminal 500 get the corresponding point.
[127] In the same manner, the advertisement exposure point depending on the exposure number of a corresponding advertisement and the advertisement click point depending on the click number are paid to the website provider terminal 400 which provides a website URL for setting a corresponding advertisement.
[128] The point payment procedure will be described in detail with reference to Hgure 6.
[129] As described above, when there is an advertisement by the kinds of the websites, a corresponding advertisement is displayed on a user interface screen of the application program, and the exposure number of the advertisement displayed and the click number of the same are computed and transmitted to the management server 100 in steps S600 and S602.
[130] The advertisement exposure point is created to the visitor, who sees a corresponding advertisement, depending on the exposure number of the advertisement and is stored and paid to the visitor in a step S606.
[131] At this time, the advertisement owner, who provides a corresponding advertisement, and the website provider having a set advertisement can be given the advertisement exposure points which are created depending on the exposure number of the advertisements in steps S604 and S606.(°i 7] T/}*] ) [132] R>r example, the advertisement exposure point per one time exposure may be increased by 10 points, and the points are comprehensively summed, and a point payment content is created, and it can be checked through the visitor terminal 500 which is connected with the web page provided from the management server 100.
[133] The advertisement owner, who provides a corresponding advertisement, and the website provider, who provides a website for setting a corresponding advertisement, can be given the advertisement exposure point depending on the exposure number of the advertisement set and displayed from a corresponding website URL, and it can be checked in the point payment content provided from the management server 100.
[134] The point may be paid separately from the advertisement exposure point paid to the visitor, and the point to be paid may be different, and the point payment content for a certain period may be checked on the homepage.
[135] The advertisement click point creating depending on the click number of the advertisement is paid to the visitor terminal 500 which visits the URL linked as a corresponding advertisement is clicked in a step S610.
[136] Here, the advertisement click point can be given to the advertisement owner of a corresponding advertisement and a web site provider, who provides a website for setting a corresponding advertisement, depending on the click number of advertisement by the website visitor in accordance with a point policy of the manufacturer of the management server 100 in steps S608 and 610.
[137] The advertisement exposure point and the advertisement click point exceed certain points respectively, a corresponding point is converted into a cyber money for the use like cash which can be used in a shopping mall based on an electronic commerce system in a step S612.
[138] The internet shopping mall is a company cooperating with a company which provides the management server 100, so that it is possible to shop a certain item with the converted cyber money based on a pre-discussion and engagement.
[139] The convertible point and the amount of the converted cyber money may be determined depending on a policy of the provider of the management server 100, which can be easily changed by those who skilled in the art.
[140] As the present invention may be embodied in several forms without departing from the spirit or essential characteristics thereof, it should also be understood that the above-described examples are not limited by any of the details of the foregoing description, unless otherwise specified, but rather should be construed broadly within its spirit and scope as defined in the appended claims, and therefore all changes and modi- fications that fall within the meets and bounds of the claims, or equivalences of such meets and bounds are therefore intended to be embraced by the appended claims.
[141]
Industrial Applicability
[142] As described above, according to a website advertisement provision method using an URL bidding and a system thereof, it is possible to stably provide an advertisement without an approval from a website URL provider in such a manner that the advertisement can be displayed through an application program while a website provides only a URL.
[143] In addition, an advertisement competition is promoted through an auction by the kinds of websites, and it is possible to enhance a profit with respect to advertisements by using an advertisement point which is paid depending on an exposure number and a click number of a displayed advertisement.
[144]
Sequence Listing
[145] URL, bidding, application program, website, management server

Claims

Claims
[1] In a method for providing an advertisement by using an application program cooperating with a web browser and a website, a website advertisement provision method using a URL(Uniform Resource Locator) bidding, comprising: a step (a) in which an auction is performed based on a corresponding website URL for providing an advertisement depending on the website URL; a step (b) in which the advertisement set to the website URL depending on a result of the bis-success is displayed through a user interface of the application program; and a step (c) in which an advertisement point is created depending on an advertisement displayed based on the website URL.
[2] The method of claim 1, wherein said step (a) includes: a step (a-1) in which an auction is performed based on the website URL, and the highest bidding price is bid- succeeded; a step (a-2) in which the bid-succeeded advertisement as a result of the bid success is set in a corresponding website URL; a step (a-3) in which a re-auction is performed depending on a visit number(connection number) of a corresponding website URL, in which the bid- succeeded advertisement is displayed, and a click number of the displayed advertisement; a step (a-4) in which when a re-auction is performed, the highest bidding price is succeeded in a corresponding website URL; and a step (a-5) in which the bid- succeeded advertisement through the re-auction is set in a corresponding website URL.
[3] The method of claim 1, wherein said step (b) includes: a step (b-1) in which the advertisement cost is computed depending on the exposure number and the click number with respect to the displayed advertisement; a step (b-2) in which the computed advertisement cost is comprehensively computed, and a cost inquiry content is created; and a step (b-3) in which the created cost inquiry content is checked through an advertisement owner terminal, and an advertisement cost is paid based on the cost inquiry content.
[4] The method of claim 1, wherein said step (c) includes: a step (c-1) in which an advertisement exposure point is created depending on the exposure number of the advertisement set in a corresponding website URL, and an advertisement click point is created depending on the click number of the advertisement; a step (c-2) in which the advertisement exposure point is stored in the point information of the visitor, who visits the website URL, and is paid; and a step (c-3) in which the advertisement click point is stored in the point information of the visitor, who visits the website URL, and is paid.
[5] The method of claim 4, further comprising a step (c-4) in which when the website URL provider requests an advertisement set in a corresponding website URL and succeeds in the bidding through an auction, an advertisement exposure point is created depending on the exposure number of the bid-succeeded advertisement, and an advertisement click point is created depending on the click number of the bid-succeeded advertisement, and the points so created are stored in the point information of a corresponding website URL provider and are paid.
[6] The method of claim 4, further comprising a step (c-5) in which said advertisement exposure point and said advertisement click point are stored in the point information of the website visitor only when the visitor visits the website having the set advertisement in a state that the application program is executed, and the visitor is login.
[7] The method of one among claims 4 through 6, wherein when said advertisement exposure point and said advertisement click point become exceed certain points respectively, said points can be converted into a cyber money which can be used for purchasing products.
[8] The method of claim 1, wherein in said application program, a user interface screen is changed so that the advertisement is not exposed on the user interface screen when the user does not want to see the advertisement.
[9] In a system which provided an advertisement by using an application program cooperating with a web browser and a website, a website advertisement provision system using a URL bidding, comprising: a management server which performs an auction with respect to an advertisement to be displayed based on the website URL, and computes an advertisement cost depending on an exposure number and a click number with respect to the advertisement displayed from an application program depending on the bid-succeeded advertisement, and increases an advertisement point depending on an exposure number and a click number of the advertisement provided to the website, and stores the advertisement point into a point information of the visitor who visits a corresponding website and manages the same; an advertisement owner terminal which bids in accordance with a website URL where an advertisement is provided through the application program, and receives a cost inquiry content with respect to the advertisement cost, which is computed depending on the exposure number and the click number of the bid- succeeded advertisement, from the management server, and pays a corresponding advertisement cost; a website provider terminal which checks through the management server a point information with respect to an advertisement exposure point and an advertisement click point stored depending on an exposure number and a click number of a corresponding advertisement when the bid-succeeded advertisement through an auction is displayed based on the application program when the website URL is connected; and a visitor terminal which installs and executes the application program and checks through the management server a point information with respect to an advertisement exposure point and an advertisement click point corresponding to the exposure number and the click number of the advertisement depending on the advertisement provided through the user interface of the application program when the website is visited. [10] The system of claim 9, wherein said management server comprises: a website provision unit provides a web page, in which the auction is preceeded by the website URLs, and a contract information with respect to the bid- succeeded advertisement is provided, and a cost inquiry content with respect to an advertisement cost, and a point information with respect to an advertisement click point and an advertisement exposure point is checked; an advertisement cost computation unit for computing an advertisement cost in accordance with an exposure number of advertisement, a cost per exposure number, a click number and a cost per click number; a payment control unit for providing a request content through an advertisement cost computed from the advertisement cost computation unit and creating a payment information and providing the same when a payment is made by the advertisement owner; an advertisement exposure point computation unit which increases an advertisement exposure point in accordance with an exposure number of the advertisement and stores the point into a point information of the website provider when the advertisement is displayed depending on corresponding website URL, and increases an advertisement exposure point in accordance with an exposure number of the advertisement and stores the point into a point information of the visitor in case that the advertisement is exposed by visiting a corresponding website URL, and comprehensively computes the stored point information by individuals; an advertisement click point computation unit which increases an advertisement click point in accordance with a click number of the advertisement and stores the point into a point information of the website provider, and stores the point into a point information of the visitor when a visitor clicks the advertisement by visiting a corresponding website URL, and comprehensively computes the stored point information by individuals; and a program cooperating unit which receives an information with respect to an exposure number of advertisement, a click number, a cost per exposure number, and a cost per click number in cooperation with the application program which is installed and executed in the visitor terminal.
PCT/KR2008/001850 2007-04-06 2008-04-02 Advertising method for web ads bidding url and advertising system there of WO2008123677A1 (en)

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