WO2008130153A2 - Settlement system of accounts by on-line and settlement method thereof - Google Patents

Settlement system of accounts by on-line and settlement method thereof Download PDF

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Publication number
WO2008130153A2
WO2008130153A2 PCT/KR2008/002210 KR2008002210W WO2008130153A2 WO 2008130153 A2 WO2008130153 A2 WO 2008130153A2 KR 2008002210 W KR2008002210 W KR 2008002210W WO 2008130153 A2 WO2008130153 A2 WO 2008130153A2
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WO
WIPO (PCT)
Prior art keywords
payment
consumer
shopping mall
server
mall server
Prior art date
Application number
PCT/KR2008/002210
Other languages
French (fr)
Other versions
WO2008130153A3 (en
Inventor
Jin Yong Joo
Original Assignee
Jin Yong Joo
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Jin Yong Joo filed Critical Jin Yong Joo
Publication of WO2008130153A2 publication Critical patent/WO2008130153A2/en
Publication of WO2008130153A3 publication Critical patent/WO2008130153A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to an online shopping payment and distribution system and method, which are capable of not only maximizing profits while collectively managing payment, distribution and mediation between the shopping mall, advertising media company and Payment Gateway (PG) of an online shopping market, but also increasing mutual trust through the transparent processing of payment by a third party.
  • PG Payment Gateway
  • FIG. 1 is a block diagram showing a first embodiment of a prior art online shopping payment and distribution system. The following description will be given with reference to this drawing.
  • an online shopping market includes a shopping mall server
  • a consumer that is, an online store of a shopping mall company, for providing products or services; a consumer (terminal) 20 for connecting to the shopping mall server 10; an advertising media server 30 for outputting the advertisements of a shopping mall; an advertising agency server 40 for counting and managing the number of connections when the consumer 20 accesses the shopping mall server 10 through the advertising media server 30; and a PG 50 for processing the payment of the consumer 20 on behalf of the shopping mall server 10.
  • the advertisement may be directly linked to the shopping mall server 10, but is generally linked to the advertising agency server 40, so that, when the consumer 20 clicks on the relevant advertisement, he or she is primarily connected to the advertising agency server 40.
  • the advertising agency server 40 performs the works of checking the content of the advertisement, on which the consumer 20 clicks, and counting the number of accesses during the time.
  • the advertising agency server 40 switches the access target of the consumer 20 to the shopping mall server 10 related to the relevant advertisement, thereby enabling the consumer 20 and the shopping mall server 10 to communicate with each other.
  • the consumer 20 After the consumer 20 has purchased a product or a service in the shopping mall server 10, he or she makes payment for that through the PG 50.
  • the PG 50 which is a third- party organization independent of the shopping mall server 10 and the consumer 20, in order to ensure the payment between the shopping mall server 10 and the consumer 20.
  • the shopping mall deposits the remainder, left by subtracting fees from the money paid by the consumer 20, in the shopping mall, and the shopping mall deposits advertising fees in an advertising agency company, which is the operator of the advertising agency server 40. Thereafter, the advertising agency company deposits the remainder, left by subtracting agency fees from the advertising fees, in an advertising media company, which operates the advertising media server 30.
  • the shopping mall, the advertising media company, the advertising agency company and the PG company make profits by distributing the profits from transactions between the consumer and the shopping mall server 10.
  • the criteria for calculating advertising fees may be various. The representative examples thereof include a method of calculating advertising fees based on the number of times the consumer 20 clicks on the advertisement and accesses the relevant shopping mall server 10 and a method of calculating advertising fees only when a transaction is performed.
  • the shopping mall provides log data, in which the occurrence of transactions is recorded, to the advertising agency company, and the advertising agency company charges advertising fees based on the log data.
  • the criteria for calculating advertising fees may include whether the consumer 20 has registered with the shopping mall server 10 as a member, as well as the occurrence of a transaction.
  • FIG. 2 is a block diagram showing a second embodiment of the prior art online shopping payment and distribution system. The following description will be given with reference to this drawing.
  • the second embodiment does not include a separate advertising agency server 40, and is configured to connect a shopping mall server 10 and a consumer 20 to each other while the shopping mall server 10 and an advertising media server 30' communicate with each other.
  • the consumer 20 accesses the advertising media server 30' and clicks on an advertisement of a shopping mall, the consumer 20 is directed to the shopping mall server 10, linked to the advertisement, so that the consumer 20 can check the web site of the shopping mall server 10.
  • the advertising media server 30' performs counting of the number of clicks, which is work performed by the advertising agency server 40 in the first embodiment, can calculate advertising fees based on the counting, and can charge the shopping mall the advertising fees. Furthermore, in the case in which registration with the shopping mall server 10 as a member, or the occurrence of a transaction, rather than the number of clicks, is used as the criteria for calculating advertising fees, the advertising media server 30' may check log data, which is a record of the registration as a member or the occurrence of the transaction, through the shopping mall server 10, calculate advertising fees based on the log data and charge the shopping mall the advertising fees.
  • an object of the present invention is to provide an online shopping payment and distribution system and method, which are capable of more satisfactorily ensuring the payment of advertising fees while increasing mutual trust between shopping malls and advertising media companies, but also making payment fast, thereby activating the circulation of money.
  • the present invention provides an online shopping payment and distribution system, including:
  • At least one advertising media server for posting advertisements, linked to a PG, on a web site, and connecting a consumer's terminal, which clicks on an advertisement, to the PG;
  • the PG for connecting the terminal to the shopping mall server, processing payment for transactions performed in the shopping mall server, and transmitting a performance record related to a number of connections between the consumer's terminal and the shopping mall server, or performance of the transactions to the advertising media server.
  • the present invention provides an online shopping payment and distribution method in an online shopping payment and distribution system, the online shopping payment and distribution system including at least one shopping mall server, at least one advertising media server for posting linked advertisements on a web site and a PG for processing a payment procedure for transactions in the shopping mall server, the method including:
  • the present invention provides an online shopping payment and distribution method in an online shopping payment and distribution system, the online shopping payment and distribution system including at least one shopping mall server, at least one advertising media server for posting linked advertisements on a web site and a PG for processing a payment procedure for transactions in the shopping mall server, the method including:
  • a payment processing step of the PG processing a payment procedure while communicating with the consumer during a transaction in the shopping mall server, de- termining whether the consumer is a consumer identified at the advertisement clicking step, and storing information about transactions of the consumer; [43] a payment distribution step of the PG subtracting fees from the consumer's payment and distributing the fees; and [44] a performance record providing step of transmitting information about transactions of the consumer, stored at the payment processing step, to the advertising media server.
  • FIG. 1 is a block diagram showing a first embodiment of a prior art online shopping payment and distribution system
  • FIG. 2 is a block diagram showing a second embodiment of the prior art online shopping payment and distribution system
  • FIG. 3 is a block diagram showing an online shopping payment and distribution system according to the present invention.
  • FIG. 4 is a flowchart showing a first embodiment of an online shopping payment and distribution method according to the present invention.
  • FIG. 5 is a flowchart showing a second embodiment of an online shopping payment and distribution method according to the present invention. Mode for the Invention
  • FIG. 3 is a block diagram showing an online shopping payment and distribution system according to the present invention
  • Fig. 4 is a flowchart showing a first embodiment of an online shopping payment and distribution method according to the present invention. The following description will be given with reference to the drawings.
  • shopping performed online is performed through a shopping mall server 10, a consumer 20, an advertising media server 30 and a PG 50', and the PG 50' manages and distributes the mutual payment between the shopping mall server 10, the consumer 20 and the advertising media server 30.
  • the consumer 20 accesses the Internet using his or her terminal and then connects to the advertising media server 30.
  • the advertising media server 30 has various pieces of information registered on web pages and provides necessary information to the consumer 20, and displays various advertisements together with the information and encourages the consumer 20 to select and click on the advertisements.
  • the consumer 20 selects and clicks on an advertisement registered with the advertising media server 30.
  • the relevant advertisement is linked to the shopping mall server 10 related to the advertisement.
  • the shopping mall server 10 and the consumer 20 are connected to each other as though they were directly connected to each other when viewed from the outside.
  • the consumer 20 when the consumer 20 is connected to the shopping mall server 10 through the advertising media server 30, the consumer 20 passes through the PG 50'. That is, when the consumer 20 clicks on an advertisement in the advertising media server 30, the customer 20 is first connected to the PG 50', the Internet Protocol (IP) address of the consumer 20 is checked or an identification code for identifying communication between the consumer 20 and the shopping mall server 10 is attached, and then the customer 20 is directed and connected to the shopping mall server 10.
  • IP Internet Protocol
  • the consumer 20 accesses the shopping mall server 10.
  • the consumer 20, connected to the shopping mall server 10 can perform a transaction after registering with the shopping mall server 10 as a member and then logging in, or without logging in. [69]
  • the consumer 20 performs a process of purchasing a necessary product or service based on the information on web pages transmitted from the shopping mall server 10.
  • the transaction between the shopping mall server 10 and the consumer 20 is completed by the payment of the consumer 20, and the payment is sent to the PG 50'.
  • the PG 50' checks the IP address or identification code of the consumer 20, and determines whether the consumer 20, who is the subject of the payment process being currently performed, is a consumer who is connected through the advertising media server 30.
  • the PG 50' calculates the remainder by subtracting the fees of the PG 50' from the payment paid by the consumer 20.
  • the calculation by the PG 50' may be performed using one of the following two methods. The first method is to subtract only the fees of the PG 50' from the payment paid by the consumer 20, and the second method is to subtract the fees of the PG 50', the profits of the shopping mall and the advertising fees of the advertising media company from the payment paid by the consumer 20. [80]
  • the above two methods may vary the details of the deposit of the money by the PG
  • the PG 50' transmits log data, in which the details of transactions, which have been performed by the consumer 20, connected through the media server 30, in the shopping mall server 10, are recorded, to the shopping mall server 10 and the advertising media server 30, thereby enabling the details of the calculation of the advertising fees, performed at the payment distributing step S 16, and the basis for charging to be checked.
  • the log data includes information about the payment of the consumer 20.
  • the first embodiment according to the present invention illustrates a method of charging advertising fees when the consumer 20, connected through the advertising media server 30, performs a transaction in the shopping mall server 10 (CPS).
  • CPS shopping mall server 10
  • the PG 50' deposits the remainder, left by subtracting the fees from the payment, in the shopping mall server 10.
  • the shopping mall server 10 subtracts advertising fees from the money deposited by the PG 50', and remits the advertising fees to an advertising media company.
  • the PG 50' distributes the payment, deposited by the consumer 20, to the PG 50' as fees, to the shopping mall as profits and to the advertising media company as advertising fees at the payment distributing step S 16, the PG 50' deposits part of the remainder, exclusive of fees, in the shopping mall as profits and the remaining part of the remainder in the advertising media company as advertising fees.
  • FIG. 5 is a flowchart showing a second embodiment of the online shopping payment and distribution method according to the present invention. The following description will be given with reference to this drawing.
  • CPS or similar calculation criteria
  • CPC or similar calculation criteria
  • the consumer 20 accesses the Internet using his or her terminal and then connects to the advertising media server 30.
  • the advertising media server 30 has various pieces of information registered on web pages and provides necessary information to the consumer 20, and displays various advertisements together with the information and encourages the consumer 20 to select and click on the advertisements.
  • the consumer 20 selects and clicks on an advertisement registered with the advertising media server 30.
  • the relevant advertisement is linked to the shopping mall server 10 related to the advertisement.
  • the shopping mall server 10 and the consumer 20 are connected to each other as though they were directly connected to each other when viewed from the outside.
  • the advertisement clicking step SH' of the second embodiment is configured to perform only the work of the PG 50' linking the consumer 20, connected to the advertising media server 30, to the shopping mall server 10.
  • the advertisement clicking step SH' of the present invention is configured to additionally perform the work of checking the ID of the consumer 20 or attaching an identification code to identify communication between the consumer 20 and the shopping mall server 10, as in the advertisement clicking step S 11 of the first embodiment.
  • the PG 50' is made aware of this, and counts the number of clicks, regardless of the IP address of the consumer 20 or the attachment of an identification code. That is, when a plurality of consumers accesses the advertising media server 30 and clicks on a relevant advertisement, the number of clicks is counted and stored.
  • a consumer's click on an advertisement may be considered to be a connection between the consumer 20 and the shopping mall server 10.
  • the consumer 20, connected to the shopping mall server 10, can perform a transaction after registering with the shopping mall server 10 as a member and then logging in, or without logging in.
  • the consumer 20 performs a process of purchasing a necessary product or service based on the information on web pages transmitted from the shopping mall server 10.
  • the consumer 20 purchases a product or a service and clicks on a payment button to make payment, the consumer 20 is directed to the PG 50'.
  • the PG 50' checks the IP address or identification code of the consumer 20, and determines whether the consumer 20, who is the subject of the payment process being currently performed, is a consumer who is connected through the advertising media server 30.
  • the PG 50' deposits profits and advertising fees respectively in the shopping mall and the advertising media company
  • the first embodiment is to calculate advertising fees based on the number of clicks checked at the click number checking step S 12
  • the second embodiment is to check the number of clicks on an advertisement and determine whether transactions have been made, and calculate advertising fees based on the results of the checking and the determination.
  • the PG 50' transmits log data, in which information about connection between the consumer 20 and the shopping mall server 30 through the advertising media server 30 is recorded, to the shopping mall server 10 and the advertising media server 30, thereby enabling the details of the calculation of the advertising fees, performed at the payment distributing step S 16', and the basis for charging to be checked.
  • the log data includes information about the number of clicks performed by the consumer 20.
  • the PG 50' deposits the remainder, left by subtracting the fees from the payment, in the shopping mall server 10.
  • the shopping mall server 10 subtracts advertising fees from the money deposited by the PG 50', and remits the advertising fees to an advertising media company.
  • the PG 50' distributes the payment, deposited by the consumer 20, to the PG 50' as fees, to the shopping mall as profits and to the advertising media company as advertising fees at the payment distributing step S 16', the PG 50' deposits part of the remainder, exclusive of fees, in the shopping mall as profits and the remaining part of the remainder in the advertising media company as advertising fees.

Abstract

The present invention relates to an online shopping payment and distribution system and method, which are capable of not only maximizing profits while collectively managing payment, distribution and mediation between the shopping mall, advertising media company and Payment Gateway (PG) of an online shopping market, but also increasing mutual trust through the transparent processing of payment by a third party. The online shopping payment and distribution system includes at least one shopping mall server; at least one advertising media server for posting advertisements on a web site, and connecting a consumer's terminal to the PG; and the PG for connecting the terminal to the shopping mall server, processing payment for transactions performed in the shopping mall server, and transmitting a performance record related to a number of connections between the consumer's terminal and the shopping mall server, or performance of the transactions to the advertising media server.

Description

Description
SETTLEMENT SYSTEM OF ACCOUNTS BY ON-LINE AND SETTLEMENT METHOD THEREOF
Technical Field
[1] The present invention relates to an online shopping payment and distribution system and method, which are capable of not only maximizing profits while collectively managing payment, distribution and mediation between the shopping mall, advertising media company and Payment Gateway (PG) of an online shopping market, but also increasing mutual trust through the transparent processing of payment by a third party. Background Art
[2] With the development of the Internet, various fields of daily life have entered the online realm. With regard to such fields, the shopping market is not an exception.
[3] The online shopping market is growing continuously. In step with the growth of the market, a great number of shopping malls are being constructed. Accordingly, competition between shopping malls is unavoidable.
[4] Shopping malls use advertisements to promote the advantages of products or services sold by them to consumers as a competitive weapon against other shopping malls. Such advertisements are delivered using portal web sites, having high consumer (Internet user) access rates, as advertising media. Various criteria, such as Cost Per Action (CPA), Cost Per Sale (CPS), Cost Per Mill (CPM) and Cost Per Click (CPC), are applied to the calculation of advertising fees between shopping malls, which are advertisers, and advertising media.
[5] Meanwhile, as the number of shopping malls rapidly increases but the number of portal web sites, having high advertising efficiency, is limited, advertising agency companies capable of efficiently mediating between shopping malls and advertising media companies and performing the overall management of the performance of advertisements are required.
[6] Fig. 1 is a block diagram showing a first embodiment of a prior art online shopping payment and distribution system. The following description will be given with reference to this drawing.
[7] As shown in this drawing, an online shopping market includes a shopping mall server
10, that is, an online store of a shopping mall company, for providing products or services; a consumer (terminal) 20 for connecting to the shopping mall server 10; an advertising media server 30 for outputting the advertisements of a shopping mall; an advertising agency server 40 for counting and managing the number of connections when the consumer 20 accesses the shopping mall server 10 through the advertising media server 30; and a PG 50 for processing the payment of the consumer 20 on behalf of the shopping mall server 10.
[8] A transaction process, performed by the consumer 20 based on the above-described construction, will be described below. First, the consumer 20 accesses the advertising media server 30.
[9] Various types of content are posted on a web site operated by the advertising media server 30. In the content, one or more advertisements for the specific shopping mall server 10 are included.
[10] The consumer 20 clicks on an advertisement.
[11] The advertisement may be directly linked to the shopping mall server 10, but is generally linked to the advertising agency server 40, so that, when the consumer 20 clicks on the relevant advertisement, he or she is primarily connected to the advertising agency server 40.
[12] Of course, although the time for which the consumer 20 and the advertising agency server 40 are connected to each other is so short that the consumer 20 cannot perceive it, the advertising agency server 40 performs the works of checking the content of the advertisement, on which the consumer 20 clicks, and counting the number of accesses during the time.
[13] When the work of the advertising agency server 40 is completed, the advertising agency server 40 switches the access target of the consumer 20 to the shopping mall server 10 related to the relevant advertisement, thereby enabling the consumer 20 and the shopping mall server 10 to communicate with each other.
[14] After the consumer 20 has purchased a product or a service in the shopping mall server 10, he or she makes payment for that through the PG 50. Of course, although payment may be made directly in the shopping mall server 10 without the intervention of the PG 50, it is preferable to make payment through the PG 50, which is a third- party organization independent of the shopping mall server 10 and the consumer 20, in order to ensure the payment between the shopping mall server 10 and the consumer 20.
[15] Meanwhile, when a normal commercial transaction is terminated, a PG company deposits the remainder, left by subtracting fees from the money paid by the consumer 20, in the shopping mall, and the shopping mall deposits advertising fees in an advertising agency company, which is the operator of the advertising agency server 40. Thereafter, the advertising agency company deposits the remainder, left by subtracting agency fees from the advertising fees, in an advertising media company, which operates the advertising media server 30. As a result, the shopping mall, the advertising media company, the advertising agency company and the PG company make profits by distributing the profits from transactions between the consumer and the shopping mall server 10. [16] As presented above, the criteria for calculating advertising fees may be various. The representative examples thereof include a method of calculating advertising fees based on the number of times the consumer 20 clicks on the advertisement and accesses the relevant shopping mall server 10 and a method of calculating advertising fees only when a transaction is performed.
[17] Since, in the case of the former method, the number of clicks is counted by the advertising agency server 40, the advertising agency company provides counting results to the shopping mall to charge the shopping mall advertising fees, and the shopping mall checks the counting results and deposits the advertising fees in the advertising agency company.
[18] In the case of the latter method, the shopping mall provides log data, in which the occurrence of transactions is recorded, to the advertising agency company, and the advertising agency company charges advertising fees based on the log data. For reference, the criteria for calculating advertising fees may include whether the consumer 20 has registered with the shopping mall server 10 as a member, as well as the occurrence of a transaction.
[19] Meanwhile, in the first embodiment of the prior art online shopping payment and distribution system, payment is delayed because advertising fees received by the advertising media company are deposited by the shopping mall, and thus the advertising fees are deposited through the advertising agency company, and the profits of the advertising media company are low because fees deposited by the shopping mall are distributed to the advertising agency company and the advertising media company.
[20] Furthermore, since the PG company deposits all of the money (except for the fees levied by the PG company), deposited by the consumer 20, in the shopping mall, the advertising agency company and the advertising media company cannot be paid in the case in which the shopping mall does not pay advertising fees. Accordingly, a problem arises in the prior art payment and distribution system according to the first embodiment, in that the advertising agency company and the advertising media company cannot be guaranteed advertising fees in the case in which a relevant shopping mall is small and is pressed for money.
[21] Fig. 2 is a block diagram showing a second embodiment of the prior art online shopping payment and distribution system. The following description will be given with reference to this drawing.
[22] Unlike the first embodiment, the second embodiment does not include a separate advertising agency server 40, and is configured to connect a shopping mall server 10 and a consumer 20 to each other while the shopping mall server 10 and an advertising media server 30' communicate with each other.
[23] In greater detail, when the consumer 20 accesses the advertising media server 30' and clicks on an advertisement of a shopping mall, the consumer 20 is directed to the shopping mall server 10, linked to the advertisement, so that the consumer 20 can check the web site of the shopping mall server 10.
[24] In this case, the advertising media server 30' performs counting of the number of clicks, which is work performed by the advertising agency server 40 in the first embodiment, can calculate advertising fees based on the counting, and can charge the shopping mall the advertising fees. Furthermore, in the case in which registration with the shopping mall server 10 as a member, or the occurrence of a transaction, rather than the number of clicks, is used as the criteria for calculating advertising fees, the advertising media server 30' may check log data, which is a record of the registration as a member or the occurrence of the transaction, through the shopping mall server 10, calculate advertising fees based on the log data and charge the shopping mall the advertising fees.
[25] In the meantime, since such information for calculating advertising fees is provided by the advertising media company and the shopping mall, which are parties concerned with payment, it is very possible to fabricate such information. For this reason, there are problems in that the advertising media company and the shopping mall distrust each other and misunderstandings may occur between the parties concerned with the payment of advertising fees.
[26] Furthermore, since the transfer of the payment of the consumer, deposited by the PG
50, to the advertising media company relies on the selection of the shopping mall, the prior art payment and distribution system, such as that of the second embodiment, cannot assure the payment of advertising fees, unlike that of the first embodiment. Disclosure of Invention
Technical Problem
[27] Accordingly, the present invention has been made keeping in mind the above problems occurring in the prior art, and an object of the present invention is to provide an online shopping payment and distribution system and method, which are capable of more satisfactorily ensuring the payment of advertising fees while increasing mutual trust between shopping malls and advertising media companies, but also making payment fast, thereby activating the circulation of money. Technical Solution
[28] In order to accomplish the above object, the present invention provides an online shopping payment and distribution system, including:
[29] at least one shopping mall server;
[30] at least one advertising media server for posting advertisements, linked to a PG, on a web site, and connecting a consumer's terminal, which clicks on an advertisement, to the PG; and
[31] the PG for connecting the terminal to the shopping mall server, processing payment for transactions performed in the shopping mall server, and transmitting a performance record related to a number of connections between the consumer's terminal and the shopping mall server, or performance of the transactions to the advertising media server.
[32] In order to accomplish the above object, the present invention provides an online shopping payment and distribution method in an online shopping payment and distribution system, the online shopping payment and distribution system including at least one shopping mall server, at least one advertising media server for posting linked advertisements on a web site and a PG for processing a payment procedure for transactions in the shopping mall server, the method including:
[33] an advertisement clicking step of a consumer clicking on an advertisement posted on the advertising media server, thereby connecting the consumer's terminal to the PG;
[34] a click number checking step of the PG counting and storing a number of connections to the shopping mall server through the consumer's clicks on the advertisement;
[35] a shopping mall server accessing step of connecting the consumer's terminal, connected to the PG, to the shopping mall server;
[36] a payment processing step of the PG processing a payment procedure while communicating with the consumer during a transaction in the shopping mall server;
[37] a payment distribution step of the PG subtracting fees from the consumer's payment and distributing the fees; and
[38] a performance record providing step of transmitting information about the number of clicks, stored at the click number checking step, to the advertising media server.
[39] In order to accomplish the above object, the present invention provides an online shopping payment and distribution method in an online shopping payment and distribution system, the online shopping payment and distribution system including at least one shopping mall server, at least one advertising media server for posting linked advertisements on a web site and a PG for processing a payment procedure for transactions in the shopping mall server, the method including:
[40] an advertisement clicking step of a consumer clicking on an advertisement posted on the advertising media server, thereby connecting the consumer's terminal to the PG, and identifying the consumer connected to the PG;
[41] a shopping mall server accessing step of connecting the consumer's terminal, connected to the PG, to the shopping mall server;
[42] a payment processing step of the PG processing a payment procedure while communicating with the consumer during a transaction in the shopping mall server, de- termining whether the consumer is a consumer identified at the advertisement clicking step, and storing information about transactions of the consumer; [43] a payment distribution step of the PG subtracting fees from the consumer's payment and distributing the fees; and [44] a performance record providing step of transmitting information about transactions of the consumer, stored at the payment processing step, to the advertising media server.
Advantageous Effects
[45] According to the above-described present invention, there are advantages in that it is possible not only to maximize profits while collectively managing payment, distribution and mediation between the shopping mall, advertising media company and PG of an online shopping market, but also to increase mutual trust through the transparent processing of payment by a third party. Brief Description of the Drawings
[46] Fig. 1 is a block diagram showing a first embodiment of a prior art online shopping payment and distribution system;
[47] Fig. 2 is a block diagram showing a second embodiment of the prior art online shopping payment and distribution system;
[48] Fig. 3 is a block diagram showing an online shopping payment and distribution system according to the present invention;
[49] Fig. 4 is a flowchart showing a first embodiment of an online shopping payment and distribution method according to the present invention; and
[50] Fig. 5 is a flowchart showing a second embodiment of an online shopping payment and distribution method according to the present invention. Mode for the Invention
[51] The present invention will be described in detail with reference to the accompanying drawings.
[52] Fig. 3 is a block diagram showing an online shopping payment and distribution system according to the present invention, and Fig. 4 is a flowchart showing a first embodiment of an online shopping payment and distribution method according to the present invention. The following description will be given with reference to the drawings.
[53] In the online shopping payment and distribution system according to the present invention, shopping performed online is performed through a shopping mall server 10, a consumer 20, an advertising media server 30 and a PG 50', and the PG 50' manages and distributes the mutual payment between the shopping mall server 10, the consumer 20 and the advertising media server 30.
[54] In greater detail, the shopping payment and distribution system according to the present invention will be described along with the distribution method.
[55]
[56] SlO; Step of accessing advertising media server
[57] The consumer 20 accesses the Internet using his or her terminal and then connects to the advertising media server 30.
[58] As described above, the advertising media server 30 has various pieces of information registered on web pages and provides necessary information to the consumer 20, and displays various advertisements together with the information and encourages the consumer 20 to select and click on the advertisements.
[59]
[60] SI l; Step of clicking on advertisement
[61] The consumer 20 selects and clicks on an advertisement registered with the advertising media server 30. The relevant advertisement is linked to the shopping mall server 10 related to the advertisement. When the consumer 20 clicks on the relevant advertisement, the shopping mall server 10 and the consumer 20 are connected to each other as though they were directly connected to each other when viewed from the outside.
[62] However, in the present invention, when the consumer 20 is connected to the shopping mall server 10 through the advertising media server 30, the consumer 20 passes through the PG 50'. That is, when the consumer 20 clicks on an advertisement in the advertising media server 30, the customer 20 is first connected to the PG 50', the Internet Protocol (IP) address of the consumer 20 is checked or an identification code for identifying communication between the consumer 20 and the shopping mall server 10 is attached, and then the customer 20 is directed and connected to the shopping mall server 10.
[63] This is performed to certify that the consumer 20, currently connected to the shopping mall server 10, is a customer who is connected to the shopping mall server 10 through the advertising media server 30, with whom a contract has been made, and then to enable the PG 50' to discriminate between the consumer 20 when the consumer 20 makes payment for a transaction and some other consumer who is directly connected to the shopping mall server 10.
[64] Technology for checking IP addresses or attaching identification codes, which is used in the PG 50', is technology that has been used to discriminate between consumers 20 connected to the shopping mall server 10 in order to calculate advertising fees. This technology is well known, and an additional description thereof is omitted here. Furthermore, since the checking of IP addresses and the attachment of identification codes are examples of technology that is used to discriminate between consumers 20 connected to the shopping mall server 10, it will be apparent that the technical spirit of the present invention is not limited thereto, but it may be practiced in variously modified forms within a range that does not depart from the following claims. [65]
[66] S 13; Step of accessing shopping mall server
[67] After the consumer 20 has been certified as being connected through the advertising media server 30 at the advertisement clicking step SI l, the consumer 20 accesses the shopping mall server 10. [68] The consumer 20, connected to the shopping mall server 10, can perform a transaction after registering with the shopping mall server 10 as a member and then logging in, or without logging in. [69]
[70] S 14; Step of performing transaction
[71] The consumer 20 performs a process of purchasing a necessary product or service based on the information on web pages transmitted from the shopping mall server 10. [72]
[73] S 15 ; Step of checking payment
[74] The transaction between the shopping mall server 10 and the consumer 20 is completed by the payment of the consumer 20, and the payment is sent to the PG 50'. [75] That is, when the consumer 20 purchases a product or a service and clicks on a payment button to make payment, the consumer 20 is directed to the PG 50'. In this case, the PG 50' checks the IP address or identification code of the consumer 20, and determines whether the consumer 20, who is the subject of the payment process being currently performed, is a consumer who is connected through the advertising media server 30. [76]
[77] S 16; Step of distributing payment
[78] The PG 50' calculates the remainder by subtracting the fees of the PG 50' from the payment paid by the consumer 20. [79] The calculation by the PG 50' may be performed using one of the following two methods. The first method is to subtract only the fees of the PG 50' from the payment paid by the consumer 20, and the second method is to subtract the fees of the PG 50', the profits of the shopping mall and the advertising fees of the advertising media company from the payment paid by the consumer 20. [80] The above two methods may vary the details of the deposit of the money by the PG
50', a detailed description of which will be given at step S 18. [81] [82] S 17; Step of providing notification of performance record [83] The PG 50' transmits log data, in which the details of transactions, which have been performed by the consumer 20, connected through the media server 30, in the shopping mall server 10, are recorded, to the shopping mall server 10 and the advertising media server 30, thereby enabling the details of the calculation of the advertising fees, performed at the payment distributing step S 16, and the basis for charging to be checked. The log data includes information about the payment of the consumer 20.
[84] The first embodiment according to the present invention illustrates a method of charging advertising fees when the consumer 20, connected through the advertising media server 30, performs a transaction in the shopping mall server 10 (CPS). However, even the case in which a consumer registered with the shopping mall server 10 as a member without performing an actual transaction is checked, and can be used for the calculation of advertising fees.
[85]
[86] S 18; Step of depositing money
[87] When only the fees of the PG 50' are subtracted at step S 16 of distributing the payment, the PG 50' deposits the remainder, left by subtracting the fees from the payment, in the shopping mall server 10. The shopping mall server 10 subtracts advertising fees from the money deposited by the PG 50', and remits the advertising fees to an advertising media company.
[88] Meanwhile, in the case in which the PG 50' distributes the payment, deposited by the consumer 20, to the PG 50' as fees, to the shopping mall as profits and to the advertising media company as advertising fees at the payment distributing step S 16, the PG 50' deposits part of the remainder, exclusive of fees, in the shopping mall as profits and the remaining part of the remainder in the advertising media company as advertising fees.
[89] Since, in both cases, payment is fairly and trustworthily processed by the PG 50', which is a trustworthy third party, there are advantages in that both the shopping mall and the advertising media company are satisfied and the circulation of money is rapidly performed.
[90]
[91] Fig. 5 is a flowchart showing a second embodiment of the online shopping payment and distribution method according to the present invention. The following description will be given with reference to this drawing.
[92] In the first embodiment of the online shopping payment and distribution method according to the present invention, CPS (or similar calculation criteria) is used as criteria for calculating advertising fees. In contrast, in the second embodiment, CPC (or similar calculation criteria) is used. [94] SlO; Step of accessing advertising media server
[95] The consumer 20 accesses the Internet using his or her terminal and then connects to the advertising media server 30.
[96] As described above, the advertising media server 30 has various pieces of information registered on web pages and provides necessary information to the consumer 20, and displays various advertisements together with the information and encourages the consumer 20 to select and click on the advertisements.
[97]
[98] SH'; Step of clicking on advertisement
[99] The consumer 20 selects and clicks on an advertisement registered with the advertising media server 30. The relevant advertisement is linked to the shopping mall server 10 related to the advertisement. When the consumer 20 clicks on the relevant advertisement, the shopping mall server 10 and the consumer 20 are connected to each other as though they were directly connected to each other when viewed from the outside.
[100] However, in the present invention, when the consumer 20 is connected to the shopping mall server 10 through the advertising media server 30, the consumer 20 passes through the PG 50'.
[101] In the case in which, in the online shopping payment and distribution method according to the present invention, the criteria for calculating advertising fees are limited to CPC, the advertisement clicking step SH' of the second embodiment is configured to perform only the work of the PG 50' linking the consumer 20, connected to the advertising media server 30, to the shopping mall server 10.
[102] However, in the case in which both CPC and CPS are employed, as in the third embodiment of the present invention, the advertisement clicking step SH' of the present invention is configured to additionally perform the work of checking the ID of the consumer 20 or attaching an identification code to identify communication between the consumer 20 and the shopping mall server 10, as in the advertisement clicking step S 11 of the first embodiment.
[103]
[104] S 12; Step of checking number of clicks
[105] When the advertisement clicking step SH' is normally performed, the PG 50' is made aware of this, and counts the number of clicks, regardless of the IP address of the consumer 20 or the attachment of an identification code. That is, when a plurality of consumers accesses the advertising media server 30 and clicks on a relevant advertisement, the number of clicks is counted and stored. Here, a consumer's click on an advertisement may be considered to be a connection between the consumer 20 and the shopping mall server 10. [106]
[107] S13; Step of accessing shopping mall server
[108] After the consumer 20 has been certified as being connected through the advertising media server 30 at the advertisement clicking step SI l, the consumer 20 accesses the shopping mall server 10.
[109] The consumer 20, connected to the shopping mall server 10, can perform a transaction after registering with the shopping mall server 10 as a member and then logging in, or without logging in.
[HO]
[111] S14; Step of performing transaction
[112] The consumer 20 performs a process of purchasing a necessary product or service based on the information on web pages transmitted from the shopping mall server 10.
[113]
[114] S 15 ; Step of checking payment
[115] The transaction between the shopping mall server 10 and the consumer 20 is completed by the payment of the consumer 20, and the payment is sent to the PG 50'.
[116] That is, when the consumer 20 purchases a product or a service and clicks on a payment button to make payment, the consumer 20 is directed to the PG 50'. In this case, the PG 50' checks the IP address or identification code of the consumer 20, and determines whether the consumer 20, who is the subject of the payment process being currently performed, is a consumer who is connected through the advertising media server 30.
[117]
[118] S16'; Step of distributing payment
[119] In the case in which, in the second embodiment of the present invention, the PG 50' deposits profits and advertising fees respectively in the shopping mall and the advertising media company, there are two embodiments for calculating advertising fees based on payment. The first embodiment is to calculate advertising fees based on the number of clicks checked at the click number checking step S 12, and the second embodiment is to check the number of clicks on an advertisement and determine whether transactions have been made, and calculate advertising fees based on the results of the checking and the determination.
[120]
[121] S 17 ; Step of providing notification of performance record
[122] The PG 50' transmits log data, in which information about connection between the consumer 20 and the shopping mall server 30 through the advertising media server 30 is recorded, to the shopping mall server 10 and the advertising media server 30, thereby enabling the details of the calculation of the advertising fees, performed at the payment distributing step S 16', and the basis for charging to be checked. The log data includes information about the number of clicks performed by the consumer 20.
[123]
[ 124] S 18 ; Step of depositing money
[125] When only the fees of the PG 50' are subtracted at step S16' of distributing the payment, the PG 50' deposits the remainder, left by subtracting the fees from the payment, in the shopping mall server 10. The shopping mall server 10 subtracts advertising fees from the money deposited by the PG 50', and remits the advertising fees to an advertising media company.
[126] Meanwhile, in the case in which the PG 50' distributes the payment, deposited by the consumer 20, to the PG 50' as fees, to the shopping mall as profits and to the advertising media company as advertising fees at the payment distributing step S 16', the PG 50' deposits part of the remainder, exclusive of fees, in the shopping mall as profits and the remaining part of the remainder in the advertising media company as advertising fees.

Claims

Claims
[1] An online shopping payment and distribution system, comprising: at least one shopping mall server; at least one advertising media server for posting advertisements, linked to a Payment Gateway (PG), on a web site, and connecting a consumer's terminal, which clicks on an advertisement, to the PG; and the PG for connecting the terminal to the shopping mall server, processing payment for transactions performed in the shopping mall server, and transmitting a performance record related to a number of connections between the consumer's terminal and the shopping mall server, or performance of the transactions to the advertising media server.
[2] The online shopping payment and distribution system as set forth in claim 1, wherein the PG calculates the advertising fees based on one or more of a number of connections between the consumer's terminal and the shopping mall server through clicks on the advertisement and information about transactions performed by the consumer, connected through the advertising media server, in the shopping mall server.
[3] An online shopping payment and distribution method in an online shopping payment and distribution system, the online shopping payment and distribution system including at least one shopping mall server, at least one advertising media server for posting linked advertisements on a web site and a PG for processing a payment procedure for transactions in the shopping mall server, the method comprising: an advertisement clicking step of a consumer clicking on an advertisement posted on the advertising media server, thereby connecting the consumer's terminal to the PG; a click number checking step of the PG counting and storing a number of connections to the shopping mall server through the consumer's clicks on the advertisement; a shopping mall server accessing step of connecting the consumer's terminal, connected to the PG, to the shopping mall server; a payment processing step of the PG processing a payment procedure while communicating with the consumer during a transaction in the shopping mall server; a payment distribution step of the PG subtracting fees from the consumer's payment and distributing the fees; and a performance record providing step of transmitting information about the number of clicks, stored at the click number checking step, to the advertising media server.
[4] The online shopping payment and distribution method as set forth in claim 3, wherein the payment distribution step comprises calculating the advertising fees based on the number of clicks.
[5] An online shopping payment and distribution method in an online shopping payment and distribution system, the online shopping payment and distribution system including at least one shopping mall server, at least one advertising media server for posting linked advertisements on a web site and a PG for processing a payment procedure for transactions in the shopping mall server, the method comprising: an advertisement clicking step of a consumer clicking on an advertisement posted on the advertising media server, thereby connecting the consumer's terminal to the PG, and identifying the consumer connected to the PG; a shopping mall server accessing step of connecting the consumer's terminal, connected to the PG, to the shopping mall server; a payment processing step of the PG processing a payment procedure while communicating with the consumer during a transaction in the shopping mall server, determining whether the consumer is a consumer identified at the advertisement clicking step, and storing information about transactions of the consumer; a payment distribution step of the PG subtracting fees from the consumer's payment and distributing the fees; and a performance record providing step of transmitting information about transactions of the consumer, stored at the payment processing step, to the advertising media server.
[6] The online shopping payment and distribution method as set forth in claim 5, wherein the payment distribution step comprises calculating the advertising fees based on the information about transactions of the consumer.
PCT/KR2008/002210 2007-04-19 2008-04-18 Settlement system of accounts by on-line and settlement method thereof WO2008130153A2 (en)

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