WO2009039311A3 - Method for a contextual, vector-based content-serving system - Google Patents

Method for a contextual, vector-based content-serving system Download PDF

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Publication number
WO2009039311A3
WO2009039311A3 PCT/US2008/076905 US2008076905W WO2009039311A3 WO 2009039311 A3 WO2009039311 A3 WO 2009039311A3 US 2008076905 W US2008076905 W US 2008076905W WO 2009039311 A3 WO2009039311 A3 WO 2009039311A3
Authority
WO
WIPO (PCT)
Prior art keywords
contextual
url
terms
hosting
vector
Prior art date
Application number
PCT/US2008/076905
Other languages
French (fr)
Other versions
WO2009039311A2 (en
Inventor
Gregory Harrison
Original Assignee
Mpire Corp
Gregory Harrison
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mpire Corp, Gregory Harrison filed Critical Mpire Corp
Publication of WO2009039311A2 publication Critical patent/WO2009039311A2/en
Publication of WO2009039311A3 publication Critical patent/WO2009039311A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

Methods and systems of achieving contextual ad serving, without the need for this expansive infrastructure of storing every possible hosting URL, and ensuring always-current page context by evaluating the context of the hosting page/URL in real-time, for every ad impression. This is achievable by reversing the model by identifying the corpus of all terms relevant to the available ad inventory (i.e. a selective set of terms) rather than attempting to evaluate the corpus of all terms residing in the hosting page/URL.
PCT/US2008/076905 2007-09-18 2008-09-18 Method for a contextual, vector-based content-serving system WO2009039311A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US97339307P 2007-09-18 2007-09-18
US60/973,393 2007-09-18
US98668007P 2007-11-09 2007-11-09
US60/986,680 2007-11-09

Publications (2)

Publication Number Publication Date
WO2009039311A2 WO2009039311A2 (en) 2009-03-26
WO2009039311A3 true WO2009039311A3 (en) 2009-05-22

Family

ID=40468773

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/076905 WO2009039311A2 (en) 2007-09-18 2008-09-18 Method for a contextual, vector-based content-serving system

Country Status (1)

Country Link
WO (1) WO2009039311A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106339208B (en) * 2015-07-15 2019-12-13 腾讯科技（深圳）有限公司 Multimedia information popup window processing method and equipment

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040059708A1 (en) * 2002-09-24 2004-03-25 Google, Inc. Methods and apparatus for serving relevant advertisements
US20040181525A1 (en) * 2002-07-23 2004-09-16 Ilan Itzhak System and method for automated mapping of keywords and key phrases to documents
KR20040104060A (en) * 2003-06-02 2004-12-10 송재현 Linking method of related site with keyword db mining of blog contents
KR20070029389A (en) * 2005-09-09 2007-03-14 주식회사 엠퓨처 Method and system for providing advertisement service using core keyword and record media recorded prgram for realizing the same

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040181525A1 (en) * 2002-07-23 2004-09-16 Ilan Itzhak System and method for automated mapping of keywords and key phrases to documents
US20040059708A1 (en) * 2002-09-24 2004-03-25 Google, Inc. Methods and apparatus for serving relevant advertisements
KR20040104060A (en) * 2003-06-02 2004-12-10 송재현 Linking method of related site with keyword db mining of blog contents
KR20070029389A (en) * 2005-09-09 2007-03-14 주식회사 엠퓨처 Method and system for providing advertisement service using core keyword and record media recorded prgram for realizing the same

Also Published As

Publication number Publication date
WO2009039311A2 (en) 2009-03-26

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