WO2010049559A1

WO2010049559A1 - Dynamic advertising device and method of operation thereof

Info

Publication number: WO2010049559A1
Application number: PCT/ES2009/070426
Authority: WO
Inventors: Salvador Herms Oliveres
Original assignee: Promotienda, S.L.
Priority date: 2008-10-27
Filing date: 2009-10-08
Publication date: 2010-05-06
Also published as: ES2316322B1; ES2316322A1

Abstract

Dynamic advertising device and method of operation thereof, which device is physically formed by a box in which is mounted a control element (1) which is able to reproduce audio, video and/or photographic files, sends a signal to a monitor or screen (2) for visually reproducing said digital files and is able to process a video conference, video call or telephone call and to send the audio and/or video signal to the monitor or screen, said device also having a video camera (5) and a microphone (6) which are able to capture the image and sound and send the latter to a communication module (4) which is able to carry out a video call, video conference or a simple telephone call and, for this purpose, uses the different existing communication means such as mobile telephony, landline telephony, the Internet or any other means which allows the call to be linked to the receiver for the call.

Description

DESCRIPTION

Dynamic advertising device and its operation method.

Object of the invention The present invention relates to a dynamic visual presentation device that incorporates the novelty of being able to make videoconference, video call or telephone call to a call receiving center, where the interested party can expand information on the products advertised or make inquiries about Advertising products

The device can be used, for example, as an advertising device that uses audiovisual presentations of digital image files, digital video files, and / or digital audio files. Background of the invention

Today there are many dynamic advertising systems. The digital signage, using TFT screens of different formats and sizes is increasingly used in shopping centers and large commercial areas and also in shops in all sectors.

People who view these advertising and / or informational messages, currently do not have the possibility to expand information or to clarify any doubts regarding to the products or services announced, with which there is a need to develop a device capable of communicating with a call center, where an operator / operator or even an automatic call reception service can answer the queries made. Description of the invention

The dynamic advertising equipment of the invention is composed of: a) A control element, computer or data processor, which is capable of reproducing digital audio, video and / or photo files, which sends a signal to a monitor or display of Visual reproduction of these digital files and that is capable of processing a videoconference, video call or phone call and send the audio and / or video signal to the monitor or screen. b) A screen or monitor capable of reproducing images received from the control element described above. c) An audio amplifier with outputs to one or several speakers capable of reproducing the audio of the advertising and / or informational messages and also the audio of the video call or telephone call. d) A video camera capable of capturing the image of the person initiating the video call and sending it to the receiver of the video call. e) A microphone that is capable of sending the audio of the person initiating the video call or telephone call to the receiver of the latter. f) A communications module that is capable of making a video call, videoconference or a simple telephone call, using the different existing means of communication, such as mobile telephony, land telephony, Internet or any other means that allows the call to be linked with the receiver of this one. g) A button or button to initiate a telephone call or video call videoconference. And, h) A power supply to power all the elements described above.

All these elements are assembled in a metal box or other material and of different dimensions, depending on the size of the screen or monitor, whose operation is as follows:

The equipment is connected to the electrical network of the point of sale or place of installation. As soon as it receives electrical power, it immediately starts a dynamic advertising program composed of video images or photographs and with its corresponding audio. The team will not stop playing this dynamic advertising program until the power supply is cut. The equipment has a push button or button accessible to anyone for use.

By pressing this button or button, the central unit of the equipment initiates a videoconference, video call or telephone call, depending on the previous configuration of the equipment, to a call reception center, where it is attended by an operator or by an automatic reception service. calls. If the equipment is configured for video calling, it immediately activates the built-in video camera and microphone and displays a window on the device screen showing the image sent by the call center.

If the device only initiates a telephone call, it does not activate the video camera but the built-in microphone and shows on the screen of the equipment a window where the image of a telephone is shown.

In all the previous cases, the equipment cancels or decreases the audio of the advertising program that is running. It even completely stops such advertising program.

Once the videoconference, video call or phone call is finished, the device closes the call window shown on the device screen and continues with the program of dynamic advertising I was showing previously. Description of the figures

To complement the description that is being made and in order to facilitate the compression of the features of the invention, a set of drawings is attached to the present specification in which, for illustrative and non-limiting purposes, the following has been represented:

Figure 1 shows a functional block diagram of the components of this device.

Figure 2 represents a dynamic advertising equipment, made according to the invention. Preferred Embodiment of the Invention

As can be seen in the figures, the device of the invention comprises the following elements, which are connected and in a housing in which the screen (2) occupies a preponderant part thereof:

A control element (1), computer or data processor, capable of playing digital audio, video and / or photo files, and sending a signal to a monitor or screen (2) of visual reproduction of these digital files, as well how to process a videoconference, video call or phone call and send the audio and / or video signal to the monitor or screen. A screen or monitor (2) capable of reproducing images received from the control element described above. An audio amplifier (8) with outputs to one or more speakers (9) that reproduce the audio of the advertising and / or informational messages and of the video call or telephone call.

A video camera (5) that captures the image of the person who initiates the video call and sends it to the receiver of the video call. A microphone (6) that picks up and sends the audio of the person who initiates the video call or telephone call to the receiver of the latter.

A communications module (4) that is capable of making a video call, videoconference or a simple telephone call, using the different existing means of communication, such as mobile telephony, land telephony, Internet or any other means that allows linking the call with the receiver of this one. A button or button (7) that allows the user to initiate a phone call or video call videoconference. - And, a power supply (3) that feeds all the elements described above.

The equipment is connected to the mains and automatically starts a program is broadcast dynamic advertising, which integrates video images or photographs, ect., With its corresponding audio. The team reproduces this dynamic advertising program continuously as long as it has power.

For the user to start up the device's own information system, it has a push button or button (7), which when pressed starts a videoconference, video call or telephone call on the unit's central unit (1) with a call reception center, where it is attended by an operator or by an automatic call reception service.

Depending on whether the equipment is configured for video calling, the built-in video camera and microphone is immediately activated and a window is displayed on the device screen showing the image sent by the call center, - while if it is only configured to perform A phone call activates only the microphone (6).

During the videoconference or the call, the equipment cancels or decreases the audio of the advertising program that is running, or completely stops said advertising program, returning to its broadcast once it is finished.

Claims

1. Dynamic advertising device, physically constituted by a box in which all the components that comprise it are mounted, comprising: a control element, computer or data processor (1), which is capable of playing digital audio, video files and / or photographs, which sends a signal to a monitor or screen (2) of visual reproduction of these digital files, a screen or monitor (2) capable of reproducing images received from the control element described above, and an audio amplifier ( 8) with outputs to one or several loudspeakers (9) capable of reproducing the audio of advertising and / or informational messages, characterized by the fact that the control element (1) is capable of processing a videoconference, video call or telephone call and send the audio and / or video signal to the monitor or screen, also comprising a video camera (5) capable of capturing the image of the person initiating the video call and sending it to the receiver r of it; a microphone (6) that is capable of sending the audio of the person initiating the video call or telephone call to the receiver of the latter, - a communications module (4) that is capable of making a video call, videoconference or a simple telephone call, using the different existing means of communication, such as mobile telephony, land telephony, Internet or any other means that allows the call to be linked to the receiver of the call, - a button or button (7) to initiate a telephone call or video call videoconference, - and a power supply (3) to power all electronic elements before mentioned.

2. Method of operation of the dynamic advertising device of claim 1, which is connected to the electricity network and executing a dynamic advertising program composed of video images or photographs and with its corresponding audio, which transmits continuously and indefinitely, characterized because when the user presses the push button or button (7) to start up, the central unit of the equipment (1) initiates a videoconference, video call or telephone call to a call center, where it is attended by an operator or a service automatic call reception; a) if the equipment is configured for video calling, immediately activate the built-in video camera (5) and microphone (6) and display a window on the device screen showing the image sent by the call center; b) if the device only initiates a telephone call, the video camera is not activated but the built-in microphone (6) and shows on the screen of the equipment a window showing the image of a telephone; Y In any of the above cases, the equipment cancels or decreases the audio of the advertising program that is running, or completely stops said advertising program, which restarts or continues to broadcast after the end of the videoconference, video call or telephone call.