WO2010062537A3 - Method and apparatus for providing an advertisement to a user based on an action of a friend - Google Patents

Method and apparatus for providing an advertisement to a user based on an action of a friend Download PDF

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Publication number
WO2010062537A3
WO2010062537A3 PCT/US2009/062015 US2009062015W WO2010062537A3 WO 2010062537 A3 WO2010062537 A3 WO 2010062537A3 US 2009062015 W US2009062015 W US 2009062015W WO 2010062537 A3 WO2010062537 A3 WO 2010062537A3
Authority
WO
WIPO (PCT)
Prior art keywords
user
advertisement
action
providing
friend
Prior art date
Application number
PCT/US2009/062015
Other languages
French (fr)
Other versions
WO2010062537A2 (en
Inventor
Ananth Seetharam
Suresh Kumar Chintada
Ramakrishnan Ramki
Original Assignee
Motorola, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Motorola, Inc. filed Critical Motorola, Inc.
Priority to EP09829561A priority Critical patent/EP2370943A4/en
Priority to CN2009801475575A priority patent/CN102227743A/en
Publication of WO2010062537A2 publication Critical patent/WO2010062537A2/en
Publication of WO2010062537A3 publication Critical patent/WO2010062537A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Abstract

A method and apparatus for providing an advertisement to a user is provided herein. During operation an advertisement management server will provide advertisements to a user based on the actions of the user's friends. More particularly, the advertisement management server will store or have access to a copy of a user's buddy list and will be provided with actions taken by the individuals on the buddy list. Advertisements will then be chosen based on actions taken by the individuals. The chosen advertisements will then be sent to the user along with the relevant buddy action, which can them be displayed by the user.
PCT/US2009/062015 2008-11-26 2009-10-26 Method and apparatus for providing an advertisement to a user based on an action of a friend WO2010062537A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP09829561A EP2370943A4 (en) 2008-11-26 2009-10-26 Method and apparatus for providing an advertisement to a user based on an action of a friend
CN2009801475575A CN102227743A (en) 2008-11-26 2009-10-26 Method and apparatus for providing advertisement to user based on action of friend

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN2677DE2008 2008-11-26
IN2677/DEL/2008 2008-11-26

Publications (2)

Publication Number Publication Date
WO2010062537A2 WO2010062537A2 (en) 2010-06-03
WO2010062537A3 true WO2010062537A3 (en) 2010-07-22

Family

ID=42226313

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/062015 WO2010062537A2 (en) 2008-11-26 2009-10-26 Method and apparatus for providing an advertisement to a user based on an action of a friend

Country Status (4)

Country Link
EP (1) EP2370943A4 (en)
KR (1) KR20110086122A (en)
CN (1) CN102227743A (en)
WO (1) WO2010062537A2 (en)

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Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
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Also Published As

Publication number Publication date
EP2370943A4 (en) 2012-04-25
WO2010062537A2 (en) 2010-06-03
EP2370943A2 (en) 2011-10-05
KR20110086122A (en) 2011-07-27
CN102227743A (en) 2011-10-26

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