WO2010104834A3 - Contextual targeting of content using a monetization platform - Google Patents
Contextual targeting of content using a monetization platform Download PDFInfo
- Publication number
- WO2010104834A3 WO2010104834A3 PCT/US2010/026633 US2010026633W WO2010104834A3 WO 2010104834 A3 WO2010104834 A3 WO 2010104834A3 US 2010026633 W US2010026633 W US 2010026633W WO 2010104834 A3 WO2010104834 A3 WO 2010104834A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- content
- monetization platform
- sponsored content
- contextual
- contextual targeting
- Prior art date
Links
- 230000008685 targeting Effects 0.000 title 1
- 238000010295 mobile communication Methods 0.000 abstract 2
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/43—Querying
- G06F16/435—Filtering based on additional data, e.g. user or group profiles
- G06F16/437—Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Databases & Information Systems (AREA)
- Marketing (AREA)
- Game Theory and Decision Science (AREA)
- General Business, Economics & Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- General Engineering & Computer Science (AREA)
- Data Mining & Analysis (AREA)
- Computer Networks & Wireless Communication (AREA)
- Multimedia (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
In embodiments of the present invention improved capabilities are described for using a monetization platform server to associate sponsored content with contextual information relating to mobile content, and storing the sponsored content-contextual information association in a data facility for future use in optimizing the delivery of a sponsored content to a mobile communication facility based at least in part on a display datum associated with the mobile communication facility, wherein the display datum includes a contextual datum.
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2011554115A JP2012519926A (en) | 2009-03-09 | 2010-03-09 | Targeting by context information of content using monetization platform |
EP10751271.7A EP2406764A4 (en) | 2009-03-09 | 2010-03-09 | Contextual targeting of content using a monetization platform |
Applications Claiming Priority (18)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US12/400,153 | 2009-03-09 | ||
US12/400,096 | 2009-03-09 | ||
US12/400,185 US8311888B2 (en) | 2005-09-14 | 2009-03-09 | Revenue models associated with syndication of a behavioral profile using a monetization platform |
US12/400,153 US9201979B2 (en) | 2005-09-14 | 2009-03-09 | Syndication of a behavioral profile associated with an availability condition using a monetization platform |
US12/400,199 | 2009-03-09 | ||
US12/400,166 US10592930B2 (en) | 2005-09-14 | 2009-03-09 | Syndication of a behavioral profile using a monetization platform |
US12/400,138 | 2009-03-09 | ||
US12/400,096 US20090234711A1 (en) | 2005-09-14 | 2009-03-09 | Aggregation of behavioral profile data using a monetization platform |
US12/400,138 US20090240568A1 (en) | 2005-09-14 | 2009-03-09 | Aggregation and enrichment of behavioral profile data using a monetization platform |
US12/400,166 | 2009-03-09 | ||
US12/400,199 US20090234861A1 (en) | 2005-09-14 | 2009-03-09 | Using mobile application data within a monetization platform |
US12/400,185 | 2009-03-09 | ||
US12/485,787 US8302030B2 (en) | 2005-09-14 | 2009-06-16 | Management of multiple advertising inventories using a monetization platform |
US12/485,787 | 2009-06-16 | ||
US12/486,502 | 2009-06-17 | ||
US12/486,502 US20100076994A1 (en) | 2005-11-05 | 2009-06-17 | Using Mobile Communication Facility Device Data Within a Monetization Platform |
US12/537,814 | 2009-08-07 | ||
US12/537,814 US8364540B2 (en) | 2005-09-14 | 2009-08-07 | Contextual targeting of content using a monetization platform |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2010104834A2 WO2010104834A2 (en) | 2010-09-16 |
WO2010104834A3 true WO2010104834A3 (en) | 2011-01-13 |
Family
ID=42729045
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2010/026633 WO2010104834A2 (en) | 2009-03-09 | 2010-03-09 | Contextual targeting of content using a monetization platform |
Country Status (4)
Country | Link |
---|---|
US (2) | US8364540B2 (en) |
EP (1) | EP2406764A4 (en) |
JP (1) | JP2012519926A (en) |
WO (1) | WO2010104834A2 (en) |
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JP2012519926A (en) | 2012-08-30 |
EP2406764A2 (en) | 2012-01-18 |
EP2406764A4 (en) | 2013-04-10 |
US20130304581A1 (en) | 2013-11-14 |
WO2010104834A2 (en) | 2010-09-16 |
US8364540B2 (en) | 2013-01-29 |
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