WO2010110774A3 - Live advertising - Google Patents
Live advertising Download PDFInfo
- Publication number
- WO2010110774A3 WO2010110774A3 PCT/US2009/002616 US2009002616W WO2010110774A3 WO 2010110774 A3 WO2010110774 A3 WO 2010110774A3 US 2009002616 W US2009002616 W US 2009002616W WO 2010110774 A3 WO2010110774 A3 WO 2010110774A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- triggering
- words
- principles
- accordance
- present
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
In accordance with the principles of the present invention, a method is provided to directly tap into the mind of consumers to determine with what a consumer is currently concerned. In accordance with the principles of the present invention, related advertisements can be displayed based on the recognition of specific words in chat, instant messaging, group chat, and the like. Preselected triggering words are identified. The triggering words are categorized. Advertisers are tied to triggering word categories. Advertizing related to the triggering word category is delivered.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US38320309A | 2009-03-21 | 2009-03-21 | |
US12/383,203 | 2009-03-21 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2010110774A2 WO2010110774A2 (en) | 2010-09-30 |
WO2010110774A3 true WO2010110774A3 (en) | 2012-05-18 |
Family
ID=42781708
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2009/002616 WO2010110774A2 (en) | 2009-03-21 | 2009-04-29 | Live advertising |
Country Status (1)
Country | Link |
---|---|
WO (1) | WO2010110774A2 (en) |
Families Citing this family (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR102027899B1 (en) | 2013-05-21 | 2019-10-02 | 삼성전자 주식회사 | Method and apparatus for providing information using messenger |
Citations (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5918014A (en) * | 1995-12-27 | 1999-06-29 | Athenium, L.L.C. | Automated collaborative filtering in world wide web advertising |
US20050165642A1 (en) * | 2002-05-07 | 2005-07-28 | Gabriel-Antoine Brouze | Method and system for processing classified advertisements |
US20070130276A1 (en) * | 2005-12-05 | 2007-06-07 | Chen Zhang | Facilitating retrieval of information within a messaging environment |
US20080147501A1 (en) * | 2006-12-14 | 2008-06-19 | Aol Llc | Conditional advertising for instant messaging |
US20080183573A1 (en) * | 2007-01-31 | 2008-07-31 | James Edward Muschetto | Method and Apparatus for Increasing Accessibility and Effectiveness of Advertisements Delivered via a Network |
US20090003355A1 (en) * | 2007-06-26 | 2009-01-01 | Microsoft Corporation | Framework for cross-ecosystem affiliate, viral, and word-of-mouth advertising |
US7653627B2 (en) * | 2005-05-13 | 2010-01-26 | Microsoft Corporation | System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display |
-
2009
- 2009-04-29 WO PCT/US2009/002616 patent/WO2010110774A2/en active Application Filing
Patent Citations (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5918014A (en) * | 1995-12-27 | 1999-06-29 | Athenium, L.L.C. | Automated collaborative filtering in world wide web advertising |
US20050165642A1 (en) * | 2002-05-07 | 2005-07-28 | Gabriel-Antoine Brouze | Method and system for processing classified advertisements |
US7653627B2 (en) * | 2005-05-13 | 2010-01-26 | Microsoft Corporation | System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display |
US20070130276A1 (en) * | 2005-12-05 | 2007-06-07 | Chen Zhang | Facilitating retrieval of information within a messaging environment |
US20080147501A1 (en) * | 2006-12-14 | 2008-06-19 | Aol Llc | Conditional advertising for instant messaging |
US20080183573A1 (en) * | 2007-01-31 | 2008-07-31 | James Edward Muschetto | Method and Apparatus for Increasing Accessibility and Effectiveness of Advertisements Delivered via a Network |
US20090003355A1 (en) * | 2007-06-26 | 2009-01-01 | Microsoft Corporation | Framework for cross-ecosystem affiliate, viral, and word-of-mouth advertising |
Also Published As
Publication number | Publication date |
---|---|
WO2010110774A2 (en) | 2010-09-30 |
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