WO2011010230A1 - An audience measurement system - Google Patents

An audience measurement system Download PDF

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Publication number
WO2011010230A1
WO2011010230A1 PCT/IB2010/052609 IB2010052609W WO2011010230A1 WO 2011010230 A1 WO2011010230 A1 WO 2011010230A1 IB 2010052609 W IB2010052609 W IB 2010052609W WO 2011010230 A1 WO2011010230 A1 WO 2011010230A1
Authority
WO
WIPO (PCT)
Prior art keywords
server
measurement system
audience measurement
media content
watermark
Prior art date
Application number
PCT/IB2010/052609
Other languages
French (fr)
Inventor
Onur Calikus
Gunes Kurt
Coskun Sahin
Original Assignee
Turkcell Iletisim Hizmetleri Anonim Sirketi
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Turkcell Iletisim Hizmetleri Anonim Sirketi filed Critical Turkcell Iletisim Hizmetleri Anonim Sirketi
Publication of WO2011010230A1 publication Critical patent/WO2011010230A1/en
Priority to FI20124038U priority Critical patent/FI9631U1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/28—Arrangements for simultaneous broadcast of plural pieces of information
    • H04H20/30—Arrangements for simultaneous broadcast of plural pieces of information by a single channel
    • H04H20/31—Arrangements for simultaneous broadcast of plural pieces of information by a single channel using in-band signals, e.g. subsonic or cue signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/64—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for providing detail information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4334—Recording operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835—Generation of protective data, e.g. certificates
    • H04N21/8358—Generation of protective data, e.g. certificates involving watermark
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H2201/00—Aspects of broadcast communication
    • H04H2201/50—Aspects of broadcast communication characterised by the use of watermarks

Definitions

  • the present invention relates to measuring audience ratings of media contents, in which watermark is integrated, by using mobile communication devices.
  • Audience measurement is the total of measurements of; audience rating, audience share, and measurements conducted for obtaining similar data. Audience rating is the average audience rating showing the percentage of average audience per minute in a program slot or time slot.
  • advertising companies need measurement of the broadcast time that they receive from the broadcasting companies. These kinds of measurements are used for many purposes such as enabling to find out whether the broadcast reaches the target mass, whereby determining the advertisement costs.
  • measurements of visual/audio media content ratings are generally made via devices installed in the dwellings of the audience. Information obtained from these devices is later sent to the central unit by means of communication devices (e.g. telephone modem). The information that reaches the central unit is examined by the experts and the results can be disclosed only after several hours.
  • Rating measurement for radios is generally performed by the "diary method". In this method, the audience records all her/his radio listening of five minutes and more for a week in a diary and indicates in detail where (home, car, etc.) and how (radio, internet, mobile phone, etc.) they listened to the concerned radio stations.
  • the measurement techniques used at present are performed with the participation of a limited number of audience and they do not provide a real time measurement.
  • Results of these measurement techniques can be obtained only after several hours.
  • Using real time measurement systems by means of electronic media requires use of a plurality of devices at the same time and considerably increases the cost.
  • the measurement methods used at present are generally limited to measurement of television and radio broadcasting information.
  • the United States patent document US2004111738A1 discloses a method and system for measuring audience ratings. It is mentioned herein that communication systems like SMS (short message system) are used in the system for disclosing the audience rating measurement results in a short period of time. It is indicated that the data detection means may be realized periodically, for example in cycles of between one second and 10 minutes.
  • the United States patent document US2002138830A1 discloses a system wherein audience ratings are measured using mobile communication devices.
  • the broadcast measurement system comprises concurrent use of many systems and elements such as monitor blocks, broadcast station, decoder, mobile stations.
  • US2008126420A1 discloses measurement of audience ratings by the help of wireless communication devices. At least two wireless communication devices are required for audience rating measurement in the system; one at the audience and another at the center evaluating the measurement results.
  • the objective of the present invention is to realize an audience measurement system which enables measuring media content ratings using a single mobile communication device for each user in a wireless system without requiring an additional hardware.
  • Another objective of the invention is to realize an audience measurement system which enables measuring audience ratings of media contents into which audio or video watermarks are integrated.
  • a further objective of the invention is to realize an audience measurement system which provides promotion content to the user by using value added services (VAS) platform in measurement of audience ratings of media contents.
  • VAS value added services
  • FIG. 1 is the schematic block diagram of the audience measurement system.
  • Figure 2 is the flowchart of the inventive system. The parts in the figure are each given a reference numeral where the numerals refer to the following:
  • a mobile communication device (3) comprising a receiver (2), and a server (4) are used in the inventive audience measurement system (1).
  • the communication between the server (4) and the mobile communication device (3) is carried out via a transmission medium (5).
  • the receiver (2) is a sensor like a microphone or a camera which can detect audio or video into which watermark is integrated.
  • Watermarking is a data hiding technique that enables embedding data into audio, video or pictures.
  • the mobile communication device (3) is a wireless communication device comprising an audio/video sensor such as a microphone or camera, and a controller.
  • the mobile communication device (3) transmits the media content received by the receiver (2) located therein to the server (4) via the transmission medium (5).
  • the server (4) is a center wherein the media content which is recorded by the receiver (2) is evaluated and wherein the information regarding the users who perform this recording is kept.
  • Media contents are video/audio broadcasts of the broadcast time bought by the advertising company. These broadcasts can be video/audio broadcasts in television, radio, internet or any other medium.
  • the server (4) provides various promotions to the users who participate in the measurement system by using value added services (VAS) platform in the measurement system.
  • VAS value added services
  • the transmission medium (5) can be any wireless communication access medium such as 2G, 3G, Wi-Fi, GPRS (104).
  • the method (6) used in the audience measurement system (1) is comprised of the following steps;
  • the watermark integrated media content being broadcasted on video/audio communication devices such as radio and television (101),
  • the user commencing the audience measurement process by starting to record the media contents by means of the receiver (2) in the mobile communication device (3) (102),
  • the signal of the watermark integrated media content being received by the receiver (103),
  • the media content signal being transmitted by the mobile communication device (3) to the server (4) via a transmission medium (5) (104),
  • step 105 The information determined in step 105 being saved in the server (4) (107).
  • the watermark integrated media content is broadcasted on video/audio communication devices such as radio and television (101).
  • the user commences the audience measurement process by starting to record the media contents by means of the receiver (2) in the mobile communication device (3) (102).
  • the watermark integrated content which is being broadcasted is detected by the receiver (2) located in the mobile communication devices (3) (103).
  • Data related to the programs embedded within the audio, video, picture, etc. signal is recorded by means of the mobile communication device (3) having the feature of a camera and/or speaker.
  • a watermark decoder is installed to the controller of the mobile communication device (3) via over-the-air (OTA).
  • the receiver (2) receives the signal of the media content containing watermark data and transmits it to the controller of the mobile communication device (3).
  • This signal is decoded by using signal processing techniques with the help of the watermark decoder in the controller, whereby watermark data is obtained.
  • This data may be a text or a number.
  • the signal containing the watermark data is transmitted to the server (4) via a transmission medium (5) (104). This way the data in the media content is determined.
  • an application which is capable of storing a signal containing watermark data is installed to the controller of the mobile communication device (3) via over-the-air.
  • the media content (video/audio file) received by the receiver (2) and recorded in the mobile communication device (3) is transmitted to the server (4) by the mobile communication device (3) via a transmission medium (5) without being decoded (104).
  • the watermark data in this file is decoded by the help of the watermark decoder provided in the server (4) by using signal processing techniques, whereby watermark information data is obtained.
  • the media content which is associated with the signal that is reached to the server (4) having value added services (VAS) platform, is determined (105). With this content, information like the date and hour that the advertisement is watched is determined.
  • VAS value added services
  • the promotion to be provided by the service is determined by the platform (VAS).
  • the information that the user will receive depending on this platform is transmitted to the user by a system (e.g. short message system) determined by the service (106).
  • This information can be any promotion information (e.g. winning prepaid minutes, music, logo, etc.) determined by the platform.
  • the information in the media content associated with the signal sent by the user to the platform (VAS) is recorded by the server (4) to be interpreted later (107). This interpretation includes information such as which user watched which media content on which date and hour.
  • audience behavior can be measured in real time and the audience results can be obtained much faster compared to the available techniques.
  • media contents can be sent to the server (4) during recording, they can also be recorded by the mobile communication device (3) and transmitted to the server (4) later.
  • media content audience measurement can be performed in replay broadcasts such as in internet broadcasting.
  • location information of the users who are involved in the media content audience measurement system (1) can be acquired. This way, which media contents are watched more in which regions is determined. Thus by using this information, advertiser companies can form different strategies specific for regions for the products to be advertised.
  • the watermark integrated data not being sensed by the users can be an important criterion for system performance.
  • known bits are used at the header and footer of the watermark information package.
  • the user turns on the receiver (2), which she/he will use for recording media content, after the broadcast of the media content starts.
  • the user activates the receiver (2) by turning it on after media contents are started to be broadcasted, and then starts to record the broadcast.
  • the user turns on the receiver (2), which she/he will use for recording media content, before the broadcast of the media content starts.
  • the user activates the receiver (2) by turning it on before the media contents are started to be broadcasted, and starts recording after the broadcast starts.
  • a low cost measurement system (1) is realized with the inventive audience measurement system (1) using a single mobile communication device (3). Furthermore, a wider participation to the audience measurement system (1) is enabled by the use of mobile communication devices (3) like cellular phones used very widely nowadays, whereby a more accurate measurement is realized.
  • the inventive audience measurement system (1) has enabled to embed various information into the media content output from any audio and/or video broadcasting device and then to measure the media content ratings by the help of these information.
  • main purpose of the invention is to measure the watermark integrated media contents
  • the invention can also be used for measuring any media content.
  • the media content is not required to contain a watermark message.
  • special tones for audio files and logos for video files can also be accepted as watermark information.
  • the mobile communication device (3) used in the invention is a device accompanying the user and comprising an audio and/or video receiver (2) having the features of a microphone and/or camera.

Abstract

The present invention relates to measuring ratings of visual and/or audio media contents in which watermark is integrated by using a mobile communication device (3) comprising a receiver (2), and a server (4); wherein communication between the server (4) and the mobile communication device (3) is realized through a transmission medium (5).

Description

AN AUDIENCE MEASUREMENT SYSTEM Field of the Invention The present invention relates to measuring audience ratings of media contents, in which watermark is integrated, by using mobile communication devices.
Prior Art Audience measurement is the total of measurements of; audience rating, audience share, and measurements conducted for obtaining similar data. Audience rating is the average audience rating showing the percentage of average audience per minute in a program slot or time slot. Today, advertising companies need measurement of the broadcast time that they receive from the broadcasting companies. These kinds of measurements are used for many purposes such as enabling to find out whether the broadcast reaches the target mass, whereby determining the advertisement costs. Nowadays, measurements of visual/audio media content ratings are generally made via devices installed in the dwellings of the audience. Information obtained from these devices is later sent to the central unit by means of communication devices (e.g. telephone modem). The information that reaches the central unit is examined by the experts and the results can be disclosed only after several hours. Rating measurement for radios is generally performed by the "diary method". In this method, the audience records all her/his radio listening of five minutes and more for a week in a diary and indicates in detail where (home, car, etc.) and how (radio, internet, mobile phone, etc.) they listened to the concerned radio stations.
The measurement techniques used at present are performed with the participation of a limited number of audience and they do not provide a real time measurement.
Results of these measurement techniques can be obtained only after several hours. Using real time measurement systems by means of electronic media requires use of a plurality of devices at the same time and considerably increases the cost. There are no systems which perform fast measurement with low cost using a single device (e.g. mobile phones). Furthermore, the measurement methods used at present are generally limited to measurement of television and radio broadcasting information. There are no measurement methods that can be used for any media content (e.g. music that is played, a film watched or a concert attended) at places like cinemas, restaurants, patisseries, etc. The United States patent document US2004111738A1 discloses a method and system for measuring audience ratings. It is mentioned herein that communication systems like SMS (short message system) are used in the system for disclosing the audience rating measurement results in a short period of time. It is indicated that the data detection means may be realized periodically, for example in cycles of between one second and 10 minutes.
The United States patent document US2002138830A1 discloses a system wherein audience ratings are measured using mobile communication devices. The broadcast measurement system comprises concurrent use of many systems and elements such as monitor blocks, broadcast station, decoder, mobile stations.
The United States patent document US2008126420A1 discloses measurement of audience ratings by the help of wireless communication devices. At least two wireless communication devices are required for audience rating measurement in the system; one at the audience and another at the center evaluating the measurement results.
Summary of the Invention The objective of the present invention is to realize an audience measurement system which enables measuring media content ratings using a single mobile communication device for each user in a wireless system without requiring an additional hardware.
Another objective of the invention is to realize an audience measurement system which enables measuring audience ratings of media contents into which audio or video watermarks are integrated.
A further objective of the invention is to realize an audience measurement system which provides promotion content to the user by using value added services (VAS) platform in measurement of audience ratings of media contents.
Detailed Description of the Invention
The Audience Measurement System realized to fulfill the objective of the present invention is illustrated in the accompanying figure wherein,
Figure 1 is the schematic block diagram of the audience measurement system. Figure 2 is the flowchart of the inventive system. The parts in the figure are each given a reference numeral where the numerals refer to the following:
1. Audience measurement system
2. Receiver
3. Mobile communication device
4. Server
5. Transmission medium
6. Method operating the system A mobile communication device (3) comprising a receiver (2), and a server (4) are used in the inventive audience measurement system (1). The communication between the server (4) and the mobile communication device (3) is carried out via a transmission medium (5).
The receiver (2) is a sensor like a microphone or a camera which can detect audio or video into which watermark is integrated. Watermarking is a data hiding technique that enables embedding data into audio, video or pictures.
The mobile communication device (3) is a wireless communication device comprising an audio/video sensor such as a microphone or camera, and a controller. The mobile communication device (3) transmits the media content received by the receiver (2) located therein to the server (4) via the transmission medium (5).
The server (4) is a center wherein the media content which is recorded by the receiver (2) is evaluated and wherein the information regarding the users who perform this recording is kept. Media contents are video/audio broadcasts of the broadcast time bought by the advertising company. These broadcasts can be video/audio broadcasts in television, radio, internet or any other medium. The server (4) provides various promotions to the users who participate in the measurement system by using value added services (VAS) platform in the measurement system.
The transmission medium (5) can be any wireless communication access medium such as 2G, 3G, Wi-Fi, GPRS (104).
The method (6) used in the audience measurement system (1) is comprised of the following steps;
The watermark integrated media content being broadcasted on video/audio communication devices such as radio and television (101), The user commencing the audience measurement process by starting to record the media contents by means of the receiver (2) in the mobile communication device (3) (102), The signal of the watermark integrated media content being received by the receiver (103),
The media content signal being transmitted by the mobile communication device (3) to the server (4) via a transmission medium (5) (104),
The information in the media content, with which the signal transmitted to the server (4) is associated, being determined
(105),
Sending promotion information to the user (106),
The information determined in step 105 being saved in the server (4) (107).
When the system is desired to be used, the watermark integrated media content is broadcasted on video/audio communication devices such as radio and television (101). The user commences the audience measurement process by starting to record the media contents by means of the receiver (2) in the mobile communication device (3) (102).
The watermark integrated content which is being broadcasted is detected by the receiver (2) located in the mobile communication devices (3) (103). Data related to the programs embedded within the audio, video, picture, etc. signal is recorded by means of the mobile communication device (3) having the feature of a camera and/or speaker. In the preferred embodiment of the invention, a watermark decoder is installed to the controller of the mobile communication device (3) via over-the-air (OTA). The receiver (2) receives the signal of the media content containing watermark data and transmits it to the controller of the mobile communication device (3). This signal is decoded by using signal processing techniques with the help of the watermark decoder in the controller, whereby watermark data is obtained. This data may be a text or a number. Then the signal containing the watermark data is transmitted to the server (4) via a transmission medium (5) (104). This way the data in the media content is determined.
In one embodiment of the invention, an application which is capable of storing a signal containing watermark data is installed to the controller of the mobile communication device (3) via over-the-air. In the said embodiment, the media content (video/audio file) received by the receiver (2) and recorded in the mobile communication device (3) is transmitted to the server (4) by the mobile communication device (3) via a transmission medium (5) without being decoded (104). Then the watermark data in this file is decoded by the help of the watermark decoder provided in the server (4) by using signal processing techniques, whereby watermark information data is obtained.
The media content, which is associated with the signal that is reached to the server (4) having value added services (VAS) platform, is determined (105). With this content, information like the date and hour that the advertisement is watched is determined.
The promotion to be provided by the service is determined by the platform (VAS). The information that the user will receive depending on this platform is transmitted to the user by a system (e.g. short message system) determined by the service (106). This information can be any promotion information (e.g. winning prepaid minutes, music, logo, etc.) determined by the platform. The information in the media content associated with the signal sent by the user to the platform (VAS) is recorded by the server (4) to be interpreted later (107). This interpretation includes information such as which user watched which media content on which date and hour. By recording the user information in addition to the media content information, user behavior is enabled to be reported and a better quality service (customized service) is offered to the users according to these reports.
In the inventive audience measurement system (1), audience behavior can be measured in real time and the audience results can be obtained much faster compared to the available techniques.
In the inventive audience measurement system (1), while media contents can be sent to the server (4) during recording, they can also be recorded by the mobile communication device (3) and transmitted to the server (4) later. In one embodiment of the invention, media content audience measurement can be performed in replay broadcasts such as in internet broadcasting.
In one embodiment of the invention, location information of the users who are involved in the media content audience measurement system (1) can be acquired. This way, which media contents are watched more in which regions is determined. Thus by using this information, advertiser companies can form different strategies specific for regions for the products to be advertised.
In the inventive audience measurement system (1), the watermark integrated data not being sensed by the users can be an important criterion for system performance. When such an application is intended to be used, in order for the watermarked (integrated watermark) information to be found within the recorded signals, in one embodiment of the invention, known bits are used at the header and footer of the watermark information package. In one embodiment of the invention, the user turns on the receiver (2), which she/he will use for recording media content, after the broadcast of the media content starts. In this embodiment, the user activates the receiver (2) by turning it on after media contents are started to be broadcasted, and then starts to record the broadcast.
In another embodiment of the invention, the user turns on the receiver (2), which she/he will use for recording media content, before the broadcast of the media content starts. In this embodiment, the user activates the receiver (2) by turning it on before the media contents are started to be broadcasted, and starts recording after the broadcast starts.
A low cost measurement system (1) is realized with the inventive audience measurement system (1) using a single mobile communication device (3). Furthermore, a wider participation to the audience measurement system (1) is enabled by the use of mobile communication devices (3) like cellular phones used very widely nowadays, whereby a more accurate measurement is realized.
The inventive audience measurement system (1) has enabled to embed various information into the media content output from any audio and/or video broadcasting device and then to measure the media content ratings by the help of these information. Although main purpose of the invention is to measure the watermark integrated media contents, the invention can also be used for measuring any media content. In these types of measurements, the media content is not required to contain a watermark message. In these types of measurements where watermark is not integrated, special tones for audio files and logos for video files can also be accepted as watermark information. The mobile communication device (3) used in the invention is a device accompanying the user and comprising an audio and/or video receiver (2) having the features of a microphone and/or camera. An additional hardware is not incorporated to the mobile communication device (3) in order to measure the media content rating and to provide various promotions to the users participating in these measurements. Therefore a cost reduction has been provided in forming the media content audience measurement system (1). It is possible to develop a wide variety of embodiments of the inventive audience measurement system (1). The invention cannot be limited to the examples described herein and it is essentially according to the claims.

Claims

1. An audience measurement system (1), wherein a mobile communication device (3) having a receiver (2), and a server (4) are used and which comprises a transmission medium (5) which enables communication between the server (4) and the mobile communication device (3), and characterized by the steps of
the watermark integrated media content being broadcasted on video/audio communication devices such as radio and television (101),
the user commencing the audience measurement process by starting to record the media contents by means of the receiver (2) in the mobile communication device (3) (102), the signal of the watermark integrated media content being received by the receiver (103),
the media content signal being transmitted by the mobile communication device (3) to the server (4) via a transmission medium (5) (104),
the information in the media content, with which the signal transmitted to the server (4) is associated, being determined
(105),
sending promotion information to the user (106),
the information in the media content, with which the signal transmitted to the server (4) is associated, being saved in the server (4) (107).
2. An audience measurement system (1) according to Claim 1, characterized in that the media content signal, which is received by the receiver (2) and which contains watermark data, is decoded by the help of the watermark decoder at the controller of the mobile communication device (3) whereby watermark data is obtained, and then transmitted to the server (4) via a transmission medium (5).
3. An audience measurement system (1) according to Claim 1, characterized in that the media content signal, which is received by the receiver (2) and which contains watermark data, is transmitted to the server (4) by the mobile communication device (3) via a transmission medium (5) without being decoded and then the transmitted signal is decoded by the help of the watermark decoder provided in the server (4) whereby watermark data is obtained.
4. An audience measurement system (1) according to any of the preceding claims, characterized in that the recorded media content is evaluated and the user information regarding the user who performs this recording is stored in the server (4) thereof.
5. An audience measurement system (1) according to any of the preceding claims, characterized in that the server (4) thereof uses value added services platform in the measurement system.
6. An audience measurement system (1) according to Claim 5, characterized in that various promotions are offered to the user by means of the value added services platform that is used by the server (4) thereof in the measurement system.
7. An audience measurement system (1) according to any of the preceding claims, characterized in that real time measurement can be carried out by sending the media contents recorded by the receiver (2) to the server (4) during recording.
8. An audience measurement system (1) according to Claims 1 to 6, characterized in that the media contents recorded by the receiver (2) are recorded and sent to the server (4) subsequently.
9. An audience measurement system (1) according to any of the preceding claims, characterized in that measurement is also carried out in replay broadcasts.
10. An audience measurement system (1) according to any of the preceding claims, characterized in that user information of the users performing the measurement is obtained.
11. An audience measurement system (1) according to any of the preceding claims, characterized in that location information of the users performing the measurement is obtained.
12. An audience measurement system (1) according to any of the preceding claims, characterized in that known bits are used at the header and footer of the watermark information package when it is desired that the watermark integrated data is not sensed by the users.
PCT/IB2010/052609 2009-07-21 2010-06-11 An audience measurement system WO2011010230A1 (en)

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TR2009/05642A TR200905642A1 (en) 2009-07-21 2009-07-21 A tracking measurement system.

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