WO2011091699A1

WO2011091699A1 - Method and device for displaying advertisements in electronic reader

Info

Publication number: WO2011091699A1
Application number: PCT/CN2010/080539
Authority: WO
Inventors: 刘秋童
Original assignee: 汉王科技股份有限公司
Priority date: 2010-01-26
Filing date: 2010-12-30
Publication date: 2011-08-04
Also published as: CN101763792A

Abstract

A method and a device for displaying advertisements in an electronic reader are provided. The electronic reader is provided with a bi-stable display screen. The method comprises the following steps: step 1, loading pictures and electronic documents; step 2, calling a picture, and displaying the picture in an electronic document which is opened on the bi-stable display screen; step 3, activating a shutdown interface and displaying the picture on the bi-stable display screen which is powered off. The device comprises a loading module, a displaying module and a shutdown module, respectively for implementing the above steps. Advertising pictures can be displayed during reading, and can be also displayed continuously after the reader is shut down.

Description

Method and apparatus for displaying advertisements in an e-reader

The present invention is applied to the field of information display, and relates to a method and apparatus for displaying advertisements, and in particular to a method and apparatus for displaying advertisements in an electronic reader. Background technique

With the explosive development of the Internet, the spread of digital resources has become more and more rapid and popular, which has led to changes in reading styles, and the demand for electronic reading has been increasing, which has led to the popularity of e-readers, e-readers, and individuals. Electronic readers such as digital assistants (PDAs), learning machines, and large-screen mobile phones have entered thousands of households. A large number of readers have shifted from paper reading to electronic reading using handheld devices, and this trend has in turn led to the development of electronic readers.

For e-readers, the richness of the embedded e-books determines the popularity of the e-reader of the brand. In order to enrich the reading content, major companies have invested huge amounts of money to purchase the copyright of a large number of e-books, thereby improving the copyright. The cost of the product also makes some high-end e-readers expensive. Users simply read electronic documents from e-readers and pay a high price for downloading and reading electronic documents. Summary of the invention

The technical problem to be solved by the present invention is to provide a method and apparatus for displaying an advertisement in an electronic reader.

The present invention discloses a method of displaying an advertisement in an e-reader having a bistable display screen, the method comprising the steps of:

Step 1: Load images and electronic documents;

Step 2: Call the picture to display the picture in the electronic document opened on the silent display screen. Step 3: Start the shutdown interface to display the picture on the bi-stable display after power off.

According to a preferred embodiment, loading the picture and the electronic document in step 1 is to download the picture and the electronic document from the network.

According to a preferred embodiment, loading the picture and the electronic document in step 1 is to pre-set the picture and the electronic document from the external storage device.

According to a preferred embodiment, step 1 further includes step 0 before starting the reading interface on the Han steady state display. The line is displayed.

According to a preferred embodiment, before step 0, the startup boot interface is displayed on the silent display. According to a preferred embodiment, when the picture is called in step 2, the picture is displayed on a desktop on which the silent display is turned on - according to a preferred embodiment, the display is defined in the boot interface, the shutdown interface, the desktop, and the reading interface The picture area of the picture.

According to a preferred embodiment, the pictures are displayed in the picture area by respectively calling the picture path in the download directory. According to a preferred embodiment, in step 1 the customized picture is integrated after the title and/or paragraph of the electronic document, the picture being displayed when the electronic document is opened.

According to a preferred embodiment, in step 1, when downloading a picture and an electronic document from the network, downloading the picture during the idle time period of downloading the electronic document, and calling the prompt template to display the prompt information, prompting the template to call the picture from the download directory on the prompt template. Display.

According to a preferred embodiment, in step 1, when downloading a picture and an electronic document from the network, the prompt template is displayed to display the prompt information when the network is searched, and the prompt template is called from the download directory to display the image on the prompt template.

According to a preferred embodiment, when the picture of step 2 is displayed in an electronic document opened on the silent display screen, the electronic document is prompted to display a prompt message when the page is turned over, and the prompt template calls the picture from the download directory. Displayed on the template.

According to a preferred embodiment, when the picture of step 2 is displayed in an electronic document opened on the silent display screen, the number of pages turned over by the electronic document is counted, and the number of pages turned over by the electronic document reaches a predetermined number of pages. After that, the picture is called from the download directory for display.

According to a preferred embodiment, when the picture of step 2 is displayed in an electronic document opened on the bi-stable display, if the triggering operation is not performed within the set time, the screen saver is started or enters a standby state, The picture is called in the download directory for zoom display.

According to a preferred embodiment, the pictures are stored in a predetermined download directory and dynamically updated over the network.

According to a preferred embodiment, when the picture is called, the call information is sent to the server through the network, and the server updates the picture in the download directory according to the received call information.

According to a preferred embodiment, the picture is an advertisement picture in which the corresponding media information is embedded.

According to a preferred embodiment, the media information is displayed after the picture is clicked, including advertising terms, contact information, vendor information, voice information, product descriptions, official website URLs.

The invention also discloses an apparatus for displaying an advertisement in an e-reader, the e-reader having bistable State display, the device comprises the following modules:

Load modules, load images and electronic documents;

Display module, invoking a picture, causing the picture to be displayed in an electronic document opened on a silent display

The shutdown module starts the shutdown interface to display the picture on the bistable display after the power is turned off. According to a preferred embodiment, the reading module is called before the loading module is run, and the reading module initiates the reading interface to display on the bi-stable display.

According to a preferred embodiment, the boot module is invoked before the read module is run, and the boot module initiates the boot interface to display on the bi-stable display.

According to a preferred embodiment, when the display module invokes the picture, the picture is displayed on a desktop on which the bi-stable display is turned on.

According to a preferred embodiment, a picture area for displaying the picture is defined in the power on module, the power off module, the desktop and the reading module. The present invention provides a method and apparatus for displaying an advertisement in an e-reader, which has the advantages of:

1. The invention adopts an e-reader with a bi-stable display screen for advertisement display, so that the user can continue to display the advertisement picture on the screen even after the machine is turned off, thereby enhancing the user experience and the advertisement publicity effect.

2. By introducing an advertisement image in the electronic document to be read and the reading interface, and displaying it during the reading process, the advertisement information is embedded in the e-reader, which not only provides the advertiser with the resources for the advertisement, but also enables the user to browse more. The advertising information, and reduce the operating costs of the enterprise, so that the cost of downloading and reading electronic documents is greatly reduced. DRAWINGS

1 is a flow chart of Embodiment 1 of a method for displaying an advertisement in an electronic reader according to the present invention;

2 is a schematic diagram of a booting interface of a first embodiment of a method for displaying an advertisement in an e-reader according to the present invention; FIG. 3 is a schematic diagram of a schematic diagram of an image update of a method for displaying an advertisement in an e-reader according to the present invention;

4 is a schematic diagram of a signal frame data field of an embodiment of a method for displaying an advertisement in an electronic reader according to the present invention;

5 is a schematic diagram of a reading interface of Embodiment 1 of a method for displaying an advertisement in an e-reader according to the present invention; 6 is a schematic diagram of a prompting module when connecting to a wireless network according to Embodiment 1 of the method for displaying an advertisement in an e-reader according to the present invention;

7 is a schematic diagram of a prompting module when loading a picture and an electronic document to be read according to Embodiment 1 of the method for displaying an advertisement in an e-reader according to the present invention;

8 is a schematic diagram of a desktop of the first embodiment of the method for displaying an advertisement in an e-reader according to the present invention; FIG. 9 is a flowchart showing a display process of the first embodiment of the method for displaying an advertisement in an e-reader according to the present invention; Is a schematic diagram of a shutdown interface of the first embodiment of the method for displaying an advertisement in an e-reader according to the present invention;

11 is a flowchart of Embodiment 2 of a method for displaying an advertisement in an e-reader according to the present invention; FIG. 12 is a diagram showing a title or a paragraph of a document containing a customized picture in the second embodiment of the method for displaying an advertisement in an e-reader according to the present invention; Schematic diagram

Figure 13 is a schematic illustration of a prompting module when flipping pages of a second embodiment of the method of displaying an advertisement in an electronic reader of the present invention. detailed description

In order to make the objects, technical solutions and advantages of the present invention more comprehensible, the present invention will be further described in detail below with reference to the accompanying drawings. It is understood that the specific embodiments described herein are illustrative of the invention and are not intended to limit the invention.

First embodiment:

The method of displaying an advertisement in an e-reader, as shown in FIG. 1, includes the following steps:

Initial steps: Call the boot interface to display on the bistable display.

Open the e-reader to read the electronic document, call the stored boot interface from the storage module, define the image area of the displayed image in the boot interface, and use it to advertise the image path in the download directory. Display. Similarly, a picture area for displaying the picture is also defined in the shutdown interface and the reading interface, and stored in the storage module. When the reader is turned on, the boot interface is called to display on the bi-stable display. As shown in FIG. 2, the picture is an advertisement picture in which the corresponding media information is embedded. In this embodiment, an advertisement of Hanwang Technology is embedded. The media information is displayed after the image is clicked, including contact information, vendor information, multimedia information, product introduction, official website URL, and the like. In this embodiment, the user can click on the advertisement of Hanwang Technology through the stylus to log in to the homepage of Hanwang Technology through the wireless network, and the multimedia information on the page can be enjoyed through the wireless network. The images are stored in the established download directory and are dynamically updated on the wireless network. When the picture is called, as shown

As shown in Figure 3, the call information is sent to the server through the wireless network, indicating that the advertisement corresponding to the picture has been displayed once. The server updates the picture in the download directory according to the received call information. The call information includes information such as the reader ID, the sending time, and the like.

In this embodiment, as shown in FIG. 4, the signal frame is sent in the form of a data packet, and the data field of the signal frame includes three fields: an advertisement identification code, a reader identification code, and a display time. After receiving the signal frame, the server side performs corresponding query according to the advertisement identification code and the reader identification code of the data field in the signal frame, and records the display time, and the advertisement information of the picture is displayed to the user once. When the number of times the advertisement information corresponding to the picture is displayed reaches the number of times the e-reader manufacturer, the wireless carrier, and the advertiser reach an agreement, the e-reader downloads the picture during the idle period of downloading the electronic document to be read. By downloading a new picture to the download directory in the server over the wireless network, the corresponding picture in the download directory is updated. The updated new picture is displayed in the picture area of the boot interface.

When the e-reader is not connected to the network, the call information of the picture cannot be sent in real time through the network, and is stored in the storage module through the storage structure, and the stored call information is sent to the server when the network is connected, when a picture in the call information corresponds to When the number of times the advertisement information is displayed reaches the number of times that the reader manufacturer, the wireless carrier, and the advertiser reach an agreement, the e-reader downloads the picture during the idle period of downloading the electronic document to be read, and the server is in the wireless network. Download the new image to the download directory, and the corresponding image in the download directory will be updated. The updated new picture is displayed in the picture area of the boot interface.

In the call information of the picture, the time when the advertisement information corresponding to a certain picture is displayed is not in the time period when the e-reader manufacturer, the wireless carrier, and the advertiser reach an agreement, the e-reader can also download the picture through the wireless network in the server. Download the new image to the download directory, and the corresponding image in the download directory will be updated. The updated new picture is displayed in the picture area of the boot interface.

Step 0: Call the reading interface to display on the bistable display.

The reading interface is stored in the e-reader's memory and is loaded from memory during initial reading and displayed on the bistable display. In the reading interface, a picture area for displaying a picture is defined for advertising. The picture area can be loaded with pictures in the format of jpg, png, etc., and the picture path in the established directory can be separately displayed to display the picture. The pictures in the specified directory are fixedly stored in the storage module, and correspond to the picture areas in the reading interface, and are not dynamically updated with the connection of the wireless network.

In this embodiment, as shown in FIG. 5, the reading interface is a custom thm format, and the picture area is pic-areal at the header and pic-area2 at the footer, where pic_areal and pic-area2 The other ¹ j is the picture area The name of the domain. The two image areas use the load-pic (char* pic) function to load the corresponding png format for advertising. The pic indicates the address of the image. The image for advertising in Figure 5 is Hanwang Bookstore and Hanwang electronic paper book homepage. Similarly, as described in the initial step, when the picture is displayed, the call information is sent to the server through the wireless network, indicating that the advertisement corresponding to the picture has been displayed once. The server updates the picture in the download directory according to the received call information, or whether the server reaches an agreement between the e-reader manufacturer, the wireless carrier, and the advertiser according to the time of receiving the call information of the picture. The time period updates the pictures in the download directory.

Step 1: Load pictures and electronic documents.

Load images and electronic documents. Images and electronic documents to be read can be downloaded from the web. In this embodiment, the wireless download is performed through the 3G or WIFI mode, and the downloaded image is stored in a predetermined download directory and dynamically updated in the wireless network.

In the download image and the electronic document to be read, when calling the wireless network, the prompt template is called to display the prompt information, and the image is randomly called from the download directory for display. In this embodiment, when the wireless 3G module searches for the destination address in the wireless network, the prompt template is invoked to display the prompt information, and the load-pic (char*pic) function is used to randomly call a downloaded advertisement image from the download directory for display, such as Figure 6 shows. Similarly, as described in the initial step, when the picture is displayed, the call information is sent to the server through the wireless network, indicating that the advertisement corresponding to the picture has been displayed once. The server side updates the picture in the download directory according to the received call information, or whether the time of the server according to the received call information of the picture is reached by the e-reader manufacturer, the wireless carrier, and the advertiser. The time period updates the pictures in the download directory.

Since the image is an advertisement image, in which the URL address is embedded, if the user is interested in the advertisement image, clicking the image can access the corresponding link address, so that the user not only browses the information of more advertisements, but also increases the access of the corresponding website. Volume, which enhances the business value of the website. When the expiration of an advertisement expires, the corresponding new advertisement image is stored in the wireless network and stored in the established download directory, thereby dynamically updating, ensuring the continuity of the advertisement delivery. After opening the URL of the image, it also enters the other party's website, and the user can browse or conduct business operations on the website linked to the advertisement image.

When downloading images and electronic documents to be read, call the prompt template to prompt. The prompt template is stored in the memory of the electronic reader, and includes a picture area. When the prompt template is called to display the prompt information, a downloaded picture is randomly displayed from the download directory and displayed in the picture area.

In this embodiment, from the ht tp: //book. 3g. cn website through the 3G mode wireless download picture and the electronic document to be read "the siege", the downloaded electronic document is stored in the TXT format in the SD card, downloaded The picture is jpg The format advertisement image is stored in the download directory Advert isement of the SD card of the storage device of the e-reader, where Advert i sement is the directory name of the download directory. During the download process, the prompt template is called to prompt. As shown in FIG. 7, a picture area is included. When the prompt template is called to display the prompt information, the load-pic (char*pic) function is called to randomly call a downloaded advertisement picture from the download directory for display. Similarly, as described in the initial step, when the picture is displayed, the call information is sent to the server through the wireless network, indicating that the advertisement corresponding to the picture has been displayed once. The server side updates the picture in the download directory according to the received call information, or whether the time of the server according to the received call information of the picture is reached by the e-reader manufacturer, the wireless carrier, and the advertiser. The time period of the protocol updates the pictures in the download directory.

Step 2: Call the picture to display the picture in an electronic document that is open on the bistable display. When the picture is called, the picture is displayed on the desktop where the Han steady display is turned on. As shown in FIG. 8, before the user prepares to read the electronic document, the desktop is displayed on the desktop of the bi-stable display, and the desktop includes six display items and one. The image area used to display the advertisement image, which invokes the image path in the download directory to display the image. Click on the image to go to the website corresponding to the image.

As shown in FIG. 9, the user reads the electronic document to be read, calls the picture, causes the picture to be displayed in the electronic document opened on the bi-stable display, and counts the number of pages turned over by the electronic document, when the electronic The page of the document is displayed on the bi-stable display without displaying the user, after the number of pages turned over by the user reaches a predetermined number of pages, and when the user turns to the next page, the picture is randomly displayed from the download directory. The document page to read. If the user is not interested in the picture information displayed on the page, the page can continue to read the electronic document to be read; if the picture information displayed on the page is of interest, the advertisement picture can be clicked, and the URL address embedded in the advertisement picture can be called. The e-reader's browser wirelessly accesses the corresponding website. If the page of the electronic document does not reach the predetermined number of pages each time the user reads the page, the user continues to read until the reading process ends.

The picture can continue to be downloaded when the electronic document is displayed on the display. When the user reads the text content of the electronic document displayed on the silent display, the wireless network module in the e-reader, such as a 3G network card, can download the advertisement image through the designated server and save it to In the download directory. This not only updates the advertisement image, but also facilitates the advertiser to place a new advertisement without the waiting time for downloading the advertisement image, thereby affecting the user's reading.

If the user does not perform the page turning operation within the set time, the screen listening program does not get the user's trigger within the set time, then according to the monitoring result, it is determined that the user does not perform the triggering operation, and the calling module is called. The screen saver runs into memory and screen protects the screen. The screen saver randomly calls the ad image from the download directory and displays it after scaling on the bistable display. If the user turns the page within the set time, continue reading until the reading is over.

If the user does not set the running screen saver, the monitor result of the monitor program of the screen determines that the user does not perform the trigger operation, then enters the standby state, directly calls the advertisement picture from the download directory, and displays after zooming on the bi-stable display, from When the image in the download directory is displayed after being scaled, it can be called randomly, or it can be called in other ways such as the order of the advertisement image in the download directory.

In this embodiment, the electronic document is displayed with a picture on the bi-stable display. The counter is used for statistics. When the user reads every 20 pages of the electronic document page, the load-pic (char* pic) function is called to randomly call a downloaded advertisement image from the download directory for display. If you are not interested in the picture information displayed on the page, you can continue reading the electronic document to be read by turning the page; if you are interested in the picture information displayed on the page, you can click on the advertisement picture, and the URL address embedded in the advertisement picture can call the electronic The reader's browser wirelessly accesses the corresponding website. Similarly, as described in the initial step, when the picture is displayed, the call information is sent to the server through the wireless network, indicating that the advertisement corresponding to the picture has been displayed once. The server updates the picture in the download directory according to the received call information, or whether the server reaches an agreement between the e-reader manufacturer, the wireless carrier, and the advertiser according to the time of receiving the call information of the picture. The time period updates the pictures in the download directory.

When the user does not perform page turning within 10 minutes, the screen saver is called to screen protect the screen. The screen saver calls the load_pic (char* pic) function, randomly calls the ad image from the download directory, and displays it on the bistable display by zooming in by calling the zoom (char* pic, f loat , f loat y) function. Where pic denotes the address of the randomly generated picture, X denotes the width of the bistable display, and y denotes the height of the bistable display to ensure that the displayed advertisement picture can cover the bistable display, thereby The purpose of screen protection. Similarly, as described in the initial step, when the picture is displayed, the call information is sent to the server through the wireless network, indicating that the advertisement corresponding to the picture has been displayed once. The server updates the picture in the download directory according to the received call information, or whether the server reaches an agreement between the e-reader manufacturer, the wireless carrier, and the advertiser according to the time of receiving the call information of the picture. The time period updates the pictures in the download directory.

Step 3: Start the shutdown screen to display the picture on the bistable display after power off. When the user closes the reader after reading, the shutdown interface stored in the storage module is called, and the image area of the display image is defined in the shutdown interface, which is used for advertising, and the image area is respectively called in the download directory. The picture path displays the picture. In this embodiment, the Han steady state display screen of the electronic reader adopts an electronic paper display screen, and the display state of the screen can be maintained in the case of power failure because the bi-stable display screen consumes power only when the screen is refreshed. . Therefore, after the e-reader is powered off, the corresponding electronic paper display screen is not in a white screen state like the display screen of the handheld device such as a mobile phone, but the advertisement image for promoting the promotion in the download directory is maintained, thereby enhancing the user experience. And the promotional effect of the ad.

As shown in FIG. 10, the picture is an advertisement picture in which the corresponding media information is embedded, and in this embodiment, an advertisement of Hanwang electronic paper book is embedded. The media information is displayed after the image is clicked, including the advertising term, the contact information, the manufacturer information, the voice information, the product introduction, and the official website URL. In this embodiment, the user can click the advertisement of the Hanwang electronic paper book through the stylus to pass the wireless network. Log in to the e-book homepage of Hanwang's official website ht tp: //www.hw99.com/epbooks.

Similarly, as described in the initial step, when the picture is displayed, the call information is sent to the server through the wireless network, indicating that the advertisement corresponding to the picture has been displayed once. The server updates the picture in the download directory according to the received call information, or whether the server reaches an agreement between the e-reader manufacturer, the wireless carrier, and the advertiser according to the time of receiving the call information of the picture. The time period updates the pictures in the download directory.

Second embodiment:

The method of displaying an advertisement in an e-reader, as shown in FIG. 11, includes the following steps:

Step 1: Load the image and the customized electronic document.

When loading the image and the electronic document to be read, the image and the electronic document to be read are wirelessly downloaded through the 3G or WIFI mode, and the image and the electronic document to be read are also preset in the storage device external to the electronic reader. Or connect the image and the electronic document to be read on the PC through a wired connection, and the obtained image is stored in the established download directory and dynamically updated in the wireless network. Since the image is an advertisement image, the URL address is embedded therein, and if the user is interested in the advertisement image, clicking the image can access the corresponding link address, which not only enables the user to browse more advertisement information, but also increases the access of the corresponding website. Volume, which enhances the business value of the website. When the expiration date of an advertisement expires, the corresponding new advertisement image downloaded in the wireless network is stored in the established download directory, thereby dynamically updating, and the continuity of the advertisement delivery is ensured.

In this embodiment, the downloaded electronic document is a customized document, and the customized image is integrated after the title or paragraph of the electronic document, and the image is displayed when the electronic document is loaded. The image is also an advertisement image, in which the URL address is embedded. If the user is interested in the advertisement image, the image can be accessed to access the corresponding link address, which not only enables the user to browse more advertisement information, but also increases the access of the corresponding website. Volume, improved the website's quotient Industry value.

Since the electronic document in this embodiment is a customized document, the picture in the resulting electronic document cannot be updated. When creating an electronic document, add a specific advertising image after the title of the corresponding section of the electronic document, or insert a specific advertising image between the paragraphs of each screen-sized document content, in the bistable display when the electronic document is loaded These custom images can be displayed on the top.

In this embodiment, the image and the electronic document to be read are wirelessly downloaded from the ht t p: //book. 3g. cn website through the 3G mode. The downloaded image is a jpg format advertisement image stored in the download directory of the SD card of the e-reader's storage device Adver t i sement. The downloaded electronic document to be read is a PDF format of the Xuanyuan Dynasty. When the electronic document is created, a specific advertisement image is added after the title of the corresponding chapter of the electronic document, and the paragraph of each page of the text in the PDF document is Each of the specific advertisement pictures is inserted, and when the electronic document is read, the customized advertisement pictures are displayed together with the text of the electronic document on the Han steady display.

Step 2: Calling a picture to display the picture in an electronic document opened on the bi-stable display; in this embodiment, calling the PDF file and displaying the picture on the bi-stable display, the PDF electronic The title and/or paragraph of the document contains a customized picture that is displayed when the electronic document is called. As shown in Fig. 12, a specific advertisement picture is added after the title of the chapter in the page of the electronic document, and a specific advertisement picture is also inserted between each page of the document. The location where the ad image is inserted depends on the e-document creation habits and typographical requirements. It can be inserted between paragraphs in the middle of the page, or between paragraphs at the top or bottom of the page.

When the electronic document is read, the customized advertisement pictures are displayed together with the text of the electronic document on the bistable display screen. If the information in the advertisement image displayed on the page is of interest, the advertisement image may be clicked, and the URL address embedded in the advertisement image may be accessed by the browser of the e-reader to wirelessly access the corresponding website, otherwise the user continues to read.

In the process of reading an electronic document, if a page contains more pictures, the space occupied by the page is larger, and it is slower when loaded into the memory for display, and the speed of the electronic document when turning pages is also It will be slower. At this point, the prompt template is called to display the prompt information, and the image is called from the download directory for display. As shown in Figure 13. When the prompt template is called to display the prompt information, the l oad_ p ic (char* p ic) function is called to randomly call a downloaded advertisement image from the download directory for display. When the picture is called from the download directory for display, it can be called randomly, or by other methods such as the order of the advertisement picture in the download directory.

Continue reading this way until the reading process is over.

Step 3: Start the shutdown screen and display the picture on the bistable display after power off. ■ When the reader is closed after reading the user, the shutdown interface stored in the storage module is called, and the shutdown interface is closed. The image area used for advertising is included, and the picture path in the download directory is respectively displayed in the picture area to display the picture. In this embodiment, the silent display of the e-reader adopts an electronic paper display screen, and since the bi-stable display only consumes power when the screen is refreshed, the display state of the screen can be maintained even in the case of power failure. . Therefore, after the e-reader is powered off, the corresponding electronic paper display screen is not in a white screen state like the display screen of the handheld device such as a mobile phone, but keeps displaying the advertisement image for promotion in the download directory, thereby enhancing the user experience. And the promotional effect of the ad.

The present invention also discloses an apparatus for displaying an advertisement in an e-reader, the e-reader having a steady state display screen comprising the following modules:

Load modules, load images and electronic documents;

Displaying a module, invoking a picture, causing the picture to be displayed in an electronic document opened on a silent display;

The shutdown module starts the shutdown interface, so that the picture is displayed on the silent display after the power is turned off. The reading module is called before the loading module runs, and the reading module startup reading interface is displayed on the silent display.

The power-on module is called before the reading module is run, and the power-on module starts the booting interface to display on the bistable display.

When the display module calls the picture, the displayed picture is displayed on the desktop where the bistable display is turned on. A picture area for displaying the picture is defined in the power on module, the shutdown module, the desktop, and the reading module. The method and device for displaying an advertisement in an e-reader, by displaying an electronic document in an e-reader having a bi-stable display, introducing an advertisement picture in a shutdown interface, and reading each other in comparison with an existing solution During the process and after the shutdown, the advertisement information is embedded in the e-reader, and the bistable display screen will continue to display the advertisement image after the screen is powered off, which not only provides the advertiser with the resources for the advertisement, so that the user browses to More advertising information.

Claims

What is claimed is: 1. A method of displaying an advertisement in an e-reader, the e-reader having a bi-stable display, the method comprising the steps of:

Step 1: Load images and electronic documents;

Step 2: Call the picture to display the picture in the electronic document opened on the bi-stable display; Step 3: Start the shutdown interface, so that the picture is displayed on the bi-stable display after the power is turned off.

2. The method according to claim 1, wherein: loading the picture and the electronic document in the step 1 is to download a picture and an electronic document from a network.

3. The method according to claim 1, wherein: loading the picture and the electronic document in the step 1 is to preset a picture and an electronic document from an external storage device.

4. The method according to claim 1, wherein: the step 1 further comprises a step 0, and the starting the read interface is displayed on the bi-stable display.

5. The method according to claim 4, wherein: the step 0 further comprises: starting the booting interface to display on the bi-stable display.

6. The method according to claim 5, wherein: when the picture is called in the step 2, the picture is displayed on a desktop opened by the bi-stable display.

7. The method according to claim 6, further comprising: defining a picture area for displaying the picture in the booting interface, the shutdown interface, the desktop, and the reading interface.

8. The method according to claim 7, wherein: the picture area is respectively displayed by calling a picture path in the download directory.

9. The method according to claim 1, wherein: in the step 1, the customized picture is integrated after the title and/or the paragraph of the electronic document, and the picture is displayed when the electronic document is opened.

10. The method according to claim 2, wherein: in the step 1, when downloading a picture and an electronic document from the network, downloading the picture during the idle time period of downloading the electronic document, and calling the prompt template to display the prompt information, prompting the template Calling the image from the download directory is displayed on the prompt template.

11. The method according to claim 2, wherein: in the step 1, when downloading a picture and an electronic document from the network, calling a prompt template to display prompt information when searching for a network, prompting the template to call a picture from the download directory at the prompt Displayed on the template.

12. The method according to claim 1, wherein: when the picture of the step 2 is displayed in an electronic document opened on the bi-stable display screen, the prompt message is displayed when the electronic document is turned over, and the prompt template is displayed. Calling the image from the download directory is displayed on the prompt template.

13. The method according to claim 1, wherein: the picture of the step 2 is displayed in an electronic document opened on a dual-panel display screen, and the number of pages turned over by the electronic document is counted, and the electronic document is After the number of pages turned over reaches the established number of pages, the picture is called from the download directory for display.

14. The method according to claim 1, wherein: when the picture of step 2 is displayed in an electronic document opened on a bi-stable display, if no triggering operation is performed within a set time, Start the screen saver or enter standby mode, call the picture from the download directory to zoom display.

15. A method according to any one of claims 8, 10 to 14, wherein: said picture is stored in a predetermined download directory and dynamically updated over a network.

16. The method according to claim 15, wherein: when the picture is invoked, the call information is sent to the server through the network, and the server updates the picture in the download directory according to the received call information.

17. The method of claim 15, wherein: the picture is an advertisement picture in which corresponding media information is embedded.

18. The method according to claim 16, wherein: the media information is displayed after the picture is clicked, including an advertising term, a contact information, vendor information, voice information, a product introduction, and an official website URL.

19. An apparatus for displaying an advertisement in an e-reader, the electronic reader having a bi-stable display, the apparatus comprising the following modules:

Load modules, load images and electronic documents;

Displaying a module, invoking a picture, causing the picture to be displayed in an electronic document opened on a bi-stable display;

The shutdown module starts the shutdown interface, so that the picture is displayed on the bistable display after the power is turned off.

20. The device according to claim 19, wherein the loading module calls the reading module before the running, and the reading module starts the reading interface to display on the bi-stable display.

The device according to claim 20, wherein the reading module calls the booting module before the running, and the booting module starts the booting interface to display on the bi-stable display.

22. The device according to claim 21, wherein: when the display module invokes a picture, the picture is displayed on a desktop on which the bi-stable display is turned on.

The device according to claim 22, further comprising: defining a picture area for displaying the picture in the booting module, the shutdown module, the desktop, and the reading module.