WO2012135684A3 - Hot spot use in advertising - Google Patents

Hot spot use in advertising Download PDF

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Publication number
WO2012135684A3
WO2012135684A3 PCT/US2012/031555 US2012031555W WO2012135684A3 WO 2012135684 A3 WO2012135684 A3 WO 2012135684A3 US 2012031555 W US2012031555 W US 2012031555W WO 2012135684 A3 WO2012135684 A3 WO 2012135684A3
Authority
WO
WIPO (PCT)
Prior art keywords
mhdds
ads
viewing area
response
advertising
Prior art date
Application number
PCT/US2012/031555
Other languages
French (fr)
Other versions
WO2012135684A2 (en
Inventor
Srinivasa Dharmaji
Original Assignee
Goldspot Media, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Goldspot Media, Inc. filed Critical Goldspot Media, Inc.
Publication of WO2012135684A2 publication Critical patent/WO2012135684A2/en
Publication of WO2012135684A3 publication Critical patent/WO2012135684A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

The delivery of targeted advertisements (ads) to wireless mobile handheld display devices (MHDDs) with client specific advertisement and dynamic content for response and feedback is becoming important in advertising. As the return for ads on MHDDs becomes higher, there is a push to show larger and more interactive ads on devices that have small displays. This has created a need to maximize the area available for ad viewing. The need for larger viewing area reduces the area available for call-to-action response enabling switches or inserts on the screen for customer interaction. To overcome this deficiency and provide the necessary end-to-end response capability, hot-spots on the ad image are provided as call-to-action response regions without limitation on the ad viewing area. The use of such hot-spots provides users of MHDDs a preferred interaction mechanism for responding to the advertisement, while maintaining a large ad viewing area.
PCT/US2012/031555 2011-04-01 2012-03-30 Hot spot use in advertising WO2012135684A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/078,297 US8701051B2 (en) 2008-02-11 2011-04-01 Hot spot use in advertising
US13/078,297 2011-04-01

Publications (2)

Publication Number Publication Date
WO2012135684A2 WO2012135684A2 (en) 2012-10-04
WO2012135684A3 true WO2012135684A3 (en) 2014-05-08

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2012/031555 WO2012135684A2 (en) 2011-04-01 2012-03-30 Hot spot use in advertising

Country Status (2)

Country Link
US (2) US8701051B2 (en)
WO (1) WO2012135684A2 (en)

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Also Published As

Publication number Publication date
US20140172578A1 (en) 2014-06-19
WO2012135684A2 (en) 2012-10-04
US9311660B2 (en) 2016-04-12
US8701051B2 (en) 2014-04-15
US20110178875A1 (en) 2011-07-21

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