WO2014058651A3 - Determining bidder-aware values for configurable auction parameters - Google Patents

Determining bidder-aware values for configurable auction parameters Download PDF

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Publication number
WO2014058651A3
WO2014058651A3 PCT/US2013/062779 US2013062779W WO2014058651A3 WO 2014058651 A3 WO2014058651 A3 WO 2014058651A3 US 2013062779 W US2013062779 W US 2013062779W WO 2014058651 A3 WO2014058651 A3 WO 2014058651A3
Authority
WO
WIPO (PCT)
Prior art keywords
auction
determining
configurable
parameters
bidder
Prior art date
Application number
PCT/US2013/062779
Other languages
French (fr)
Other versions
WO2014058651A2 (en
Inventor
Moshe Tennenholtz
Haim Somech
Robert Paul Gorman
Peng Han
Erik Jon HANSON
Ron J Karidi
Omer Levy
Original Assignee
Microsoft Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corporation filed Critical Microsoft Corporation
Publication of WO2014058651A2 publication Critical patent/WO2014058651A2/en
Publication of WO2014058651A3 publication Critical patent/WO2014058651A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Abstract

Systems, methods, and computer-readable storage media are provided for determining configurable auction parameters based upon historic auction information that includes identities of auction participants or bidders. Such configurable auction parameters specify values to be applied for particular auction parameters (e.g., floor price), at the time of an auction for available advertising space, when one or more of the auction participants are associated with specified identities. Further provided are systems and methods for, at the time of an auction for available advertising space, determining auction parameter values in accordance with configurable auction parameters.
PCT/US2013/062779 2012-10-08 2013-10-01 Determining bidder-aware values for configurable auction parameters WO2014058651A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/647,142 US20140100968A1 (en) 2012-10-08 2012-10-08 Determining bidder-aware values for configurable auction parameters
US13/647,142 2012-10-08

Publications (2)

Publication Number Publication Date
WO2014058651A2 WO2014058651A2 (en) 2014-04-17
WO2014058651A3 true WO2014058651A3 (en) 2014-09-04

Family

ID=49510496

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2013/062779 WO2014058651A2 (en) 2012-10-08 2013-10-01 Determining bidder-aware values for configurable auction parameters

Country Status (2)

Country Link
US (1) US20140100968A1 (en)
WO (1) WO2014058651A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10003549B2 (en) * 2016-04-21 2018-06-19 Google Llc System for allocating sensor network resources

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040044571A1 (en) * 2002-08-27 2004-03-04 Bronnimann Eric Robert Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor
US20060271438A1 (en) * 2005-05-24 2006-11-30 Andrew Shotland Advertising systems and methods
US20070150353A1 (en) * 2005-12-24 2007-06-28 Rich Media Club, Llc System and method for creation, distribution and tracking of advertising via electronic networks
KR20070105106A (en) * 2006-04-25 2007-10-30 박병국 An advertisement broking system based on internet and the broking method using the same
US20080059258A1 (en) * 2004-06-24 2008-03-06 Nhn Corporation Method and System for Selecting Search List Table in Internet Search Engine in Response to Search Request

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6907566B1 (en) * 1999-04-02 2005-06-14 Overture Services, Inc. Method and system for optimum placement of advertisements on a webpage

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040044571A1 (en) * 2002-08-27 2004-03-04 Bronnimann Eric Robert Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor
US20080059258A1 (en) * 2004-06-24 2008-03-06 Nhn Corporation Method and System for Selecting Search List Table in Internet Search Engine in Response to Search Request
US20060271438A1 (en) * 2005-05-24 2006-11-30 Andrew Shotland Advertising systems and methods
US20070150353A1 (en) * 2005-12-24 2007-06-28 Rich Media Club, Llc System and method for creation, distribution and tracking of advertising via electronic networks
KR20070105106A (en) * 2006-04-25 2007-10-30 박병국 An advertisement broking system based on internet and the broking method using the same

Also Published As

Publication number Publication date
WO2014058651A2 (en) 2014-04-17
US20140100968A1 (en) 2014-04-10

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