WO2014186716A3 - System and method for nonstandard creative content auctioning - Google Patents

System and method for nonstandard creative content auctioning Download PDF

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Publication number
WO2014186716A3
WO2014186716A3 PCT/US2014/038412 US2014038412W WO2014186716A3 WO 2014186716 A3 WO2014186716 A3 WO 2014186716A3 US 2014038412 W US2014038412 W US 2014038412W WO 2014186716 A3 WO2014186716 A3 WO 2014186716A3
Authority
WO
WIPO (PCT)
Prior art keywords
target display
nonstandard
bidder
auctioning
user device
Prior art date
Application number
PCT/US2014/038412
Other languages
French (fr)
Other versions
WO2014186716A2 (en
Inventor
Chip Meyers
Stefan Kosel
Original Assignee
High Impact Media Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/896,830 external-priority patent/US20130339139A1/en
Application filed by High Impact Media Llc filed Critical High Impact Media Llc
Publication of WO2014186716A2 publication Critical patent/WO2014186716A2/en
Publication of WO2014186716A3 publication Critical patent/WO2014186716A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Abstract

The present design includes a method and apparatus for programmatically providing graphic content to a user device. The method includes evaluating a target display and if the target display is configured to receive content, altering code on the target web site, storing target display information, providing target display information, including information about at least one nonstandard region, to at least one bidder, facilitating an auction of the at least one nonstandard region to the at least one bidder, and establishing a winning bidder and displaying graphical content associated with the winning bidder in the one nonstandard region on the target display on the user device. These functions may be provided using a server arrangement.
PCT/US2014/038412 2013-05-17 2014-05-16 System and method for nonstandard creative content auctioning WO2014186716A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/896,830 2013-05-17
US13/896,830 US20130339139A1 (en) 2012-01-18 2013-05-17 System and method for nonstandard creative content auctioning

Publications (2)

Publication Number Publication Date
WO2014186716A2 WO2014186716A2 (en) 2014-11-20
WO2014186716A3 true WO2014186716A3 (en) 2015-01-15

Family

ID=51899020

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2014/038412 WO2014186716A2 (en) 2013-05-17 2014-05-16 System and method for nonstandard creative content auctioning

Country Status (1)

Country Link
WO (1) WO2014186716A2 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060106710A1 (en) * 2004-10-29 2006-05-18 Microsoft Corporation Systems and methods for determining relative placement of content items on a rendered page
US20090030788A1 (en) * 2007-07-27 2009-01-29 Boudah Karim L Method for providing on-line sale and management of advertising space on signs and billboards
US20090248534A1 (en) * 2008-03-31 2009-10-01 Yahoo! Inc. System and method for offering an auction bundle in an online advertising auction
US20100198694A1 (en) * 2009-01-30 2010-08-05 Google Inc. Advertisement Slot Configuration

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060106710A1 (en) * 2004-10-29 2006-05-18 Microsoft Corporation Systems and methods for determining relative placement of content items on a rendered page
US20090030788A1 (en) * 2007-07-27 2009-01-29 Boudah Karim L Method for providing on-line sale and management of advertising space on signs and billboards
US20090248534A1 (en) * 2008-03-31 2009-10-01 Yahoo! Inc. System and method for offering an auction bundle in an online advertising auction
US20100198694A1 (en) * 2009-01-30 2010-08-05 Google Inc. Advertisement Slot Configuration

Also Published As

Publication number Publication date
WO2014186716A2 (en) 2014-11-20

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