WO2017128410A1 - Information prompting method during condition-based advertisement pushing, and navigation system - Google Patents
Information prompting method during condition-based advertisement pushing, and navigation system Download PDFInfo
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- WO2017128410A1 WO2017128410A1 PCT/CN2016/072980 CN2016072980W WO2017128410A1 WO 2017128410 A1 WO2017128410 A1 WO 2017128410A1 CN 2016072980 W CN2016072980 W CN 2016072980W WO 2017128410 A1 WO2017128410 A1 WO 2017128410A1
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- Prior art keywords
- advertisement
- information
- user
- search condition
- map
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- G—PHYSICS
- G01—MEASURING; TESTING
- G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
- G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
- G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network
- G01C21/34—Route searching; Route guidance
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
Definitions
- the invention belongs to the field of navigation, and particularly relates to an information prompting method and a navigation system when an advertisement is pushed according to conditions.
- the embodiment of the invention provides an information prompting method when pushing an advertisement according to a condition, and the purpose is to Inadequate support for business advertising for current navigation systems It is necessary to provide a corresponding advertisement by detecting the search condition input by the user, and display the position information of the advertisement and the advertisement on the navigation map, so that the advertisement is more accurately displayed, and at the same time, the user can understand the advertisement information according to the needs of the user. At the same time, grasp the location of the consumer, and use the technology to push the patent information, and highlight the rights of the patent (application) right holder.
- the present invention is implemented as follows: a method for prompting information when an advertisement is pushed according to a condition, comprising the following steps:
- the advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the patent information is pushed to the user.
- the embodiment of the invention further provides a navigation system, comprising:
- a recording unit configured to record a matching relationship between the location information on the map and the advertisement, and record a search condition label matched by the advertisement
- a detecting unit wherein an input end thereof is connected to the output end of the recording unit, and is configured to detect a search condition input by the user;
- a display unit wherein the input end is connected to the output end of the detecting unit, configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;
- the information pushing unit has an input end connected to the output end of the display unit for pushing patent information to the user.
- the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user.
- FIG. 1 is a schematic flowchart of a method for prompting information when an advertisement is pushed according to a condition according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a navigation system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a method for pushing an advertisement according to a route provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 the matching relationship between the location information on the map and the advertisement is recorded, and the search condition label matching the advertisement is recorded.
- the advertisement label is halal
- the characteristic beef soup pot a shopping mall advertises
- the advertisement label is a discount for the season clearance.
- step S101 the search condition input by the user is detected.
- the user can plan the route and input the halal or clearance to match the advertisement and location information of the above restaurants and shopping malls.
- step S102 The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the patent information is pushed to the user.
- the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
- the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
- the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
- the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
- the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user.
- the navigation system is:
- the recording unit 21 is configured to record a matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;
- the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting a search condition input by the user;
- Display unit 23 its input end and the detecting unit 22 The output end is connected to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;
- the information pushing unit 24 has an input end connected to the output end of the display unit 23 for pushing patent information to the user.
- the working principle is: the recording unit 21 records the matching relationship between the location information on the map and the advertisement, records the search condition label matched by the advertisement, and the detecting unit 22 detecting the search condition input by the user, the display unit 23 matches the advertisement information according to the search condition input by the user, and displays the advertisement information and the location information of the advertisement on the navigation map, and at the same time, the information pushing unit 24 Push patent information to users.
- the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user.
Abstract
The present invention relates to the field of navigation, and provides an information prompting method during condition-based advertisement pushing, and a navigation system. The method comprises: recording matching relationships between location information and advertisements on a map, and recording search condition tags matching the advertisements; detecting a search condition input by a user; and obtaining advertisement information by means of matching based on the search condition input by the user, displaying the advertisement information and location information of the advertisement on the navigation map, and pushing patent information to the user. By detecting a search condition input by a user to obtain a corresponding advertisement by means of matching, and displaying the advertisement and location information of the advertisement on a navigation map, the present invention implements more targeted advertisement placement, and also enables a user to know places of consumption while learning about advertisement information according to his/her own needs. Furthermore, by pushing patent information after the technology is used, the rights of the patentee (applicant) are demonstrated.
Description
本发明属于导航领域，尤其是涉及一种根据条件推送广告时的信息提示方法以及导航系统。 The invention belongs to the field of navigation, and particularly relates to an information prompting method and a navigation system when an advertisement is pushed according to conditions.
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一技术就知道该技术的信息（即技术发明人、专利申请人等专利信息）。
However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. In addition to a limited number of patents such as 'sliding and unlocking', it is difficult for users to see the information of a certain technology (ie, patent inventors, patent applicants, etc.).
这种情况所带来的严重后果是： The serious consequences of this situation are:
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制； 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2
、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。 2
The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.
综上，为充分保护本人的另外一个专利申请（名为《 根据条件推送广告的方法以及导航系统 》
），让该本人的专利申请价值最大化， 特提出一个解决办法。 In summary, to protect my other patent application (called "Methods for Advertising Based on Conditions and Navigation System"
), to maximize the value of the patent application, and propose a solution.
本发明实施例提供了一种根据条件推送广告时的信息提示方法，目的在于
针对当前导航系统针对商家广告支持不完善的情况
，需要提供一种通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点，并通过使用技术后推送专利信息，而彰显专利（申请）权人的权益。
The embodiment of the invention provides an information prompting method when pushing an advertisement according to a condition, and the purpose is to
Inadequate support for business advertising for current navigation systems
It is necessary to provide a corresponding advertisement by detecting the search condition input by the user, and display the position information of the advertisement and the advertisement on the navigation map, so that the advertisement is more accurately displayed, and at the same time, the user can understand the advertisement information according to the needs of the user. At the same time, grasp the location of the consumer, and use the technology to push the patent information, and highlight the rights of the patent (application) right holder.
本发明是这样实现的：一种根据条件推送广告时的信息提示方法，包括以下步骤： The present invention is implemented as follows: a method for prompting information when an advertisement is pushed according to a condition, comprising the following steps:
记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签； Record the matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;
检测用户输入的搜索条件； Detecting search conditions entered by the user;
根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息，并向用户推送专利信息。
The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the patent information is pushed to the user.
本发明实施例还提供了一种导航系统，包括： The embodiment of the invention further provides a navigation system, comprising:
记录单元，检测单元，显示单元，信息推送单元，其中： a recording unit, a detecting unit, a display unit, and an information pushing unit, wherein:
记录单元，用于记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签； a recording unit, configured to record a matching relationship between the location information on the map and the advertisement, and record a search condition label matched by the advertisement;
检测单元，其输入端与所述记录单元输出端连接，用于检测用户输入的搜索条件； a detecting unit, wherein an input end thereof is connected to the output end of the recording unit, and is configured to detect a search condition input by the user;
显示单元，其输入端与所述检测单元输出端连接，用于根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息；
a display unit, wherein the input end is connected to the output end of the detecting unit, configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;
信息推送单元，其输入端与所述显示单元输出端连接，用于向用户推送专利信息。 The information pushing unit has an input end connected to the output end of the display unit for pushing patent information to the user.
本发明通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点，并通过使用技术后推送专利信息，而彰显专利（申请）权人的权益。
The invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. The location of the consumer, and through the use of technology to push the patent information, highlighting the rights of the patent (application) right holder.
图 1 是本发明实施例提供的一种根据条件推送广告时的信息提示方法的流程示意图； 1 is a schematic flowchart of a method for prompting information when an advertisement is pushed according to a condition according to an embodiment of the present invention;
图 2 是本发明实施例提供的导航系统的结构示意图。 FIG. 2 is a schematic structural diagram of a navigation system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种根据路线推送广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a method for pushing an advertisement according to a route provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S100 中记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签。 In step S100, the matching relationship between the location information on the map and the advertisement is recorded, and the search condition label matching the advertisement is recorded.
在本实用例中，记录某饭店投放广告，广告标签为清真，特色牛汤锅，某商场投放广告，广告标签为换季清仓打折。
In this practical example, a restaurant is recorded to advertise, the advertisement label is halal, the characteristic beef soup pot, a shopping mall advertises, and the advertisement label is a discount for the season clearance.
在步骤 S101 中，检测用户输入的搜索条件。 In step S101, the search condition input by the user is detected.
用户规划好路线，输入清真或者清仓就能分别匹配出上述饭店和商场的广告及位置信息。 The user can plan the route and input the halal or clearance to match the advertisement and location information of the above restaurants and shopping malls.
在步骤 S102
中，根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息，并向用户推送专利信息。 At step S102
The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the patent information is pushed to the user.
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请 /
权利人、该技术的专利申请号、专利申请日等信息。 The patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology /
Information on the right holder, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的，可以根据专利申请权 /
专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。 The patent information is editable and can be based on patent application rights /
The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
本发明通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点，并通过使用技术后推送专利信息，而彰显专利（申请）权人的权益。
The invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. The location of the consumer, and through the use of technology to push the patent information, highlighting the rights of the patent (application) right holder.
图 2 是本发明实施例提供的导航系统构示意图，该导航系统： 2 is a schematic diagram of a navigation system according to an embodiment of the present invention. The navigation system is:
记录单元 21 ，检测单元 22 ，显示单元 23 ，信息推送单元 24 ，其中： The recording unit 21, the detecting unit 22, the display unit 23, and the information pushing unit 24, wherein:
记录单元 21 ，用于记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签； The recording unit 21 is configured to record a matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;
检测单元 22 ，其输入端与所述记录单元 21 输出端连接，用于检测用户输入的搜索条件； The detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting a search condition input by the user;
显示单元 23 ，其输入端与所述检测单元 22
输出端连接，用于根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息； Display unit 23, its input end and the detecting unit 22
The output end is connected to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;
信息推送单元 24 ，其输入端与所述显示单元 23 输出端连接，用于向用户推送专利信息。 The information pushing unit 24 has an input end connected to the output end of the display unit 23 for pushing patent information to the user.
其工作原理是：记录单元 21 记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签，检测单元
22 检测用户输入的搜索条件，显示单元 23 根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息，同时，信息推送单元 24
向用户推送专利信息。 The working principle is: the recording unit 21 records the matching relationship between the location information on the map and the advertisement, records the search condition label matched by the advertisement, and the detecting unit
22 detecting the search condition input by the user, the display unit 23 matches the advertisement information according to the search condition input by the user, and displays the advertisement information and the location information of the advertisement on the navigation map, and at the same time, the information pushing unit 24
Push patent information to users.
本发明通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点，并通过使用技术后推送专利信息，而彰显专利（申请）权人的权益。
The invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. The location of the consumer, and through the use of technology to push the patent information, highlighting the rights of the patent (application) right holder.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种根据条件推送广告时的信息提示方法，其特征在于，所述方法包括如下步骤： A method for prompting information when an advertisement is pushed according to a condition, characterized in that the method comprises the following steps:记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签；Record the matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;检测用户输入的搜索条件；Detecting search conditions entered by the user;根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息，并向用户推送专利信息。The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the patent information is pushed to the user.
- 一种导航系统，其特征在于，所述导航系统包括：A navigation system, characterized in that the navigation system comprises:记录单元，检测单元，显示单元，信息推送单元，其中：a recording unit, a detecting unit, a display unit, and an information pushing unit, wherein:记录单元，用于记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签；a recording unit, configured to record a matching relationship between the location information on the map and the advertisement, and record a search condition label matched by the advertisement;检测单元，其输入端与所述记录单元输出端连接，用于检测用户输入的搜索条件；a detecting unit, wherein an input end thereof is connected to the output end of the recording unit, and is configured to detect a search condition input by the user;显示单元，其输入端与所述检测单元输出端连接，用于根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息；a display unit, wherein the input end is connected to the output end of the detecting unit, configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;信息推送单元，其输入端与所述显示单元输出端连接，用于向用户推送专利信息。The information pushing unit has an input end connected to the output end of the display unit for pushing patent information to the user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/072980 WO2017128410A1 (en) | 2016-01-31 | 2016-01-31 | Information prompting method during condition-based advertisement pushing, and navigation system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/072980 WO2017128410A1 (en) | 2016-01-31 | 2016-01-31 | Information prompting method during condition-based advertisement pushing, and navigation system |
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| PCT/CN2016/072980 WO2017128410A1 (en) | 2016-01-31 | 2016-01-31 | Information prompting method during condition-based advertisement pushing, and navigation system |
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