WO2017179224A1

WO2017179224A1 - Advertisement space selling device

Info

Publication number: WO2017179224A1
Application number: PCT/JP2016/075547
Authority: WO
Inventors: 義和東; 邦忠高橋
Original assignee: 義和東; 邦忠高橋
Priority date: 2016-04-12
Filing date: 2016-08-31
Publication date: 2017-10-19
Also published as: WO2017179131A1; JP6343370B2; JP2017208102A

Abstract

[Problem] To provide a mechanism for conducting, on the Internet etc., transactions of advertisement spaces in the media which have properties similar to custom-made products. [Solution] This invention enables a transaction to be completed in a total of two round-trip processes, namely: a round-trip process including publication (purchase invitation) from a seller (media-side company) of an article for sale (advertisement space), and a purchase application from a buyer (advertiser-side company); and another round-trip process including an inventory check request regarding the article for sale (advertisement space) corresponding to the purchase application, and an inventory check response to the inventory check request.

Description

Advertising space sales device

The present invention relates to an apparatus for buying and selling advertising space in various media via the Internet or the like.

For example, the number of sales of magazines as advertising media has been decreasing in recent years, and it has become difficult to place orders for advertisements to be published in magazines. This is a phenomenon caused by the diversification of media, and is a common issue not only for magazines but also for advertising media such as TV advertisements and radio advertisements. In the first place, orders for advertising orders in advertising media are exchanged depending on the company and personal relationships built from long-standing business relationships, and there is no open market. Therefore, transactions tend to become rigid, and in recent years, the ratio of profits due to receiving orders with respect to human and time costs placed in orders has declined, and it has not always been an efficient environment.

Therefore, it is required to sell advertising spaces efficiently by publishing advertising space sales on the Internet or the like without being bound by conventional ties.

Special table 2003-517166

Patent Document 1 discloses a method of placing a display advertisement on a publication using the Internet or a site that can be accessed by an advertiser who wants to insert an advertisement into the publication.

 Two or more different sizes of advertising templates are published to advertisers. If an advertiser wants to advertise in a certain publication, the advertiser accesses the Internet or other site and selects the publication on which the advertisement is to be placed, along with the size and details of the publication. The advertiser selects one of a plurality of templates having a size suitable for placement in a publication, and inputs details of the advertisement into the template.

Next, a technique is disclosed in which this advertisement is transferred to a selected publisher together with instructions for displaying the selection contents of the advertiser by a facilitator directly or through an intermediary.

However, there are some reasons why the advertising space has been traded through personal connections and social networks. That is, advertising space trading is not just about space, ie area. For the advertiser side company, it must be judged that the nature of the medium that provides the advertising space is compatible with the product to be advertised, and vice versa. Therefore, the technology of Patent Document 1 lacks the provision of information that has been exchanged in an invisible manner when exchanging the advertising space, and it is difficult to replace it with the commercial practice related to the conventional advertising space transaction. there were. Therefore, there is a mechanism for providing information that can be exchanged as much as the seller-buyer understands while improving efficiency in trading on the public Internet, etc., and a setup mechanism for that. Desired.

Based on such problems, the present invention is based on the assumption that buyers and sellers are socially and rights-equal in conventional Internet transactions. It was usual to make a transaction in one round of a sale (advertisement space) disclosure (buy solicitation) and a purchase order from a buyer (advertiser side company). However, in the present invention, in addition to one round-trip of the sale (advertisement space) of the sale (advertisement space) from the seller (media-side company) and the purchase application from the buyer (advertiser-side company), in response to the purchase application The transaction was completed in two round trips, a total of two round trips: a stock confirmation request for the sale (advertisement space), and an inventory confirmation response to the stock confirmation request. Here, it is actually possible to confirm that inventory is not stocked even though it is actually in stock (since this depends on the judgment of the person). This differs from the fact that business models such as the Internet are built on the premise that whether or not there is a stock for buying solicitation is processed based on facts. In other words, it is not structured to investigate the facts about the presence or absence of inventory and to carry out equal and objective processing, for example, if there is a purchase application almost simultaneously, the purchase application will be delayed for a moment. However, it allows flexible processing that gives priority to the slower one. This is because there is no stock even if the advertiser side is not an anti-social force but it seems to create an atmosphere similar to it, or if it is a company that recently caused a scandal, as well as likes and dislikes It leaves a way to refuse. That is, it can be said that the present invention is characterized in that the result of the determination of subtle elements that have been performed through a conventional personal network can be reflected in the processing of trading such as the Internet.

Specifically, as the first invention, an advertisement space information acquisition unit that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, in association with the medium, and the acquired advertisement space An advertising space information disclosure unit that publishes information via the Internet, etc., and an advertising space purchase application reception unit that accepts an advertising space purchase application from an advertiser company based on the disclosed advertising space information, and , Based on the received advertising space purchase application, an inventory confirmation request output unit that outputs an inventory confirmation request, which is a confirmation request for inventory, to the media side company, and an inventory confirmation response according to the output inventory confirmation request The inventory confirmation response acquisition part acquired from the side company, and the response that the inventory confirmation response is no inventory problem Providing a media buy determination notification output unit for outputting a notification of the decision to be able to buy advertising space on the advertiser corporate media buy decision notified if there, advertising space sale device having a.

Further, the advertisement having a content electronic data acquisition unit for acquiring content electronic data, which is electronic data of content using an advertising space to be purchased in accordance with a stock confirmation confirmation that there is no inventory problem in some cases, from an advertiser side company Provide space sales equipment.

Furthermore, as a thirteenth invention, the advertisement space information disclosing unit in the first invention has an advertisement having a site disclosing means for disclosing the acquired advertisement space information on a site on the Internet or the like as a disclosure via the Internet or the like. Provide space sales equipment.

Furthermore, as the fourteenth invention, the advertising space information acquisition unit in the first and second inventions is a media associated with the advertising space information in a predetermined format as the advertising space information and / or an attribute of the advertising space in the media. An advertising space sales apparatus having attribute information acquisition means for acquiring information is provided.

Further, as a fifteenth invention, in the first to third inventions, an advertiser-side company registration holding unit that registers and holds an advertiser-side company in association with at least an address for communication such as the Internet, and a media-side company Information indicating the past transaction performance relationship between the media-side company registration holding unit, the media or / and the media-side company, and the advertiser-side company that are registered and held in association with at least an address for communication such as the Internet. Media advertiser transaction performance related information that is related to the media advertiser transaction performance related information holding unit that associates and holds the three, and the media side company that provided the advertising space information acquired by the advertising space information acquisition unit A predetermined advertiser-side company acquisition unit that acquires a predetermined advertiser-side company based on the obtained media advertiser transaction performance related information; Based on the address associated with the given advertiser company, providing advertising space sales system having a predetermined advertiser direction notification unit to which the media side company announces salable advertising space information.

Furthermore, as a sixteenth invention, in the first to fourth inventions, a media-side company consideration processing unit for processing a consideration with a media-side company, and a processing for consideration with an advertiser-side company An advertising space sales apparatus having an advertiser-side company consideration processing unit is provided.

Further, as an seventeenth invention, the advertiser-side consideration processing unit of the first to fifth inventions provides payment settlement-possible information, which is information for enabling settlement of consideration payment in association with the advertisement space purchase application reception. Payment that can be processed for payment settlement based on the payment settlement available information obtained when the payment settlement available information acquisition means acquired from the advertiser side company and the stock confirmation response acquisition unit obtains the answer that inventory is available There is provided an advertising space selling device having settlement execution processing means.

Further, as an eighteenth invention, the advertising space information disclosing unit in the first to sixth inventions has an image image disclosing means for disclosing a plurality of advertising space information using image image data, and accepts an advertisement space purchase application. The section provides an advertisement space selling device having a selection receiving unit that receives an advertisement space purchase application by selecting the advertisement space information that is displayed side by side by the image image publishing unit.

The nineteenth aspect of the invention is that media are newspapers, magazines, books, printed materials, TV programs, radio programs, Internet and other information service sites, electronic newspapers, electronic magazines, electronic books, Internet TV programs, and public transportation related spaces. , Public sports facility-related space, public entertainment facility-related space, department store / supermarket-related public goods sales facility-related space, net game virtual space, mobile body (eg F1 car body), runner number An advertising space sales apparatus according to the first to seventh inventions is provided.
Furthermore, as a twentieth invention, an advertisement space information acquisition step of acquiring advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, in association with the medium, and the acquired advertisement space information Advertising space information publishing step for publishing via the Internet, etc., an advertising space purchase application receiving step for receiving an advertising space purchase application from the advertiser side company based on the published advertising space information, An inventory confirmation request output step for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertisement space purchase application, and an inventory confirmation response according to the output inventory confirmation request. Inventory confirmation response acquisition step to be obtained from the company and inventory confirmation times An advertisement space purchase decision notification output step for outputting an advertisement space purchase decision notification, which is a notification to the effect that it is decided that the advertiser side company can purchase the advertisement space when the answer is that there is no inventory problem An operation method of an advertising space sales apparatus which is an electronic computer is provided.
Further, as the twenty-first invention, the content electronic data is obtained from the advertiser side company as the electronic data of the content using the advertising space to be purchased according to the advertising space purchase decision notification in the twenty-first invention. An operation method of an advertising space sales apparatus which is an electronic computer having an acquisition step is provided.
Furthermore, as a twenty-second invention, an advertisement space information acquisition step for acquiring advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, in association with the medium, and the acquired advertisement space information Advertising space information disclosure step for publishing via the Internet, etc., an advertising space purchase application reception step for receiving an advertising space purchase application as an advertising space purchase application from the advertiser side company based on the published advertising space information, An inventory confirmation request output step for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertisement space purchase application, and an inventory confirmation response according to the output inventory confirmation request. Inventory confirmation response acquisition step to be obtained from the company and inventory confirmation times An advertisement space purchase decision notification output step for outputting an advertisement space purchase decision notification, which is a notification to the effect that it has been decided that the advertiser side company can purchase the advertisement space when An advertisement space selling operation program described in a computer so that it can be read and executed is provided.
Further, as a twenty-third invention, the content according to the twenty-second invention, wherein content electronic data that is electronic data of content using the advertising space to be purchased according to the advertising space purchase decision notification is acquired from the advertiser side company An advertisement space selling operation program described to be readable and executable on an electronic computer having an electronic data acquisition step is provided.

FIG. 1 is a diagram showing an example in which the whole of the above is expressed as a business model. This business model has a style in which an advertising space selling device, which is the device of the present invention, mediates between an advertiser side company and a media side company.

Furthermore, as a twenty-fourth invention, on the basis of the above-described invention, an advertiser-side company attribute information acquisition unit that acquires advertiser-side attribute information, which is attribute information of the advertiser-side company, is acquired in association with each media. To learn about the advertising space information, the advertiser company attribute information that received the advertising space purchase application based on the published advertising space information, and the inventory confirmation response based on the received advertising space purchase application, and finally The first high-probability contractual relationship information acquisition unit that repeatedly acquires the first high-probability contractual relationship information that is the relationship between the advertising space information acquired to increase the probability of contracting to the advertiser-side company, and the latest acquired First high probability contractual relationship information holding unit, newly acquired advertising space information, and retained first high probability contractual relationship information DOO advertising space sale device having a AI advertising space revealer controller arranged to control the sorting advertiser companies probability of ultimately Closing is higher advertising space revealer public destination based on.

Furthermore, the above advertising space sales having a content electronic data acquisition unit that acquires electronic content data from an advertiser company, which is electronic data of content that uses the advertising space to be purchased in response to an inventory confirmation response that there is no inventory problem apparatus.

有する It has a browsing history information acquisition unit that acquires browsing history information of the advertiser side company for the advertising space information associated with each media released by the advertising space information disclosure unit.

Advertising space information acquired in association with each medium instead of or in addition to the first high-probability closing relationship information acquisition unit, the acquired browsing history information, inventory based on the received advertising space purchase application, etc. The second high probability contractual relationship that repeatedly acquires the second high probability contractual relationship information, which is the relationship between the advertising space information acquired and the advertiser-side company, in order to learn the confirmation answer and ultimately increase the probability of closing In place of or in addition to the information acquisition unit and the first high probability contractual relationship information holding unit, a second high probability constraint relationship information holding unit that stores the acquired second high probability contractual relationship information, and

The AI advertising space disclosure unit control unit has an advertising space with a high probability of being finally concluded based on the second high probability contractual relationship information or the first high probability contractual relationship information and the second high probability contractual relationship information. The advertising space sales apparatus according to claim 3 or 4, wherein control is performed so as to select an advertiser-side company that is a disclosure destination of a public department.

It has a search history information acquisition unit that acquires search history information of the advertiser side company for the advertisement space information associated with each medium disclosed in the advertising space information disclosure unit, and the first high probability contractual relationship information acquisition unit or / And instead of or in addition to the second high probability contractual relationship information acquisition unit, based on the advertising space information acquired in association with each medium, the acquired search history information, and the received advertising space purchase application 3rd high that repeatedly acquires third-high probability contractual relationship information, which is the relationship between the advertising space information acquired and the advertiser's company, in order to learn the inventory confirmation response The third high probability contract acquired in place of or in addition to the probability contract relationship information acquisition unit and the first high probability contract relationship information storage unit or / and the second high probability constraint relationship information storage unit A third high-probability contractual relationship information holding unit that holds the engagement information, and the AI advertising space disclosure unit control unit includes the third high-probability contractual relationship information or the third high-probability contractual relationship information and the first high probability Final contract based on contractual relationship information or third high probability contractual relationship information and second high probability contractual relationship information or third high probability contractual relationship information, first high probability contractual relationship information and second high probability contractual relationship information The advertising space sales apparatus according to any one of claims 3 to 5, wherein control is performed so as to select an advertiser-side company that is a disclosure destination of an advertising space disclosure unit that has a high probability of being performed.

It has an advertiser IR information acquisition unit that acquires information for investors and / or press release information (hereinafter referred to as “advertiser IR information”) published by the advertiser side company on the Internet, and has the first high probability Obtained in association with each medium instead of or in addition to the contractual relationship information acquisition unit or / and the second high probability contractual relationship information acquisition unit or / and the third high probability contractual relationship information acquisition unit. Advertising space information and advertisements acquired in order to learn the advertising space information, the acquired advertiser IR information, and the inventory response based on the received advertising space purchase application, and ultimately increase the probability of closing The fourth high probability contractual relationship information acquisition unit that repeatedly acquires the fourth high probability contractual relationship information that is the relationship with the main company, the first high probability contractual relationship information holding unit and / or the second high probability contractual relationship information A fourth high probability Closing relationship information holding unit for holding the lifting unit and / or the third fourth higher probability Closing relation information acquired high-probability in place of Sold relationship information holding unit or in addition to, has,

The AI advertising space disclosure unit control unit includes fourth high probability contractual relationship information or fourth high probability contractual relationship information and first high probability contractual relationship information, second high probability contractual relationship information, and third high probability contractual relationship information. 7. Control according to any one of claims 3 to 6, wherein control is performed so as to select an advertiser-side company that becomes a disclosure destination of an advertising space disclosure section that has a high probability of being finally concluded based on a combination of any one or more of The advertising space sales device described in 1.

Furthermore, it has a media-side company attribute information acquisition unit that acquires media-side company attribute information that is attribute information of the media-side company, and the first high-probability contractual relationship information acquisition unit or / and the second high-probability contractual relationship information Advertisement space acquired in association with each medium instead of or in addition to the acquisition unit or / and the third high probability contractual relationship information acquisition unit or / and the fourth high probability contractual relationship information acquisition unit Information, the acquired media-side company attribute information, and the inventory space-based response based on the received advertising space purchase application, and the advertising space information and the advertiser side that are acquired to ultimately increase the probability of closing Fifth high-probability contractual relationship information acquisition unit that repeatedly acquires the fifth high-probability contractual relationship information that is the relationship with the company, and / or the second high-probability contractual relationship information holding unit and / or the second high-probability system In place of or in addition to the relationship information holding unit or / and the third high probability contractual relationship information holding unit or / and the fourth high probability contractual relationship information holding unit, the acquired fifth high probability contractual relationship information is held. A fifth high probability contractual relationship information holding unit, the AI advertising space disclosure unit control unit, the fifth high probability contractual relationship information or the fifth high probability contractual relationship information and the first high probability contractual relationship information, Based on the combination of one or more of the second high probability contractual relationship information, the third high probability contractual relationship information, and the fourth high probability contractual relationship information, it becomes the publication destination of the advertising space public department with a high probability of final contract. The advertising space sales apparatus according to any one of claims 3 to 7, which controls to select an advertiser-side company.

It has a media IR information acquisition unit that acquires information for investors and / or press release information (hereinafter referred to as “media IR information”) published by media companies on the Internet. Acquisition unit or / and second high probability contractual relationship information acquisition unit or / and third high probability contractual relationship information acquisition unit or / and fourth high probability contractual relationship information acquisition unit or / and fifth high In lieu of or in addition to the probability closing relationship information acquisition unit, advertising space information acquired in association with each medium, the acquired media IR information, and an inventory confirmation response based on the received advertising space purchase application, The 6th high to repeatedly acquire the 6th high probability contractual relationship information, which is the relationship between the advertising space information acquired and the advertiser's company Rate contract relationship information acquisition unit, first high probability contract relationship information holding unit or / and second high probability constraint relationship information holding unit or / and third high probability contract relationship information holding unit or / and fourth high probability A sixth high probability contractual relationship information holding unit that holds the acquired sixth high probability contractual relationship information instead of or in addition to the contractual relationship information holding unit and / or the fifth high probability contractual relationship information holding unit, Have

The AI advertising space disclosure unit control unit includes sixth high probability contractual relationship information or sixth high probability contractual relationship information and first high probability contractual relationship information, second high probability contractual relationship information, third high probability contractual relationship information, Based on the combination of one or more of the 4th high probability contractual relationship information and the 5th high probability contractual relationship information, the advertiser side company that will be the publication destination of the advertising space public department with the highest probability of closing is selected. The advertising space selling device according to any one of claims 3 to 8, wherein the advertising space selling device is controlled.

An advertisement space information acquisition unit that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, and an advertisement that publishes the acquired advertisement space information via the Internet or the like Based on the space information disclosure section, the advertisement space purchase application reception section that accepts an advertisement space purchase application from the advertiser side company based on the published advertisement space information, and the received advertisement space purchase application An inventory confirmation request output unit that outputs an inventory confirmation request, which is an inventory confirmation request, to the media company, and an inventory confirmation response that is obtained from the media company according to the output inventory confirmation request. To the advertiser's company when the response to confirm the inventory etc. is no inventory problem An advertising space purchase determination notification output unit that outputs an advertising space purchase determination notification that is a notification that it has been determined that a pace can be purchased, and transmits information about an advertising target from an advertiser side company PR plan information acquisition unit for acquiring PR plan information, which is information indicating a plan of media exposure activity by the media, advertising space information acquired in association with each media, the acquired PR plan information, and received advertising space purchase application To acquire the seventh high-probability contractual relationship information, which is the relationship between the advertising space information acquired and the advertiser-side company, in order to learn the inventory confirmation response based on the A seventh high probability contractual relationship information acquisition unit, and a seventh high probability contractual relationship information storage unit that holds the acquired seventh high probability contractual relationship information. Based on the newly acquired PR plan information, the retained seventh high probability contractual relationship information or the newly acquired PR plan information, and the retained seventh high probability contractual relationship information, the advertising space disclosure unit An advertising space sales device comprising: an AI advertising space information recommendation unit that recommends predetermined advertising space information to an advertiser-side company that has submitted PR plan information using the advertising space information published on the Internet.

An advertisement space information acquisition unit that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, and an advertisement that publishes the acquired advertisement space information via the Internet or the like Based on the space information disclosure section, the advertisement space purchase application reception section that accepts an advertisement space purchase application from the advertiser side company based on the published advertisement space information, and the received advertisement space purchase application An inventory confirmation request output unit that outputs an inventory confirmation request, which is an inventory confirmation request, to the media company, and an inventory confirmation response that is obtained from the media company according to the output inventory confirmation request. To the advertiser's company when the response to confirm the inventory etc. is no inventory problem An advertising space purchase determination notification output unit that outputs an advertising space purchase determination notification, which is a notification that it is determined that the pace can be purchased, and further includes attribute information of the advertiser side company (for the advertisement) The advertiser-side company attribute information acquisition unit that acquires the advertiser-side company attribute information and the advertising space disclosure unit are selected based on the acquired advertiser-side company attribute information. An advertising space sales apparatus, comprising: an SPR advertising space disclosure control unit that controls to perform.

An advertisement space information acquisition unit that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, and an advertisement that publishes the acquired advertisement space information via the Internet or the like An advertising space purchase application receiving unit that accepts an advertising space purchase application from an advertiser-side company based on the published advertising space information and the published advertising space information, and media based on the received advertising space purchase application An inventory confirmation request output unit that outputs an inventory confirmation request, which is an inventory confirmation request, to the side company, and an inventory confirmation response acquisition unit that obtains an inventory confirmation response according to the output inventory confirmation request from the media company If the inventory confirmation response is that there is no inventory problem, An advertising space purchase determination notification output unit for outputting an advertising space purchase determination notification, which is a notification that it has been determined that it can be purchased, and further, the attribute information of the media side company (for the advertisement) A media-side company attribute information acquisition unit that acquires media-side company attribute information (which may include hopes and preferences), and selects a disclosure destination of the advertising space disclosure unit based on the acquired media-side company attribute information An advertising space sales apparatus comprising: an MPR advertising space disclosure control unit that controls the above. Provide firewood.

First, the media-side company outputs advertising space information, which is information on advertising space such as unsold goods, to the advertising space sales device via the Internet, and the advertising space sales device acquires this. If a simple check, for example, a check of the form is performed, all or a part of the advertisement space information is released via the Internet or the like by the advertisement space selling device. This corresponds to the announcement of selling information of the advertising space. In this case, “via the Internet” may be mail-based or web-based, but is not particularly limited in the present invention. In some cases, a specific notification is made to a predetermined advertiser side company. If there is an advertisement space for the media to be purchased, the advertiser side company makes a purchase application to the advertisement space sales apparatus via the Internet or the like. The advertising space sales apparatus accepts this purchase application, but the transaction is not immediately completed. The advertising space sales apparatus that has accepted the purchase application outputs a confirmation request to the media company based on the accepted purchase application, such as whether there is inventory or a problem, for example, whether it matches the policy of the media company. The media side company outputs an answer to this to the advertising space sales apparatus via the Internet or the like, and the advertising space sales apparatus acquires this. If this answer is in stock and there is no problem, the advertising space selling device outputs an advertising space purchase decision notification to the advertiser side company, and in response to this, the advertiser side company sends the advertising content via the Internet or the like. Output to the advertising space sales device as electronic data. The advertising space sales device transfers this to the media company. In addition, you may comprise so that a predetermined edit work and correction work may be performed in the advertising space sales apparatus side before this transfer.

The figure which shows the business model between the advertising space sales apparatus which is this invention, an advertiser side company, and a media side company Functional block unit of the advertising space sales apparatus according to the present invention (Example 1) The figure which shows an example of an advertising space information acquisition screen A diagram showing various methods of publishing advertising space information via the Internet, etc. Figure showing an example of the advertising space information disclosure screen Figure showing an example of the advertising space purchase application screen Figure showing an example of inventory confirmation request Figure showing an example of inventory confirmation response The figure which shows an example of advertising space purchase decision notification The figure which shows an example of the hardware concept of the advertising space sales apparatus which is this invention (Example 1). The figure which shows the flow of a process of the advertising space sales apparatus which is this invention (Example 1). The figure which shows the functional block part of the advertisement space information acquisition part provided with the attribute information acquisition means of this invention (Example 2). The advertising space information narrowed down using the advertising space information acquired by the advertising space information acquisition unit having the attribute information acquisition means of the present invention (Example 2) and the advertising target attribute information is released from the advertising space information disclosure unit. Diagram showing functional block The advertising space information narrowed down using the advertising space information acquired by the advertising space information acquisition unit having the attribute information acquisition means of the present invention (Example 2) and the advertising target attribute information is released from the advertising space information disclosure unit. Figure showing an example screen The figure which shows an example of the hardware concept of the advertising space sales apparatus of this invention (Example 2). The figure which shows the functional block of the advertising space sales apparatus which has the notification part for predetermined advertisers of this invention (Example 3). The figure which shows the hardware concept of the advertising space sales apparatus which has the notification part for predetermined advertisers of this invention (Example 3). Functional block diagram of an advertising space sales apparatus provided with an advertiser-side company consideration processing unit and a media-side company consideration processing unit of the present invention (Example 4) Hardware conceptual diagram of an advertising space sales apparatus provided with an advertiser-side company consideration processing unit and a media-side company consideration processing unit of the present invention (Example 4) The figure which shows an example of the functional block of the advertiser side consideration processing part of the advertising space sales apparatus provided with the advertiser side company consideration processing part and media side company consideration processing part of this invention (Example 4). The figure which shows an example of the process sequence of the advertising space sales apparatus provided with the advertiser side company consideration processing part and media side company consideration processing part of this invention (Example 4). The figure which shows this invention (Example 5 1) functional block The present invention (Embodiment 5 part 1) Hardware diagram The present invention (Embodiment 5 part 1) Hardware diagram The figure which shows the flow of this invention (Example 5 1) The figure which shows this invention (Example 5 1) functional block The present invention (Embodiment 5 part 1) Hardware diagram The present invention (Embodiment 5 part 1) Hardware diagram The figure which shows the flow of this invention (Example 5 1) The figure which shows this invention (Example 5) functional block The figure which shows this invention (Example 5 2) hardware The figure which shows this invention (Example 5 2) hardware The figure which shows the flow of this invention (Example 5 2) processing The figure which shows this invention (Example 5 the 3) functional block Example 5 Part 3) Hardware diagram Example 5 Part 3) Hardware diagram The figure which shows the flow of this invention (Example 5 3) process The figure which shows a functional block of this invention (Example 5 4) The figure which shows this invention (Example 5 4) hardware The figure which shows this invention (Example 5 4) hardware The figure which shows the flow of this invention (Example 5 4) The figure which shows this invention (Example 5 the 5) functional block The figure which shows hardware of the present invention (Embodiment 5 part 5) The figure which shows hardware of the present invention (Embodiment 5 part 5) The figure which shows the flow of this invention (Example 5 No. 5) processing The figure which shows this invention (Example 5 6) functional block The figure which shows this invention (Example 5 6) hardware The figure which shows this invention (Example 5 6) hardware The figure which shows the flow of this invention (Example 5 6) process The figure which shows this invention (Example 5 the 7) functional block The figure which shows this invention (Example 5 7) hardware The figure which shows this invention (Example 5 7) hardware The figure which shows the flow of this invention (Example 5 7) process The figure which shows this invention (Example 5 the 8) functional block The figure which shows this invention (Example 5 8) hardware The figure which shows this invention (Example 5 8) hardware The figure which shows the flow of this invention (Example 5 8) process The figure which shows this invention (Example 5 9) functional block Invention (Embodiment 5 part 9) Hardware diagram Invention (Embodiment 5 part 9) Hardware diagram The figure which shows the flow of this invention (Example 5 9) process

Referring to the embodiments of the present invention, the relationship between the examples described in the embodiments and the claims will be shown below. The description of the first embodiment is mainly related to claims 1, 2, 13, 18, 19, 20, 21, 22, 23, the description of the second embodiment is mainly related to claim 14, and the description of the third embodiment is mainly claimed. 15, the description of the fourth embodiment mainly relates to claims 16 and 17. Further, the fifth embodiment mainly relates to claims 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 24, 25, 26, and 27. The claims of the present application and the scope of rights of each claim should not be limited to these examples, and can be implemented in various modes without departing from the scope of the invention. Although the present invention is an invention that uses an electronic computer in principle, it is realized by software, is also realized by hardware, and is also realized by cooperation of software and hardware. The hardware that realizes all or some of the constituent elements of the present invention includes a CPU, a memory, a bus, an input / output device, various peripheral devices, a user interface, and the like, which are basic computer configurations. Various peripheral devices include storage devices, Internet interfaces, Internet devices, displays, keyboards, mice, speakers, cameras, videos, TVs, CD devices, DVD devices, Blu-ray devices, USB memories, USB memory interfaces, removable types Hard disks, general hard disks, projector devices, SSDs, telephones, fax machines, copiers, printing devices, movie editing devices, various sensor devices, and the like. Further, the device of the present invention does not necessarily need to be configured by a single casing, and may be configured by connecting a plurality of casings by communication. Further, the communication may be a LAN or a WAN, and a part thereof may be installed across a border. Further, each of the plurality of housings may be operated by different entities, or may be operated by one entity. It does not matter whether there is a single or multiple operating entities of the device of the present invention. In addition to the apparatus of the present invention, the present invention can also be configured as a system including a terminal used by a media company, which will be described later, and a terminal used by an advertiser company. These terminals may be installed across the border. Furthermore, in addition to this device and the terminal, a device used for registration of a media company or an advertiser company, a device used for a database for recording the contents of registration, and the like may be prepared. These may be provided in the apparatus of the present invention, or may be configured outside the apparatus of the present invention so that the information can be used.

<Overview: Business model explanation>

First, Example 1 will be described. Example 1 specifically shows the basic idea of the present application. The present invention relates to a business model based on the fact that advertising media of various media such as magazines and televisions are opened to the public by the media side company to the advertiser side company via the Internet and widely sold.

Fig. 1 is a diagram showing the overall picture of this business model. Business processing procedures proceed in the order indicated by the encircled numbers in the figure. First, the media company uses this business model when the advertising space of its related media is unsold by the normal sales channel. Of course, it is not necessary to limit that it is unsold in terms of rights, and media advertising space may be sold only with this business model.

(1) The media side company transmits the advertising space information, which is the information of the advertising space desired to be sold, from the media side company terminal to the advertising space sales apparatus of the present invention via the Internet or the like. In this case, the advertising space information is preferably transmitted in a predetermined format determined by the advertising space sales apparatus.

(2) The advertising space sales device will either publish the advertising space information obtained from the media company terminal as it is via the Internet, or will automatically check for any bibliographic items and then via the Internet. Publish. The procedure may be such that the advertisement space information acquired by the person in charge is manually scrutinized, and those who have passed are made public via the Internet or the like. The acquired advertisement space information need not be 100% disclosed, and may be partially disclosed.

(3) Notify that the advertising space information has been made public or that the advertising space information has been made public via the Internet etc. This notification and the disclosure of the previous procedure may be the same procedure or different procedures. If the advertising space information is released in large numbers, it will be difficult for the advertiser side company to monitor all the advertising space information, so the advertising space sales device will select the appropriate advertising space information for each advertiser. It is possible to announce.

(4) The advertiser-side company outputs a purchase application from the advertiser-side company terminal to the advertising space sales device if there is something to be purchased in the published advertising space information.

(5) The advertising space sales apparatus accepts the output purchase application.

(6) In the advertising space sales apparatus that has received the purchase application from the advertiser side company terminal, a confirmation request specifying the advertiser side company is output to the media side company terminal. This is a stock confirmation request output. The inventory confirmation request output is an inquiry that essentially asks the media company whether to decide to purchase the advertising space for the received purchase application, that is, whether to make a contract. It is not always necessary to inquire about stock availability. The feature point of the present invention is here, and it can be said that the analog model is mixed in the business model via the Internet or the like.

(7) The media company obtains the inventory confirmation request output from the advertising space sales device at the media company terminal, and there is no problem if there is no problem considering the information of the specified advertiser company. An answer that there is no problem in stock is output from the media company terminal to the advertising space sales device.

(8) The advertising space sales device outputs an advertising space purchase decision notification to the advertiser side company if the response obtained from the media side company terminal is out of stock. This is the first time that an advertising space sales contract is established between an advertiser-side company and a media-side company.

(9) The advertiser side company receives the advertising space purchase decision notification from the advertising space sales device and transmits the electronic data of the content to the advertising space sales device. This electronic data is used for an advertising space provided by a media company. In addition, the process after transmitting this electronic data to an advertising space sales apparatus may not necessarily be essential to this invention. The content electronic data may be transferred from the advertiser side company to the media side company by means other than the present invention. In this case, other means via the Internet or the like may be used, or a portable medium which is a physical medium (CD, DVD, Blu-ray disc, USB memory, portable HDD, portable electronic memory, etc.) You may pass through.

(10) The advertising space selling device that has received the electronic data of the content transfers the electronic data of the received content to the media side company terminal. Only the transfer of the electronic data of the content to the media company may be performed by means other than the present invention as described above.

(11) After receiving the electronic data of the received content, the media-side company terminal checks it and performs necessary procedures thereafter.
Hereinafter, the functional configuration, the hardware configuration, and the flow of processing of the advertising space sales apparatus in the present embodiment will be described in order.
<Functional configuration>

FIG. 2 is a diagram illustrating functional blocks of the advertising space sales apparatus 0200 in the present embodiment. As shown in this figure, the advertising space sales device 0200 includes an advertising space information acquisition unit 0201, an advertising space information disclosure unit 0202, an advertising space purchase application reception unit 0203, an inventory confirmation request output unit 0204, and an inventory confirmation. It has an answer acquisition unit 0205, an advertisement space purchase determination notification output unit 0206, and a content electronic data acquisition unit 0207.
“Advertising space sales device” 0200 is an electronic computer (cooperating with software), and generally called a server device, but is not limited thereto. Each function of the advertising space sales apparatus may be functioned by a single electronic computer, or may be functioned by a plurality of electronic computers. Further, in the case of functioning by a plurality of devices, it does not matter whether the administrator or the owner of the plurality of devices is single or plural. It does not matter whether these devices exist only in Japan, outside Japan, or only outside Japan. “Advertising space” means any space used for advertisement, regardless of whether it is two-dimensional, three-dimensional, real space, or virtual space. A space is not only a space but also a concept that includes the concept of time.
The “advertisement space information acquisition unit” has a function of acquiring advertisement space information 0201a, which is information of an advertisement space that can be sold on a predetermined medium, from a media company in association with the medium.

“Media” refers to newspapers, magazines, books, printed materials, TV programs, radio programs, Internet and other information service sites, various Internet social media, electronic newspapers, electronic magazines, electronic books, Internet TV programs, and public transportation related spaces. (Facility, equipment, in-vehicle display, in-car advertising space, etc.), public sports facility related space (facility, attraction time at break, public vision, etc.), public entertainment facility related space (amusement park, zoo, attraction, movie theater, bowling alley) , Billiards halls), department store / supermarket-related public goods sales facility-related spaces, theater-related spaces, event venue-related spaces, virtual spaces for net games, mobile bodies (for example, F1 car bodies), athlete's race bib, runner's race bib Emissions, may be any of the uniforms of professional athletes.

FIG. 3 is a diagram illustrating an example of an advertisement space information acquisition screen for the advertisement space information acquisition unit to acquire the advertisement space information from the media side company. As shown in this figure, it is preferable that the advertisement space information is acquired in a predetermined format determined in advance by the advertisement space sales apparatus, and an advertisement space information acquisition screen for that is output to the terminal device of the media side company It is preferable to be configured to be able to.

Formats include, for example, the name of the media, the feature themes and contents of the media, the sales target of the reader product expected by the media (target consumer group, target), the number of media issued, regular or scheduled Release date, the price of the advertising space, the size of the advertising space, the type of electronic data that uses the advertising space (for example, the type of video format, the type of still image file, etc.), the total sales volume of the advertising space, the advertising space to be sold A screen that allows the user to enter media contents (for example, special features, advertisements, other articles, etc.), company names on the media side, media images, etc. in a predetermined position can be considered.

In FIG. 3, the wide entry space is an area that can be entered in free format, and the narrow space located to the right of it is configured so that a pull-down menu appears by pressing the downward black arrow and can be selected. Has been.

Although not shown in the figure, the content confirmation screen is displayed, and if the content is correct, by pressing a send button or the like, the advertising space information is transmitted from the media company terminal to the advertising space sales device according to the predetermined format, and the advertising space is displayed. The sales apparatus receives and acquires this.

The acquired advertising space information is subjected to a predetermined format check in some cases and is released by the advertising space information disclosing unit so that it can be viewed from the terminal of the advertiser side company. The format check may be automatic or manual. In addition to the format check, the contents of each item may be manually checked.

In addition, the advertising space has uniqueness, aging characteristics, and buyer selection. Therefore, as qualitative information, for example, “freshness,” “brightness,” “youth,” “transparency,” “coolness,” “heat,” “energetic,” “tranquility,” “freshness,” “advanced” "Immature" "Success" "Victory" "Peaceful" "Noble" "Elegant" "Brightness" "Lightness" "Lightness" "Agility" "Large" "Profoundness" "Maternity" " Paternity, dignity, strictness, warmth, warmth, gentleness, harshness, sense of accomplishment, satisfaction, cleanliness, maturity, wandering, staying, storm, rain “Cloudy” “Sunny” “Evolution” “Progress” “Green” “Eco” “Recycling” “Sharp” “Mild” “Big” “Infinite” “Eternal” “Peace” “Safety” “Safe” “Rich” “High speed” ”“ Carefully selected ”“ Cute ”“ Fashion ”“ Cool ”“ Strong ”“ Soft ” For each word (one or more), a check box to qualify the attribute of the advertising space such as applicable, not applicable, or neither can be provided and input to the media company. You may comprise so that it may acquire. If the sensitivity image is deliberately defined, it cannot be specifically determined, such as that, but it is an image that can convey the atmosphere to each other based on human sensitivity, and on a daily basis It can be said that anyone can use it and express it in words. It is not limited to the above three-stage evaluation, and the qualitative stage may be designed as appropriate, whether it is five stages or ten stages.

The “advertising space information disclosure unit” acquires the advertising space information 0201a acquired by the advertising space information acquisition unit and publishes it externally via the Internet or the like. The publicly available advertising space information 0201b and the acquired advertising space information 0201a do not necessarily match completely, and information may be deleted or added as necessary.広告 The advertisement space information may be disclosed as a push-type disclosure from the device of the present invention or a pull-type disclosure from an advertiser-side company terminal connected to the device of the present invention. Moreover, it is not limited to web publication, but may be publication via e-mail or a dedicated application (installed on the advertiser-side company terminal). In addition, it is preferable that the browsing history of the advertiser side company registered in the advertising space information disclosure unit is held. As will be described later, since the browsing history is unique for each advertiser-side company, it is possible to find an advertising space (advertising space information) with a high contract rate from the behavior pattern of browsing history. The browsing history includes the identification information of the advertisement space information that has been browsed, the year, month, Sunday, browsing start time, browsing end time or browsing time length, browsing page transition information, number of accesses, use terminal identification information, each page staying time length , Number of clicks, search word (advertising space information disclosure section preferably has a search function), number of times of use of search word, moving link destination URL, search word image, for example, “freshness” “brightness” “youth” “ “Transparency” “Cool” “Heat” “Energetic” “Motivation” “Quietness” “Fresh” “Oldness” “Immature” “Success” “Victory” “Peace” “Noble” “Elegant” “Brightness” "Sudden" "Lightness" "Agility" "Nadaraka" "Majestic" "Profoundness" "Maternity" "Fatherhood" "Dignity" "Severity" "Warmness" "Warmness" "Gentleness" "Severity" "Sense of achievement" "" "Foot feeling" "Cleanliness" "Maturity" "Wandering" "Staying" "Arashi" "Rain" "Cloudy" "Clear" "Evolution" "Progress" "Green" "Eco" "Recycling" "Sharp" "Mild" Associated with keywords such as “big”, “infinite”, “eternal”, “peace”, “safety”, “safety”, “rich”, “high speed”, “carefully selected”, “cute”, “fashionable”, “cool”, “strong”, “soft” For example, image information.

FIG. 4 is a diagram for explaining various cases when the advertising space information disclosing unit discloses advertising space information via the Internet or the like. As shown in this figure, publishing via the Internet or the like is typically published as a web page on a site on the Internet, but in addition to this, it is possible to make a hyperlink to the advertiser side company whose address is registered by e-mail. A guide with a link may be sent and the web page may be reached via this hyperlink, or an HTML description may be written in the mail itself so that the advertisement space information can be viewed in the mail. The advertisement space information may be a moving image, a still image, or a mixture of both companies.

FIG. 5 is a diagram illustrating an example of an advertisement space information disclosure screen that is disclosed by the advertisement space information disclosure unit. A portion 0501 on the left side of this figure is a screen example of the first hierarchy before reaching the detailed information of the advertisement space information. In this figure, magazines, television (TV) and radio (RADIO) appear as media, and three types of magazines “MOGAL”, “ViVOCE”, and “COOL” are displayed at the corner of the magazine, and the right and left By pressing the

triangles

0503 and 0504, another type of magazine can be displayed. The cover images of the three types of magazines are shown. The magazine name is displayed on the top of the image, the month issue is displayed below the image, and the title of the feature is displayed. The configuration of the TV portion is the same. However, the

TV images

0505, 0506, and 0507 are not necessarily still images and may be moving images. For example, if the opening is the same program every time, it may be shown as a moving image. The video may be configured to be played when clicked. The magazine portion may be configured such that when a still image is clicked, a part of the special feature can be viewed as a sample screen. This is so that the atmosphere can be grasped. The radio area is configured without a still image or a moving image, but it may be configured so that the sound of the sample flows when this area is clicked. For example, it may be configured such that opening music or the like flows. In addition, when each image or the content name is clicked, the screen can be changed to a screen 0502 on the right side in FIG. The right screen is information indicating the details of the medium selected on the left screen (in this case, the magazine “MOGAL” selected with the mouse pointer-0508), and is the second layer. In the second hierarchy, details of the advertisement space information acquired by the advertisement space information acquisition unit are displayed. In the advertising space sales apparatus, ID 0509 for identifying the sales of the advertising space is attached to the top. In the special feature column, the title “Koi Suru Natsu” has been added, and it can be seen that the special feature of this issue is related to the summer bag. Further, a detail button 0510 is attached to the side of the feature, and further details of the special feature are displayed when the detail button is pressed. This detailed button may be set not only for the feature but also for all other items. In addition, the information on the third layer ahead of this detail button may be prepared on the advertising space sales device side, prepared on the terminal of the media company or other server, and linked to that side. Also good. For example, as information on magazines becomes more detailed as it approaches the release date, it is more kind to accumulate media information that is updated daily on the server of the media company and link it from the advertising space sales device.

The “advertising space purchase application acceptance section” accepts an advertising space purchase application, which is an application for purchasing an advertising space, from an advertiser side company based on the publicly available advertising space information. This reception is performed via the Internet or the like. For example, an advertisement space purchase application reception function may be provided on the advertisement space information browsing screen in the advertisement space information disclosure unit. In FIG. 5, a delete button 0511, a like button 0512, a purchase button 0513, and a later view button 0514 are provided at the bottom of the drawing on the right side. When the purchase button 0513 is pressed, The advertisement space purchase application screen in FIG. 6 may be displayed by the function of the advertisement space purchase application reception unit.

As shown in FIG. 6, since the button for purchase in the second-tier screen with ID M1903025 is pressed on the advertising space information disclosure screen, the advertising space subject to purchase application with the same ID 0601 at the top in the advertising space purchase application screen Has been identified. In this manner, it is preferable to fill in items predetermined by the advertising space sales apparatus. In the case of this example, the media name specified in advance is entered by default, 0606, and further, the applicant, the application fee, the advertising target, the talent, the sales destination of the product (target consumer layer), the delivery date, Items such as data size, content copyright, usage copyright, and others are prepared. The advertiser side company fills in these items from the advertiser side company terminal via communication such as the Internet. Similarly, it is convenient that a pull-down menu 0602 is prepared so that pre-registered items can be selected.

Further, a return button 0603, a determination button 0604, and a correction button 0605 are provided on the lower side of the advertisement space purchase application screen. When the return button 0603 is pressed, the screen returns to the advertisement space information disclosure screen of FIG. When is pressed, a send button (not shown) may be prepared following the confirmation screen. When the send button is pressed, an advertisement space purchase application is transmitted to the advertisement space sales apparatus via the Internet or the like. When the transmitted advertisement space purchase application is received by the advertisement space purchase application reception unit of the advertisement space sales apparatus, it is subjected to the next process in the advertisement space sales apparatus.

Note that one of the features of the present invention is that an advertising space sales contract is not established between a media company and an advertiser company just because the advertisement space purchase application is accepted. This is because the advertising space has a product-like meaning for the so-called media, and is different in character from mass-produced products generally traded in the internet business.

The “inventory confirmation request output unit” outputs an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertisement space purchase application. The output is performed via the Internet or the like.

FIG. 7 is a diagram showing an example of an inventory confirmation request. This inventory confirmation request is based on the advertisement space purchase application transmitted from the advertiser-side company terminal. In this example, the advertising space ID 0701 is a number inherited from the advertising space information disclosure screen, and is M1903025. The media name is also the same. In addition, the items entered from the advertiser's company terminal on the advertising space purchase application screen are the applicant, application quantity, advertising target, talent, product sales destination (target consumer group), submission deadline, data size, content Information on copyrights and copyrights used is included. In addition, information 0702 includes information on the price range of the product, the sales start time of the product, the location of the shop, and the presence / absence of online sales. These may be information included in the advertisement space purchase application, or may be information linked to the advertisement space purchase application. In this regard, the other information may be automatically taken from the advertisement space purchase application, or may be information manually collected by the operator. In the case of manual operation, the operator inputs from a terminal or the like connected to the advertising space sales apparatus.

The nature of the inventory confirmation request is not necessarily limited to the name of inventory confirmation, and any procedure may be used as long as it is a procedure for confirming again with the media company. Therefore, it may be referred to as a confirmation request. Even procedures that do not include inventory confirmation are referred to as inventory confirmation requests. In other words, it has a mechanism that allows media companies to reject the purchase of advertiser companies for some reason. The inventory confirmation request can be regarded as a process for informing the media side company that the advertiser side company has expressed its intention to purchase a specific advertising space (indicated by the advertising space information or the advertising space information). The above-mentioned various information, that is, applicants, application quantity, advertising targets, talents, designers, design companies, PR companies, sales destinations (target consumer groups) of products, delivery date, data size, content copyright, usage copyright Attribute information of companies that have registered the authority to use this device in general with this inventory confirmation request, such as information on product, product price range, product sales start time, shop location, presence or absence of online sales In addition, it is transmitted from the present apparatus together with the usage form of the advertising space and other information, or from the terminal apparatus of the advertiser side company to the media side company via the apparatus.

The information included in these inventory check requests or transmitted to the media company in association with the inventory confirmation request is finally indicated by the media company to this advertiser company in the advertising space (advertising space information, advertising space information). Used to determine whether or not to allow purchase of advertising space.

Also, in view of the fact that media are often strongly associated with sensibility, information on sensibility images such as products may also be transmitted. Sensitivity image is the degree of feeling, feeling or not feeling for each sensitivity image, obtained by conducting a questionnaire on the sensitivity images of multiple types of people who can answer in common about products, etc. It is a collection of information indicating sensitivity intensity.

感 Kansei image that can be answered in common means a sensibility image that people can generally recall for any product. Whether or not it can be recalled may differ depending on the respondent's generation, the region where he / she resides, and the like, and may also differ depending on the era of obtaining the answer. Therefore, there is no intention to make a strict definition. However, for example, the following can be mentioned. "Refreshing" "Brightness" "Youth" "Transparency" "Coolness" "Heat" "Energetic" "Motivation" "Quietness" "Fresh" "Oldness" "Imature" "Success" "Victory" "Peace" "Noble" "Elegant" "Brightness" "Sudden" "Lightness" "Agility" "Large" "Majesty" "Profoundness" "Motherhood" "Fatherhood" "Dignity" "Strictness" "Warmness" Warmth, gentleness, severity, sense of accomplishment, satisfaction, cleanliness, maturity, wandering, staying, storm, rain, cloudy, clear, evolution, progress “Green” “Eco” “Recycle” “Sharp” “Mild” “Big” “Infinite” “Eternal” “Peace” “Safe” “Safe” “Rich” “High Speed” “Carefully Selected” “Cute” “Fashion” “Cool” “Strong” and “soft” can be given. Therefore, if the sensitivity image is deliberately defined, it cannot be specifically determined such as, but this is an image that can convey the atmosphere to each other based on human sensitivity, It can be said that anyone can use it and express it in words. Thus, for example, numbers, colors defined using three primary colors, altitude, speed, acceleration, hardness, temperature, volume, length, age, gender, hobby, hometown, occupation, educational background, address, commuting The subway line used, vehicle type, annual income, family structure, types of household appliances used, manufacturer name, etc. are not sensitive images.

It should be noted that it is preferable that this sensitivity image is used as a common scale among the media-side enterprise terminal, the advertiser-side enterprise terminal, and this device that transmit / receive information to / from this device. By using the sensibility image as a common scale, it is possible to output an inventory confirmation response from a media company without relying on human judgment. This is to calculate the match rate of the sensitivity image as a common scale, and when the match rate is equal to or higher than a predetermined value, an affirmative answer is given as an inventory check answer. Furthermore, it is also conceivable that the first high-probability contractual relationship information acquisition unit, which will be described later, uses the sensitivity image information to acquire the first high-probability contractual relationship information.

In the example of FIG. 7, there are applicants, advertising targets, talents, sales destinations such as products (target consumer groups) as information included in the inventory confirmation request. This is important because it affects the impression. For example, even if the media is a magazine for young women, the applicant is a nursing care provider, or the advertisement is for men's clothing, which may worsen the impression of the media itself. . Traditionally, only companies with whom we have been associated with have been buyers of advertising space, or the buyers of advertising space have found them through a personal network. In order to widely recruit advertiser-side companies, these pieces of information collected through the Internet and the like are important. In the recruitment via the Internet, etc., there may be a model that narrows the requirements for recruitment in advance, and if there is an application that satisfies the requirements, it will uniformly establish a sales contract for the advertising space, but determine whether it fits the media There are many elements to do, and it is difficult to write them all in advance and show them on the Internet. Therefore, such a judgment depends on an analog sense of a person, and the inventory confirmation request in the present invention has an important meaning.

“The inventory confirmation reply acquisition unit” obtains the inventory confirmation reply in response to the output inventory confirmation request from the media company via the Internet. This is an answer after the person in charge of the media company examines the contents of the inventory confirmation request, and is obtained from the terminal of the media company via the Internet or the like.

FIG. 8 is a diagram showing an example of an inventory confirmation response. First, the number 0801, which has been inherited from the advertisement space information disclosure screen as an ID, is described at the top. The media name, the applicant, and the application amount are described, and the basic matters of the contract contents with the contracting party are shown. The answer body is in stock 0802, and the confirmation time point and expiration date are shown. The expiration date is a date when the contract becomes invalid if the payment of the price and the electronic content (information constituting the advertisement using the advertisement space of the media) have not passed to the media company. Finally, the position is listed, and the approximate location in the media where the advertising space will be available is shown.

If the content of the inventory confirmation response is an affirmative response such as inventory, the advertising space between the advertiser side company and the media side company at the time the advertising space sales device acquires the inventory confirmation response Processing is performed assuming that a sales contract is established. Specifically, it includes expense processing, notification that a contract has been established, and the like.

The “advertising space purchase decision notification output unit” sends an advertising space purchase decision notification, which is a notification to the effect that the advertiser side company can purchase the advertising space when the inventory confirmation response is an answer that there is no inventory problem. Output.

FIG. 9 is a diagram showing an example of the advertisement space purchase decision notification. Basically, it is a notification that includes the contents included in the stock confirmation response from the media. This notification is sent from the advertising space selling device to the advertiser side company via the Internet or the like. For example, it can be viewed on a web page. When FIG. 9 is a web page, a button 0901 to the content transmission process and a button 0902 to the payment process are prepared at the bottom, and it is possible to continue to another process. The meaning of the expiration date is as described above. In the case of content transmission processing, the screen shifts to a content transmission processing screen, specifies electronic content to be transmitted by dragging and dropping the electronic data of the content, and transmits the communication via communication such as the Internet. When the file size is too large to be processed by mail processing, it is convenient to upload content to a predetermined URL of the advertising space sales apparatus. In the case of payment processing, the screen can be changed to a payment processing screen using a credit card, and a payment processing can be performed by inputting a credit card number and a password or a security code, and inputting an amount.

Further, a “content electronic data acquisition unit” may be selectively provided. This is because the sale of the advertising space is concluded by the advertisement space purchase decision notification, which is necessary as preparation for posting the content electronic data in the advertising space. Since the content electronic data transmitted from the terminal of the advertiser side company is not necessarily applicable to the advertising space purchased immediately, the content electronic data is sent to the terminal of the media side company that sold the advertising space. In addition to the transfer, the modified content electronic data modified by the media company may be transmitted to the present invention device again and transferred to the advertiser company. For this purpose, the present invention device includes a content electronic data transfer unit that transfers the acquired content electronic data to a media company, a modified content electronic data acquisition unit that is a modified version of the transferred content electronic data, and the acquired correction. You may have the corrected content electronic data transfer part which transfers back content electronic data to an advertiser side company again. This can be repeated. An approval information acquisition unit for acquiring approval information from the advertiser company's terminal is provided in the present invention device in the end when the advertiser's company finally approves the content of the modified content electronic data. In addition, the acquired approval information may be transferred to the media company. At this stage, the device of the present invention may be configured to execute a process for receiving a brokerage fee for a series of transactions. In other words, it may be configured to have a successful brokerage fee processing unit that executes a fee-based brokerage fee charge process when the approval information is transferred to the media company.
"Other configurations"

Furthermore, an intermediary side terminal that brushes up the content electronic data may be provided, and the content electronic data obtained from the advertiser side company may be processed as follows.

Registration to hold media company registration information and advertiser company registration information including at least information for communication via the Internet for the media company and the advertiser company side that mediate content electronic data by the mediation side An information holding unit, a presentation information receiving unit that receives presentation information related to the modification of the desired electronic content data from the terminal of the advertiser side company, and an intermediary side for the purpose of brushing up the received presentation information and the acquired electronic content data Browsing that enables presentation information browsing / output unit to be output for browsing, browsed content electronic data, and brushed-up content electronic data corresponding to presentation information from the mediation side The present invention has a content electronic data brush-up function comprising: a backup content electronic data acquisition unit; and a notification output unit that outputs a notification to a terminal of an advertiser-side company that has sold the purchased advertising space for brush-up content electronic data It is added to the device.

Here, the “registration information holding unit” 0201 is information that includes at least information for communication via the Internet regarding the media side and the advertiser side company that are mediating the content electronic data brush-up by the mediation side. Hold. In addition, the person-in-charge name, the advertisement target product category, the product name, and the like may be held.

"Advertiser side company" is a company organization that has a desire to adopt a scene aiming at the PR effect of the company's products and services as a scene in the TV program, its employees, staff, etc. Means. The organization on the corporate side may be the corporate organization itself, or may be an organization or person in the position of acting on behalf of the enterprise. The organization does not have to be a legal entity, and may be an organization operated by an individual business owner.

“Scenes aimed at the PR effect of corporate products and services” means exposing corporate products and exposing services in such a way that viewers can recognize that a particular product is a TV program scene. Say to let you. It also refers to video (continuous scenes) that contains the documentary of the company itself. Furthermore, this includes images (continuous scenes) that contain documentaries about company products and services. Further, this exposure is not limited to video only, and may be voice or music. Furthermore, exposure includes not only direct exposure of the company's products and services, but also cases where it is indirectly indicated. For example, instead of a product or service, a trademark indicating the product or service, packaging, or a mascot is applicable.

Further, the brush-up content electronic data acquisition unit may include a video brush-up content electronic data acquisition unit that acquires the brush-up content electronic data of the video as the brush-up content electronic data. You may have the moving image presentation information acquisition means which acquires the moving image presentation information which is the presentation information of a moving image as presentation information.

In addition, the cost processing unit for cost processing with the advertiser side company terminal, and the production side notification that the brush processing content electronic data will be produced when the cost processing in the cost processing unit is performed And a production notice output unit for outputting to the device.

Furthermore, a TV program selection candidate selection unit may be provided for causing the television program side to select the acquired brush-up content electronic data as a TV program selection candidate according to browsing through the Internet.

It may further include an adoption notification acquisition unit for acquiring an adoption notification that the television program has been adopted based on the brush-up content electronic data from a terminal on the television program side connected via the Internet.

Furthermore, it may be configured to further include a broadcast notification acquisition unit that acquires from the terminal on the television program side that the broadcast has been broadcast as the TV program has been broadcast based on the brush-up content electronic data.

In the present invention, the payment made to the advertising space sales apparatus side is the consideration for the advertising space purchase to be paid to the media side company and the brokerage fee on the advertising space sales apparatus side. The brokerage fee may be collected from either the media company or the advertiser company, or from both companies. The advertising space purchase may be received once at the advertising space selling device and paid to the media company, or it may be received directly by the media company and the advertiser company. However, when the advertising space sales device mediates the management of the deadline and the exchange of electronic contents, it is better to temporarily pay the advertising space at the advertising space sales device side and then pay to the media company. The collection may be processed using a credit card or a prepaid card.
<Hardware configuration>

FIG. 10 is a diagram for explaining a hardware configuration of the advertising space sales apparatus according to the present embodiment. The apparatus of the present invention includes a CPU 1001, a bus 1002, a non-volatile memory (for example, hard disk, SSD) 1003, a main memory 1004, an I / O 1005, an interface 1006 such as the Internet, and the like. The non-volatile memory includes an advertisement space information acquisition program 1003a that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, and the acquired advertisement space information on the Internet. An advertising space information disclosure program 1003b to be disclosed via the public, an advertising space purchase application reception program 1003c for receiving an advertising space purchase application as an advertising space purchase application from an advertiser company based on the published advertising space information, An inventory confirmation request output program 1003d for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertisement space purchase application, and an inventory confirmation response in response to the output inventory confirmation request Acquisition from the other company The confirmation space acquisition program 1003e and the advertisement space purchase decision notification, which is a notification to the effect that it is determined that the advertisement space can be purchased, is sent to the advertiser side company when the inventory confirmation response is a reply that there is no inventory problem. Content electronic data for acquiring content electronic data, which is electronic data of content that uses the advertising space to be purchased in accordance with an inventory space confirmation answer indicating that there is no inventory problem, and advertisement space purchase decision notification output program 1003f Acquisition program 1003g. Note that the content electronic data acquisition program is not an essential configuration, and may be configured to be implemented by other means.

And each program stored in the non-volatile memory is expanded on the main memory. Similarly, in the nonvolatile memory, the advertisement space information 1003h, the advertisement space purchase application information 1003i, the inventory confirmation request information 1003j, the inventory confirmation response information 1003k, and the information 1003l used for the advertisement space purchase decision notification Content electronic data 1003m and the like are stored, and these pieces of information are also appropriately developed in the main memory and output via the Internet or the like, and are acquired and stored via the Internet or the like.

The interface such as the Internet plays a role of connecting to the media side company terminal 1007 and the advertiser side company terminal 1008 via the Internet or the like. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.
<Process flow>

The flow of processing executed by the advertising space sales apparatus of the present invention will be described.

FIG. 11 is a diagram showing the flow of the processing. As shown in this figure, the operation processing procedure of the advertising space sales apparatus according to the present invention is an advertisement in which advertising space information, which is information on advertising space that can be sold on a predetermined medium, is obtained from a media company in association with the medium. Space information acquisition step 1101, advertisement space information disclosure step 1102 for publishing the acquired advertisement space information via the Internet, etc., and an advertisement that is an application for advertising space purchase from the advertiser side company based on the released advertisement space information An advertisement space purchase application reception step 1103 for receiving a space purchase application, an inventory confirmation request output step 1104 for outputting an inventory confirmation request, which is a confirmation request for inventory, etc., to a media company based on the received advertisement space purchase application, and an output Inventory confirmation times in response to a requested inventory confirmation request In response to the inventory confirmation response acquisition step 1105 for acquiring the information from the media side company, and a notification that the advertiser side company has decided to be able to purchase the advertising space when the inventory confirmation response is the answer 1106 that there is no inventory problem. Advertisement space purchase decision notification output step 1107 for outputting a certain advertisement space purchase decision notification, and advertisement of content electronic data, which is electronic data of content using the advertisement space to be purchased in response to the inventory confirmation response that there is no inventory problem Content electronic data acquisition step 1108 acquired from the main company. In the case of a reply that there is no stock, the processing is ended or processing 1109 for purchasing another advertising space is performed.

These can be used not only as inventions as operation methods but also as programs that can be read and executed by a computer called an advertising space sales apparatus.
<Example 2>
<Overview>

Although the present embodiment is based on the first embodiment, the advertisement space information acquisition unit acquires the attribute space information and / or the attribute information of the advertisement space in the medium in association with the advertisement space information in a predetermined format as the advertisement space information. This is an advertising space sales apparatus having attribute information acquisition means.
<Functional configuration>

Basically, it is equivalent to the first embodiment, and as shown in FIG. 2, the advertising space selling device 0200 includes an advertising space information acquiring unit 0201, an advertising space information disclosing unit 0202, and an advertising space purchase application receiving unit 0203. An inventory confirmation request output unit 0204, an inventory confirmation response acquisition unit 0205, an advertisement space purchase determination notification output unit 0206, and a content electronic data acquisition unit 0207. The feature of the present embodiment is that the advertisement space information acquisition unit has attribute information acquisition means. The attribute information refers to attribute information of a medium associated with the advertisement space information and / or an advertisement space in the medium.
<Description of configuration>

Since the “attribute information” is to be explained across the media or all of the advertising space in the media, it is preferable that the “attribute information” is a predetermined item predetermined in common items for various media.

Predetermined items include, for example, reader / viewer target, media type, length and number of patterns for moving images, size and number of patterns for still images, and sensitivity image (for example, “bright / dark / intermediate” , “Active, quiet, middle”, “spring, summer, autumn, winter”, “young, middle, elderly”, “man, woman, neutral”, etc.). In particular, it is better not only for the media and the advertising space in the media but also for people, products and services.

Furthermore, for example, the sensibility image that can be answered in common refers to the sensibility image that a person can generally recall for any product. Whether or not it can be recalled may differ depending on the respondent's generation, the region where he / she resides, and the like, and may also differ depending on the era of obtaining the answer. Therefore, there is no intention to make a strict definition. However, for example, the following can be mentioned. "Refreshing" "Brightness" "Youth" "Transparency" "Coolness" "Heat" "Energetic" "Motivation" "Quietness" "Fresh" "Oldness" "Imature" "Success" "Victory" "Peace" "Noble" "Elegant" "Brightness" "Sudden" "Lightness" "Agility" "Large" "Majesty" "Profoundness" "Motherhood" "Fatherhood" "Dignity" "Strictness" "Warmness" Warmth, gentleness, severity, sense of accomplishment, satisfaction, cleanliness, maturity, wandering, staying, storm, rain, cloudy, clear, evolution, progress “Green” “Eco” “Recycle” “Sharp” “Mild” “Big” “Infinite” “Eternal” “Peace” “Safe” “Safe” “Rich” “High Speed” “Carefully Selected” “Cute” “Fashion” “Cool” “Strong” and “soft” can be given. Therefore, if the sensitivity image is deliberately defined, it cannot be specifically determined such as, but this is an image that can convey the atmosphere to each other based on human sensitivity, It can be said that anyone can use it and express it in words. Thus, for example, numbers, colors defined using three primary colors, altitude, speed, acceleration, hardness, temperature, volume, length, age, gender, hobby, hometown, occupation, educational background, address, commuting The subway line used, vehicle type, annual income, family structure, types of household appliances used, manufacturer name, etc. are not sensitive images.

The attribute information includes, for example, “freshness”, “brightness”, “youth”, “transparency”, “coolness”, “heat”, “energetic”, “dynamic feeling”, “tranquility”, “freshness”, “experienced”, “mature feeling” "Success" "Victory" "Peacefulness" "Noble" "Elegant" "Brightness" "Sudden" "Lightness" "Agility" "Gentleness" "Profoundness" "Maternity" "Fatherhood" "Dignity" "Strictness" "Warmness" "Warmness" "Gentleness" "Severity" "Achievement" "Satisfaction" "Cleanliness" "Maturity" "Wandering" "Still" "Arashi" "Rain" "Cloudy" "Clear" “Evolution” “Progress” “Green” “Eco” “Recycling” “Sharp” “Mild” “Big” “Infinite” “Eternal” “Peace” “Safety” “Safe” “Rich” “High Speed” “Carefully Selected” “ Cute, Fashionable, Cool, Strong, Soft, Hard, Elastic, Elastic For each of the above, the presence / absence determination is specified for all items such as “Yes (applicable)”, “Neither”, “No (not applicable)”, or “100” “80” “60” The attribute information is defined by specifying the grades of “50”, “40”, “20”, “0”, etc. for all items.

As shown in FIG. 12, the advertisement space information acquisition unit according to the first embodiment includes attribute information acquisition means 1201 and is also configured to acquire attribute information 1204 as the advertisement space information. The attribute information as the advertising space information may be obtained from the media side company, or a separate advertising space attribute information database (DB) 1202 is prepared and linked to the advertising space information. The attribute information 1203 obtained may be acquired from the database by another route.

FIG. 13 is an explanation of one mode of using this attribute information. Although the basic functional configuration is the same as that of the first embodiment, as described above, the configuration of the advertising space information acquisition unit is characteristic, and at the same time, the advertising space information disclosure unit 1301 is devised. That is, from the advertiser-side company terminal, the same sensibility image as shown in the advertisement space attribute information is acquired for the advertisement target product. Then, it is possible to measure the degree of match of the sensitivity image with the attribute information 1302 of the advertisement space information and the

attribute information

1303 and 1304 of the advertisement target product, etc. Can be disclosed to the main side. Since there is a mountain of advertisement space information, if the appropriate advertisement space is selected in advance using such a technique, the work efficiency on the advertiser side is improved.

FIG. 14 shows that the advertising space information disclosure unit ranks each advertising space information according to the degree of coincidence between the advertising target attribute information acquired from the advertiser side and the advertising space attribute information of the media selling the advertising space. It is an example which shows a mode that it is open | released 1400 to an advertiser. A feature point of this example is that a rating of 1401 is indicated by the number of asterisks under each advertisement space information column. This rating is valid only for the advertiser currently browsing. Since the advertiser's advertising target is 鞄 and young women are the target of purchase, the magazine MOGAL is calculated to be the most suitable advertising space, and the highest rating ☆ is five. Thus, by showing the appropriateness using attribute information at the time of publication of advertising space information, it becomes possible for the advertiser to easily find an advertising space that is considered to be optimal.
<Hardware configuration>

The hardware configuration is basically the same as that of the first embodiment, and includes a CPU, a bus, a non-volatile memory (for example, a hard disk, SSD), a main memory, an I / O interface, etc., and advertising space information. An acquisition program, an advertising space information disclosure program, an advertising space purchase application reception program, an inventory confirmation request output program, an inventory confirmation response acquisition program, an advertising space purchase decision notification output program, a content electronic data acquisition program, The advertisement space information acquisition program further includes an attribute information acquisition subprogram 1501. Although not shown, it is preferable to have an advertisement target attribute information acquisition program. The development from the nonvolatile memory to the main memory is the same as that in the first embodiment. Also, advertising space information (with advertising space attribute information), advertising space purchase application information, inventory confirmation request information, inventory confirmation response information, information used for advertising space purchase decision notification, content electronic data, advertising target Attribute information and the like are stored. These pieces of information are also appropriately expanded in the main memory and output via the Internet or the like, and are acquired and stored via the Internet or the like. The attribute information is preferably five-sensitivity data represented by items common to products, services, people, and the like.

The interface such as the Internet plays a role of connecting to the media-side company terminal and the advertiser-side company terminal via the Internet or the like. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.
<Example 3>
<Overview of Example 3>

This example is basically the same as Example 1 and Example 2, but is a media advertisement that is information indicating the past transaction performance relationship between the media or / and the media side company, the advertiser side company, and both. Based on the media advertiser transaction performance relationship information associated with the media company that provided the advertising space information acquired by the advertising space information acquisition unit It is configured to notify the advertiser side company of advertising space information that the media side company can sell. In other words, it is configured to push advertisement space information to an advertiser company that has a sufficient transaction record in the past, and to attract more attention.
<Functional configuration>

The functional configuration is basically the same as that of the first and second embodiments. That is, as shown in FIG. 16, the advertising space sales apparatus 1600 includes an advertising space information acquisition unit 1601, an advertising space information disclosure unit 1602, an advertising space purchase application reception unit 1604, an inventory confirmation request output unit 1603, An equality confirmation response acquisition unit 1605, an advertisement space purchase determination notification output unit 1605, and a content electronic data acquisition unit 1607 are included. In this embodiment, as a more characteristic function part, an advertiser-side company registration holding unit 1606 that registers and holds an advertiser-side company in association with at least an address for communication such as the Internet, and a media-side company at least the Internet, etc. Media side company registration holding unit 1608 that registers and holds in association with an address for communication, media that is information indicating the past transaction performance relationship between the media or / and the media side company, and the advertiser side company. Media advertiser transaction performance relation information holding unit 1609 that associates and holds the three types of advertiser transaction performance related information and the media company that provided the advertising space information acquired by the advertising space information acquisition unit Based on the media advertiser transaction performance-related information, the specified advertiser-side company that acquires the specified advertiser-side company It has a section 1610, based on the address associated with the acquired predetermined advertiser company, a predetermined advertiser direction notification unit 1611 to which the media side company announces salable advertising space information.
<Description of characteristic configuration>

“The advertiser-side company registration holding unit” registers and holds the advertiser-side company in association with at least an address for communication such as the Internet. An email address, a homepage URL, a URL for communication, and the like are stored in association with the advertiser side company. The association with the advertiser-side company means the association with the identification information of the advertiser-side company.

The “media side company registration holding unit” also registers and holds the media side company in association with at least an address for communication such as the Internet. A mail address, a homepage URL, a URL for communication, and the like are stored in association with the media company. The association with the media company means the association with the identification information of the media company.

The “Media Advertiser Transaction Performance Related Information Holding Unit” is a media or / and media company, an advertiser company, and media advertiser transaction performance relationship information, which is information indicating the past transaction performance relationship between them. Associate and retain a person. If both companies have a track record in the past, the relationship between the two companies is stronger than the usual relationship and there is a trusting relationship with each other. It is considered that there is a high possibility of purchasing, and it is possible to efficiently make an announcement by associating companies having such a relationship.

The “predetermined advertiser side company acquisition unit” selects a predetermined advertiser side company based on the media advertiser transaction performance related information associated with the media side company that provided the advertising space information acquired by the advertising space information acquisition unit. get. Acquiring means acquiring identification information of a predetermined advertiser-side company. This is because the information is useful as a notification destination.

The “predetermined advertiser notification section” notifies advertising space information that can be sold by the media-side company based on the acquired address associated with the predetermined advertiser-side company. This is because it is possible not only to publish on the web but also to actively buy and sell advertising space by actively making push notifications. This notification may be made on the web or by e-mail.
<Hardware configuration>

The hardware configuration is basically the same as that of the first and second embodiments, and includes a CPU, a bus, a non-volatile memory (for example, hard disk, SSD), a main memory, an I / O, an interface such as the Internet, and the like. An advertisement space information acquisition program, an advertisement space information disclosure program, an advertisement space purchase application reception program, an inventory confirmation request output program, an inventory confirmation confirmation acquisition program, an advertisement space purchase decision notification output program, and content electronic data An acquisition program. Furthermore, it is preferable that the advertisement space information acquisition program further includes an attribute information acquisition subprogram and an advertisement target attribute information acquisition program (not shown). The development from the non-volatile memory to the main memory is the same as in the first and second embodiments. Also, advertising space information (with advertising space attribute information), advertising space purchase application information, inventory confirmation request information, inventory confirmation response information, information used for advertising space purchase decision notification, content electronic data, advertising target Attribute information and the like are stored. These pieces of information are also appropriately expanded in the main memory and output via the Internet or the like, and are acquired and stored via the Internet or the like. The attribute information is preferably five-sensitivity data represented by items common to products, services, people, and the like.

The Internet interface plays the role of connecting to the media company terminal and the advertiser company terminal via the Internet. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.

In addition to these programs and data, the feature of the present embodiment is that an advertiser side company registration holding program 1701 that registers and holds an advertiser side company in association with at least an address for communication such as the Internet, and a medium Media-side company registration holding program 1702 for registering and holding a side company in association with at least an address for communication such as the Internet, the media or / and the media-side company, the advertiser-side company, and the past transaction performance relationship between them Media advertiser transaction performance related information holding program 1703 that associates and holds the three types of information, media advertiser transaction performance related information holding information 1703, and the media that provided the advertising space information acquired by the advertising space information acquisition unit Based on media advertiser transaction performance related information associated with the other company Based on a predetermined advertiser side company acquisition program 1704 for acquiring a predetermined advertiser side company and an address associated with the acquired predetermined advertiser side company, advertising space information that can be sold by the media side company is notified. And a predetermined advertiser notification program 1705.

Examples of data handled by these programs include exhibitions having address information of media companies, advertiser companies, media advertiser transaction performance information, and identification information of predetermined advertiser companies.
<Example 4>
<Overview of Example 4>

In the present embodiment, a functional part is proposed for the advertising space sales apparatus to perform a compensation process with the media side company and the advertiser side company. The advertising space sales apparatus supports the sales of the advertising space smoothly in the middle of the two companies, but also has a predetermined mechanism for facilitating the transaction for the payment of the consideration. It is an effective mechanism to prevent the media company from making a mistake and to prevent the advertiser company from defaulting. For the former, a fee is collected in advance when the media company outputs the advertising space information to the advertising space sales device, and for the latter, the consideration for purchasing the advertising space in advance before the media company confirms the inventory etc. In addition, a fee for using the sales device is collected.
<Functional configuration>

As shown in FIG. 18, the basic configuration is the same as in the first, second, and third embodiments. As shown in FIG. 18, the advertising space sales apparatus 1800 includes an advertising space information acquisition unit 1801 and an advertising space information disclosure unit. 1802, an advertisement space purchase application reception unit 1804, an inventory confirmation request output unit 1803, an inventory confirmation response acquisition unit 1805, an advertisement space purchase determination notification output unit 1805, and a content electronic data acquisition unit 1807. . The feature of this embodiment is that a media-side company consideration processing unit 1808 and an advertiser-side company consideration processing unit 1809 are provided.

As shown in FIG. 20, the advertiser-side company consideration processing unit 2000 is further characterized in that it includes a payment settlement possible information acquisition unit 2001 and a payment settlement execution processing unit 2002.
<Description of configuration>

"The media company compensation processing department" performs compensation processing with media companies. A typical value processing with a media company is to collect a fee when acquiring advertisement space information as described above. The point that requires attention as a media company measure is that the advertisement space sales device cannot confirm that there is actually an advertisement space or a surplus. Therefore, there is a case where the advertising space information is output to the advertising space sales apparatus for the advertising advertisement, although the advertising space does not actually remain in the media side company. Such actions should be avoided because they damage the trust of the entire system. Therefore, it is conceivable that the media-side company will ask the advertising space sales device to pay for the advertising space information disclosure at the time of outputting the advertising space information, and the media-side company consideration processing unit will pay this payment. It can be considered that the advertisement space information acquisition unit can acquire the advertisement space information after the completion. Further, although the advertisement space information is acquired free of charge, it is conceivable that the advertisement space information is not disclosed to the advertisement space information disclosure unit until the media-side company consideration processing unit has paid for the advertisement space information disclosure.

As shown in FIG. 20 (extracted from some functional blocks of the advertising space sales apparatus), the advertising space purchase application receiving unit 2003 integrally acquires the payment settlement enabling information 2006 together with the advertising space purchase application 2005. Configure as follows.

As shown in FIG. 20, the advertiser-side consideration processing unit includes a payment settlement enabling information acquisition unit 2001 and a payment settlement execution unit 2002. The payment settlement enabling information acquisition means acquires the payment settlement enabling information 2006 (for example, a credit card number and a security code, a password, etc.) and holds them in advance, and the inventory confirmation reply acquisition unit 2004 indicates that the stock is available. When an affirmative answer is obtained, processing for executing payment settlement is performed using this payment settlement enable information. The processing result is output to the outside.

The “advertiser-side company consideration processing unit” executes a consideration process between the advertiser-side company and the advertising space selling device. The consideration to be paid by the advertiser-side company is the purchase consideration for the advertisement space and, in some cases, the compensation for the mediation by the advertisement space selling device. The peculiarity of the payment timing on the advertiser side of the present invention is that the process for settlement is not fixed at the time of the application for purchasing the advertising space. In general commerce on the Internet or the like, when a transaction is completed in one round trip and a bid is placed for sale, a process for settlement is determined and executed. However, in the case of the advertising space sales apparatus according to the present invention, as described above, the sales target has a product-like property that is different from a normal mass-produced product, and therefore, there is a problem that it cannot be cleaned up simply by money. To put it simply, it is a credit issue. From this point, the advertising space sales apparatus according to the present invention is a procedure in which a contract is finalized only after obtaining an inventory confirmation response from a media company after applying for an advertising space purchase. Therefore, it is necessary to make sure that the advertiser side company pays the consideration at this point.However, due to the nature of advertising, there are significant time restrictions, and if the payment was laid back like the next month's payment, Work is delayed. Therefore, the advertiser-side company outputs the payment settlement possible information in advance as shown in FIG. 20 at the time of the advertisement space purchase application, and receives it on the advertisement space sales apparatus side. Here, the payment settlement enabling information is information such as a credit card number and a security code, for example. In the advertising space purchase application reception part, payment settlement enablement information is accepted as one part of the advertising space purchase application, and when the inventory confirmation reply acquisition part is the inventory confirmation reply and obtains a positive answer, The payment settlement execution means executes a process for executing the payment settlement based on the payment settlement enabling information stored in advance. The processing result is output.
<Process flow>

As shown in FIG. 21, the processing of the fourth embodiment is executed. An advertisement space information acquisition step 2101 for acquiring advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium, from a media company and publishing the acquired advertisement space information via the Internet or the like. Advertising space information disclosure step 2102; advertising space purchase application reception step 2103 for receiving an advertising space purchase application as an advertising space purchase application from the advertiser-side company based on the published advertising space information; and received advertising space purchase application The inventory confirmation request output step 2104 for outputting an inventory confirmation request, which is a confirmation request for inventory, to the media company based on the above, and the inventory for obtaining the inventory confirmation response in response to the output inventory confirmation request from the media company Equal confirmation response acquisition step 2105, An advertisement space purchase decision notification output step 2108 for outputting an advertisement space purchase decision notification, which is a notification to the effect that it has been decided that an advertisement space can be purchased to the advertiser-side company when the answer to the confirmation of the storage etc. is that there is no inventory problem And a content electronic data acquisition step 2109 for acquiring content electronic data, which is electronic data of content using the advertising space to be purchased according to the inventory confirmation response that there is no inventory problem, from the advertiser side company. Basically common to Examples 1 to 3.

The feature of the present embodiment is that the advertisement space purchase application acceptance step further has a sub-step 2103a for obtaining payment settlement enabling information and the case where the answer is affirmative after the inventory confirmation confirmation obtaining step Is the point that the advertisement space purchase decision notification output step 2108 and the content data acquisition step 2109 are executed after the payment settlement execution processing step 2107 is executed.

If there is no inventory, the user is allowed to consider purchasing another advertising space again or end.
<Hardware configuration>

As shown in FIG. 19, the hardware configuration is basically the same as that of the first to third embodiments. However, the medium side company consideration processing program 1901 and the advertiser side company consideration processing are included in the nonvolatile memory and the main memory. A program 1902 is prepared. Further, although not shown, a payment settlement enabling information acquisition program and a payment settlement execution processing program are arranged, and further payment settlement enabling information is stored as data. Further, the advertisement space purchase application reception program is expanded and configured to acquire payment settlement enabling information integrally with the advertisement space purchase application.
<Example 5>
<Overview of Example 5>

The advertising space as a transaction target generally has a different property from products that are traded in online commerce. In general, the target of online commerce is mass-produced products, the quality is uniform, and there is no particular choice of buyer. However, the advertising space as a transaction object is the only item, and no two advertising spaces are the same. In other words, it has uniqueness. Further, the value of the advertising space changes with time (aging). For example, when a medium becomes popular due to social phenomena, the value of the advertising space of that medium also increases. The reverse is also true. In other words, it can be said that it has aging. In addition, since the advertising space is necessarily attached to the medium, the buyer tends to be selected depending on the attribute of the medium (buyer selection). For example, advertising for men's products in women's magazines is generally not similar. In other words, advertising space sellers tend to select their buyers. In other words, it is sortability. In this way, the transaction object of the advertising space has special properties such as uniqueness, aging characteristics, and selection, unlike products that are generally traded online. Therefore, in order to smoothly trade the advertising space on the net, it is necessary to make a structure so as to solve the problems of these special properties.

This embodiment is a so-called artificial intelligence, expert system, statistical processing, etc. learning function, logic construction, inference function, etc. (hereinafter referred to as artificial intelligence, etc.) and an advertising space sales apparatus having a function of controlling the advertising space information disclosure unit. It is. The control is mainly performed with respect to which advertisement space information provided by the media company is disclosed to the advertiser company. This disclosure control is performed from the viewpoint of how to increase the contract (efficiency) rate. Therefore, learning, inference, logic configuration, etc. are learned and inferred using each contract case, advertising space information related to each non-contract case, information related to the media company, and information related to the advertiser company as influential factors. Done.

“Artificial intelligence” includes an expert system, case-based reasoning (CBR), AI based on Bayesian network behavior, a neural network, fuzzy control, and an intelligent system that integrates these.
Factors to be learned by artificial intelligence include advertising space information, advertiser company attribute information, browsing history information of the advertising space information disclosure part of the advertiser side company, search history information of the advertising space information disclosure part of the advertiser side company Advertiser IR information of the advertiser side company, attribute information of the media side company, IR information of the media side company, etc. can be considered. Learn how these factors impacted advertisers' purchase of advertising space, obtained information that represents the relationship between these factors, and based on specific information about any one of the factors Other factors that are likely to lead to purchase are identified, and an advertiser-side company that should disclose the advertising space information is selected from the identified other factors.
Advertising space information, advertiser company attribute information, browsing history information of the advertising space information disclosure part of the advertiser side company, search history information of the advertising space information disclosure part of the advertiser side company, advertiser IR information of the advertiser side company In order to learn the attribute information of the media side company, IR information of the media side company, etc. by artificial intelligence, etc., there is a method in which different cases can be compared by typifying and patterning such information.
“Advertiser side company attribute information” includes, for example, company name, shareholder composition, shareholder company attribute information, industry, main product, main product attribute, head office location, nearest station, telephone number, representative name, company philosophy , Representative greetings on the web page, corporate social contribution activities, establishment date, company nationality, listed market name, stock price, return on equity, return on total assets, return on capital, number of employees, employees Average age of employees, average annual salary of employees, number of stores, branches, overseas sales ratio, closing date, stock market capitalization, stock price decline rate, number of patents held, number of trademarks held, total YK value of patents held, total YK value of patents held , Total YK value / Market capitalization of patents, Evaluation of companies on the web, Evaluation of company products and services on the web, Rating by rating agencies, Evaluation by company evaluation agencies, Corporate reputation on SNS, Past Product collection history, past Ricoh History, past quality accident history, sales growth rate and forecast, profit growth rate and forecast, total assets, total liabilities, cash in assets, ratio of deposits, company evaluation by information service providers, Whether it is said to be a so-called black company in recent new products, presence or absence of new services, evaluation of recent new products, new services, employee turnover rate, number of new hires, attributes of affiliated companies, etc. Whether there have been disputes such as trials, whether there have been past disputes such as trials, whether there have been past cases of violations of the Antimonopoly Act, whether there have been cases of bribery cases, or whether there have been cases of information leaks by employees , Whether there have been embezzlement cases by employees in the past, pharmaceutical law, securities laws, criminal law-related illegal acts in the past, press reports by the media, frequency, recent stories Goods, or have the service, mention may be made of the frequency of TV commercials, the frequency of radio commercials, frequency of advertising on the web, and the like.
Furthermore, information obtained by categorizing these pieces of information can also be included in the advertiser-side company attribute information. For example, morpheme analysis (processing that extracts morpheme (the smallest unit having meaning in a language) from natural language text data based on information such as the grammar of the target language and the part of speech of a word called a dictionary). Furthermore, there is a method of classifying the morpheme (for example, a noun) by classifying the part of speech of the morpheme.
For example, the representative said, “Founded in 1976. Founder Saburo Yamako was founded with a passion for cosmetics that give dreams and hope to our customers. We have managed our business with the strong belief that we can make high-quality cosmetics that will satisfy our customers and deliver them to each and every one of us. In addition, the sales system that responds to each distribution channel and the unique brand marketing that responds to the diverse values that customers demand are all embodied in the founder's philosophy. But it is also the driving force of development. "For example," founding "" founder "" customer "" dream "" hope "" cosmetics "" information "Satisfaction""Era""Belief""Management""Thought""Research and Development""Effort""DistributionChannel""SalesSystem""Values""BrandMarketing""Philosophy""OurCompany""Strength""Development""The driving force" is extracted by morphological analysis and assigned to the advertiser side company as company attribute information.
For example, if there is a magazine called “Advanced Cosmetics” as an advertising space for a media company, and the advertising space information is assigned the nouns “dream” and “research and development” in the same morphological analysis, then “dream” and “research” For an advertising space assigned the noun “development”, if the nouns “dream”, “research and development”, “effort”, “strength”, and “examination” are also assigned as the advertiser attribute information Assuming that the relationship information (the first high-probability closing relationship information) is obtained, the advertiser-side company has "dream", "research and development", "effort", "strength" Since the four nouns in the “test” match, it is determined that the advertising space and the advertiser-side company have a relatively high possibility of a sales contract. For example, a rule of selecting as a disclosure destination of the advertising space information may be used when the match rate is a predetermined percentage or more as a rule. In addition to categorizing the advertisement space information and associating it with the advertiser-side company attribute information, the media-side company attribute information in the advertisement space information and the media-side company IR information are associated with the advertiser-side company attribute information. There is also a method, and when the same advertising space information is repeatedly acquired, unique identification information is given to the advertising space information, and processing is performed to associate this unique identification information with the attribute information of the advertiser side company. May be. This point is the same throughout this specification.
In this example, the matching rate of nouns is given as an example of processing such as artificial intelligence, but it is not limited to this. For example, “verb” can be used, and the frequency of appearance of nouns and verbs in sentences such as text Also, the order of appearance of nouns and verbs, the distance in the sentence between a specific noun and another specific noun, the presence or absence of the combination of a specific noun and a specific verb, its frequency, and the like can also be mentioned.
Furthermore, not only morphological analysis but also a method of executing each factor from morphological analysis to syntactic analysis, further semantic analysis, and then → context analysis, and extracting the relationship between them can be used.
In addition, advertiser company attribute information includes listed market name, stock price, return on stock, return on total assets, return on capital, number of employees, average age of employees, average annual income of employees, number of stores, number of branches, overseas Quantification such as sales ratio, closing date, stock market capitalization, stock price decline rate, number of patents held, number of trademarks held, total patent YK, total patent YK3, total patent YK / market capitalization, etc. In the case where it has been made, the numerical value and type of each item can be used as the advertiser-side company attribute information.
For example, when “listed market name” is set as an item representing the advertiser-side company attribute information, “Tokyo Stock Exchange 1” “Tokyo Stock Exchange 2” “Mothers”. It is given as an item of attribute information. If it is “stock price”, it is a numerical value such as “12500 yen”. Therefore, for example, when the word “world” is assigned to (included in) the advertising space information, the advertiser side company attribute information is high among the advertiser side companies having the first section of the Tokyo Stock Exchange as the listed market name. If a probability closing relationship is established, the advertiser-side company whose listed market name is the first section of the Tokyo Stock Exchange is selected as the advertising space information disclosure destination. sell. Assuming that there is a high-probability contract relationship with such numerical values and types, the number of matching items should be greater than or equal to a predetermined ratio, the reference value satisfaction rate of each item should be greater than or equal to a predetermined ratio, or weighting both Then, a rule is used such that the points are mixed and scored, and the advertisement space information disclosure destination is selected with a predetermined score or more.
As for the browsing history information of the advertising space information disclosure part of the advertiser side company, a type of attribute of the advertising space disclosed in the advertising space information disclosure part is assigned to each advertising space. For example, the type of the advertising space ID 001 is AB. Type, type of advertising space ID002 is BC type, type of advertising space ID003 is AB type, type of advertising space ID004 is AC type, type of advertising space ID005 is BC type, type of advertising space ID006 is AA type, advertising space ID007 Is the AC type, the advertisement space ID 008 is the AB type, and so on, the browsing history of a certain advertiser-side company is 003 next to 001 in the order of the advertisement space ID, and then 008. And transition from 002 to 005 Is, for example ABABABBCBC coordination browsing history information is assigned as the browsing history information. Then, if the browsing history of the advertising space of a certain media-side company with a high sales contract ratio is ABBC, it is determined that the advertiser-side company is highly likely to purchase this advertising space. The determination in this case is a determination rule that the transition from a specific type to another specific type is the same type.
When using the search history information of the advertising space information disclosure part of the advertiser side company, it is similarly learned using the search word and search tab in association with the advertising space, the advertising space information, and these attribute information, and a predetermined high probability What is necessary is just to comprise so that contract-related information may be acquired and utilized.
Note that the above is an example, and the AI function of the present invention is not limited to these, and various AI functions that are publicly available or used can be used.

Important factors that influence the following are: (1) Advertiser side company attribute information, (2) Ad space information, (3) Advertiser company ad space information browsing history information, (4) Advertiser side company search history information, (5) IR activity information (advertiser IR information) of the advertiser side company and (6) media side company attribute information. (7) In addition, IR activity information of the media side company, attribute information of the advertising target product of the advertiser side company, PR plan information of the advertising target product, and the like can also be mentioned.
<Example 5 part 1>
<Example 5: Functional configuration>

The first of the fifth embodiment is characterized in that the advertising space information disclosure unit is controlled based on artificial intelligence and the like based on the inventions of the first to fourth embodiments.

FIG. 22A is a diagram illustrating a first functional block of the fifth embodiment. As shown in this figure, the advertising space sales apparatus 2200 of this embodiment includes an advertising space information acquisition unit 2201, an advertising space information disclosure unit 2202, an advertising space purchase application reception unit 2203, an inventory confirmation request output unit 2204, an inventory confirmation, etc. In addition to having an answer acquisition unit 2205 and an advertisement space purchase determination notification unit 2206, an advertiser side company attribute information acquisition unit 2207, a first high probability contractual relationship information acquisition unit 2208, and a first high probability contractual relationship information storage unit 2209 and the AI advertising space disclosure control unit 2210.

As shown in FIG. 23A, an advertising space information acquisition unit 2301, an advertising space information disclosure unit 2302, an advertising space purchase application reception unit 2303, an inventory confirmation request output unit 2304, an inventory confirmation confirmation acquisition unit 2305, an advertising space The purchase decision notification unit 2306 basically includes an advertiser side company attribute information acquisition unit 2308, a high probability contractual relationship acquisition unit 2309, a first high probability contractual relationship information holding unit 2310, an AI advertising space disclosure control unit 2211, And the structure which has the content electronic data acquisition part 2307 may be sufficient.
<Example 5 Part 1 Explanation of Each Configuration>

Basically, the description and basics of the first to fourth embodiments of the advertisement space information acquisition unit, the advertisement space purchase application reception unit, the inventory confirmation request output unit, the inventory confirmation response acquisition unit, and the advertisement space purchase determination notification unit The same. However, since the following points have characteristic points, a description including these will be added.
<Example 1 advertising space information acquisition unit>

The “advertising space information acquisition unit” acquires the advertising space information from the media side company, and simultaneously associates it with the first high probability contractual relationship information acquisition unit described later and the identification information of the media side company. To send advertising space information. This is because a suitable advertiser-side company is extracted and selected from registered advertiser-side companies based on the advertisement space information. This is because the first high probability contractual relationship information acquisition unit learns what kind of advertiser-side company is suitable for the uniqueness, aging, and buyer selection of the advertising space specified by the advertising space information. Therefore, the advertising space information acquisition unit or the first high probability contractual relationship information acquisition unit may be configured to use a quantification rule for quantifying uniqueness, aging characteristics, and buyer selection performance. . In addition, the advertising space information acquisition unit or the first high probability contractual relationship information acquisition unit is configured to use a type informationization rule for categorizing uniqueness, aging characteristics, and buyer sortability into type information. It may be. This is because learning is facilitated by the AI function or the like when quantified or categorized in this way.
<Example 5 Part 1 Advertising Space Purchase Application Reception Department>

"Advertising space purchase application reception part" purchases advertising space for which advertising space (indicated by advertising space information or advertising space information) from which advertiser side company to the first high probability contractual relationship information acquisition part It is also possible to send information on whether or not there was an application. This can be used for learning not only when there is a stock or the like in the confirmation response for stock or the like but also when there is no stock for some reason, that is, when a reply that refuses to sell the advertising space is received. In other words, the first high-probability closing relationship information acquisition unit has the main function of acquiring the relationship between the advertising space information that can be closed with high probability and the advertiser-side company attribute information, but conversely This is because a function for acquiring a relationship that cannot be concluded with high probability may be provided. This is because a relationship that cannot be closed with high probability is useful for estimating a relationship that can be closed with high probability. Further, since the advertising space information is only disclosed to registered member companies that are limited, the purchase application for the advertising space is also accepted from these limited registered member companies.

The “stock confirmation request output unit” plays a role of determining whether to allow the terminal of the media company to purchase the final advertisement space (advertisement information, advertisement space indicated by the advertisement information) from the device of the present invention. . Various information transmitted from the inventory confirmation request output unit to the media company, that is, the applicant, the application amount, the advertising target, the talent, the designer, the design company, the PR company, the sales destination of the product (target consumer group) ), Delivery date, data size, content copyright, usage copyright information, product price range, product sales start date, shop location, online sales information, etc. "Refreshing", "Brightness", "Youth" as attribute information of companies that have registered authority to use this device, usage pattern of advertising space, and sensibility images of products that can be answered in common “Transparency” “Cool” “Heat” “Energetic” “Driving” “Quiet” “Fresh” “Old” “Unsatisfied” “Success” “Victory” “Peace” “Noble” “Elegant” "Brightness", "Suddenness", "Lightness", "Agility", "Slowness", "Majestic", "Profoundness", "Motherhood", "Fatherhood", "Dignity", "Strictness", "Warmness", "Warmness", "Gentleness", "Severity" "Achievement" "Satisfaction" "Cleanliness" "Maturity" "Wandering" "Staying" "Arashi" "Rain" "Cloudy" "Clear" "Evolution" "Green" "Eco" "Recycling" "Sharp" "Mild" "Big" "Infinite" "Eternal" "Peace" "Safety" "Safety" "Rich" "High Speed" "Carefully Selected" "Cute" "Fashionable" "Cool" "Strong" "Soft" It is not possible to conclude concretely, such as, or this, but it is an image that can convey the atmosphere to each other based on human sensibility, something that anyone can use everyday and express in words The first high probability contract information acquisition department as well as the side company Preferably sent. In addition, it is considered that these sensibility images include an advertisement information that is input to the advertiser side company as an answer to the check box and corresponding, not applicable, or neither can be included in the inventory confirmation request. It should be noted that design items such as five stages and ten stages may be used as appropriate, instead of the three stages of applicable and not. However, if the ad space information is structured to include these sensibility images, the ad space information has three levels, the ad information has three levels, the ad space information has five levels, the ad information also has five levels, and the ad space information has If there are ten stages, it is preferable that the advertisement information be arranged in ten stages.

The “inventory confirmation reply acquisition unit” obtains an inventory confirmation reply in response to the output inventory confirmation request from the media side company via the Internet or the like. This is an answer after the person in charge of the media company examines the contents of the inventory confirmation request, and is obtained from the terminal of the media company via the Internet or the like. In addition, the media company automatically analyzes the information contained in the inventory confirmation request, and the person in charge at the media company only makes a decision based on the analysis result, outputs an inventory confirmation response, and acquires it. It may be configured. This inventory confirmation response is output to the first high probability contractual relationship information acquisition unit in principle, and an advertising space sales contract is established with a relatively high probability in relation to the advertising space information and the advertiser-side company attribute information. Used to get relationships.
The type of answer used at this time may be an affirmative answer such as in stock or a negative answer such as out of stock. This is because any answer type is useful for acquiring the relationship between the advertising space information and the advertiser-side company attribute information for establishing an advertising space sales contract with a high probability. The inventory confirmation response is obtained in association with the identification information of the media company that output the information, the identification information of the advertising space information, and the identification information of the advertiser company that applied for the purchase of the advertising space information. Used for learning, analysis, etc. in the high probability contractual relationship information acquisition unit. Accordingly, when such information is distributed between the present invention device, the media company terminal connected to the present invention device, and the advertiser company terminal connected to the present invention device, it is associated with the identification information. Each is configured to be distributed. This point is the same throughout all the embodiments of the present invention.

Further, as a modification example through all the embodiments of the present invention, the inventory confirmation reply may be configured such that a positive reply with a predetermined condition or a negative reply with a predetermined condition is made. Or the proposal of the new advertising space from the media side company may be included in the positive answer and the negative answer.

Affirmative answers with specified conditions are: application volume, advertising target, talent, designer, design company, PR company, sales destination of products (target consumer group), delivery date, data size, content copyright, usage copyright As a sensibility image of rights information, product price range, product sales start date, shop location, information on presence / absence of online sales, usage form of advertising space, products that can be shared in common, etc. Refreshing, Brightness, Youth, Transparency, Coolness, Heat, Energetic, Dynamic, Quiet, Fresh, Old, Unskilled, Success, Victory, Calm "Noble" "Elegant" "Brightness" "Suddenness" "Lightness" "Agility" "Gentle" "Majestic" "Profoundness" "Motherhood" "Fatherhood" "Dignity" "Strictness" "Warmness" "Warmth" ""kindness" Severity, Achievement, Satisfaction, Cleanliness, Maturity, Flowing, Staying, Storm, Rain, Cloudy, Sunny, Evolution, Progress, Green, Eco, Recycled, Sharp, Mild, Big, Infinite, Eternal, Peace, Reliable, Safe, Rich, High Speed, Carefully Selected, Cute, Fashionable, Cool, Strong, Soft It is a request to limit various conditions such as. Further, these may include “advertising space selling price”. However, this is what media companies demand from advertiser companies in view of media attributes. In other words, the answer is an intention to sell the advertising space when one or more of these limited conditions are satisfied, but not sell the advertising space when the conditions are not satisfied.

The “advertising space purchase decision notification section” sends an advertising space purchase decision notification, which is a notification to the effect that the advertiser side company can purchase the advertising space when the stock confirmation response is an answer that there is no inventory problem. Output. Also, as described above, if this affirmative answer is conditional, the condition is added and output. Further, even if the answer is negative, if the answer indicates that the advertising space can be sold depending on the condition, the condition is added and transmitted to the advertiser side company.

The “advertising space information disclosure unit” basically has the same function as that described in the first to fourth embodiments, but the feature point in the fifth embodiment is a function such as artificial intelligence (the first component is a component). Transaction of advertising space (advertising space information, advertising space specified by advertising space information) by the AI advertising space disclosure control unit using the first high probability closing relationship information acquired by the high probability closing relationship information acquisition unit) In other words, the disclosure destination of the advertising space information is controlled so that the closing of the advertising space is performed with a relatively high probability. With this control, it is possible to prevent the advertisement space information or the information related to the advertisement space purchase application (the contents of the advertisement and the advertiser side company attribute information) from being unnecessarily disclosed with a high probability of closing. In many cases, this information is important information equivalent to trade secrets, and the value of the advertising space, brand power, the brand power of the advertiser side company, and the products and services that are targeted for advertising due to the wasteful release of this information. The brand power of the company may be impaired or deteriorated.

When the advertising target is a new product, there is a problem that new product information is unnecessarily leaked.
Therefore, it is desirable to minimize the information disclosure destination, and this can be achieved by the invention of this embodiment. As will be described later, the advertising space information disclosure unit is controlled by the AI advertising space disclosure control unit, thereby limiting the advertiser-side company to which the advertising space information is disclosed. As a general rule, the advertiser side company to which the advertising space information is disclosed is secured by registering the authority to use the apparatus of the present invention in advance. In other words, although it becomes a member company, it is disclosed only to member companies that are further limited from among the member companies by the function of the AI advertisement space disclosure control unit. The publication in the advertising space information disclosure unit is not limited to publication on the web, but individual communications (for example, communications between the device of the present invention and a dedicated application installed on the terminal of the advertiser side company), e-mail, It may be disclosed in a format such as SNS.

The advertising space disclosure unit of the present embodiment is configured to be able to control disclosure and non-disclosure according to the identification information of the advertiser side company or the terminal identification information of the advertiser side company. Alternatively, the disclosure and non-disclosure can be controlled according to the advertiser-side company attribute information associated with the advertiser-side company identification information and the advertiser-side company terminal identification information.
<Example 5: Advertiser side company attribute information acquisition unit>
The “advertiser side company attribute information acquisition unit” acquires the advertiser side company attribute information. The acquisition source may be a database that can be used by the apparatus of the present invention, or may be a database provided in the apparatus of the present invention. The information source may be from the advertiser company itself, received information from a company information service company, acquired from the Internet, or input by the operator of the present invention device. Moreover, these combinations may be sufficient. When the advertiser company is used as a source, information that is voluntarily submitted (transmitted) from the advertiser-side company at the time of initial member registration in the above-described member company attribute information is representative. In addition, it may be a securities report, quarterly report, timely disclosure, annual report, business plan, etc. issued by an advertiser company. These may be configured to be downloaded from a company homepage. This download may be automatically performed by a crawler or the like.
“Advertiser side company attribute information” refers to, for example, company name, shareholder composition, shareholder company attribute information, industry, main product, head office location, nearest station, telephone number, representative name, company philosophy, web page Greetings from representatives, corporate social contribution activities, establishment date, corporate nationality, listed market name, stock price, return on equity, return on total assets, return on total capital, number of employees, average employee age, Employee average annual income, number of stores, number of branches, overseas sales ratio, settlement date, stock market capitalization, stock price decline rate, number of patents held, number of trademarks held, total YK value of patents held, total YK value of patents held, total number of patents held YK value / market capitalization, evaluation of companies on the web, evaluation of company products and services on the web, rating by rating agencies, evaluation by company evaluation agencies, reputation of companies on SNS, past product collection history , Past recall history, past Quality accident history, sales growth rate and forecast, profit growth rate and forecast, total assets, total liabilities, cash and deposits in assets, company evaluation by information service providers, recent new products , Existence of new services, recent new products, evaluation of new services, employee turnover rate, number of new hires, attributes of affiliated companies, whether they are said to be so-called black companies on the Internet, disputes such as trials Employees, whether there are past disputes such as trials, whether they have been questioned in violation of the Antimonopoly Act, have been questioned in bribery cases, whether there have been information leak cases by employees, Whether there have been embezzlement cases in the past, pharmaceutical law, securities laws, criminal law-related torts, past reports on mass media criticism, frequency, recent topical products, services Or having, mention may be made of the frequency of TV commercials, the frequency of radio commercials, frequency of advertising on the web, and the like. All of these are not indispensable, and the company attribute information may be acquired as a combination of one or more of them.

The advertiser-side company attribute information obtained by the advertiser-side company attribute information acquisition unit is interested in what kind of advertising space (indicated by the advertising space information or the advertising space information) that the company is interested in. This is used to cause the first high-probability contractual relationship information acquisition unit to learn and relate how the media company responded to the purchase application as a result. By this learning, a relationship is obtained as to what kind of advertising space (indicated by the advertising space information or the advertising space information) a company having what kind of advertiser side company attribute information can restrict. This relationship is the first high probability contractual relationship information. Eventually, when there is an advertising space sales offer, use the first high-probability closing relationship information to limit to companies with advertiser-side company attribute information that can be sold with high probability from the advertising space information. The ad space information will be made public.

Further, the advertiser side company attribute information may also be configured to include sensitivity data. In other words, how the advertiser-side company wants to express or feel their own, or how the advertiser-side company is valued by the public. "Transparency""Coolness""Heat""Energetic""Motivation""Quietness""Fresh""Oldness""Immature""Success""Victory""Peace""Noble""Elegant"""Brightness","Suddenness","Lightness","Agility","Slowness","Majestic","Profoundness","Motherhood","Fatherhood","Dignity","Strictness","Warmness","Warmness","Gentleness","Severity""Achievement""Satisfaction""Cleanliness""Maturity""Wandering""Staying""Arashi""Rain""Cloudy""Clear""Evolution""Green""Eco""Recycling""Sharp" “Mild” “Big” “Infinite” “Eternal” “Peace” “Reliable” “Safe” “Rich” It can be expressed in three stages: “High speed”, “Carefully selected”, “Cute”, “Fashion”, “Cool”, “Strong”, “Soft”, etc. It is good to make it answer to a check box etc. and to include this in the advertiser side company attribute information. It should be noted that design items such as five stages and ten stages may be appropriately used instead of the three stages. In addition, when advertising space information and / or advertising information contain the information of a sensation image, it is preferable to also match the number of evaluation steps with these.
<Example 5 Part 1 First High Probability Contract Information Acquisition Unit>
As mentioned above, the “First High Probability Contract Information Acquisition Unit” is a combination of advertising space information and advertiser-side company attribute information in each case of advertising space sales contract or contract failure. And acquiring information indicating the relationship between the advertising space information estimated to be sold and sold at a high probability and the advertiser-side company attribute information. That is, it is configured to acquire the first high probability contractual relationship information. Based on the first high probability contractual relationship information, the other optimal solution can be obtained based on one of the information (advertisement space information or advertiser side company attribute information). In other words, based on the first high-probability closing relationship information, by obtaining the advertising space information, it is possible to obtain the advertiser side company attribute information that is promising as a partner company of the advertising space trading contract indicated by this advertising space information. Therefore, it is possible to find an advertiser side company that is a partner company of the sales contract from among a number of registered member companies. Even if the optimal company cannot be found, the most optimal company or the next optimal company can be selected from the registered member companies (advertiser side companies). If n company attributes are prepared (for example, the first is the company name, the second is the shareholder composition, the third is the company attribute information of the shareholders, the fourth is the type of industry, the fifth is The main product, the sixth is the head office location, the seventh is the nearest station, the eighth is the telephone number, ... the nth is ...), and creates an n-dimensional vector space, By plotting the advertiser side companies in the space and using the n-dimensional space graph structure, placing the companies that are close to the advertiser side company attribute information in the vicinity and connecting them with links, the optimal given It becomes possible to select a company close to the advertiser side company attribute information.
<Example 5 Part 1 First High Probability Contract Information Holding Unit>
The “first high probability contract relationship information holding unit” holds first high probability contract relationship information. At least the latest first high probability contract relationship information acquired by the first high probability contract relationship information acquisition unit is retained. This is because, when a saleable advertisement space (indicated by the advertisement space information or the advertisement space information) is acquired, it is used for finding an advertiser-side company suitable for promising to make a sale. The first high-probability closing relationship information shows the relationship between the advertising space information that is relatively likely to close the advertising space sales contract and the advertiser company attribute information, so if the advertising space information is acquired, Advertiser-side company attribute information that has a relatively high possibility of a sales contract being concluded is acquired using the retained first high probability contract information, and therefore, such advertiser-side company attribute information is provided. It is acquired as an object for which the advertiser side company recommends the sale of the advertising space.

The “AI advertising space disclosure unit control unit” is a publication destination of an advertising space disclosure unit that has a high probability of being finally concluded based on the newly acquired advertising space information and the retained first high probability contractual relationship information. It is configured to control to select the advertiser side company to be. In other words, the advertising space information is disclosed only to the advertiser-side company selected from among the registered advertiser-side companies by controlling the advertising space disclosure unit. Therefore, the advertiser side company that has not been released is not given the opportunity to purchase the advertising space. This publication is generally made public to a part of registered advertiser companies, but in some cases, it may be made public to all or may not be made public to one company.

In this way, the disclosure of the advertising space information is limited to a part, and the uniqueness and aging characteristics of the advertising space that is the only product and the same advertising space is not the same (the value of the advertising space is time ) And buyer selection (advertising space sellers tend to sort their buyers), so it is possible to buy and sell advertising spaces on the Internet that could not be bought and sold smoothly with conventional online trading systems. But it will be smooth.

In addition, the advertising space information and the fact that the advertising space is on sale are information that is close to trade secrets and trade secrets for media companies, and for the advertiser side companies, the advertisements themselves are especially confidential before they are released. It can be said that. Therefore, it is important to minimize the chance that these two pieces of information are exposed on the net, and this can be realized by the AI advertising space disclosure unit control unit.

In addition, the selection of the advertiser side company to be disclosed is not completely determined solely by the first high-probability closing relationship information of the AI advertising space disclosure unit control unit, but may be specified by the administrator of the present invention device in some cases. It may be configured to select an advertiser-side company to be disclosed within a certain range.

For example, the company name, shareholder composition, shareholder attribute information, industry type, main product, head office location, etc. Nearest station, phone number, representative name, company (corporate) philosophy, greetings of representatives on the web page (prescribed words included in the greetings), corporate social contribution activities, date of establishment, Company nationality, listed market name, stock price, return on equity, return on total assets, return on total capital, number of employees, average employee age, average annual salary of employees, number of stores, number of branches, overseas sales ratio, closing date , Stock market capitalization, stock price drop rate, number of patents held, number of trademarks held, total number of owned patents YK, total number of owned patents YK3, total number of owned patents YK / total market value, evaluation of companies on the web, on the web Evaluation and rating agencies for corporate products and services Rating, evaluation by company evaluation agencies, company reputation on SNS, past product recall history, past recall history, past quality accident history, sales growth rate and its forecast, profit growth rate and its forecast , Total assets, total liabilities, cash and deposits in assets, company evaluation by information service providers, recent new products, presence of new services, recent new products, evaluation of new services, employee turnover Rate, number of new hires, attributes of affiliated companies, whether or not it is said to be a so-called black company on the Internet, whether there are disputes such as trials, whether there are past disputes such as trials, violation of antitrust laws Whether there is a past, a bribery case, an employee information leakage case, an employee embezzlement case, pharmaceutical law, securities laws, criminal law related Whether there was a legal act in the past, whether there was a past in which a critical article was written by the media, its frequency, whether it has a recent topic product, service, TV commercial frequency, radio commercial frequency, frequency of advertisements such as magazines, advertisement By limiting the type and rating of magazines, etc. (ratings etc.) and the frequency of advertising on the web, the AI advertising space disclosure unit control unit controls the advertising space disclosure unit within the limits. You may comprise. In this case, the advertiser space company identification information of the publishing company is transmitted as control information to the advertisement space disclosure unit, and the advertisement space information is disclosed only to the terminal identified by the identification information. Or, the advertiser-side company identification information of the private company is transmitted to the advertising space disclosure unit as control information, and the disclosure request from the terminal identified by the identification information is rejected or identified by the identification information The advertising space information is configured to be disclosed to terminals other than the terminal. The terminal includes an application installed on the terminal.
<Example 5 Part 1 Hardware Configuration>

22 (b1) and 22 (b2) are diagrams for explaining the hardware configuration of the advertising space sales apparatus of the present embodiment. The apparatus of the present invention includes a CPU 2201, a bus 2202, a nonvolatile memory (eg, hard disk, SSD) 2203, a main memory 2204, an I / O 2205, an interface 2206 such as the Internet, and the like. The non-volatile memory includes an advertisement space information acquisition program 2203a for acquiring advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media-side company, and the acquired advertisement space information on the Internet. An advertising space information disclosure program 2203b that is disclosed via the public space, etc., an advertising space purchase application reception program 2203c that accepts an advertising space purchase application as an advertising space purchase application from an advertiser-side company based on the published advertising space information, An inventory confirmation request output program 2203d for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application, and an inventory confirmation response in response to the output inventory confirmation request Acquisition from the other company The confirmation space acquisition program 2203e and the advertisement space purchase decision notification, which is a notification to the effect that it is determined that the advertisement space can be purchased, is sent to the advertiser side company when the inventory confirmation response is a reply that there is no inventory problem. An advertising space purchase decision notification output program 2203f, and further, an advertiser side company attribute information acquisition program 2203g, a first high probability contractual relationship information acquisition program 2203h, a first high probability contractual relationship information retention program 2203i, and an AI advertisement. The space disclosure control program 2203j is held. Further, as data, advertisement space information 2203k, advertisement space purchase application (information) 22013l, inventory confirmation request (information) 2203m, inventory confirmation confirmation 2203n, advertisement space purchase decision notification 2203o, advertiser side company attribute information 2203p, First high probability contractual relationship information 2203q and control information (data acquired by the AI advertising space disclosure unit control unit to control the advertising space information disclosure unit) 2203r are held.

As shown in FIGS. 23 (b1) and 23 (b2), the content electronic data acquisition program 2303g and the content electronic data 2303q may be further provided. Programs and data held in these non-volatile memories are appropriately developed and executed in the main memory.

The Internet interface plays a role of connecting to the

media company terminal

2207, 2307 and the

advertiser company terminals

2208, 2308 via the Internet or the like. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.
<Example 5 Part 1 Process Flow>

FIG. 22 (c) is a diagram showing the flow of the processing. As shown in this figure, the operation processing procedure of the advertising space sales apparatus according to the present invention is an advertisement in which advertising space information, which is information on advertising space that can be sold on a predetermined medium, is obtained from a media company in association with the medium. Space information acquisition step 2201, advertisement space information disclosure step 2202 for publishing the acquired advertisement space information via the Internet, etc., and an advertisement that is an application for an advertisement space purchase from the advertiser side company based on the released advertisement space information An advertisement space purchase application reception step 2203 for receiving a space purchase application, an inventory confirmation request output step 2204 for outputting an inventory confirmation request, which is a confirmation request for inventory, etc., to a media company based on the received advertisement space purchase application, and an output Inventory confirmation times in response to a requested inventory confirmation request In response to the inventory confirmation response acquisition step 2205 for acquiring the information from the media side company, and a notification that the advertiser side company has decided to be able to purchase the advertising space when the inventory confirmation response is the answer 2206 that there is no inventory problem. An advertisement space purchase decision notification output step 2207 for outputting a certain advertisement space purchase decision notification.

As shown in FIG. 23 (c), content electronic data for acquiring content electronic data, which is electronic data of content using an advertising space to be purchased in response to an inventory confirmation response that there is no inventory problem, from an advertiser side company An acquisition step 2308 may be included. In the case of a reply that there is no inventory, the process is terminated or processing for purchasing another advertising space is performed.

The characteristic processing of the present embodiment executes the advertiser side company attribute information acquisition step 2209 together with the acquisition of the advertisement information in the advertisement space information acquisition step. Then, after obtaining the result of the inventory confirmation response acquisition step 2205, learning the relationship between the advertiser-side company attribute information concluded in the sales contract and the advertising space information acquired in the advertising space information acquisition step, or Based on the first high probability contractual relationship information. This is the first high probability contractual relationship information acquisition step 2210. Then, the latest first high probability contractual relationship information is recorded. This is the first high probability closing relationship information recording step 2211. When the advertising space information is newly acquired or when the advertiser-side company attribute information is newly acquired, the latest first high probability contractual relationship information recorded is used for the sales contract. The advertiser side company attribute information or the advertising space information expected to have a relatively high probability of closing is obtained, and the processing of the AI advertising space disclosure control step 2212 for controlling the processing of the advertising space information disclosure step is executed. Basically, these processes are looped to improve the accuracy of the first high-probability closing relationship information.

These can be used not only as inventions as operation methods but also as programs that can be read and executed by a computer called an advertising space sales apparatus.

<Example 5 Part 2>
<Example 2 Outline 2>

In the present embodiment, the advertising space selling device acquires the browsing history information of the advertiser side company for the advertising space information associated with each medium disclosed by the advertising space information disclosure unit, and uses the history information to obtain the final information. The second high-probability closing relationship information, which is the relationship between the advertising space information acquired to increase the probability of successful closing and the advertiser side company (identifier information of the advertiser side company), is repeatedly obtained. An advertisement based on the first example of Example 1 to Example 5 in which control is performed so as to select an advertiser-side company that is the disclosure destination of the advertising space disclosure unit that has a high probability of being finally concluded based on the probability closing relationship information. It is a space sales device. In other words, based on the relationship between the advertising space information that has been sold in the past advertising space and the browsing history of the advertising space public department of the advertiser company that purchased the advertising space (specified by the advertising space information), In order to find a registered advertiser-side company that has a history of browsing past advertising spaces with a high probability of purchasing publicly available advertising space information, and prioritize the founder-side company, Alternatively, the advertising space information is exclusively disclosed.
<Example 5: Functional configuration>

The second part of the fifth embodiment is characterized in that the second high probability contractual relationship information is used on the basis of the inventions of the first to fourth embodiments and the first embodiment.

FIG. 24A is a diagram illustrating the second functional block of the fifth embodiment. As shown in this figure, the advertising space sales apparatus 2400 of this embodiment includes an advertising space information acquisition unit 2401, an advertising space information disclosure unit 2402, an advertising space purchase application acceptance unit 2403, an inventory confirmation request output unit 2404, an inventory confirmation, etc. In addition to having an answer acquisition unit 2405 and an advertisement space purchase determination notification unit 2406, the browsing history information acquisition unit 2410 of the advertiser side company, a second high probability contractual relationship information acquisition unit 2407, and second high probability contractual relationship information It is characterized by having a holding unit 2408 and an AI advertisement space disclosure control unit 2409. In addition to this, the content electronic data acquisition unit (not shown), the advertiser-side company attribute information acquisition unit, the first high probability contractual relationship information acquisition unit, A high-probability closing relationship information holding unit. Example 5 In the case of having the configuration characteristic in the first example, the AI advertising space disclosure control unit uses the first high-probability contractual relationship information and the second high-probability contractual relationship information to set the advertising space information disclosure unit. Configured to control.
<Example 5 Part 2 Explanation of Each Configuration>

Part 2 of Example 5 is based on the inventions of Examples 1 to 4 and Example 5 Part 1 and controls the advertising space information disclosure unit based on artificial intelligence and the like. It is characterized in that it is performed using information.

Basically, the advertising space information acquisition unit, the advertising space purchase application reception unit, the inventory confirmation request output unit, the inventory confirmation response acquisition unit, the advertising space purchase decision notification unit, and the like. This is basically the same as the first explanation. However, since the following points have characteristic points, a description including these will be added.
<Example 5: Advertising space information acquisition unit>

The “advertising space information acquisition unit” acquires the advertising space information from the media company, and simultaneously associates it with the second high probability contractual relationship information acquisition unit described later and the identification information of the media company. To send advertising space information. This is because a suitable advertiser-side company is extracted and selected from registered advertiser-side companies based on the advertisement space information. This is because the second high probability contractual relationship information acquisition unit learns what kind of advertiser-side company is suitable for the uniqueness, aging, and buyer selection of the advertising space specified by the advertising space information. Therefore, the advertising space information acquisition unit or the second high probability contractual relationship information acquisition unit may be configured to use a quantification rule for quantifying uniqueness, aging characteristics, and buyer selection performance. . The advertising space information acquisition unit or the second high-probability contractual relationship information acquisition unit is configured to use a type information rule for categorizing uniqueness, aging characteristics, and buyer sortability into type information. It may be. This is because learning is facilitated by the AI function or the like when quantified or categorized in this way.

The “advertising space information disclosure unit” basically has the same functions as those described in the first to fourth and fifth embodiments, ie, acquires the advertising space information acquired by the advertising space information acquisition unit. And publicly disclosed via the Internet. Example 5 The feature point in Part 2 is a function such as artificial intelligence (as a component, the second high probability contractual relationship information acquired by the second high probability contractual relationship information acquisition unit, or the second high probability contractual relationship information / The deal of the advertising space (advertising space information, advertising space specified by the advertising space information) is concluded with a relatively high probability by the AI advertising space public control unit using the first high probability closing information. In this way, it controls the disclosure destination of the advertising space information.

This publicly available advertising space information is browsed by the advertiser side company, but the browsing is configured to be associated with the identification information of the registered advertiser side company and to have a history. In addition to the identification information of the advertiser side company, it may be configured to be further associated with the person in charge identification information so that the person in charge can be identified. It may be configured to be associated with information. This department may be, for example, a department for each product line of the advertiser side company, or a department for each business division of the advertiser side company. In this specification, the term “advertiser side company” has the meaning of the advertiser side company and its person in charge, the advertiser side company and its department, and the advertiser side company and its department and person in some cases. And If the advertising space information disclosure section is not published on the web but only by email, the sent email may be handled as viewed by the advertiser side company. The same applies to push notifications.

"Advertising space purchase application reception part" purchases advertising space from which advertiser company to which advertising space (indicated by advertising space information or advertising space information) for the second high probability contractual relationship information acquisition part It is also possible to send information on whether or not there was an application.

The “stock confirmation request output unit” plays a role of determining whether to allow the terminal of the media company to purchase the final advertisement space (advertisement information, advertisement space indicated by the advertisement information) from the device of the present invention. . Various information transmitted from the inventory confirmation request output unit to the media company is the same as that in the first to fourth and fifth embodiments.

“The inventory confirmation reply acquisition unit” obtains the inventory confirmation reply in response to the output inventory confirmation request from the media company via the Internet. This is an answer after the person in charge of the media company examines the contents of the inventory confirmation request, and is obtained from the terminal of the media company via the Internet or the like. In addition, the media company automatically analyzes the information contained in the inventory confirmation request, and the person in charge at the media company only makes a decision based on the analysis result, outputs an inventory confirmation response, and acquires it. It may be configured. This inventory confirmation response is in principle output to the second high-probability contractual relationship information acquisition unit, and the relationship between the advertising space information and the advertiser-side company is that the advertising space sales contract is established with a relatively high probability. Used for acquisition. In addition, Example 1 to Example 4 and Example 5 are the same as Part 1.

“The browsing history information acquisition unit of the advertiser side company” acquires the browsing history information of the advertiser side company. A history of browsing advertisement space information by the advertiser side company in the advertisement space information disclosure unit is acquired. The browsing history is a history of which advertising space information has been viewed for how long and for how long. The advertising space information identification information, browsing history information, and the advertiser identifying the advertiser company Acquired in association with the side company identification information. Further, in the browsing history, when the advertising space information is divided into a plurality of pages, the browsing history may be left on a page basis. In addition, image information may be associated with the browsing page, and the image information may also be acquired as a browsing history. Image information includes, for example, “freshness”, “brightness”, “youth”, “transparency”, “coolness”, “heat”, “energetic”, “dynamic feeling”, “tranquility”, “freshness”, “experienced”, “maturity” Success, Victory, Calmness, Nobility, Elegance, Brightness, Heavyness, Lightness, Agility, Gentleness, Profoundness, Motherhood, Fatherhood, Majesty Strictness, Warmth, Warmth, Gentleness, Severity, Achievement, Satisfaction, Cleanliness, Maturity, Exile, Stay, Storm, Rain, Cloudy, Sunny “Evolution” “Progress” “Green” “Eco” “Recycle” “Sharp” “Mild” “Big” “Infinite” “Eternal” “Peace” “Reliable” “Safe” “Rich” “High Speed” “Carefully Selected” “Cute” Keywords such as “fashionable” “cool” “strong” “soft”. The identification information of the advertiser and the company may be further added with the identification information of the department and the person in charge.

<Example 5 Part 2 Second High Probability Contract Information Acquisition Unit>
The “second high-probability closing relationship information acquisition unit” learns advertising space information acquired in association with each medium, the acquired browsing history information, and an inventory confirmation response based on the received advertising space purchase application. The second high-probability contractual relationship information, which is the relationship between the advertising space information acquired in order to increase the probability of the final contract and the viewing history of the advertiser-side company, is repeatedly acquired. The browsing history of the advertising space information disclosure section of the advertiser side company is considered to be unique to each advertiser side company, and the uniqueness and advertising space information (advertising space attribute information) that was finally concluded By acquiring the relationship, only the advertising space information that the advertiser side company is likely to be interested in can be disclosed to the advertiser side company.

<Example 5 Part 2 Second High Probability Contract Information Holding Unit>
The “second high probability contractual relationship holding unit” holds second high probability contractual relationship information. At least the latest second high probability contractual relationship information acquired by the first high probability contractual relationship information acquisition unit is retained. This is because, when a saleable advertisement space (indicated by the advertisement space information or the advertisement space information) is acquired, it is used for finding an advertiser-side company suitable for promising to make a sale. The second high-probability closing relationship information shows the relationship between the advertising space information that has a relatively high probability of closing an advertising space sales contract and the browsing history of the advertising space information of the advertiser side company. If acquired, it is possible to acquire the browsing history pattern of the advertiser side company that is relatively likely to close the sales contract using the held second high probability contract information, The advertiser side company associated with the browsing history and the browsing history pattern is acquired as a target for recommending the sale of the advertising space. That is, it is possible to process so that the advertising space information is actively disclosed.

The “AI advertising space disclosure unit control unit” is a disclosure destination of an advertising space disclosure unit that has a high probability of being finally concluded based on the newly acquired advertising space information and the retained second high probability contractual relationship information. It is configured to control to select the advertiser side company to be. If new advertising space information is acquired, use this second high-probability contractual relationship information to obtain information such as browsing history patterns of advertiser companies that are relatively likely to close sales contracts. It is possible to control the advertising space information disclosure part so that the advertiser side company associated with the browsing history and browsing history pattern can be accessed preferentially, for example, or the advertiser side The advertising space information disclosure unit is controlled so that the advertising space information is disclosed only to companies (single or plural).
<Example 5: Hardware configuration>

FIG. 24 (b1) and FIG. 24 (b2) are diagrams for explaining the hardware configuration of the advertising space sales apparatus of the present embodiment. The apparatus of the present invention includes a CPU 2401, a bus 2402, a nonvolatile memory (for example, a hard disk, SSD) 2403, a main memory 2404, an I / O 2405, an interface 2406 such as the Internet, and the like. In the non-volatile memory, an advertisement space information acquisition program 2403a that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media-side company, in association with the medium, and the acquired advertisement space information on the Internet An advertising space information disclosure program 2403b that is disclosed via the public, an advertising space purchase application reception program 2403c that receives an advertising space purchase application from the advertiser side company based on the published advertising space information, An inventory confirmation request output program 2403d for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertisement space purchase application, and an inventory confirmation response in response to the output inventory confirmation request Acquisition from the other company The confirmation space acquisition program 2403e and the advertisement space purchase decision notification, which is a notification to the effect that it is determined that the advertisement space can be purchased, is sent to the advertiser side company when the inventory confirmation response is a reply that there is no inventory problem. An advertising space purchase decision notification output program 2403f, and further, a viewing history information acquisition program 2403g of the advertiser side company, a second high probability contractual relationship information acquisition program 2403h, a second high probability contractual relationship information retention program 2403i, The AI advertisement space disclosure control program 2403j is held. Further, as data, advertisement space information 2403k, advertisement space purchase application (information) 2403l, inventory confirmation request (information) 2403m, inventory confirmation confirmation 2403n, advertisement space purchase decision notification 2403o, and browsing history information of advertiser side company 2403p, second high-probability closing relationship information 2403q, and control information (data acquired by the AI advertising space disclosure unit control unit to control the advertising space information disclosure unit) 2403r are held.

Further, the content electronic data acquisition program 2303g and the content electronic data 2303q may be provided. Programs and data held in these non-volatile memories are appropriately developed and executed in the main memory.

The interface such as the Internet plays a role of connecting to the media

side company terminals

2407 and 2407 and the advertiser

side company terminals

2408 and 2408 via the Internet or the like. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.
<Example 5 Part 2 Process Flow>

FIG. 24C is a diagram showing the flow of the processing. As shown in this figure, the operation processing procedure of the advertising space sales apparatus according to the present invention is an advertisement in which advertising space information, which is information on advertising space that can be sold on a predetermined medium, is obtained from a media company in association with the medium. Space information acquisition step 2401, advertisement space information disclosure step 2402 for publishing the acquired advertisement space information via the Internet, etc., and an advertisement that is an application for advertising space purchase from the advertiser side company based on the released advertisement space information An advertisement space purchase application reception step 2403 for receiving a space purchase application, an inventory confirmation request output step 2404 for outputting an inventory confirmation request, which is a confirmation request for inventory, etc. to the media side company based on the received advertisement space purchase application, and an output Inventory confirmation times in response to a requested inventory confirmation request In response to the inventory confirmation response acquisition step 2405 to acquire the advertisement space from the media company, and a notification that the advertiser side company has decided to be able to purchase the advertising space when the inventory confirmation response is the response 2406 that there is no inventory problem An advertisement space purchase determination notification output step 2407 for outputting a certain advertisement space purchase determination notification.

A content electronic data acquisition step of acquiring content electronic data, which is electronic data of content using the advertising space to be purchased in response to an inventory confirmation response that there is no inventory problem, from the advertiser side company may be included. In the case of a reply that there is no inventory, the process is terminated or processing for purchasing another advertising space is performed.

And the characteristic process of a present Example performs the advertiser side company browsing history information acquisition step 2409 with acquisition of the advertisement information in an advertisement space information acquisition step. Then, after obtaining the result of the inventory confirmation reply obtaining step 2405, learning the relationship between the advertiser-side company browsing history information concluded in the sales contract and the advertising space information obtained in the advertising space information obtaining step, or , And obtain second high probability contractual relationship information. This is the second high probability contractual relationship information acquisition step 2410. Then, the latest second high probability contractual relationship information is recorded. This is the second high probability closing relationship information recording step 2411. And when advertising space information is newly acquired, or when advertiser side company browsing history information is newly acquired, a sales contract is made using the latest second high probability contractual relationship information recorded. AI advertisement space disclosure control step of obtaining the advertiser-side company browsing history information and the company identification information or the advertising space information having the browsing history, which are expected to have a relatively high probability, and controlling the processing of the advertising space information disclosure step The process 2412 is executed. Basically, these processes are looped to improve the accuracy of the second high-probability closing relationship information. In addition, it may be configured such that the AI advertising space disclosure control step also uses the first high-probability contractual relationship information, including the process of acquiring and holding the first high-probability contractual relationship information in the first process of Example 5. . These can be used not only as inventions as operation methods but also as programs that can be read and executed by a computer called an advertising space sales apparatus.

<Example 5 part 3>
<Example 3 Outline 3>

In the present embodiment, the advertising space selling device acquires the search history information of the advertiser side company for the advertising space information associated with each medium released by the advertising space information disclosure unit, and uses the history information to obtain the final search history information. The third high probability contractual relationship information, which is the relationship between the advertising space information acquired in order to increase the probability of successful contracts and the advertiser side company (identifier information of the advertiser side company), is repeatedly obtained. Based on the first and second of the first to fifth embodiments that control to select the advertiser-side company that is the publication destination of the advertising space publicizing unit that has a high probability of being finally concluded based on the probability closing relationship information It is an advertising space sales device. In other words, based on the relationship between the advertising space information that has been sold in the past advertising space and the search history of the advertising space public department of the advertiser company that purchased the advertising space (specified by the advertising space information), In order to find a registered advertiser-side company with a search history of past advertising space that has a high probability of purchasing publicly available advertising space information, and prioritize the searched advertiser-side company, Alternatively, the advertising space information is configured to be disclosed exclusively.
<Example 5: Functional configuration 3>

The third of the fifth embodiment is characterized in that the third high probability contractual relationship information is used on the basis of the inventions of the first to fourth embodiments and the first and second embodiments. .

FIG. 25A is a diagram illustrating the third functional block of the fifth embodiment. As shown in this figure, the advertising space sales apparatus 2500 of this embodiment includes an advertising space information acquisition unit 2501, an advertising space information disclosure unit 2502, an advertising space purchase application acceptance unit 2503, an inventory confirmation request output unit 2504, an inventory confirmation, etc. It basically has an answer acquisition unit 2505 and an advertisement space purchase decision notification unit 2506, and also includes an advertiser-side company search history information acquisition unit 2511, a third high probability contractual relationship information acquisition unit 2508, and third high probability contractual relationship information. It is characterized by having a holding unit 2509 and an AI advertising space disclosure control unit 2510.

In addition to this, a content electronic data acquisition unit (not shown), an advertiser-side company attribute information acquisition unit and a first high-probability contractual relationship information acquisition unit that are characteristic in the first and second embodiments The first high probability contractual relationship information holding unit, the advertiser side company browsing history information acquisition unit, the second high probability contractual relationship information acquisition unit, and the second high probability contractual relationship information holding unit may be included. The AI advertising space disclosure control unit is configured to control the advertising space information disclosure unit using the first high probability contractual relationship information and the second high probability contractual relationship information in addition to the third high probability contractual relationship information. May be.
<Example 5 Part 3 Explanation of Each Configuration>

The third of the fifth embodiment is based on the inventions of the first to fourth embodiments, the first and second embodiments, and the second, and controls the advertising space information disclosure unit based on artificial intelligence and the like. It is characterized in that it is performed using the probability closing relationship information.

Basically, the advertising space information acquisition unit, the advertising space purchase application reception unit, the inventory confirmation request output unit, the inventory confirmation response acquisition unit, the advertising space purchase decision notification unit, and the like. This is basically the same as the description of the first and second. However, since the following points have characteristic points, a description including these will be added.

The “advertising space information acquisition unit” acquires the advertising space information from the media-side company and simultaneously associates it with the third-high probability contractual relationship information acquisition unit described later and the identification information of the media-side company. To send advertising space information.

The “advertising space information disclosure unit” basically has the same functions as those described in the first to fourth embodiments, the first embodiment, and the second embodiment, that is, the advertising space acquired by the advertising space information acquisition portion. Obtain information and make it public via the Internet. The feature point in Example 5 No. 3 is a function such as artificial intelligence (the component is third high probability contractual relationship information acquired by the third high probability contractual relationship information acquisition unit, or this and the first high probability contractual relationship information The contract of the transaction of the advertising space (the advertising space information, the advertising space specified by the advertising space information) is relatively high by the control of the AI advertising space disclosure control unit using one or more of the second high probability closing relationship information. It is a point to control the disclosure destination of the advertisement space information so that it is performed with probability.

この This published advertising space information is searched by the advertiser side company. In other words, the advertising space information disclosing unit is provided with a search means that can search the advertising space information from the terminal of the advertiser side company that is the viewer. And it is comprised so that a search history may be left in correlation with the identification information of the registered advertiser side company.

The “advertising space purchase application reception department” purchases advertising space from which advertiser company to which advertising space (indicated by the advertising space information or the advertising space information) with respect to the third high probability contract related information acquisition section. It may be configured to transmit information on whether or not there has been an application. This purchase application itself is also learned as a behavior tendency of the advertiser-side company, acquires the relationship with the advertising space information with a high contract rate of the advertiser-side company having the behavior tendency, and is used for disclosure and recommendation of the advertising space information It is possible to do.

The “stock confirmation request output unit” plays a role of determining whether to allow the terminal of the media company to purchase the final advertisement space (advertisement information, advertisement space indicated by the advertisement information) from the device of the present invention. . Various information transmitted from the inventory confirmation request output unit to the media company is common to the first to fourth embodiments, the fifth embodiment, and the second embodiment.

“The inventory confirmation reply acquisition unit” obtains the inventory confirmation reply in response to the output inventory confirmation request from the media company via the Internet. This is an answer after the person in charge of the media company examines the contents of the inventory confirmation request, and is obtained from the terminal of the media company via the Internet or the like. In addition, the media company automatically analyzes the information contained in the inventory confirmation request, and the person in charge at the media company only makes a decision based on the analysis result, outputs an inventory confirmation response, and acquires it. It may be configured. In principle, this inventory confirmation response is output to the third high probability contract information acquisition unit, and an advertising space sales contract is concluded with a relatively high probability in relation to the advertising space information and the search history of the advertiser side company. Used to obtain the relationship In addition, Example 1 to Example 4, Example 5 are the same as Part 1 and Part 2.

“Advertiser side company search history information acquisition unit” acquires advertiser side company search history information. A history of searching for advertising space information by an advertiser-side company in the advertising space information disclosure unit is acquired. Search history is search conditions, search time, etc., specifically, keywords used for search, tags used for search, classification tab, clock information at that time, etc. Search conditions and advertiser side Acquired in association with the advertiser-side company identification information for identifying the company. Further, in the case where the search history is configured such that image words for search are prepared as options in advance, the image words used for the search may be included. Image words include, for example, “freshness”, “brightness”, “youth”, “transparency”, “coolness”, “heat”, “energetic”, “dynamic feeling”, “tranquility”, “freshness”, “experienced”, “maturity” Success, Victory, Calmness, Nobility, Elegance, Brightness, Heavyness, Lightness, Agility, Gentleness, Profoundness, Motherhood, Fatherhood, Majesty Strictness, Warmth, Warmth, Gentleness, Severity, Achievement, Satisfaction, Cleanliness, Maturity, Exile, Stay, Storm, Rain, Cloudy, Sunny “Evolution” “Progress” “Green” “Eco” “Recycle” “Sharp” “Mild” “Big” “Infinite” “Eternal” “Peace” “Reliable” “Safe” “Rich” “High Speed” “Carefully Selected” “Cute” Keywords such as “fashionable” “cool” “strong” “soft”. The identification information of the advertiser and the company may be further added with the identification information of the department and the person in charge.

<Example 3 Part 3 Third High Probability Contract Information Acquisition Unit>
The “third high probability contractual relationship information acquisition unit” learns advertising space information acquired in association with each medium, the acquired search history information, and an inventory confirmation response based on the received advertising space purchase application. The third high-probability contractual relationship information, which is the relationship between the advertising space information acquired in order to increase the final contract probability and the search history of the advertiser-side company, is repeatedly acquired. The search history of the advertising space information disclosure section of the advertiser side company is considered to be unique to each advertiser side company, and the uniqueness and the advertising space information (advertising space attribute information) that was eventually closed By acquiring the relationship, only the advertising space information that the advertiser side company is likely to be interested in can be disclosed to the advertiser side company.

<Example 5 Part 3 Third High Probability Contract Information Holding Unit>
The “third high probability contractual relationship holding unit” holds third high probability contractual relationship information. At least the latest third high probability contractual relationship information acquired by the third high probability contractual relationship information acquisition unit is retained. This is because, when a saleable advertisement space (indicated by the advertisement space information or the advertisement space information) is acquired, it is used for finding an advertiser-side company suitable for promising to make a sale. The third high-probability closing relationship information shows the relationship between the advertising space information that is relatively likely to close the advertising space sales contract and the search history of the advertising space information of the advertiser side company. If acquired, it is possible to acquire search history patterns of advertiser companies that are relatively likely to close sales contracts using this retained third high probability contract information, The advertiser side company associated with the search history and the search history pattern is acquired as a target for recommending the sale of the advertising space. That is, it is possible to process so that the advertising space information is actively disclosed.

The “AI advertising space disclosure unit control unit” is a destination of an advertising space disclosure unit that has a high probability of being finally concluded based on the newly acquired advertising space information and the retained third high probability contract information. It is configured to control to select the advertiser side company to be. If new advertising space information is acquired, use this third high probability contractual relationship information to obtain information such as browsing history patterns of advertiser companies that are relatively likely to close sales contracts. It is possible to control the advertising space information disclosure part so that the advertiser side company associated with the search history and the search history pattern can be proactively accessed, for example, the advertiser side The advertising space information disclosure unit is controlled so that the advertising space information is disclosed only to companies (single or plural).
<Embodiment 5 Part 3 Hardware Configuration>

FIG. 25 (b1) and FIG. 25 (b2) are diagrams for explaining the hardware configuration of the advertising space sales apparatus according to the present embodiment. The apparatus of the present invention includes a CPU 2501, a bus 2502, a non-volatile memory (eg, hard disk, SSD) 2503, a main memory 2504, an I / O 2505, an interface 2506 such as the Internet, and the like. In the non-volatile memory, an advertisement space information acquisition program 2503a that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media-side company, in association with the medium, and the acquired advertisement space information on the Internet An advertising space information disclosure program 2503b to be disclosed via the public, an advertising space purchase application reception program 2503c for receiving an advertising space purchase application as an advertising space purchase application from an advertiser-side company based on the disclosed advertising space information, An inventory confirmation request output program 2503d for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertisement space purchase application, and an inventory confirmation response in response to the output inventory confirmation request Acquisition from the other company The confirmation confirmation acquisition program 2503e and the advertisement space purchase decision notification, which is a notification that it is decided that the advertisement space can be purchased, is output to the advertiser side company when the inventory confirmation response is a reply that there is no inventory problem. An advertising space purchase decision notification output program 2503f, and further, a search history information acquisition program 2503g of the advertiser side company, a third high probability contractual relationship information acquisition program 2503h, a third high probability contractual relationship information retention program 2503i, The AI advertisement space disclosure control program 2503j is held. Further, as data, advertisement space information 2503k, advertisement space purchase application (information) 2503l, inventory confirmation request (information) 2503m, inventory confirmation confirmation 2503n, advertisement space purchase decision notification 2503o, and search history information of the advertiser side company 2503p, third high-probability closing relationship information 2503q, and control information (data acquired by the AI advertisement space disclosure unit control unit and controlling the advertisement space information disclosure unit) 2503r are held.

Further, it may be configured to include a content electronic data acquisition program and content electronic data. Programs and data held in these non-volatile memories are appropriately developed and executed in the main memory.

The interface such as the Internet plays a role of connecting to the

media company terminal

2407, 2407 and the

advertiser company terminals

2408, 2408 via the Internet or the like. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.

FIG. 25 (c) is a diagram showing the flow of the processing. As shown in this figure, the operation processing procedure of the advertising space sales apparatus according to the present invention is an advertisement in which advertising space information, which is information on advertising space that can be sold on a predetermined medium, is obtained from a media company in association with the medium. Space information acquisition step 2501, advertisement space information disclosure step 2502 for publishing the acquired advertisement space information via the Internet, etc., and an advertisement that is an application for purchasing an advertisement space from the advertiser side company based on the released advertisement space information An advertisement space purchase application reception step 2503 for receiving a space purchase application, an inventory confirmation request output step 2504 for outputting an inventory confirmation request, which is a confirmation request for inventory, etc., to a media company based on the received advertisement space purchase application, and an output Inventory confirmation times in response to a requested inventory confirmation request In response to the inventory confirmation response acquisition step 2505 for acquiring the advertisement space from the media company, and a notification that the advertiser side company has decided to be able to purchase the advertising space when the inventory confirmation response is an answer 2506 that there is no inventory problem. An advertisement space purchase decision notification output step 2507 for outputting a certain advertisement space purchase decision notification.

And the characteristic process of a present Example performs the advertiser side company search log | history information acquisition step 2509 with acquisition of the advertisement information in an advertisement space information acquisition step. Then, after obtaining the result of the inventory confirmation reply obtaining step 2505, learning the relationship between the search history information of the advertiser side company with which the sales contract was concluded and the advertising space information obtained in the advertising space information obtaining step, Alternatively, the third high probability contractual relationship information is acquired based on the information. This is the third high probability contractual relationship acquisition step 2510. Then, the latest third high probability contract information is recorded. This is the third high probability contractual relationship information recording step 2511. And when advertising space information is newly acquired, or when advertiser-side company search history information is newly acquired, a sales contract is made using the latest third high probability contractual relationship information recorded. Which obtains advertiser-side company affiliation search history information that is expected to have a relatively high probability of closing and advertiser-side company identification information or advertisement space information associated therewith, and controls the processing of the advertisement space information disclosure step The processing of the advertisement space disclosure control step 2512 is executed. Basically, these processes are looped to improve the accuracy of the third high probability closing relationship information. In addition, the first and second high-probability contractual relationship information acquisition and holding processes of the first and second processes in Example 5 are included, and the AI advertising space disclosure control step also includes the first and second high-probable contractual relationship information. You may comprise so that it may utilize. These can be used not only as inventions as operation methods but also as programs that can be read and executed by a computer called an advertising space sales apparatus.

<Example 5 part 4>
<Example 5 Outline 4>

In this example, the IR information (Investors Relations: Investor Disclosure Information) of the advertiser's company is acquired, and the advertising space information and advertiser acquired to increase the probability of final closing using that information. Publicly publishing advertising space that repeatedly obtains the fourth high probability contractual relationship information that is the relationship with the side company (identifier information of the advertiser side company), and that has a high probability of finally closing based on this fourth high probability contractual relationship information This is an advertising space sales apparatus based on the first, second, and third of the first to fifth embodiments that control to select the advertiser-side company that is the disclosure destination of the department.

In other words, based on the relationship between the advertising space information that has been sold in the past and the advertiser IR information of the advertiser company that purchased the advertising space (specified by the advertising space information), it is released for current sales. Search for registered advertiser-side companies having advertiser IR information with a high probability of purchasing the advertising space information being used, and preferentially or exclusively for the found advertiser-side companies It is configured to publish space information.
<Example 5: Functional configuration 4>

Part 4 of Example 5 is based on the inventions of Examples 1 to 4 and Example 5, Part 1, Part 2 and Part 3 and uses the fourth high probability contractual relationship information. Has characteristics.

FIG. 26A is a diagram illustrating the fourth functional block of the fifth embodiment. As shown in this figure, the advertising space sales apparatus 2600 of this embodiment includes an advertising space information acquisition unit 2601, an advertising space information disclosure unit 2602, an advertising space purchase application reception unit 2603, an inventory confirmation request output unit 2604, an inventory confirmation etc. In addition to having an answer acquisition unit 2605 and an advertisement space purchase determination notification unit 2606, the advertiser IR information acquisition unit 2611 of the advertiser side company, a fourth high probability contractual relationship information acquisition unit 2608, and a fourth high probability contractual relationship It is characterized by having an information holding unit 2609 and an AI advertising space disclosure control unit 2610.

In addition to this, a content electronic data acquisition unit (not shown), an advertiser-side company attribute information acquisition unit that is characteristic in the first, second, and third embodiments, the first high probability contractual relationship Information acquisition unit, first high probability contractual relationship information holding unit, advertiser side company browsing history information acquisition unit, second high probability contractual relationship information acquisition unit, second high probability contractual relationship information holding unit, advertiser side company search history An information acquisition unit, a third high probability contractual relationship information acquisition unit, and a third high probability contractual relationship information holding unit may be included. The AI advertising space disclosure control unit combines one or more of the first high probability contractual relationship information, the second high probability contractual relationship information, and the third high probability contractual relationship information in addition to the fourth high probability contractual relationship information. You may comprise so that an advertisement space information disclosure part may be controlled using.

Part 4 of Example 5 is based on the inventions of Examples 1 to 4, Example 5, Part 1, Part 2 and Part 3, and controls the advertising space information disclosure unit based on artificial intelligence and the like. It is characterized in that the fourth high probability contractual relationship information is used.

Basically, the advertising space information acquisition unit, the advertising space purchase application reception unit, the inventory confirmation request output unit, the inventory confirmation response acquisition unit, the advertising space purchase decision notification unit, and the like. This is basically the same as the explanation of Part 1, Part 2 and Part 3. However, since the following points have characteristic points, a description including these will be added.

The “advertising space information acquisition unit” acquires the advertising space information from the media-side company and simultaneously associates it with the signal obtained from the fourth high probability contractual relationship information acquisition unit, which will be described later, and the identification information of the media-side company. To send advertising space information.

The “advertising space information disclosure unit” basically has the same functions as those described in the first to fourth embodiments, the fifth embodiment, the first, the second, and the third embodiment. The acquired advertising space information is acquired and released to the outside via the Internet. The feature point in Example 5 No. 4 is a function such as artificial intelligence (the fourth high probability contractual relationship information acquired by the fourth high probability contractual relationship information acquisition unit as the component, or the first high probability contractual relationship information) , By the AI advertising space public control unit using one or more of the second high probability contractual relationship information and the third high probability contractual relationship information) It is a point of controlling the disclosure destination of the advertising space information so that the transaction is concluded with a relatively high probability.

This publicly available advertising space information is browsed and searched by the advertiser side company. In other words, the advertising space information disclosure unit is provided with browsing means and searching means that can browse and search the advertising space information from the terminal of the advertiser-side company that is the viewer. Then, the browsing history and the search history may be left in association with the identification information of the registered advertiser-side company.

The “advertising space purchase application reception section” purchases advertising space from which advertiser company to which advertising space (indicated by the advertising space information or the advertising space information) with respect to the fourth high probability contract related information acquisition section. It may be configured to transmit information on whether or not there has been an application. This purchase application itself is also learned as a behavior tendency of the advertiser-side company, acquires the relationship with the advertising space information with a high contract rate of the advertiser-side company having the behavior tendency, and is used for disclosure and recommendation of the advertising space information It is possible to do.

The “stock confirmation request output unit” plays a role of determining whether to allow the terminal of the media company to purchase the final advertisement space (advertisement information, advertisement space indicated by the advertisement information) from the device of the present invention. . Various information transmitted from the inventory confirmation request output unit to the media company is common to the first to fourth embodiments, the first embodiment, the second embodiment, and the third embodiment.

“The inventory confirmation reply acquisition unit” obtains the inventory confirmation reply in response to the output inventory confirmation request from the media company via the Internet. This is an answer after the person in charge of the media company examines the contents of the inventory confirmation request, and is obtained from the terminal of the media company via the Internet or the like. In addition, the media company automatically analyzes the information contained in the inventory confirmation request, and the person in charge at the media company only makes a decision based on the analysis result, outputs an inventory confirmation response, and acquires it. It may be configured. This inventory confirmation response is output to the fourth high probability contractual relationship information acquisition unit in principle, and the advertising space sales contract is relatively high in relation to the advertising space information and the advertiser IR information of the advertiser side company. Is used to obtain the relationship in which In addition, Example 1 to Example 4 and Example 5 are common to Part 1, Part 2 and Part 3.

“The advertiser IR information acquisition unit of the advertiser side company” acquires the advertiser IR information of the advertiser side company. Advertiser IR information is, for example, top message, management strategy, corporate governance information, management risk information, market data of own business area, own business data if it is a management policy. Information, management philosophy, business description, management introduction, history, group company information, etc. If financial information, financial results highlight, PL (Profit and Loss Statement), BS (Balance Sheet), CF (Cash Flow Statement) ), Segment specific index information, etc., and news, timely disclosure information, press release information, etc. In addition, this information is obtained from financial statements, briefing materials, videos, securities reports, business reports, shareholder newsletters, annual reports, fact books, and the like. Further, as stock information, stock price information, stock status, shareholder meeting information, dividend information, analyst information, corporate bond information, etc. may be acquired from a database or the like. Further, the advertiser IR information acquisition unit may be configured to prepare rules for typifying these pieces of information and to categorize or digitize these relatively analog pieces of information. For example, words to be acquired from IR information are prepared in advance, and whether these words are included in the IR information of each advertiser company, how often do they appear? It may be configured to determine and convert to data.

In addition, information such as advertiser company websites, financial statements, briefing materials, videos, securities reports, business reports, shareholder newsletters, annual reports, factbooks, etc. are analyzed and scored based on predetermined rules. The advertiser IR information of companies and the like may be scored based on the score. For this purpose, this is a table for scoring the acquired information, and the information indicating the management, organization, and performance of the company corresponds to the company characteristic item that is one or more item names for grasping the predetermined company characteristic And store a score table by company characteristics that correlates the points given according to the disclosure quality and disclosure amount of the information, and score the acquired information based on the company characteristics item score table to determine the company characteristics. You may comprise so that it may acquire. The acquired advertiser IR information of the advertiser side company is held in association with the acquired identification information of the advertiser side company.

<Example 5 Part 4 Fourth High Probability Contract Information Acquisition Unit>
“Fourth High Probability Contract Information Acquisition Unit” includes advertising space information acquired in association with each medium, the acquired advertiser IR information of the advertiser side company, inventory based on the received advertising space purchase application, etc. The confirmation answer is learned, and the fourth high probability contractual relationship information, which is the relationship between the advertising space information acquired to ultimately increase the probability of contracting, and the advertiser IR information of the advertiser side company is repeatedly acquired. Advertiser IR information of the advertiser side company is considered to be unique to each advertiser side company, and the relationship between the uniqueness and the advertising space information (advertising space attribute information) that was finally sold and sold is acquired. By doing so, only the advertising space information that the advertiser side company is likely to be interested in can be disclosed to the advertiser side company.

<Example 5 Part 4 Fourth High Probability Contract Information Holding Unit>
The “fourth high probability contract relationship information holding unit” holds fourth high probability contract relationship information. At least the latest fourth high probability contractual relationship information acquired by the fourth high probability contractual relationship information acquisition unit is retained. This is because, when a saleable advertisement space (indicated by the advertisement space information or the advertisement space information) is acquired, it is used for finding an advertiser-side company suitable for promising to make a sale. In the fourth high-probability closing relationship information, the relationship between the advertising space information that has a relatively high possibility of closing the advertising space sales contract and the advertiser IR information of the advertiser side company is shown, so the advertising space information is acquired. If this is the case, it is possible to obtain advertiser IR information or a pattern of advertiser IR information that has a relatively high possibility of closing a sales contract using the retained fourth high probability contractual relationship information. The advertiser-side company associated with the advertiser IR information and the pattern of the advertiser IR information is acquired as a target for recommending the sale of the advertisement space. That is, it is possible to process so that the advertising space information is actively disclosed.

The “AI advertising space public part control part” is the public destination of the advertising space public part that has a high probability of being finally concluded based on the newly acquired advertising space information and the retained fourth high probability contract information. It is configured to control to select the advertiser-side company to be. If new advertising space information is acquired, advertiser IR information of the advertiser side company that is relatively likely to be sold and sold using this retained high probability contract information, its pattern, etc. Can control the advertising space information disclosure unit so that the advertiser side information associated with the pattern can be proactively accessed, for example, preferentially, The advertising space information disclosure unit is controlled so that the advertising space information is disclosed only to the advertiser side company (single or plural).
<Example 5: Hardware configuration>

FIG. 26 (b1) and FIG. 26 (b2) are diagrams for explaining the hardware configuration of the advertising space sales apparatus of the present embodiment. The apparatus of the present invention includes a CPU 2601, a bus 2602, a non-volatile memory (for example, hard disk, SSD) 2603, a main memory 2604, an I / O 2605, an interface 2606 such as the Internet. In the non-volatile memory, an advertisement space information acquisition program 2603a for acquiring advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media side company, in association with the medium, and the acquired advertisement space information on the Internet An advertising space information disclosure program 2603b that is disclosed via the public, etc., an advertising space purchase application reception program 2603c that receives an advertising space purchase application as an advertising space purchase application from an advertiser-side company based on the published advertising space information, An inventory confirmation request output program 2603d for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application, and an inventory confirmation response in response to the output inventory confirmation request Acquisition from the other company The confirmation confirmation acquisition program 2603e and the advertisement space purchase decision notification, which is a notification that it is decided that the advertisement space can be purchased, is output to the advertiser side company when the inventory confirmation response is an answer that there is no inventory problem. An advertising space purchase decision notification output program 2603f, and an advertiser IR information acquisition program 2603g of the advertiser side company, a fourth high probability contractual relationship information acquisition program 2603h, and a fourth high probability contractual relationship information retention program 2603i. , AI advertising space disclosure control program 2603j is held. Further, as data, advertisement space information 2603k, advertisement space purchase application (information) 2603l, inventory confirmation request (information) 2603m, inventory confirmation confirmation 2603n, advertisement space purchase decision notification 2603o, and advertiser IR of the advertiser side company Information 2603p, fourth high-probability contractual relationship information 2603q, and control information (data acquired by the AI advertisement space disclosure unit control unit to control the advertisement space information disclosure unit) 2603r are held.

The interface such as the Internet plays a role of connecting to the media

side company terminals

2607 and 2607 and the advertiser

side company terminals

2608 and 2608 via the Internet or the like. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.

FIG. 26 (c) is a diagram showing the flow of the processing. As shown in this figure, the operation processing procedure of the advertising space sales apparatus according to the present invention is an advertisement in which advertising space information, which is information on advertising space that can be sold on a predetermined medium, is obtained from a media company in association with the medium. Space information acquisition step 2601, advertisement space information disclosure step 2602 for publishing the acquired advertisement space information via the Internet or the like, and an advertisement that is an application for purchasing an advertisement space from the advertiser side company based on the released advertisement space information An advertisement space purchase application reception step 2603 for receiving a space purchase application, an inventory confirmation request output step 2604 for outputting an inventory confirmation request, which is a confirmation request for inventory, etc., to the media side company based on the received advertisement space purchase application, and an output Inventory confirmation times in response to a requested inventory confirmation request In response to the inventory confirmation reply acquisition step 2605 for acquiring the advertisement space from the media side company, and a notification that it has been decided that the advertiser side company can purchase the advertising space when the inventory confirmation reply is the reply 2606 that there is no inventory problem. An advertisement space purchase determination notification output step 2607 for outputting a certain advertisement space purchase determination notification.

And the characteristic process of a present Example performs the advertiser IR information acquisition step 2609 of an advertiser side company with acquisition of the advertisement information in an advertisement space information acquisition step. Then, the result of the inventory confirmation response acquisition step 2605 is obtained, and the relationship between the advertiser IR information of the advertiser side company with which the sales contract is concluded and the advertising space information acquired in the advertising space information acquisition step is learned. Or, the fourth high probability contractual relationship information is acquired based on. This is the fourth high probability contractual relationship information acquisition step 2610. Then, the latest fourth high probability contractual relationship information is recorded. This is the fourth high probability closing relationship information recording step 2611. When the advertising space information is newly acquired or when the advertiser IR information of the advertiser side company is newly acquired, the latest fourth high probability contractual relationship information recorded is used. Obtain the advertiser IR information of the advertiser side company that is expected to have a relatively high probability of a sales contract and the advertiser side company identification information or the advertising space information associated therewith, and perform the processing of the advertising space information disclosure step The process of AI advertising space disclosure control step 2612 to be controlled is executed. Basically, these processes are looped to increase the accuracy of the fourth high-probability closing relationship information. In addition, the first, second, and third high probability contractual relationship information acquisition and holding processes of the first, second, and third processes of the fifth embodiment are included, and the AI advertising space disclosure control step includes the first, second, You may comprise so that the 3rd high probability closing relationship information may also be utilized. These can be used not only as inventions as operation methods but also as programs that can be read and executed by a computer called an advertising space sales apparatus.

<Example 5 part 5>
<Example 5 Outline 5>

In this embodiment, the advertising space information and the advertiser side company (the identification information of the advertiser side company) acquired in order to acquire the attribute information of the media side company and increase the probability of final closing using that information. The advertiser side company that is the publication destination of the advertising space publicity department that repeatedly acquires the fifth high probability contractual relationship information, which is the relationship with the This is an advertising space sales apparatus based on the first, second, third, and fourth of the first to fifth embodiments that are controlled to be selected.

In other words, based on the relationship between the attribute information of the media company that sold the advertising space information that has been sold in the past, and the advertiser company that purchased the advertising space (specified by the advertising space information), the current sales To find an advertiser-side company that has a high probability of purchasing the advertising space information that has been published for the public, and to publish the advertising space information preferentially or exclusively to the founding advertiser-side company It is comprised.
<Example 5: Functional configuration>

Part 5 of Example 5 is based on the inventions of Examples 1 to 4 and Example 5, Part 1, Part 2, Part 3, Part 4 and uses the fifth high probability contractual relationship information. It is characterized in that

FIG. 27A is a diagram illustrating the fifth functional block of the fifth embodiment. As shown in this figure, the advertising space sales apparatus 2700 of this embodiment includes an advertising space information acquisition unit 2701, an advertising space information disclosure unit 2702, an advertising space purchase application reception unit 2703, an inventory confirmation request output unit 2704, an inventory confirmation, etc. It basically has an answer acquisition unit 2705 and an advertisement space purchase determination notification unit 2706, a media company attribute information acquisition unit 2711, a fifth high probability contractual relationship information acquisition unit 2708, and a fifth high probability contractual relationship information storage unit 2709. The AI advertisement space disclosure control unit 2710 has a feature.

In addition to this, a content electronic data acquisition unit (not shown), an advertiser-side company attribute information acquisition unit characteristic in the first, second, third, and fourth embodiments, Probability deal relationship information acquisition unit, first high probability deal relationship information holding unit, advertiser side company browsing history information acquisition unit, second high probability deal relationship information acquisition unit, second high probability deal relationship information holding unit, advertiser side Company search history information acquisition unit, third high probability contractual relationship information acquisition unit, third high probability contractual relationship information storage unit, advertiser IR information acquisition unit of advertiser side company, fourth high probability contractual relationship information acquisition unit, You may have a four high probability closing relationship information holding part. In addition to the fifth high probability contractual relationship information, the AI advertising space disclosure control unit includes the first high probability contractual relationship information, the second high probability contractual relationship information, the third high probability contractual relationship information, the fourth high probability contractual relationship information. Any one or more of the above may be used together to control the advertising space information disclosure unit.

The fifth part of the fifth embodiment is based on the inventions of the first to fourth embodiments, the first embodiment, the second, the third, the fourth, and the advertising space information disclosure unit based on the artificial intelligence or the like. This is characterized in that the control is performed using the fifth high probability contractual relationship information.

Basically, the advertising space information acquisition unit, the advertising space purchase application reception unit, the inventory confirmation request output unit, the inventory confirmation response acquisition unit, the advertising space purchase decision notification unit, and the like. This is basically the same as the explanation of Part 1, Part 2, Part 3 and Part 4. However, since the following points have characteristic points, a description including these will be added.

The “advertising space information acquisition unit” acquires the advertising space information from the media-side company and simultaneously associates it with the signal obtained from the fifth high-probability contractual relationship information acquisition unit described later and the identification information of the media-side company. To send advertising space information.

The “advertising space information disclosure unit” basically has the same functions as those described in the first to fourth embodiments, the first embodiment, the second, the third, and the fourth embodiment. The advertisement space information acquired by the department is acquired and disclosed to the outside via the Internet. The feature point in Example 5 No. 5 is a function such as artificial intelligence (the fifth high probability contractual relationship information acquired by the fifth high probability contractual relationship information acquisition unit as the component, or the first high probability contractual relationship information) , The advertising space (advertising space information, advertising space information) by the AI advertising space public control unit using one or more of the second high probability closing relationship information, the third high probability closing relationship information, and the fourth high probability closing relationship information The advertising space information disclosure destination and the like are controlled so that the transaction of the advertising space specified by (2) is performed with a relatively high probability.

The “advertising space purchase application reception department” purchases advertising space for which advertising space (shown by advertising space information or advertising space information) from which advertiser side company to the fifth high probability contract related information acquisition section. It may be configured to transmit information on whether or not there has been an application. This purchase application itself is also learned as a behavior tendency of the advertiser-side company, acquires the relationship with the advertising space information with a high contract rate of the advertiser-side company having the behavior tendency, and is used for disclosure and recommendation of the advertising space information It is possible to do.

The “stock confirmation request output unit” plays a role of determining whether to allow the terminal of the media company to purchase the final advertisement space (advertisement information, advertisement space indicated by the advertisement information) from the device of the present invention. . Various information transmitted from the inventory confirmation request output unit to the media company is the same as that in the first to fourth embodiments, the first embodiment, the second, the third, and the fourth embodiment.

“The inventory confirmation reply acquisition unit” obtains the inventory confirmation reply in response to the output inventory confirmation request from the media company via the Internet. This is an answer after the person in charge of the media company examines the contents of the inventory confirmation request, and is obtained from the terminal of the media company via the Internet or the like. In addition, the media company automatically analyzes the information contained in the inventory confirmation request, and the person in charge at the media company only makes a decision based on the analysis result, outputs an inventory confirmation response, and acquires it. It may be configured. This inventory confirmation response is basically output to the Fifth High Probability Contract Information Acquisition Department, and is compared with the relationship between the advertiser-side company (identification information) and the media-side company attribute information that provided the advertising space information. It is used to acquire the relationship that the advertising space sales contract is established with high probability. In addition, Example 1 to Example 4, Example 5 are common to Part 1, Part 2, Part 3, Part 4.

The “media side company attribute information acquisition unit” acquires media side company attribute information that is attribute information of the media side company that acquired the advertising space information. For example, if it is a management policy, the media side company attribute information is top message, management strategy, corporate governance information, management risk information, market data of own business area, own business data, etc. Company information, management philosophy, business details (including attributes of magazines published, attributes of TV programs, media attributes, business activity attributes, etc.), management introduction, history, group company information, etc. Financial information is financial highlights, PL (Profit and Loss Statement), BS (Balance Sheet), CF (Cash Flow Statement), segment specific index information, etc., News is timely disclosure information, Information such as press release information, or information extracted or typified from these. In addition, this information is obtained from financial statements, briefing materials, videos, securities reports, business reports, shareholder newsletters, annual reports, fact books, and the like. Further, as stock information, stock price information, stock status, shareholder meeting information, dividend information, analyst information, corporate bond information, etc. may be acquired from a database or the like. Furthermore, the media-side company attribute information acquisition unit may be configured to prepare rules for typifying these pieces of information and to categorize or digitize these relatively analog pieces of information. For example, words that should be acquired as media-side company attribute information are prepared in advance, and if these words are included or included in the public information and self-reported information of each media-side company, the appearance frequency It may be configured to determine the degree of data and to convert it into data.

Further, it may be configured to acquire the attribute information of the media side company from a database held in association with the sensitivity image.

For example, “freshness,” “brightness,” “youth,” “transparency,” “coolness,” “heat,” “energetic,” “motion,” “tranquility,” “freshness,” “experienced,” “matureness,” “success,” “victory” "Calmness" "nobility" "dignity" "brightness" "heavy" "lightness" "agility" "gentle" "magnitude" "profoundness" "maternity" "paternity" "dignity" "rigidity" "warmth" "Warmness" "Gentleness" "Severity" "Achievement" "Satisfaction" "Cleanliness" "Maturity" "Wandering" "Residence" "Arrow" "Rain" "Cloudy" "Clear" "Evolution" "Progress" “Green” “Eco” “Recycling” “Sharp” “Mild” “Big” “Infinite” “Eternal” “Peace” “Safety” “Safe” “Rich” “High Speed” “Carefully Selected” “Cute” “Fashion” “ These are keywords such as “cool”, “strong”, and “soft”. Check box to qualify media company attributes, such as “applicable”, “not applicable”, or “not applicable” to allow general public to input questionnaires, A questionnaire may be input, and the information may be acquired from a section that is stored as a database in association with the identification information of the company on the media side.

In addition, information such as media companies' websites, financial statements, briefing materials, videos, securities reports, business reports, shareholder newsletters, annual reports, fact books, etc. are analyzed and scored based on predetermined rules, Based on the score, the media company attribute information that is the attribute information of the media company may be scored. For this purpose, this is a table for scoring the acquired information, and the information indicating the management, organization, and performance of the company corresponds to the company characteristic item that is one or more item names for grasping the predetermined company characteristic And store a score table by company characteristics that correlates the points given according to the disclosure quality and disclosure amount of the information, and score the acquired information based on the company characteristics item score table to create a media company. You may comprise so that attribute information may be acquired. The acquired media-side company attribute information is held in association with the identification information of the advertising space information sold by the acquired media-side company.

<Example 5 Part 5 Fifth High Probability Contract Information Acquisition Unit>
The “fifth high probability closing relationship information acquisition unit” is advertising space information acquired in association with each medium, media side company attribute information that is attribute information of a media side company that sells and provides the acquired advertising space information, In addition, the media-side company attribute information and the advertiser that provided the advertising space (advertising space information) acquired to learn the inventory confirmation response based on the received advertising space purchase application, and ultimately increase the probability of closing The fifth high probability contractual relationship information that is the relationship with the side company is repeatedly acquired. Media-side company attribute information is considered unique, and the advertising space that the advertiser-side company is likely to be interested in by acquiring the uniqueness and the relationship with the advertiser-side company that was eventually sold Only information can be disclosed to advertiser companies.

<Example 5 Part 5 Fifth High Probability Contract Information Holding Unit>
The “fifth high probability closing relationship information holding unit” holds fifth high probability closing relationship information. At least the latest fifth high probability contractual relationship information acquired by the fifth high probability contractual relationship information acquisition unit is retained. This is because, when a saleable advertisement space (indicated by the advertisement space information or the advertisement space information) is acquired, it is used for finding an advertiser-side company suitable for promising to make a sale. The fifth high-probability closing relationship information shows the relationship between the media-side company attribute information of the media-side company that provides the advertising space information that is relatively likely to be closed and the advertiser-side company. Therefore, if the advertising space information is acquired, it is possible to acquire an advertiser-side company that has a relatively high possibility of closing a sales contract using the retained fifth high probability contract information. It is acquired as an object for which the advertiser side company recommends the sale of the advertising space. That is, it is possible to process so that the advertising space information is actively disclosed.

The “AI advertising space disclosure unit control unit” holds media side company attribute information that provides newly acquired advertising space information (the advertising space information and the media side company are associated using identification information, etc.) Based on the fifth high-probability contractual relationship information, it is configured to perform control so as to select an advertiser-side company that is the disclosure destination of the advertising space disclosure unit that has a high probability of being finally concluded. If new advertising space information is acquired, it is possible to acquire an advertiser-side company that is relatively likely to close a sales contract using the retained fifth high probability contract information. For example, the advertising space information disclosure part is controlled so that the advertiser side company can be accessed preferentially, for example, or the advertising space information is disclosed only to the advertiser side company (single or plural). Control the advertising space information disclosure part.

In Example 5 Part 5 above, the relationship between the media company attribute information and the advertiser company (identified by the identification information) is learned based on past contract cases, and the fifth high probability contract relationship information. However, it is also possible to use advertiser-side company attribute information instead of this advertiser-side company.

FIGS. 27 (b1) and 27 (b2) are diagrams for explaining the hardware configuration of the advertising space sales apparatus of the present embodiment. The apparatus of the present invention includes a CPU 2701, a bus 2702, a nonvolatile memory (eg, hard disk, SSD) 2703, a main memory 2704, an I / O 2705, an interface 2706 such as the Internet, and the like. In the non-volatile memory, an advertisement space information acquisition program 2703a that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media-side company, in association with the medium, and the acquired advertisement space information on the Internet Advertising space information disclosure program 2703b to be disclosed via the public, etc., advertising space purchase application reception program 2703c for accepting an advertising space purchase application as an advertising space purchase application from the advertiser side company based on the published advertising space information, An inventory confirmation request output program 2703d for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application, and an inventory confirmation response in response to the output inventory confirmation request Acquisition from the other company The confirmation space acquisition program 2703e and the advertisement space purchase decision notification, which is a notification to the effect that it is decided that the advertisement space can be purchased, is output to the advertiser side company when the inventory confirmation response is a reply that there is no inventory problem. An advertisement space purchase decision notification output program 2703f, and further, a media side company attribute information acquisition program 2703g, a fifth high probability contractual relationship information acquisition program 2703h, a fifth high probability contractual relationship information retention program 2703i, and an AI advertising space. A public control program 2703j is held. Further, as data, advertisement space information 2703k, advertisement space purchase application (information) 2703l, inventory confirmation request (information) 2703m, inventory confirmation confirmation 2703n, advertisement space purchase decision notification 2703o, media side company attribute information 2703p, Five high probability contractual relationship information 2703q and control information (data acquired by the AI advertising space disclosure unit control unit to control the advertising space information disclosure unit) 2703r are held.

The interface such as the Internet plays a role of connecting to the

media company terminals

2707 and 2707 and the

advertiser company terminals

2708 and 2708 via the Internet or the like. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.

FIG. 27 (c) is a diagram showing the flow of the processing. As shown in this figure, the operation processing procedure of the advertising space sales apparatus according to the present invention is an advertisement in which advertising space information, which is information on advertising space that can be sold on a predetermined medium, is obtained from a media company in association with the medium. Space information acquisition step 2701, advertising space information disclosure step 2702 for publishing the acquired advertising space information via the Internet, etc., and an advertisement that is an application for purchasing an advertising space from the advertiser side company based on the published advertising space information An advertisement space purchase application reception step 2703 for receiving a space purchase application, an inventory confirmation request output step 2704 for outputting an inventory confirmation request, which is a confirmation request for inventory, to the media company based on the received advertisement space purchase application, and an output Inventory confirmation times in response to a requested inventory confirmation request In response to a stock confirmation confirmation acquisition step 2705 from the media company, and a notification that the advertisement space has been decided to be purchased by the advertiser company when the inventory confirmation reply is an answer 2706 that there is no inventory problem. An advertisement space purchase decision notification output step 2707 for outputting a certain advertisement space purchase decision notification.

And the characteristic process of a present Example performs the media side company attribute information step 2709 with acquisition of the advertisement information in an advertisement space information acquisition step. Then, the result of the inventory confirmation response acquisition step 2705 is obtained, and acquired in the advertising space information acquisition step, with the advertiser side company (the advertiser side company identification information or the advertiser side company attribute information) with which the sales contract has been concluded. The fifth high probability contractual relationship information is acquired based on learning the relationship with the media-side company attribute information that provided the advertisement space information. This is the fifth high probability contractual relationship information acquisition step 2710. Then, the latest fifth high probability contractual relationship information is recorded. This is the fifth high probability closing relationship information recording step 2711. When new advertising space information is acquired, the advertiser-side company or advertiser who is expected to have a relatively high probability of contracting a sales contract using the latest recorded fifth highest probability contractual relationship information. The side company attribute information and the advertiser side company identification information associated therewith are obtained, and the process of AI advertisement space publication control step 2712 for controlling the process of the advertisement space information publication step is executed. Basically, these processes are looped to improve the accuracy of the fifth high probability contractual relationship information. The fifth, first, second, third, and fourth processes of the first, second, third, and fourth high probability contractual relationship information acquisition and holding processes are included, and the AI advertising space publication control step includes The first, second, third, and fourth high probability contractual relationship information may also be used. These can be used not only as inventions as operation methods but also as programs that can be read and executed by a computer called an advertising space sales apparatus.

<Example 5 part 6>
<Example 5 Outline 6>

In this embodiment, the IR information of the media side company is acquired, and the advertising space information and the advertiser side company (identification information of the advertiser side company) acquired in order to increase the probability of final contract using the information are obtained. The advertiser side company that is the publication destination of the advertising space publicity department that repeatedly acquires the sixth high probability contractual relationship information, which is the relationship with the This is an advertising space sales apparatus based on the first, second, third, fourth, and fifth of the first to fifth embodiments that are controlled to be selected.

In other words, the current sales are based on the relationship between the IR information of the media company that sold the advertising space information that has been sold in the past, and the advertiser company that purchased the advertising space (specified by the advertising space information). To find an advertiser-side company that has a high probability of purchasing the advertising space information that has been published for the public, and to publish the advertising space information preferentially or exclusively to the founding advertiser-side company It is comprised.
<Example 5: Functional configuration>

Part 6 of Example 5 is based on the inventions of Examples 1 to 4 and Example 5, Part 1, Part 2, Part 3, Part 4, Part 5, and the sixth high probability contractual relationship. It is characterized in that information is used.

FIG. 28A is a diagram illustrating the sixth functional block of the fifth embodiment. As shown in this figure, the advertising space sales apparatus 2800 of this embodiment includes an advertising space information acquisition unit 2801, an advertising space information disclosure unit 2802, an advertising space purchase application reception unit 2803, an inventory etc. confirmation request output unit 2804, and an inventory etc. confirmation. A media IR information acquisition unit 2811 for acquiring media IR information, which is IR information of a media company, and a sixth high probability contractual relationship information acquisition unit, which basically include an answer acquisition unit 2805 and an advertisement space purchase determination notification unit 2806. 2808, a sixth high-probability contractual relationship information holding unit 2809, and an AI advertisement space disclosure control unit 2810.

In addition to this, a content electronic data acquisition unit (not shown), an advertiser-side company attribute information acquisition unit that was characteristic in Example 1, Part 2, Part 3, Part 4, Part 5, First high probability contractual relationship information acquisition unit, first high probability contractual relationship information holding unit, advertiser side company browsing history information acquisition unit, second high probability contractual relationship information acquisition unit, second high probability contractual relationship information storage unit, Advertiser-side company search history information acquisition unit, third high probability contractual relationship information acquisition unit, third high probability contractual relationship information holding unit, advertiser side company advertiser IR information acquisition unit, fourth high probability contractual relationship information acquisition A fourth high probability contractual relationship information holding unit, a media-side company attribute information acquisition unit, a fifth high probability contractual relationship information acquisition unit, and a fifth high probability contractual relationship information holding unit. In addition to the sixth high probability contractual relationship information, the AI advertising space disclosure control unit includes the first high probability contractual relationship information, the second high probability contractual relationship information, the third high probability contractual relationship information, the fourth high probability contractual relationship information. The advertising space information disclosure unit may be configured to use any one or more of the fifth high probability contractual relationship information together.

Part 6 of Example 5 is based on the inventions of Examples 1 to 4, Example 5, Part 1, Part 2, Part 3, Part 4, Part 5, and advertising space based on artificial intelligence or the like. It is characterized in that the information disclosure unit is controlled using the sixth high probability contractual relationship information.

Basically, the advertising space information acquisition unit, the advertising space purchase application reception unit, the inventory confirmation request output unit, the inventory confirmation response acquisition unit, the advertising space purchase decision notification unit, and the like. This is basically the same as the explanation of Part 1, Part 2, Part 3, Part 4, Part 5, and Part 5. However, since the following points have characteristic points, a description including these will be added.

The “advertising space information acquisition unit” acquires the advertising space information from the media side company, and simultaneously associates it with the signal indicating that it has been acquired to the sixth high probability contractual relationship information acquisition unit described later and the identification information of the media side company. To send advertising space information.

The “advertising space information disclosure unit” basically has the same functions as those described in the first to fourth embodiments, the fifth embodiment, the first, the second, the third, the fourth, and the fifth. The advertisement space information acquired by the space information acquisition unit is acquired and released to the outside via the Internet. The feature point in Example 5 No. 6 is a function such as artificial intelligence (the component is sixth high probability contractual relationship information acquired by the sixth high probability contractual relationship information acquisition unit, or this and the first high probability contractual relationship information , By the AI advertising space public control unit using one or more of the second high probability contractual relationship information, the third high probability contractual relationship information, the fourth high probability contractual relationship information, and the fifth high probability contractual relationship information) This is to control the disclosure destination of the advertising space information so that the transaction of (the advertising space information and the advertising space specified by the advertising space information) is concluded with a relatively high probability.

"Advertising space purchase application reception part" purchases advertising space for which advertising space (indicated by advertising space information or advertising space information) from which advertiser side to the sixth high probability contractual relationship information acquisition part It may be configured to transmit information on whether or not there has been an application. This purchase application itself is also learned as a behavior tendency of the advertiser-side company, acquires the relationship with the advertising space information with a high contract rate of the advertiser-side company having the behavior tendency, and is used for disclosure and recommendation of the advertising space information It is possible to do.

The “stock confirmation request output unit” plays a role of determining whether to allow the terminal of the media company to purchase the final advertisement space (advertisement information, advertisement space indicated by the advertisement information) from the device of the present invention. . Various information transmitted from the inventory confirmation request output unit to the media company is common to the first to fourth embodiments, the first embodiment, the second embodiment, the third embodiment, the fourth embodiment, and the fifth embodiment. .

“The inventory confirmation reply acquisition unit” obtains the inventory confirmation reply in response to the output inventory confirmation request from the media company via the Internet. This is an answer after the person in charge of the media company examines the contents of the inventory confirmation request, and is obtained from the terminal of the media company via the Internet or the like. In addition, the media company automatically analyzes the information contained in the inventory confirmation request, and the person in charge at the media company only makes a decision based on the analysis result, outputs an inventory confirmation response, and acquires it. It may be configured. This inventory confirmation response is in principle output to the sixth high-probability closing relationship information acquisition unit, and with a relatively high probability due to the relationship between the advertiser-side company and the IR information of the media-side company that provided the advertising space information. Used to acquire the relationship that the advertising space sales contract is established. In addition, Example 1 to Example 4, Example 5 are common to Part 1, Part 2, Part 3, Part 4, Part 5 and Part 5.

“The Media IR Information Acquisition Unit” acquires IR information of the media company that provided the advertising space information. The media IR information is, for example, a top policy, management strategy, corporate governance information, management risk information, market data of own business area, own business data if it is a management policy, and company information if it is company information. , Management philosophy, business description, management introduction, history, group company information, etc. If financial information, financial results highlight, PL (Profit and Loss Statement), BS (Balance Sheet), CF (Cash Flow Statement) Or segment specific index information, and if it is news, it is information such as timely disclosure information, press release information, or the like, or information extracted or classified from these. In addition, this information is obtained from financial statements, briefing materials, videos, securities reports, business reports, shareholder newsletters, annual reports, fact books, and the like. Further, as stock information, stock price information, stock status, shareholder meeting information, dividend information, analyst information, corporate bond information, etc. may be acquired from a database or the like. Further, the media IR information acquisition unit may be configured to prepare rules for typifying these pieces of information and to categorize or digitize these relatively analog pieces of information. For example, words to be acquired as media IR information are prepared in advance, and those words are included in the RI information and self-report information of each media company, and if they are included, what is the appearance frequency? The degree may be determined and converted into data.

In addition, information such as media companies' websites, financial statements, briefing materials, videos, securities reports, business reports, shareholder newsletters, annual reports, fact books, etc. are analyzed and scored based on predetermined rules, Based on the score, the media IR information of the media company may be scored. For this purpose, it is a table for scoring the acquired information, and information indicating IR such as management, organization, business performance, etc. of the company is one or more item names for grasping predetermined company characteristics. Corresponding to the item, it maintains a score table by company characteristic that associates the points given according to the disclosure quality and amount of the information, and the acquired information is scored based on the score table by company characteristic item You may comprise so that media side company attribute information may be acquired. The acquired media IR information is held in association with the identification information of the advertisement space information sold by the acquired media company.

<Example 5 Part 6: Sixth High Probability Contract Information Acquisition Unit>
The “sixth high-probability closing relationship information acquisition unit” is the advertising space information acquired in association with each medium, the media IR information of the media company that sells and provides the acquired advertising space information, and the received advertising space purchase. Media IR information and advertiser side company (advertiser side company identification) that provided advertisement space (advertisement space information) acquired to learn the confirmation response of inventory etc. based on the application and ultimately increase the probability of closing 6th high-probability contractual relationship information that is related to (identified by information) is repeatedly acquired. Media IR information is considered unique, and only the advertising space information that the advertiser side company is likely to be interested in by acquiring its uniqueness and the relationship with the advertiser side company that was ultimately sold and sold. Can be disclosed to advertiser companies.

<Example 5 Part 6 Sixth High Probability Contract Information Holding Unit>
The “sixth high probability contractual relationship information holding unit” holds sixth high probability contractual relationship information. At least the latest sixth high probability contractual relationship information acquired by the sixth high probability contractual relationship information acquisition unit is retained. This is because, when a saleable advertisement space (indicated by the advertisement space information or the advertisement space information) is acquired, it is used for finding an advertiser-side company suitable for promising to make a sale. The sixth high-probability closing relationship information shows the relationship between the media IR information of the media company that provides the advertising space information that is relatively likely to close the advertising space sales contract and the relationship with the advertiser company. Once the space information is acquired, it is possible to acquire an advertiser-side company that has a relatively high possibility of closing a sales contract using the retained sixth high probability contractual relationship information. It is acquired as a target for recommending the sale of the advertising space by the side company. That is, it is possible to process so that the advertising space information is actively disclosed.

The “AI advertising space disclosure unit control unit” holds media IR information that provides newly acquired advertising space information (the advertising space information and the media side company are associated with each other using identification information). Based on the sixth high-probability closing relationship information, it is configured to perform control so as to select the advertiser-side company that is the disclosure destination of the advertising space publicizing unit that has a high probability of finally closing. If advertising space information is newly acquired, it is possible to acquire an advertiser side company that is relatively likely to close a sales contract using the held sixth high probability contract information. For example, the advertising space information disclosure part is controlled so that the advertiser side company can be accessed preferentially, for example, or the advertising space information is disclosed only to the advertiser side company (single or plural). Control the advertising space information disclosure part.

In the description of Example 5 Part 6 above, the relationship between the media IR information and the advertiser-side company (identified by the identification information) is learned based on past contract cases, and is used as sixth high probability contract relationship information. Although this is configured to be used, the advertiser side company attribute information may be used instead of the advertiser side company.

FIG. 28 (b1) and FIG. 28 (b2) are diagrams for explaining the hardware configuration of the advertising space sales apparatus according to the present embodiment. The apparatus of the present invention includes a CPU 2801, a bus 2802, a nonvolatile memory (for example, a hard disk, SSD) 2803, a main memory 2804, an I / O 2805, an interface 2806 such as the Internet, and the like. The non-volatile memory includes an advertisement space information acquisition program 2803a for acquiring advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, and the acquired advertisement space information on the Internet. An advertising space information disclosure program 2803b to be disclosed via the public, etc., an advertising space purchase application reception program 2803c for accepting an advertising space purchase application as an advertising space purchase application from the advertiser side company based on the published advertising space information, A stock confirmation request output program 2803d for outputting a stock confirmation request as a stock confirmation request to the media company based on the received advertising space purchase application, and a stock confirmation response in response to the outputted stock confirmation request Acquisition from the other company The confirmation space acquisition program 2803e and the advertisement space purchase decision notification, which is a notification to the effect that it is determined that the advertisement space can be purchased, is sent to the advertiser side company when the inventory confirmation response is a reply that there is no inventory problem. An advertising space purchase decision notification output program 2803f, and further, a media IR information acquisition program 2803g, a sixth high probability contractual relationship information acquisition program 2803h, a sixth high probability contractual relationship information retention program 2803i, and an AI advertising space publication control. The program 2803j is held. Further, as data, advertisement space information 2803k, advertisement space purchase application (information) 2803l, inventory confirmation request (information) 2803m, inventory confirmation confirmation 2803n, advertisement space purchase decision notification 2803o, media IR information 2803p, sixth high Probability deal relationship information 2803q and control information (data acquired by the AI advertisement space disclosure unit control unit and used to control the advertisement space information disclosure unit) 2803r are held.

The Internet interface plays a role of connecting to the

media company terminal

2807, 2807

advertiser company terminal

2808, 2808 via the Internet or the like. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.

FIG. 28 (c) is a diagram showing the flow of the processing. As shown in this figure, the operation processing procedure of the advertising space sales apparatus according to the present invention is an advertisement in which advertising space information, which is information on advertising space that can be sold on a predetermined medium, is obtained from a media company in association with the medium. Space information acquisition step 2801, advertisement space information disclosure step 2802 for publishing the acquired advertisement space information via the Internet, etc., and an advertisement that is an application for advertising space purchase from the advertiser side company based on the released advertisement space information An advertisement space purchase application reception step 2803 for receiving a space purchase application, an inventory confirmation request output step 2804 for outputting an inventory confirmation request, which is a confirmation request for inventory, etc., to the media side company based on the received advertisement space purchase application, and an output Inventory confirmation times in response to a requested inventory confirmation request In response to the inventory confirmation response acquisition step 2805 from the media side company and the notification that the inventory confirmation answer is 2806 indicating that there is no inventory problem, the advertiser side company is determined to be able to purchase the advertising space. An advertisement space purchase decision notification output step 2807 for outputting a certain advertisement space purchase decision notification.

And the characteristic process of a present Example performs media IR information step 2809 with acquisition of the advertisement information in an advertisement space information acquisition step. Then, the result of the inventory confirmation response acquisition step 2805 is obtained, and acquired in the advertising space information acquisition step and the advertiser side company (the advertiser side company identification information or the advertiser side company attribute information) that the sales contract is concluded. Learning the relationship with the media-side company attribute information that provided the advertising space information, or obtaining the sixth high-probability closing relationship information. This is the sixth high probability contractual relationship information acquisition step 2810. Then, the latest sixth high probability contractual relationship information is recorded. This is the sixth high probability closing relationship information recording step 2811. If new advertising space information is acquired, the advertiser-side company or advertiser who is expected to have a relatively high probability of a sales contract is recorded using the latest recorded information on the sixth high probability contract. The side company attribute information and the advertiser side company identification information associated therewith are obtained, and the process of AI advertisement space publication control step 2812 for controlling the process of the advertisement space information publication step is executed. Basically, these processes are looped to increase the accuracy of the sixth high probability contractual relationship information. In addition, the fifth, first, second, third, fourth, and fifth processes including the first, second, third, fourth, and fifth high-probability closing relationship information acquisition and holding processes, and AI The advertising space disclosure control step may be configured to use the first, second, third, fourth, and fifth high probability contractual relationship information. These can be used not only as inventions as operation methods but also as programs that can be read and executed by a computer called an advertising space sales apparatus.

<Example 5 part 7>
<Example 5 Outline 7>

In this embodiment, the advertising space information and the advertiser side company (the advertiser) are acquired in order to acquire the PR plan information of the advertising target product of the advertiser side company and increase the probability of final closing using the information. And the advertising destination of the advertising space public department that has a high probability of finally closing based on the seventh high probability contractual relationship information. It is an advertising space sales apparatus based on the first, second, third, fourth, fifth, and sixth of the first to fifth embodiments that control to select the advertiser-side company.

In other words, PR plan information on the advertising target products and services of advertiser companies that have purchased advertising space information that has been sold in the past, and the advertising space that was sold and sold (specified by the advertising space information) Based on the relationship, the PR plan information, the PR plan information pattern, and the type of the advertiser plan that have a high probability of purchasing the advertising space information that is currently released for sale are searched, and the found advertiser The advertising space information is configured to be disclosed preferentially or exclusively to the side company.
<Example 5: Functional configuration 7>

Part 7 of Example 5 is based on the inventions of Examples 1 to 4 and Example 1, Part 1, Part 2, Part 3, Part 4, Part 5, Part 6 and Part 7. It is characterized in that it uses the probability closing relationship information.

FIG. 29A is a diagram illustrating the seventh functional block of the fifth embodiment. As shown in this figure, the advertising space sales apparatus 2900 of this embodiment includes an advertising space information acquisition unit 2901, an advertising space information disclosure unit 2902, an advertising space purchase application reception unit 2903, an inventory etc. confirmation request output unit 2904, and an inventory etc. confirmation. A PR plan information acquisition unit 2907, which basically has an answer acquisition unit 2905 and an advertisement space purchase decision notification unit 2906, and acquires PR plan information related to products for which the advertising space of the advertiser side company is to be used. It is characterized by having a high-probability contractual relationship information acquisition unit 2908, a seventh high-probability contractual relationship information holding unit 2909, and an AI advertisement space disclosure control unit 2909.

In addition to this, the content electronic data acquisition unit (not shown), the advertiser-side company attribute information that is characteristic in Example 5, Part 1, Part 2, Part 3, Part 4, Part 5, Part 6 Acquisition unit, first high probability contract relationship information acquisition unit, first high probability contract relationship information holding unit, advertiser side company browsing history information acquisition unit, second high probability contract relationship information acquisition unit, second high probability contract relationship information Holding unit, advertiser side company search history information acquisition unit, third high probability contractual relationship information acquisition unit, third high probability contractual relationship information holding unit, advertiser side company advertiser IR information acquisition unit, fourth high probability contract Relationship information acquisition unit, fourth high probability contractual relationship information holding unit, media company attribute information acquisition unit, fifth high probability contractual relationship information acquisition unit, fifth high probability contractual relationship information storage unit, media IR information acquisition unit, Six high probability contract information acquisition part, sixth high probability contract information Sandwiching member may have. In addition to the seventh high probability contractual relationship information, the AI advertising space disclosure control unit includes the first high probability contractual relationship information, the second high probability contractual relationship information, the third high probability contractual relationship information, the fourth high probability contractual relationship information. The advertising space information disclosure unit may be controlled by using any one or more of the fifth high probability contractual relationship information and the sixth high probability contractual relationship information.

Part 7 of Example 5 is based on the inventions of Examples 1 to 4, Example 5, Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, and Artificial Intelligence. It is characterized in that control of the advertising space information disclosure unit based on this is performed using the seventh high probability contractual relationship information. However, any one or more of the first to sixth high probability contractual relationship information described above may be added to the seventh high probability contractual relationship information and used for control. For this purpose, each unit that can use these pieces of information is also added to the apparatus.

Basically, the advertising space information acquisition unit, the advertising space purchase application reception unit, the inventory confirmation request output unit, the inventory confirmation response acquisition unit, the advertising space purchase decision notification unit, and the like. This is basically the same as the explanation of No. 1, No. 2, No. 3, No. 4, No. 5, and No. 6. However, since the following points have characteristic points, a description including these will be added.

The “advertising space information acquisition unit” acquires the advertising space information from the media company, and simultaneously associates it with the signal indicating that the advertisement space information is acquired to the seventh high probability contractual relationship information acquisition unit described later and the identification information of the media company. To send advertising space information.

The “advertising space information disclosure section” basically has the same functions as those described in the first to fourth embodiments, the fifth embodiment, the first, the second, the third, the fourth, the fifth, and the sixth. That is, the advertisement space information acquired by the advertisement space information acquisition unit is acquired and released to the outside via the Internet. The feature point in Example 5 No. 7 is a function such as artificial intelligence (as a component, the seventh high probability contractual relationship information acquired by the seventh high probability contractual relationship information acquisition unit, or this and the first high probability contractual relationship information AI advertising space disclosure using one or more of the second high probability contractual relationship information, the third high probability contractual relationship information, the fourth high probability contractual relationship information, the fifth high probability contractual relationship information, and the sixth high probability contractual relationship information The control of the control unit) controls the disclosure of the advertising space information so that the transaction of the advertising space (advertising space information, advertising space specified by the advertising space information) is concluded with a relatively high probability. is there.

"Advertising space purchase application reception part" purchases advertising space for which advertising space (indicated by advertising space information or advertising space information) from which advertiser side to the seventh high probability contractual relationship information acquisition part It may be configured to transmit information on whether or not there has been an application. This purchase application itself is also learned as a behavior tendency of the advertiser-side company, acquires the relationship with the advertising space information with a high contract rate of the advertiser-side company having the behavior tendency, and is used for disclosure and recommendation of the advertising space information It is possible to do.

The “stock confirmation request output unit” plays a role of determining whether to allow the terminal of the media company to purchase the final advertisement space (advertisement information, advertisement space indicated by the advertisement information) from the device of the present invention. . For various information transmitted from the inventory confirmation request output unit to the media company, Example 1 to Example 4, Example 5, Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 6 It is common.

“The inventory confirmation reply acquisition unit” obtains the inventory confirmation reply in response to the output inventory confirmation request from the media company via the Internet. This is an answer after the person in charge of the media company examines the contents of the inventory confirmation request, and is obtained from the terminal of the media company via the Internet or the like. In addition, the media company automatically analyzes the information contained in the inventory confirmation request, and the person in charge at the media company only makes a decision based on the analysis result, outputs an inventory confirmation response, and acquires it. It may be configured. This inventory confirmation response is in principle output to the 7th High Probability Contract Information Acquisition Department and wants to advertise using the advertising space (specified by the advertising space information) for which the advertiser company applied for purchase. It is used to acquire a relationship in which an advertising space sales contract is established with a relatively high probability due to the relationship between the PR plan information of the product and the like and the advertising space (specified by the advertising space information). In addition, Example 1, Example 4, Example 5, Part 1, Part 2, Part 3, Part 4, Part 5, Part 6 and Part 6 are common.

The “PR plan information acquisition unit” acquires PR plan information which is information indicating a PR plan of a product or the like for which the advertiser side company purchases the advertising space. PR plan information means how to identify the target (target consumer, related parties adjacent to the consumer (for example, parents if the child is a target)), and where the target obtains information. Surveys such as SNS, magazines, newspapers, blogs, consumer sites, social media, etc., investigate what topics are attracting attention in their information sources, and target products and PR targets for PR Check what kind of message to convey to those sources, and how to convey those assumed messages to the target information source. Consider news releases, emails, phone calls, letters, direct communication, websites, article advertisements, etc., depending on nature, value Evaluation of whether the message is transmitted to the target, and PR plan information of the pre-stage and the like. And based on these, media such as newspapers, radio, television, events, exhibitions, sample distribution, SNS, blogs, videos, etc., talents, singers, lyricists, artists, celebrities, bloggers, cultural figures, entertainers , Critics, scholars, lawyers and other professions, announcers, politicians, charismatic housewives, etc., are decided to optimize the message type, method, nature, value, etc. This is like setting the transmission start trigger for each PR element (such as a numerical value of the social recognition status of products, etc.) and executing it sequentially.

These PR plan information is configured to be obtained from the advertiser side company. This acquisition may be provided with means for acquiring directly in the device of the present invention. That is, the PR plan information is inputted to the terminal of the advertiser side company and is transmitted to the present invention device via the Internet or the like. In this case, the PR plan information is received in association with the identification information of the product or the like for which the advertiser side company is supposed to use the advertising space and the identification information of the advertiser side company.

Furthermore, the PR plan information acquisition unit may be configured to prepare rules for typifying these information and to classify or digitize these relatively analog information. For example, words to be acquired as PR plan information are prepared in advance, and those words are included in the self-report information of each PR plan information. It may be configured to determine and convert to data.

Furthermore, actual PR activity information on the media company's website, television, radio, newspaper, magazine, SNS, event, etc. is collected by the crawling technique etc. via the Internet etc., and the information is based on a predetermined rule. Analysis may be performed to score, and the PR plan information may be scored based on the score. Therefore, it is a table for scoring the acquired information, and the information indicating the PR plan of the company or the like is associated with the PR characteristic item that is one or more item names for grasping the predetermined PR plan characteristic , Holding a point table for each company characteristic that associates the points given according to the PR disclosure quality and PR disclosure amount of those PR plan information, and scores the acquired information based on the point table for each PR plan characteristic item You may comprise so that PR plan information may be acquired. The acquired PR information is held in association with the acquired identification information such as the product of the advertiser-side company.

<Example 5 No. 7 Seventh High Probability Contract Information Acquisition Unit>
The “Seventh High Probability Contract Information Acquisition Unit” receives advertising space information acquired in association with each media, PR plan information of the advertiser side company, and inventory confirmation response based on the received advertising space purchase application, Seventh high-probability contractual relationship information, which is the relationship between PR plan information and advertising space information of the advertiser-side company that purchased the advertising space (advertising space information) acquired to increase the probability of learning and ultimately closing. Get repeatedly. The PR plan information for each product, etc. that is going to use the advertising space purchased by the advertiser side company is considered to be unique, and the advertising space (advertising space information) that was ultimately sold and sold. By acquiring the relationship, only the advertising space information that the advertiser side company is likely to be interested in can be disclosed to the advertiser side company.

<Example 5 No. 7 Seventh High Probability Contract Information Holding Unit>
The “seventh high probability contractual relationship holding unit” holds seventh high probability contractual relationship information. At least the latest seventh high probability contractual relationship information acquired by the seventh high probability contractual relationship information acquisition unit is retained. This is because, when a saleable advertisement space (indicated by the advertisement space information or the advertisement space information) is acquired, it is used for finding an advertiser-side company suitable for promising to make a sale. In the seventh high probability contract information, the PR plan information such as products that use the advertising space that the advertiser side company that provides the advertising space information that is relatively likely to close the advertising space sales contract will purchase Since the relationship with the advertising space information is shown, if the advertising space information is acquired, the advertiser side company that is relatively likely to close the sales contract using the held seventh high probability closing relationship information And the advertiser company is acquired as a target for recommending the sale of the advertising space. That is, it is possible to process so that the advertising space information is actively disclosed.
<Example 5 Part 7 AI ad space information recommendation unit>

The “AI advertising space information recommendation unit” specifies advertising space information having a high probability of being finally concluded based on the PR plan information of the advertiser side company and the retained seventh high probability closing relationship information, It is configured to select an advertiser-side company and operate to recommend advertisement space information in addition to or instead of the AI advertisement space disclosure unit control unit. If new advertising space information is acquired, it is possible to acquire an advertiser side company that is relatively likely to close a sales contract using the held seventh high probability contract information. The recommendation information is actively transmitted to the advertiser side company, for example, preferentially or exclusively to the advertiser side company. The recommendation information may be transmitted on a web basis or may be transmitted by e-mail. Further, the recommendation information may be transmitted and displayed with a predetermined protocol for a dedicated application installed in the terminal of the advertiser side company. The AI advertisement space information recommendation unit can be configured to be provided in place of or in addition to the AI advertisement space disclosure unit control unit in all the examples (No. 1 to No. 6) of the fifth embodiment. In that case, it is possible to transmit the recommendation information by combining the first to seventh one or more high probability contractual relationship information.

Instead of the “AI advertising space information recommendation unit”, there may be an “AI advertising space disclosure unit control unit”. Based on the PR plan information of the advertiser side company and the seventh high probability contractual relationship information that is held, the advertising space information that has a high probability of being finally concluded is identified, and becomes the publication destination of the advertising space public department It is configured to control to screen advertiser companies. If new advertising space information is acquired, it is possible to acquire an advertiser side company that is relatively likely to close a sales contract using the held seventh high probability contract information. For example, the advertising space information disclosure part is controlled so that the advertiser side company can be accessed preferentially, for example, or the advertising space information is disclosed only to the advertiser side company (single or plural). Control the advertising space information disclosure part.

In the description of Example 5 Part 7 above, the relationship between the PR plan information and the advertising space information is learned based on past contract cases, and is used as seventh high probability contract relation information, which is used. Instead of or in addition to this advertisement space information, the advertiser side company attribute information may be used.

FIG. 29 (b1) and FIG. 29 (b2) are diagrams for explaining the hardware configuration of the advertising space sales apparatus of the present embodiment. The apparatus of the present invention includes a CPU 2901, a bus 2902, a non-volatile memory (eg, hard disk, SSD) 2903, a main memory 2904, an I / O 2905, an interface 2906 such as the Internet, and the like. The non-volatile memory includes an advertisement space information acquisition program 2903a for acquiring advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, and the acquired advertisement space information on the Internet. An advertising space information disclosure program 2903b to be disclosed via the public, etc., an advertising space purchase application reception program 2903c for accepting an advertising space purchase application as an advertising space purchase application from the advertiser side company based on the published advertising space information, An inventory confirmation request output program 2903d for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application, and an inventory confirmation response in response to the output inventory confirmation request Acquisition from the other company The confirmation space acquisition program 2903e and the advertisement space purchase decision notification, which is a notification to the effect that it is determined that the advertisement space can be purchased, is output to the advertiser side company when the inventory confirmation response is a reply that there is no inventory problem. An advertisement space purchase decision notification output program 2903f, and further, a PR plan information acquisition program 2903g, a seventh high probability contractual relationship information acquisition program 2903h, a seventh high probability contractual relationship information retention program 2903i, and an AI advertising space publication control The program 2903j is held. Further, as data, advertisement space information 2903k, advertisement space purchase application (information) 2903l, inventory confirmation request (information) 2903m, inventory confirmation confirmation response 2903n, advertisement space purchase decision notification 2903o, PR plan information 2903p, seventh high Probability deal relationship information 2903q and control information (data acquired by the AI advertisement space disclosure unit control unit and used to control the advertisement space information disclosure unit) 2903r are held.

The Internet interface plays a role of connecting to the media

side company terminals

2907, 2907 and the advertiser

side company terminals

2908, 2908 via the Internet or the like. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.

FIG. 29 (c) is a diagram showing the flow of the processing. As shown in this figure, the operation processing procedure of the advertising space sales apparatus according to the present invention is an advertisement in which advertising space information, which is information on advertising space that can be sold on a predetermined medium, is obtained from a media company in association with the medium. Space information acquisition step 2901, advertisement space information disclosure step 2902 for publishing the acquired advertisement space information via the Internet, etc., and an advertisement that is an application for purchasing an advertisement space from the advertiser side company based on the released advertisement space information An advertisement space purchase application reception step 2903 for receiving a space purchase application, an inventory confirmation request output step 2904 for outputting an inventory confirmation request, which is a confirmation request for inventory, to the media company based on the received advertisement space purchase application, and an output Inventory confirmation times in response to a requested inventory confirmation request In response to the inventory confirmation response acquisition step 2905 from the media side company and the response 2906 that the inventory confirmation response indicates that there is no inventory problem, a notification to the effect that the advertiser side company can purchase the advertising space has been determined. An advertisement space purchase decision notification output step 2907 for outputting a certain advertisement space purchase decision notification.

And the characteristic process of a present Example performs PR plan information step 2909 of an advertiser side company with acquisition of advertisement information in an advertisement space information acquisition step. Then, the result of the inventory confirmation response acquisition step 2905 is obtained, and the advertising space information for which the sales contract is concluded and the PR plan information of the advertiser side company who intends to purchase the advertising space information acquired in the advertising space information acquisition step The seventh high-probability contractual relationship information is acquired based on or based on the learning relationship. This is the seventh high probability contractual relationship information acquisition step 2910. Then, the latest seventh high probability contractual relationship information is recorded. This is the seventh high probability contractual relationship information recording step 2911. And, when the advertising space information is newly acquired, the advertising space information that is expected to have a relatively high probability of a sales contract with the latest recorded high probability contractual relationship information recorded, or the advertiser side The processing of the advertisement space information disclosure step is performed so that the company attribute information and the advertiser side company identification information associated therewith are obtained and the advertisement space information is preferentially disclosed to the company having the PR plan information. The process of AI advertising space disclosure control step 2912 to be controlled is executed. Basically, these processes are looped to increase the accuracy of the seventh high probability contractual relationship information. It should be noted that the first, second, third, fourth, fifth, and sixth high probability contractual relationship information acquisition and retention of the processing of the first, second, third, fourth, fifth, and sixth embodiments of the fifth embodiment The AI advertising space disclosure control step may include the first, second, third, fourth, fifth, and sixth high probability contractual relationship information. These can be used not only as inventions as operation methods but also as programs that can be read and executed by a computer called an advertising space sales apparatus.

<Example 5 part 8>
<Example 5: Functional configuration>

8 of the fifth embodiment is characterized in that the advertising space information disclosure unit is controlled based on the advertiser side company attribute information on the basis of the inventions of the first to fourth embodiments.

FIG. 30A is a diagram illustrating the eighth functional block of the fifth embodiment. As shown in this figure, the advertising space sales apparatus 3000 of this embodiment includes an advertising space information acquisition unit 3001, an advertising space information disclosure unit 3002, an advertising space purchase application acceptance unit 3003, an inventory confirmation request output unit 3004, an inventory confirmation, etc. It has a feature in that it basically has an answer acquisition unit 3005 and an advertisement space purchase determination notification unit 3006, and also has an advertiser-side company attribute information acquisition unit 3007 and an SPR advertisement space public business unit 3008.

Furthermore, the structure which has a content electronic data acquisition part may be sufficient.
<Example 5 Part 8 Explanation of Each Configuration>

Basically, the description and basics of the first to fourth embodiments of the advertisement space information acquisition unit, the advertisement space purchase application reception unit, the inventory confirmation request output unit, the inventory confirmation response acquisition unit, and the advertisement space purchase determination notification unit The same. However, since the following points have characteristic points, a description including these will be added.
<Example 5: Advertising space information acquisition unit>

The “advertising space information acquisition unit” acquires the advertising space information from the media-side company, and at the same time, associates the advertisement space information with the signal indicating that it has been acquired to the SPR advertising space disclosure control unit, which will be described later, and the identification information of the media-side company. Send information. This is because a suitable advertiser-side company is extracted and selected from registered advertiser-side companies based on the advertisement space information. This is because the SPR advertisement space disclosure control unit determines what kind of advertiser-side company is suitable for the uniqueness of the advertisement space specified by the advertisement space information, aging, and buyer selection. Therefore, the SPR advertisement space disclosure control unit may be configured to use a quantification rule for quantifying uniqueness, aging characteristics, and buyer selection. Further, the SPR advertisement space disclosure control unit may be configured to use a type information conversion rule for classifying uniqueness, aging characteristics, and buyer selection characteristics into type information. In this way, it is conceivable to have a configuration in which an advertiser side company having a high purchase probability can be extracted by analyzing the newly acquired advertisement space information by having numerical values or categorization as a table.
<Example 5: Advertising space purchase application reception part>

“Advertising space purchase application reception department” accepts advertising space purchase applications from advertiser side companies.

The “stock confirmation request output unit” plays a role of determining whether to allow the terminal of the media company to purchase the final advertisement space (advertisement information, advertisement space indicated by the advertisement information) from the device of the present invention. .

The “advertising space information disclosure unit” basically has the same function as that described in the first to fourth embodiments, but the feature point in the fifth embodiment is the specific advertiser side by the SPR advertising space disclosure control unit. The disclosure is controlled so as to be limited to the advertiser side company having the company attribute information.
<Example 5: Advertiser side company attribute information acquisition unit>
The “advertiser side company attribute information acquisition unit” acquires the advertiser side company attribute information. The acquisition source may be a database that can be used by the apparatus of the present invention, or may be a database provided in the apparatus of the present invention. The information source may be from the advertiser company itself, received information from a company information service company, acquired from the Internet, or input by the operator of the present invention device. Moreover, these combinations may be sufficient. When the advertiser company is used as a source, information that is voluntarily submitted (transmitted) from the advertiser-side company at the time of initial member registration in the above-described member company attribute information is representative. In addition, it may be a securities report, quarterly report, timely disclosure, annual report, business plan, etc. issued by an advertiser company. These may be configured to be downloaded from a company homepage. This download may be automatically performed by a crawler or the like.
The definition of “advertiser side company attribute information” is the same as that in the previous embodiment.

The “SPR advertising space disclosure control unit” is based on the newly acquired advertising space information, the advertiser-side company attribute information, and a table that associates both in a relationship that the advertising space sales contract is concluded with high probability. It is configured to control to select an advertiser-side company that is a disclosure destination of an advertising space disclosure unit that has a high probability of contracting.

In addition, a table using the advertiser side company attribute information as a factor is used, but in addition to this, the browsing history of the advertising space public department of the advertiser side company, search history, IR information of the advertiser side company, media side company A table using a combination of one or more of the IR information and the PR plan information of the advertiser-side company as a factor may be used.

30 (b1) and 30 (b2) are diagrams for explaining the hardware configuration of the advertising space sales apparatus according to the present embodiment. The apparatus of the present invention includes a CPU 3001, a bus 3002, a nonvolatile memory (eg, hard disk, SSD) 3003, a main memory 3004, an I / O 3005, an interface 3006 such as the Internet, and the like. In the non-volatile memory, an advertisement space information acquisition program 3003a that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, in association with the medium, and the acquired advertisement space information on the Internet Advertising space information disclosure program 3003b to be disclosed via the public, advertising space purchase application acceptance program 3003c for accepting an advertising space purchase application as an advertising space purchase application from the advertiser side company based on the published advertising space information, An inventory confirmation request output program 3003d for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertisement space purchase application, and an inventory confirmation response in response to the output inventory confirmation request Acquisition from the other company The confirmation confirmation acquisition program 3003e and the advertisement space purchase decision notification, which is a notification to the effect that it is determined that the advertisement space can be purchased, is output to the advertiser side company when the inventory confirmation response is a reply that there is no inventory problem. An advertisement space purchase decision notification output program 3003f, and an advertiser-side company attribute information acquisition program 3003g and an (advertisement space disclosure unit) control information acquisition program 3003h.

Further, as data, advertising space information 3003k, advertising space purchase application (information) 3003l, inventory confirmation request (information) 3003m, inventory confirmation confirmation 3003n, advertisement space purchase decision notification 3003o, and advertiser side company attribute information 3003n, Control information (data for controlling the advertising space information disclosure unit) 3003o is held.

The interface such as the Internet plays a role of connecting to the media

side company terminals

3007 and 3007 and the advertiser

side company terminals

3008 and 3008 via the Internet or the like. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.
<Example 5 Part 8 Processing Flow>

FIG. 30 (c) is a diagram showing the flow of the processing. As shown in this figure, the operation processing procedure of the advertising space sales apparatus according to the present invention is an advertisement in which advertising space information, which is information on advertising space that can be sold on a predetermined medium, is obtained from a media company in association with the medium. Space information acquisition step 3001, advertisement space information disclosure step 3002 for publishing the acquired advertisement space information via the Internet, etc., and an advertisement that is an application for purchasing an advertisement space from the advertiser side company based on the released advertisement space information An advertisement space purchase application reception step 3003 for receiving a space purchase application, an inventory confirmation request output step 3004 for outputting an inventory confirmation request, which is a confirmation request for inventory, etc., to a media company based on the received advertisement space purchase application, and an output Inventory confirmation times in response to a requested inventory confirmation request In response to a stock confirmation confirmation acquisition step 3005 from the media company, and a notification that it has been determined that the advertisement space can be purchased by the advertiser company if the inventory confirmation reply is an answer 3006 that there is no inventory problem. An advertisement space purchase decision notification output step 3007 for outputting a certain advertisement space purchase decision notification.

And the characteristic process of a present Example performs the advertiser side company attribute information acquisition step 3009 with acquisition of the advertisement information in an advertisement space information acquisition step. Then, a table is prepared in advance from the relationship between the advertiser-side company attribute information that the sales contract has been concluded and the advertising space information acquired in the advertising space information acquisition step in order to guide the result of the inventory confirmation reply acquisition step 3005 Ad space information disclosure that controls the processing of the advertising space information disclosure step by obtaining the advertiser side company attribute information or the advertising space information that is expected to occur with a relatively high probability of closing a sales contract using this table The process of control step 3011 is executed. These can be used not only as inventions as operation methods but also as programs that can be read and executed by a computer called an advertising space sales apparatus.

<Example 5 Part 9>
<Example 5 Functional configuration 9>

9 of the fifth embodiment is characterized in that the advertising space information disclosure unit is controlled based on the advertiser-side company attribute information on the basis of the inventions of the first to fourth embodiments.

FIG. 31A is a diagram illustrating the ninth functional block of the fifth embodiment. As shown in this figure, the advertising space sales apparatus 3100 of this embodiment includes an advertising space information acquisition unit 3101, an advertising space information disclosure unit 3102, an advertising space purchase application reception unit 3103, an inventory confirmation request output unit 3104, an inventory confirmation, etc. A reply acquisition unit 3105 and an advertisement space purchase determination notification unit 3106 are basically provided, and a media-side company attribute information acquisition unit 3108 and an MPR advertisement space public business unit 3107 are characterized.

Furthermore, the structure which has a content electronic data acquisition part may be sufficient.
<Example 5 Part 9 Explanation of Each Configuration>

The “advertising space information acquisition unit” acquires the advertising space information from the media company, and simultaneously associates the advertising space information with the MPR advertising space disclosure control unit, which will be described later, and the identification information of the media company. Send information. This is because a suitable advertiser-side company is extracted and selected from registered advertiser-side companies based on the advertisement space information. This is because the MPR advertising space disclosure control unit determines what kind of advertiser-side company is suitable for the uniqueness of the advertising space specified by the advertising space information, aging, and buyer selection. Therefore, the MPR advertisement space disclosure control unit may be configured to use a quantification rule for quantifying uniqueness, aging characteristics, and buyer selection. Further, the SPR advertisement space disclosure control unit may be configured to use a type information conversion rule for classifying uniqueness, aging characteristics, and buyer selection characteristics into type information. In this way, it is conceivable to have a configuration in which an advertiser side company having a high purchase probability can be extracted by analyzing the newly acquired advertisement space information by having numerical values or categorization as a table.
<Example 5: Advertising space purchase application reception part>

The “advertising space purchase application reception department” accepts application for purchasing advertising space.

The “advertising space information disclosure unit” basically has the same functions as those described in the first to fourth embodiments. However, the feature point in the fifth embodiment is the specific advertiser side by the MPR advertising space disclosure control unit. The disclosure is controlled so as to be limited to the advertiser side company having the company attribute information.
<Example 5 Part 9: Media-side company attribute information acquisition unit>
The “media side company attribute information acquisition unit” acquires media side company attribute information. The acquisition source may be a database that can be used by the apparatus of the present invention, or may be a database provided in the apparatus of the present invention. The information source may be a source from the media company itself, may be information provided by a company information service company, may be obtained from the Internet, or may be input by an operator of the present invention device. Moreover, these combinations may be sufficient. When the main company on the media side is the source, information that is voluntarily submitted (transmitted) from the media side company at the time of initial member registration in the media side company attribute information is representative. In addition, it may be a securities report, quarterly report, timely disclosure, annual report, business plan, etc. issued by an advertiser company. These may be configured to be downloaded from a company homepage. This download may be automatically performed by a crawler or the like.
The definition of “media side company attribute information” is the same as that in the previous embodiment.

The “MPR advertising space disclosure control unit” associates the newly acquired advertising space information with the media-side company attribute information that provides the advertising space information in a relationship that the sales contract of the advertising space is concluded with high probability. Based on the table, it is configured to perform control so as to select an advertiser-side company that is the disclosure destination of the advertising space disclosure unit having a high probability of being finally concluded.

In addition, a table with media company attribute information as a factor is used. In addition to this, the browsing history of the advertising space public department of the advertiser company, search history, IR information of the advertiser company, media company company information A table using a combination of one or more IR information and PR plan information of the advertiser side company as a factor may be used.

FIG. 31 (b1) and FIG. 31 (b2) are diagrams for explaining the hardware configuration of the advertising space sales apparatus of the present embodiment. The apparatus of the present invention includes a CPU 3101, a bus 3102, a nonvolatile memory (for example, hard disk, SSD) 3103, a main memory 3104, an I / O 3105, an interface 3106 such as the Internet. The non-volatile memory includes an advertisement space information acquisition program 3103a that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, and the acquired advertisement space information on the Internet. Advertising space information disclosure program 3103b to be disclosed via the public, advertising space purchase application reception program 3103c for receiving an advertising space purchase application as an advertising space purchase application from the advertiser-side company based on the published advertising space information, An inventory confirmation request output program 3103d for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application, and an inventory confirmation response in response to the output inventory confirmation request Acquisition from the other company The confirmation space acquisition program 3103e and the advertisement space purchase decision notification, which is a notification that it has been decided that the advertisement space can be purchased, is output to the advertiser side company when the inventory confirmation response is a reply that there is no inventory problem. An advertisement space purchase decision notification output program 3103f, and further holds a media-side company attribute information acquisition program 3103g and an (advertisement space disclosure unit) control information acquisition program 3103h.

Further, as data, advertisement space information 3103k, advertisement space purchase application (information) 3103l, inventory confirmation request (information) 3103m, inventory confirmation confirmation 3103n, advertisement space purchase decision notification 3103o, media side company attribute information 3103n, control Information (data for controlling the advertising space information disclosure unit) 3103o is held.

The interface such as the Internet plays a role of connecting to the

media company terminals

3107 and 3107 and the

advertiser company terminals

3108 and 3108 via the Internet or the like. Although not shown in the drawings, a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.
<Example 5 Part 9 Processing Flow>

FIG. 31 (c) is a diagram showing the flow of the processing. As shown in this figure, the operation processing procedure of the advertising space sales apparatus according to the present invention is an advertisement in which advertising space information, which is information on advertising space that can be sold on a predetermined medium, is obtained from a media company in association with the medium. Space information acquisition step 3101, advertisement space information disclosure step 3102 for publishing the acquired advertisement space information via the Internet, etc., and an advertisement that is an application for purchasing an advertisement space from the advertiser side company based on the released advertisement space information An advertisement space purchase application reception step 3103 for receiving a space purchase application, an inventory confirmation request output step 3104 for outputting an inventory confirmation request, which is a confirmation request for inventory, to the media company based on the received advertisement space purchase application, and an output Inventory confirmation times in response to a requested inventory confirmation request In response to the stock confirmation confirmation acquisition step 3105 from the media company, and the notification that the inventory confirmation answer is that there is no inventory problem, it is determined that the advertising space can be purchased by the advertiser company. An advertisement space purchase decision notification output step 3107 for outputting a certain advertisement space purchase decision notification.

And the characteristic process of the present embodiment executes the media side company attribute information acquisition step 3109 together with the acquisition of the advertisement information in the advertisement space information acquisition step. Then, a table is prepared in advance based on the relationship between the media-side company attribute information that the sales contract has been concluded and the advertising space information acquired in the advertising space information acquiring step in order to guide the result of the inventory confirmation reply acquiring step 3105 to the contract. This table is used to obtain the relationship with the media company attribute information or advertisement space information for the advertiser company that is expected to have a relatively high probability of contracting the sales contract, and the processing of the advertisement space information disclosure step is performed. The process of the advertising space information disclosure control step 3111 to be controlled is executed. These can be used not only as inventions as operation methods but also as programs that can be read and executed by a computer called an advertising space sales apparatus.

0200 ・・・ Advertising space sales device
0201 ・・・ Advertising space information acquisition unit
0201a ・・・ Advertising space information
0201b ・・・ Advertising space information
0202 ... Advertising space information disclosure part
0203 ・・・ Advertising space purchase application reception
0203a ・・・ Advertisement space purchase application reception
020 ... Stock confirmation request output section
020a ... Stock confirmation request
0205 ... Stock etc. confirmation reply acquisition part
0205a ・・・ Stock confirmation response
0206 ... Advertising space purchase decision notification output section
0206a ... Advertisement space purchase decision notification
[0207] Content electronic data acquisition unit
0207a ... Content electronic data

Claims

An advertising space information acquisition unit that acquires advertising space information, which is information of advertising space that can be sold on a predetermined medium from a media company, in association with the medium;
An advertising space information disclosure section for publishing the acquired advertising space information via the Internet, etc .;
An advertising space purchase application acceptance unit that accepts an advertising space purchase application from the advertiser company based on the published advertising space information,
An inventory confirmation request output unit that outputs an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application;
An inventory confirmation response acquisition unit that acquires an inventory confirmation response in response to the output inventory confirmation request from a media company;
An advertisement space purchase decision notification output unit that outputs an advertisement space purchase decision notification that is a notification that the advertiser side company can purchase the advertisement space when the stock confirmation response is a reply that there is no inventory problem; ,
Advertising space sales device having.
An advertising space sales device further comprising a content electronic data acquisition unit that acquires content electronic data, which is electronic data of content using the advertising space to be purchased in response to an inventory confirmation response that there is no inventory problem, from the advertiser side company.
An advertising space information acquisition unit that acquires advertising space information, which is information of advertising space that can be sold on a predetermined medium from a media company, in association with the medium;
An advertising space information disclosure section for publishing the acquired advertising space information via the Internet, etc .;
An advertising space purchase application acceptance unit that accepts an advertising space purchase application from the advertiser company based on the published advertising space information,
An inventory confirmation request output unit that outputs an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application;
An inventory confirmation response acquisition unit that acquires an inventory confirmation response in response to the output inventory confirmation request from a media company;
An advertisement space purchase decision notification output unit that outputs an advertisement space purchase decision notification that is a notification that the advertiser side company can purchase the advertisement space when the stock confirmation response is a reply that there is no inventory problem; ,
An advertising space selling device having
An advertiser-side company attribute information acquisition unit that acquires advertiser-side attribute information, which is attribute information of the advertiser-side company,
Ad space information acquired in association with each media, Advertiser-side company attribute information that received an ad space purchase application based on the public ad space information, inventory confirmation response based on the received ad space purchase application, The first high probability contractual relationship information acquisition unit that repeatedly acquires the first high probability contractual relationship information that is the relationship between the advertising space information acquired and the advertiser's company in order to learn When,
A first high-probability contractual relationship information holding unit that retains the acquired first high-probability contractual relationship information;
Based on the newly acquired advertising space information and the first high probability contractual relationship information held, the advertiser side company that will be the publication destination of the advertising space public department with the highest probability of closing is selected. AI advertising space disclosure unit control unit to control,
Advertising space sales device having.
Furthermore, the content electronic data acquisition part which acquires the content electronic data which is the electronic data of the content using the advertising space purchased according to the stock confirmation confirmation that there is no inventory problem from the advertiser side company is provided. The advertising space sales device described.
In addition to having a browsing history information acquisition unit that acquires browsing history information of the advertiser-side company for the advertising space information associated with each medium disclosed in the advertising space information disclosure unit,
Advertising space information acquired in association with each medium instead of or in addition to the first high-probability closing relationship information acquisition unit, the acquired browsing history information, inventory based on the received advertising space purchase application, etc. The second high probability contractual relationship that repeatedly acquires the second high probability contractual relationship information, which is the relationship between the advertising space information acquired and the advertiser-side company, in order to learn the confirmation answer and ultimately increase the probability of closing An information acquisition unit;
In place of or in addition to the first high probability contractual relationship information holding unit, a second high probability constraint relationship information holding unit that holds the acquired second high probability contractual relationship information,
Have
The AI advertising space disclosure unit control unit is configured to publish an advertisement space disclosure unit having a high probability of being finally concluded based on the second high probability contract relationship information or the first high probability contract relationship information and the second high probability contract relationship information. The advertising space sales apparatus according to claim 3 or 4, wherein control is performed so as to select a previous advertiser-side company.
A search history information acquisition unit for acquiring search history information of an advertiser-side company for the advertising space information associated with each medium disclosed in the advertising space information disclosure unit;
Advertisement space information acquired in association with each medium instead of or in addition to the first high probability contractual relationship information acquisition unit or / and the second high probability contractual relationship information acquisition unit, the acquired search history information , As well as the inventory confirmation response based on the received advertising space purchase application, and the third high probability that is the relationship between the advertising space information acquired to increase the probability of final closing and the advertiser side company A third high probability contractual relationship information acquisition unit that repeatedly acquires contractual relationship information;
The first high probability contractual relationship information holding unit or / and the third high probability contractual relationship information holding unit that stores the third high probability contractual relationship information obtained instead of or in addition to the second high probability constraint relationship information holding unit. And having
The AI advertising space disclosure unit control unit includes third high probability contractual relationship information or third high probability contractual relationship information and first high probability contractual relationship information or third high probability contractual relationship information and second high probability contractual relationship information or Based on the third high probability contractual relationship information, the first high probability contractual relationship information, and the second high probability contractual relationship information, the advertiser side company that is the publication destination of the advertising space publicity with the high probability of final contract is selected. The advertising space selling device according to any one of claims 3 to 5, which is controlled as described above.
An advertiser IR information acquisition unit that acquires information for investors and / or press release information (hereinafter referred to as “advertiser IR information”) published on the Internet by the advertiser side company,
Instead of or in addition to the first high probability contractual relationship information acquisition unit or / and the second high probability contractual relationship information acquisition unit or / and the third high probability contractual relationship information acquisition unit, Advertisement acquired in order to learn the advertising space information acquired in association, the acquired advertiser IR information, and the confirmation response of inventory etc. based on the received advertising space purchase application, and finally increase the probability of closing A fourth high-probability contractual relationship information acquisition unit that repeatedly acquires fourth high-probability contractual relationship information that is a relationship between the space information and the advertiser side company;
Fourth high probability contractual relationship information acquired instead of or in addition to the first high probability contractual relationship information holding unit or / and the second high probability contractual relationship information holding unit or / and the third high probability contractual relationship information holding unit. A fourth high-probability contractual relationship information holding unit that holds
The AI advertising space disclosure unit control unit includes fourth high probability contractual relationship information or fourth high probability contractual relationship information and first high probability contractual relationship information, second high probability contractual relationship information, and third high probability contractual relationship information. 7. Control according to any one of claims 3 to 6, wherein control is performed so as to select an advertiser-side company that becomes a disclosure destination of an advertising space disclosure section that has a high probability of being finally concluded based on a combination of any one or more of The advertising space sales device described in 1.
Furthermore, it has a media side company attribute information acquisition unit that acquires media side company attribute information that is attribute information of the media side company,
First high probability contractual relationship information acquisition unit or / and second high probability contractual relationship information acquisition unit or / and third high probability contractual relationship information acquisition unit or / and fourth high probability contractual relationship information acquisition In addition to or in addition to learning, advertising space information acquired in association with each medium, the acquired media-side company attribute information, and an inventory confirmation response based on the received advertising space purchase application A fifth high-probability contractual relationship information acquisition unit that repeatedly acquires fifth high-probability contractual relationship information that is a relationship between the advertising space information acquired and the advertiser-side company in order to ultimately increase the probability of contracting;
Instead of the first high probability contractual relationship information holding unit or / and the second high probability constraint relationship information holding unit or / and the third high probability contractual relationship information holding unit or / and the fourth high probability contractual relationship information holding unit. Or, in addition, having a fifth high probability contractual relationship information holding unit that holds the acquired fifth high probability contractual relationship information,
The AI advertising space disclosure unit control unit includes fifth high probability contractual relationship information or fifth high probability contractual relationship information, first high probability contractual relationship information, second high probability contractual relationship information, and third high probability contractual relationship information. From the third aspect, control is performed so as to select an advertiser-side company that becomes a disclosure destination of an advertising space disclosure section that has a high probability of being finally concluded based on any one or more combinations of the fourth high probability contractual relationship information. The advertising space sales apparatus according to claim 7.
A media IR information acquisition unit that acquires information for investors and / or press release information (hereinafter referred to as “media IR information”) published by media companies on the Internet;
First high probability contractual relationship information acquisition unit or / and second high probability contractual relationship information acquisition unit or / and third high probability contractual relationship information acquisition unit or / and fourth high probability contractual relationship information acquisition In addition to or in addition to the section or / and the fifth high probability contractual relationship information acquisition section, the advertisement space information acquired in association with each medium, the acquired media IR information, and the received advertisement space purchase application The sixth to repeatedly acquire the sixth high probability contractual relationship information, which is the relationship between the advertising space information acquired in order to increase the probability of the final contract and the advertiser-side company A high-probability closing relationship information acquisition unit;
The first high probability contractual relationship information holding unit or / and the second high probability contractual relationship information holding unit or / and the third high probability contractual relationship information holding unit or / and the fourth high probability contractual relationship information holding unit or / and A sixth high probability contractual relationship information holding unit that holds the acquired sixth high probability contractual relationship information instead of or in addition to the fifth high probability contractual relationship information holding unit,
The AI advertising space disclosure unit control unit includes sixth high probability contractual relationship information or sixth high probability contractual relationship information and first high probability contractual relationship information, second high probability contractual relationship information, third high probability contractual relationship information, Based on the combination of one or more of the 4th high probability contractual relationship information and the 5th high probability contractual relationship information, the advertiser side company that will be the publication destination of the advertising space public department with the highest probability of closing is selected. The advertising space selling device according to any one of claims 3 to 8, wherein the advertising space selling device is controlled.
An advertising space information acquisition unit that acquires advertising space information, which is information of advertising space that can be sold on a predetermined medium from a media company, in association with the medium;
An advertising space information disclosure section for publishing the acquired advertising space information via the Internet, etc .;
An advertising space purchase application acceptance unit that accepts an advertising space purchase application from the advertiser company based on the published advertising space information,
An inventory confirmation request output unit that outputs an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application;
An inventory confirmation response acquisition unit that acquires an inventory confirmation response in response to the output inventory confirmation request from a media company;
An advertisement space purchase decision notification output unit that outputs an advertisement space purchase decision notification that is a notification that the advertiser side company can purchase the advertisement space when the stock confirmation response is a reply that there is no inventory problem; ,
An advertising space selling device having
A PR plan information acquisition unit for acquiring PR plan information, which is information indicating a plan of media exposure activity by information transmission about an advertising target from an advertiser side company;
Acquired in order to learn the advertising space information acquired in association with each media, the acquired PR plan information, and the inventory confirmation response based on the received advertising space purchase application, and finally increase the probability of closing A seventh high probability contractual relationship information acquisition unit that repeatedly acquires seventh high probability contractual relationship information that is a relationship between the advertising space information and the advertiser side company;
A seventh high probability contractual relationship information holding unit for storing the acquired seventh high probability contractual relationship information,
Based on the newly acquired PR plan information, the retained seventh high probability contractual relationship information or the newly acquired PR plan information, and the retained seventh high probability contractual relationship information, An AI advertising space information recommendation unit that recommends predetermined advertising space information to an advertiser-side company that has submitted PR plan information using publicly available advertising space information;
Advertising space sales device having.
An advertising space information acquisition unit that acquires advertising space information, which is information of advertising space that can be sold on a predetermined medium from a media company, in association with the medium;
An advertising space information disclosure section for publishing the acquired advertising space information via the Internet, etc .;
An advertising space purchase application acceptance unit that accepts an advertising space purchase application from the advertiser company based on the published advertising space information,
An inventory confirmation request output unit that outputs an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application;
An inventory confirmation response acquisition unit that acquires an inventory confirmation response in response to the output inventory confirmation request from a media company;
An advertisement space purchase decision notification output unit that outputs an advertisement space purchase decision notification that is a notification that the advertiser side company can purchase the advertisement space when the stock confirmation response is a reply that there is no inventory problem; ,
An advertising space selling device having
further
An advertiser-side company attribute information acquisition unit that acquires advertiser-side company attribute information, which is attribute information of the advertiser-side company (may include hopes and preferences for advertisements);
An SPR advertising space disclosure control unit that controls to select a disclosure destination of the advertising space disclosure unit based on the acquired advertiser-side company attribute information;
Advertising space sales device having.
An advertising space information acquisition unit that acquires advertising space information, which is information of advertising space that can be sold on a predetermined medium from a media company, in association with the medium;
An advertising space information disclosure section for publishing the acquired advertising space information via the Internet, etc .;
An advertising space purchase application acceptance unit that accepts an advertising space purchase application from the advertiser company based on the published advertising space information,
An inventory confirmation request output unit that outputs an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application;
An inventory confirmation response acquisition unit that acquires an inventory confirmation response in response to the output inventory confirmation request from a media company;
An advertisement space purchase decision notification output unit that outputs an advertisement space purchase decision notification that is a notification that the advertiser side company can purchase the advertisement space when the stock confirmation response is a reply that there is no inventory problem; ,
An advertising space selling device having
further
A media-side company attribute information acquisition unit that acquires media-side company attribute information, which is attribute information of media-side companies (may include hopes and preferences for advertisements),
An MPR advertising space disclosure control unit that controls to select the disclosure destination of the advertising space disclosure unit based on the acquired media-side company attribute information;
Advertising space sales device having.
The advertisement space information disclosing unit includes site disclosing means for disclosing on a site on the Internet or the like as the disclosure of the acquired advertisement space information via the Internet or the like. Advertising space sales device.
The advertisement space information acquisition unit includes attribute information acquisition means for acquiring attribute information of media associated with the advertisement space information in a predetermined format as advertisement space information and / or advertisement space information in the media. The advertising space sales device according to any one of 13.
An advertiser-side company registration holding unit that registers and holds an advertiser-side company in association with at least an address for communication such as the Internet;
A media company registration holding unit that registers and holds a media company in association with at least an address for communication such as the Internet,
Media advertiser transaction performance relationship that holds the three of the media or / and media side company, the advertiser side company, and the media advertiser transaction performance relationship information that is information indicating the past transaction performance relationship between the two. An information holding unit;
A predetermined advertiser-side company acquisition unit that acquires a predetermined advertiser-side company based on media advertiser transaction performance-related information associated with the media-side company that provided the advertising space information acquired by the advertising space information acquisition unit;
Based on the address associated with the acquired predetermined advertiser-side company, a notification section for the predetermined advertiser that notifies the advertising space information that the media-side company can sell,
The advertising space sales device according to any one of claims 1 to 14, further comprising:
A media-side company compensation processing unit for processing the compensation with the media-side enterprise;
An advertiser-side compensation processing unit for processing compensation with the advertiser-side enterprise,
The advertising space selling device according to any one of claims 1 to 15, further comprising:
The advertiser side processing section
Payment settlement possible information acquisition means for acquiring payment settlement possible information, which is information for enabling settlement of consideration payment in association with the advertising space purchase application reception;
The advertisement according to claim 16, further comprising payment settlement execution processing means for performing processing for payment settlement based on the payment settlement possible information acquired when the stock confirmation reply acquisition unit acquires a reply that there is inventory. Space sales equipment.
The advertising space information publishing unit has an image image publishing means for publishing a plurality of advertising space information using image image data.
The advertisement space purchase application reception unit includes selection reception means for receiving an advertisement space purchase application by selecting the advertisement space information that is displayed side by side by the image image disclosure means. The advertising space sales device described.
Media includes newspapers, magazines, books, printed materials, TV programs, radio programs, Internet and other information service sites, various Internet social media, electronic newspapers, electronic magazines, electronic books, Internet TV programs, public transport related spaces (facility , Facilities, in-car displays, in-car advertising spaces, etc.), public sports facilities-related spaces (facility, attraction time at break, public vision, etc.), public entertainment facilities-related spaces (amusement park, zoo, attractions, cinema, bowling alley, billiards) ), Department store / supermarket, etc., public goods sales facility related space, theater related space, event venue related space, virtual space for net games, mobile body (for example, F1 car body), athlete's bib, runner's bib , Advertising space sales device according to any one of claims 1 to 18, including one one of the professional athletes of uniforms.
An advertising space information acquisition step of acquiring advertising space information, which is information of advertising space that can be sold on a predetermined medium from a media company, in association with the medium;
An advertising space information publishing step for publishing the acquired advertising space information via the Internet, etc .;
An ad space purchase application acceptance step for accepting an ad space purchase application that is an application for an ad space purchase from an advertiser company based on the public ad space information;
An inventory confirmation request output step for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application;
Inventory confirmation response acquisition step for acquiring an inventory confirmation response in response to the output inventory confirmation request from the media side company;
An advertisement space purchase decision notification output step for outputting an advertisement space purchase decision notification, which is a notification that it is decided that an advertisement space can be purchased to the advertiser side company, when the stock confirmation response is an answer that there is no inventory problem; and ,
The operation method of the advertising space sales apparatus which is an electronic computer which has.
21. The advertising space sales apparatus according to claim 20, further comprising a content electronic data acquisition step of acquiring content electronic data, which is electronic data of content using the advertising space to be purchased in response to the advertisement space purchase determination notification, from the advertiser side company. How it works.
An advertising space information acquisition step of acquiring advertising space information, which is information of advertising space that can be sold on a predetermined medium from a media company, in association with the medium;
An advertising space information publishing step for publishing the acquired advertising space information via the Internet, etc .;
An ad space purchase application acceptance step for accepting an ad space purchase application that is an application for an ad space purchase from an advertiser company based on the public ad space information;
An inventory confirmation request output step for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application;
Inventory confirmation response acquisition step for acquiring an inventory confirmation response in response to the output inventory confirmation request from the media side company;
An advertisement space purchase decision notification output step for outputting an advertisement space purchase decision notification, which is a notification that it is decided that an advertisement space can be purchased to the advertiser side company, when the stock confirmation response is an answer that there is no inventory problem; and ,
Advertising space sales operation program that can be read and executed by an electronic computer.
Furthermore, a content electronic data acquisition step of acquiring content electronic data, which is electronic data of content using the advertising space to be purchased according to the advertising space purchase determination notification, from the advertiser side company,
The advertising space selling operation program according to claim 22, which is described so as to be readable and executable on an electronic computer.
An advertising space information acquisition step of acquiring advertising space information, which is information of advertising space that can be sold on a predetermined medium from a media company, in association with the medium;
An advertising space information publishing step for publishing the acquired advertising space information via the Internet, etc .;
An ad space purchase application acceptance step for accepting an ad space purchase application that is an application for an ad space purchase from an advertiser company based on the public ad space information;
An inventory confirmation request output step for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application;
Inventory confirmation response acquisition step for acquiring an inventory confirmation response in response to the output inventory confirmation request from the media side company;
An advertisement space purchase decision notification output step for outputting an advertisement space purchase decision notification, which is a notification that it is decided that an advertisement space can be purchased to the advertiser side company, when the stock confirmation response is an answer that there is no inventory problem; and ,
An operation method of an advertising space sales apparatus which is an electronic computer having
An advertiser-side company attribute information acquisition step for acquiring advertiser-side attribute information, which is attribute information of the advertiser-side company,
Ad space information acquired in association with each media, Advertiser-side company attribute information that received an ad space purchase application based on the public ad space information, inventory confirmation response based on the received ad space purchase application, High probability contract relationship information acquisition step of repeatedly acquiring first high probability contract relationship information, which is the relationship between the advertising space information acquired and the advertiser side company attribute information, in order to learn When,
Based on newly acquired advertising space information and acquired first high-probability closing relationship information, control is performed to select the advertiser-side company that is the destination of the advertising space disclosure step that has the highest probability of closing AI advertising space disclosure unit control step to perform,
A method for operating an advertising space sales apparatus.
The advertising space sales apparatus according to claim 24, further comprising a content electronic data acquisition step of acquiring content electronic data, which is electronic data of content using the advertising space to be purchased in response to the advertisement space purchase determination notification, from the advertiser side company. How it works.
An advertising space information acquisition step of acquiring advertising space information, which is information of advertising space that can be sold on a predetermined medium from a media company, in association with the medium;
An advertising space information publishing step for publishing the acquired advertising space information via the Internet, etc .;
An ad space purchase application acceptance step for accepting an ad space purchase application that is an application for an ad space purchase from an advertiser company based on the public ad space information;
An inventory confirmation request output step for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertising space purchase application;
Inventory confirmation response acquisition step for acquiring an inventory confirmation response in response to the output inventory confirmation request from the media side company;
An advertisement space purchase decision notification output step for outputting an advertisement space purchase decision notification, which is a notification that it is decided that an advertisement space can be purchased to the advertiser side company, when the stock confirmation response is an answer that there is no inventory problem; and ,
An operation program for an advertising space sales apparatus which is an electronic computer having
An advertiser-side company attribute information acquisition step for acquiring advertiser-side attribute information, which is attribute information of the advertiser-side company,
Ad space information acquired in association with each media, Advertiser-side company attribute information that received an ad space purchase application based on the public ad space information, inventory confirmation response based on the received ad space purchase application, High probability contract relationship information acquisition step of repeatedly acquiring first high probability contract relationship information, which is the relationship between the advertising space information acquired and the advertiser side company attribute information, in order to learn When,
Based on newly acquired advertising space information and acquired first high-probability closing relationship information, control is performed to select the advertiser-side company that is the destination of the advertising space disclosure step that has the highest probability of closing AI advertising space disclosure unit control step to perform,
Advertising space sales operation program that can be read and executed by an electronic computer.
27. The advertising space selling operation according to claim 26, further comprising a content electronic data acquisition step of acquiring content electronic data, which is electronic data of content using the advertising space to be purchased in response to the advertisement space purchase determination notification, from the advertiser side company. program.