An advertiser's management of an advertising campaign may be assisted by (a) accepting information defining a plurality of audience segments to which an advertisement may be served, (b) accepting a first offer, and (c) determining, using the first offer, a second offer associated with at least one of...http://www.google.fr/patents/US20060224447?utm_source=gb-gplus-shareBrevet US20060224447 - Automated offer management using audience segment information
Automated offer management using audience segment information
