The present invention is a system and method for the evaluation and measurement of the performance of public relations, advertising and sales events to a particular user in order to provide value added relevance to marketing information. The invention provides a computer based means consolidating in...http://www.google.fr/patents/US6839681?utm_source=gb-gplus-shareBrevet US6839681 - Performance measurement method for public relations, advertising and sales events
Performance measurement method for public relations, advertising and sales ...
