Optimization constraints are used to select an appropriate content item from an available group of content items which are ordered in a specific manner to facilitate the proper selection of the content item, even if the exact item desired is not present. The server is then able to insert the selected...http://www.google.fr/patents/US8103739?utm_source=gb-gplus-shareBrevet US8103739 - Optimizing server delivery of content by selective inclusion of optional data based on optimization criteria
Optimizing server delivery of content by selective inclusion of optional ...