In an electronic commerce system, a method of offering an enticement to a consumer during a purchase transaction can include identifying a first item having been selected for purchase by the consumer from an electronic commerce site. Enticement rules, which can specify one or more enticements can be...http://www.google.fr/patents/US20030004798?utm_source=gb-gplus-shareBrevet US20030004798 - Method and apparatus for offering enticements
