Systems and methods are described for creating and using a persuasive web site usable in electronic business applications. The invention includes defining a plurality of personae of prospective customers anticipated to access a web site, creating a plurality of web pages as a function of the defined...http://www.google.fr/patents/US20040204979?utm_source=gb-gplus-shareBrevet US20040204979 - Persuasive website design system and method
