(54) SYSTEM AND METHOD FOR PROVIDING A DYNAMIC ADVERTISING CONTENT WINDOW WITHIN A WINDOW BASED CONTENT MANIFESTATION ENVIRONMENT PROVIDED IN A BROWSER
(75) Inventor: Sandra Pasquali, Santa Fe, NM (US)
(73) Assignee: Wired Solutions, LLC, Santa Fe, NM (US)
( * ) Notice: Subject to any disclaimer, the term of this patent is extended or adjusted under 35 U.S.C. 154(b) by 0 days.
(21) Appl. No.: 09/252,076
(22) Filed: Feb. 18, 1999
(51) Int. C I. G06F 17/60
(52) U.S. CI 705/14; 705/26; 705/27;
705/80; 345/111
(58) Field of Search 705/1, 14, 26,
705/27, 35, 77, 38, 80; 709/219, 206, 218; 707/3, 4, 10, 104, 102, 501, 203; 345/111,
112
(56) References Cited
U.S. PATENT DOCUMENTS
5,418,950 5/1995 Li et al 395/600
5,913,215 * 6/1999 Rubinstein et al 707/10
6,061,738 * 5/2000 Osaku et al 709/245
6,064,979 * 5/2000 Perowski 705/26
FOREIGN PATENT DOCUMENTS
0822535 * 4/1998 (EP) .
OTHER PUBLICATIONS
"Advertise on @ Home" retrieved via the Internet and World-Wide Web at http://www.home.com/advertising/ratecard.html—Jun. 7, 1999, 4:40 PM.
"Advertise on @ Home" retrieved via the Internet and World-Wide Web at http://www.home.com/advertising/index.html—Jun. 7, 1999, 4:36 PM.
"Desktop.com" retrieved via the Internet and World-wide Web at http://www.desktop.com- Jul. 24, 2000, 4:24pm.
Richard Tedesco, Franchise chews up online scenery, pp. 1-2, Nov. 1997.*
Craig Stedman, CA's object database gets its sea legs, pp. 1-3, Dec. 1997.*
David Reich, Extending MFC drag-and-drop, pp. 1-5, Aug. 1998.*
Craig Menefee, PC Briefs, pp. 1-2, Jun. 1998.*
Anya Sacharow, A question of convergence, pp. 1-3, Apr.
1998.*
Susan Kuchinskas, Zap beams into classrooms, pp. 1-2, Oct. 1998.*
Burger Dale, sun hopes hotjava will become new Web standard, pp. 1-2, Nov. 1997.*
* cited by examiner
Primary Examiner—Eric W. Stamber
Assistant Examiner—Mussie Tesfamariam
(74) Attorney, Agent, or Firm—Erik B. Cherdak &
Associates, LLC
(57) ABSTRACT
System and method for providing a dynamic advertising content manifestation window within a windows based content manifestation environment provided within a web browser. The system and method include and involve an server system configured to transmit a software system and data related to a advertising content source via an electronic data network. Also included and involved is a web browser client operating within a data processing system that is coupled to the server system via the electronic data network. The web browser provides a content manifestation environment. The web browser client is operative to receive the software system and the data via the server system, to process the software system and the data to produce a window object within the content manifestation environment provided by the web browser client. The window object is configured to dynamically manifest therein advertising content received from the advertising content source in accordance with the data. Also disclosed is a window object that is manifested within a windows based content manifestation environment which is provided within a web browser client. The window object includes a content manifestation area that is configured to dynamically manifest advertising content received from an advertising content source via an electronic data network.
18 Claims, 4 Drawing Sheets
