The same user is able to project different personalities while visiting different chat rooms. The personalities are tailored to the chat room being visited. Different personalization items (e.g., an icon or avatar, wallpaper, sounds, a smiley set, and text style) are provided based upon the chat room...http://www.google.fr/patents/US7685237?utm_source=gb-gplus-shareBrevet US7685237 - Multiple personalities in chat communications
