The FTC Act's prohibition on “unfair or deceptive acts or practices” encompasses online advertising, marketing, and sales. In addition, many Commission rules ...
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Mar 12, 2013 · The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear ...
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This booklet describes the information businesses should consider as they develop online ads to ensure that they comply with the law. Briefly,. 1. The same ...
Missing: revises- 130312dotcomdisclosures.
The FTC Act's prohibition on “unfair or deceptive acts or practices” encompasses online advertising, marketing, and sales. In addition, many Commission rules ...
Missing: q= attachments/ 130312dotcomdisclosures.
... default/files/attachments/press-releases/ftc-staff- revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf ... https://www.ftc.gov/news ...
In the sponsored content and native advertising context, disclosures are necessary to notify consumers that the expectedly neutral editorial content they ...
Mar 18, 2013 · [4] The guidance is meant to be technology-neutral, applying generally to advertising and marketing on websites, mobile sites, in mobile ...
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The Commission defines an endorsement as "any advertising message . . . that consumers are likely to believe reflects the opinions, beliefs, findings, or ...
The Guides do not purport to cover every possible use of endorsements in advertising. Whether a particular endorsement or testimonial is deceptive will depend ...
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