Will CosMc’s Take Off? Social Media Response Could Determine the New McDonald’s Subbrand’s Fate

LM
Laura Murphy
Dec 19, 2023
Bolt PR CosMc’s customizable drinks drink and coffee market Laura Murphy mcdonalds
Share this post

 

McDonald’s latest experiment in the customizable drink and coffee market could make a cosmic splash in the industry if the social media response to the concept turns out positive.

McDonald’s is introducing its CosMc’s spinoff in Bolingbrook, Illinois, a new venture combining a unique, beverage-led menu with classic and innovative offerings. This small-format concept, primarily targeting the $100 billion customizable drink and coffee market, features a range of customizable drinks, specialty coffees, and snack options designed to cater to afternoon cravings. The launch of CosMc’s, part of McDonald’s broader expansion strategy, aims to test the market with 10 locations, focusing on areas like Dallas-Fort Worth and San Antonio.

Emphasizing customer convenience, CosMc’s integrates a digital and Drive-Thru experience for a suite of bold, personalized beverage selections and a select range of food items. This initiative represents McDonald’s latest effort to create a distinctive, customer-centric dining experience, with its success potentially guiding further expansion.

Is McDonald’s expansion into the low-end, beverage-driven QSR market with CosMc’s a strategic move to compete against established coffee giants, and what factors will influence its success in this new venture?

Laura Murphy, Senior Vice President at Bolt PR, provides insightful analysis of McDonald’s foray, highlighting the brand’s evolution and potential impact in the current social media-driven market landscape. Murphy has 10+ years of experience working on branding & marketing strategies for major chains like McDonalds, Chick-fil-A, Chuy’s Tex Mex and Bonefish Grill.

“McDonald’s is able to do the same thing [as Starbucks], but now they’re taking it a step further and creating a sub-concept in addition to one that is just so well known… that word-of-mouth is everything,” Murphy said. “People use social media to determine whether or not they want to try something.”

Article by James Kent

Follow us on social media for the latest updates in B2B!

Image

Latest
Excellence Culture – Kristen Howell & Melanie Vest
May 8, 2024

Kristen is the CEO of the Children’s Advocacy Center for North Texas. Melanie is the President of DATCU Credit Union. This episode of the #ExcellenceCulture means so much to me! What does the Children’s Advocacy Center do? What is the value and purpose of a board member? What are the challenges and blessings of coming […]

Read More
HVAC professionals
Innovative Training Programs Make Successful Skilled HVAC Professionals
May 8, 2024

In an industry facing a projected 6% increase in employment from 2022 to 2032, highlighting a critical demand for skilled HVAC professionals, effective training and education is more crucial than ever. As HVAC systems become increasingly complex, the industry must address the dual challenge of a skilled labor shortage and the need for continuous […]

Read More
NERC’s 2024 regulation updates
Virtualization and Internal Network Security Monitoring: Two Significant Changes Coming in NERC’s 2024 Regulation Updates
May 8, 2024

NERC’s 2024 regulation updates undergo significant transformations with the introduction of new standards focusing on virtualization and internal network security monitoring (INSM). This shift, vital for ensuring robust cybersecurity across the electrical grid, beckons a new era of compliance and operational technology management. Understanding their implications becomes crucial for industry professionals as these […]

Read More
Smart lockers in hotels
From Flexible Check-Out to Secure Storage: Smart Lockers in Hotels Can Elevate the Guest Experience
May 8, 2024

In the evolving landscape of hospitality, technology continues to redefine how services are delivered, aiming to enhance guest convenience and operational efficiency. To manage the ebb and flow of guests, smart lockers in hotels are becoming increasingly popular. The introduction of these innovations addresses a common pain point: The need for seamless check-ins and […]

Read More
Related
team dynamics in QSR
Software & Technology
Growth, Influence, and Team Dynamics in QSR
April 30, 2024
grocery prices
Healthcare
Grocery Retailers Need to Adopt Adaptive Supply Chain Strategies to Stabilize Rising Grocery Prices
April 26, 2024

As recent reports highlight a cooling in overall inflation rates, the grocery sector tells a different story. Over the past three years, grocery prices have surged by 21%, outpacing the general inflation rate of 18% during the same period. This divergence is particularly pronounced in certain food items, where price increases have reached as […]

Read More
Aldi's massive expansion Experts Talk Roundtable
Healthcare
With 800 New Stores in the Offing, How Will Aldi’s Massive Expansion Impact the Grocery Industry?
March 21, 2024

Grocery chain Aldi recently announced plans to add 800 new stores in the U.S. within five years, focusing on the Northeast, Midwest, western U.S., and Southern California, with a debut in Las Vegas. In the Southeast, Aldi’s massive expansion plans include converting a whopping 400 Winn-Dixies and Harveys locations into Aldi stores, starting with about […]

Read More