Jon Tipple’s Post

We're excited to announce a new chapter for FutureBrand Paris with the appointment of Hélène Pirel as General Manager! Hélène's journey with FutureBrand Paris began in 2016, and her appointment is a testament to the pivotal role she has played in driving success, particularly in shaping their presence in the luxury sector. Through her vision, expertise and leadership, she has attracted global brands such as Moët & Chandon, Château Galoupet and L'Oréal Group. Beyond her client success, Hélène's dedication has been central in fostering a culture of creativity and collaboration within the team. "I'm particularly proud to work alongside talented people who never cease to inspire me day after day. Together, we not only produce remarkable work, but also cultivate a deeply creative and collaborative culture”, says Hélène. Join us in giving Hélène a warm welcome as she embarks on this new journey with the FutureBrand team!

An architectural homage to the moon… We’re proud to unveil McDonald’s Jeju, in partnership with McDonald's - an iconic drive-thru experience on the picturesque Jeju Island in South Korea. Drawing inspiration from our globally embraced 'Luna' décor concept, McDonald's Jeju seamlessly integrates cultural symbolism with architectural innovation. The design pays homage to the island's coastal beauty, merging elements of the rising moon and sea waves. Circular cutouts in the facade reflect the moon's ascent, while wooden slats below emulate rhythmic waves. Inside, innovative semi-circular seating promotes interaction and connectivity. 'Full-moon' windows and partitions enhance transparency and ambiance. The rooftop features local cues like traditional Jeju Halmang statues, fostering community connection. This project is a powerful example of design and collaboration, and represents a seamless integration of innovation, sustainability, and cultural relevance, setting new standards for fast-food experiences. Learn more about the project in the link: https://lnkd.in/dMgZetNf A huge congratulations to the UXUS team involved...George Gottl Dario Pavon Juan Martinez Edwin Pérez Gómez Jurianne Smit Kunihisa Kawauchi, Christos Efthymoudis, Kleoniki Fotiadou Cristian Radu As well as our partners... McDonald's Korea, McDonald's ABU Development Team, and the McDonald's Global Restaurant Design

Quando il brand si fa esperienza!

Over 2 years ago, we gave Sanofi a new brand rallying all Sanofians around the world behind a common purpose: We chase the miracles of science to improve people's lives. We brought together the best we have: our people and our science. It was not just a change of symbol, but a symbol of change.   Two years later, I am proud to see our efforts further recognized by the REBRAND 100 awards. Congratulations and thank you to all Sanofians who have made it possible and to our agency partners: Jérôme Lhermenier, Marc Cloosterman , Rachael Pay, Laura Schoen, Alain Dib Paul Hudson, Anastasia Zorina,Bruno Tourne, Jean-Baptiste Reiland   https://lnkd.in/eWVs8wWf