Spikes Asia
HS AD, Seoul / LG / 2016
Overview
Entries
Credits
Background
- The robotic vacuum cleaners market for household electronics attracting continual attention from customers.
- Formation of two strongest market powers with our competitor and occupying better TOM awareness compared to the competitor, but the domestic market is stagnant.
- Vague distrust among customers working as the biggest barrier to the development of the robotic vacuum cleaners market.
Description
PLEASE LOOK AT THE YOUTUBE LINK FOR FILM: https://youtu.be/Qym9_5t1BOA.
A smart robotic vacuum cleaner challenging for extreme cleaning that has not been touched by humans.
Execution
- Addition of extreme elements to increase public attention to contents and make them a hot issue.
- Cleaning of Korea’s landmark Namsan Seoul Tower that has not been cleaned for forty years.
- Inducing search after viewing through the use of Naver brand search. (increased quality)
- Linking events with the major social network Facebook to increase sharing of the video and spread events.
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