Spikes Asia

LG ROBOKING

HS AD, Seoul / LG / 2016

Presentation Image
Case Film
Film

Overview

Entries

Credits

Overview

Background

- The robotic vacuum cleaners market for household electronics attracting continual attention from customers.

- Formation of two strongest market powers with our competitor and occupying better TOM awareness compared to the competitor, but the domestic market is stagnant.

- Vague distrust among customers working as the biggest barrier to the development of the robotic vacuum cleaners market.

Description

PLEASE LOOK AT THE YOUTUBE LINK FOR FILM: https://youtu.be/Qym9_5t1BOA.

A smart robotic vacuum cleaner challenging for extreme cleaning that has not been touched by humans.

Execution

- Addition of extreme elements to increase public attention to contents and make them a hot issue.

- Cleaning of Korea’s landmark Namsan Seoul Tower that has not been cleaned for forty years.

- Inducing search after viewing through the use of Naver brand search. (increased quality)

- Linking events with the major social network Facebook to increase sharing of the video and spread events.

Similar Campaigns

12 items

Octopus

J. WALTER THOMPSON JAKARTA, Jakarta

Octopus

2017, NIKON

(opens in a new tab)