Articles for Advertisers

Click on the links below to learn more about understanding your ad traffic, improving your lead generation, or requesting an investigation into clicks which you suspect may be invalid.

  • Understanding Your Ad Traffic »

    Understand and analyze your traffic better by learning more about various tracking techniques.

  • Valid Reasons for Increases in Traffic »

    Increases in traffic are typically not caused by invalid clicks. Learn more about possible causes of increased traffic to your ad campaigns.

  • Best Practices for Generating Leads »

    Implementing better lead tracking can help you improve your AdWords campaigns' ROI. Learn best practices which can help you get the most out of the leads submitted.

  • Requesting a Click Investigation »

    If you suspect that your account is affected by invalid click activity, Google will be happy to investigate. Learn what data and information to include in your request for an investigation.