Merchant Center

Google Merchant Center lets you manage how your in-store and online product inventory appears on Google. This helps get your products in front of the hundreds of millions of people who do shopping related searches on Google each day.

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Here’s what you can do with Merchant Center

Show your most accurate store and product information

Ensure potential customers can find the details that matter when they search on Google, like your product prices and in-store availability.

Reach shoppers across Google’s entire suite of sites and networks

Get more sales by showing your products to relevant customers across paid and unpaid channels.

Discover more insights

Get actionable reporting on pricing, merchandising, and more to drive your business strategy.

Try out these tools to push your online presence further

Promotions

Highlight your promotions on Shopping campaigns and unpaid listings to push shoppers to make the purchase with you.

Customer reviews

Collect reviews from your customers and earn a seller rating badge to display on your website.

Product Ratings

Add a 5-star rating and review system to your listings and ads to help shoppers feel more confident in your products.

Success story

German retailer dm-drogerie markt saw a 33% increase in revenue

Leading European drugstore chain dm-drogerie market significantly improved their visibility and performance thanks to an overhaul of their product data and images for Shopping ads through Merchant Center.

“ In respect to the fact that we use Shopping ads as a storefront and as a store, choosing this marketing channel makes a lot of sense, and we're incredibly pleased with the results.”
— Harald Bauer, Managing Director of dm drogerie markt GmbH

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Leading European drugstore chain dm-drogerie market significantly improved their visibility and performance thanks to an overhaul of their product data and images for Shopping ads through Merchant Center.

“ In respect to the fact that we use Shopping ads as a storefront and as a store, choosing this marketing channel makes a lot of sense, and we're incredibly pleased with the results.”
- Harald Bauer, Managing Director of dm drogerie markt GmbH

Key stats

79%
boost in visibility

33%
increase in revenue
Success story

IKEA doubles store visits and drives sales with our Merchant Center

When everything-your-home-needs retailer IKEA wanted to expand its online presence, it turned to marketing agency iProspect and Google for help. To start, the teams developed an action plan for improving product data quality and campaign management using Merchant Center. Online visibility increased and in-store visits did, too—all thanks to an improvement in product data quality through Merchant Center.

“ Our new insights into online and offline attribution pave the way to future conversations on expanding our digital strategy and promoting local inventory through online channels.”
— Tania Douglas, IKEA Country Media Manager

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When everything-your-home-needs retailer IKEA wanted to expand its online presence, it turned to marketing agency iProspect and Google for help. To start, the teams developed an action plan for improving product data quality and campaign management using Merchant Center. Online visibility increased and in-store visits did, too—all thanks to an improvement in product data quality through Merchant Center.

“ Our new insights into online and offline attribution pave the way to future conversations on expanding our digital strategy and promoting local inventory through online channels.”
- Tania Douglas, IKEA Country Media Manager

Key stats

232%
growth in store visits

2X
sales
Success story

Turkey’s leading online retailer saves time and drives conversions with Feed Rules

From clothing to footwear and perfume to watches, Turkey’s leading online retailer Trendyol, uses Shopping ads on Google to get its diverse portfolio of popular products in front of potential customers when they’re searching on Google.

“ We were truly impressed by how a few simple Feed Rules made such a significant impact on performance and sales. And there’s no doubt that this innovative feature is making a noticeable contribution to our bottom line.”
— Utku Gülbayrak, Digital Marketing Executive, Trendyol.com

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From clothing to footwear and perfume to watches, Turkey’s leading online retailer Trendyol, uses Shopping ads on Google to get its diverse portfolio of popular products in front of potential customers when they’re searching on Google.

“ We were truly impressed by how a few simple Feed Rules made such a significant impact on performance and sales. And there’s no doubt that this innovative feature is making a noticeable contribution to our bottom line.”
- Utku Gülbayrak, Digital Marketing Executive, Trendyol.com

Key stats

1.5-2X
higher ROAS

8%-15%
increase in conversion rates