YouTube Nonprofit Program

Bring your nonprofit's marketing story to life.

Bring your nonprofit's marketing story to life.

Share your nonprofit videos through YouTube to better connect with supporters, volunteers, and donors.

Donations made easy.

Capture viewer support where they’re most engaged – any registered 501(c)(3)s in good standing can use donation cards that let viewers donate directly through your videos.

Where there's a cause, there's a way.

Link Anywhere Cards and annotations make it simple for users to visit your website, give their support, and learn more about your nonprofit.

Craft your best nonprofit marketing story.

Get access to state-of-the-art production studios at YouTube Spaces around the world.

Stay focused on what matters.

Receive dedicated email support to ensure technical issues get resolved quickly, giving you more time to spend on your mission.

How to get started:
Sign up for Google for Nonprofits.
Find out what you’ll need to enroll.

Once approved as a nonprofit, you can sign up for YouTube for Nonprofits. Learn more about the product here, and discover what you’ll need to get started below:

Have your organization's YouTube Channel ID handy

Learn how to find your channel ID in your YouTube account settings.

If your organization doesn't already have a YouTube channel, learn how to create a new channel.

learn more


Add Link Anywhere Cards to your Videos

Add Link Anywhere Cards directly over your video to point viewers to a specific URL, including your fundraising campaigns.




YouTube for Good

Learn with the YouTube Creator Academy

Get tips and tricks through the entire content creation and sharing process to maximize your reach.


Best Practices


YouTube Help Center

Change the Look and Feel of your Channel

Make your channel stand out with customized layouts and organized content in order to tell a more compelling story.




YouTube Help Center

Have a question about your YouTube account? If you’ve already enrolled, you can find answers and support in the YouTube Help Center.

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