WO2013086357A3 - Affect based evaluation of advertisement effectiveness - Google Patents

Affect based evaluation of advertisement effectiveness Download PDF

Info

Publication number
WO2013086357A3
WO2013086357A3 PCT/US2012/068496 US2012068496W WO2013086357A3 WO 2013086357 A3 WO2013086357 A3 WO 2013086357A3 US 2012068496 W US2012068496 W US 2012068496W WO 2013086357 A3 WO2013086357 A3 WO 2013086357A3
Authority
WO
WIPO (PCT)
Prior art keywords
viewers
group
based evaluation
advertisement
advertisement effectiveness
Prior art date
Application number
PCT/US2012/068496
Other languages
French (fr)
Other versions
WO2013086357A2 (en
Inventor
Rana El Kaliouby
Avril England
Rosalind Wright Picard
Brent SAPIRO
Zhihong Zheng
Original Assignee
Affectiva, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Affectiva, Inc. filed Critical Affectiva, Inc.
Priority to EP12854760.1A priority Critical patent/EP2788943A4/en
Priority to KR1020147018665A priority patent/KR20140102276A/en
Priority to JP2014546126A priority patent/JP2015505087A/en
Priority to CN201280067130.6A priority patent/CN104054099A/en
Publication of WO2013086357A2 publication Critical patent/WO2013086357A2/en
Publication of WO2013086357A3 publication Critical patent/WO2013086357A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • A—HUMAN NECESSITIES
    • A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
    • A61B—DIAGNOSIS; SURGERY; IDENTIFICATION
    • A61B5/00—Measuring for diagnostic purposes; Identification of persons
    • A61B5/16—Devices for psychotechnics; Testing reaction times ; Devices for evaluating the psychological state
    • A61B5/165—Evaluating the state of mind, e.g. depression, anxiety
    • A—HUMAN NECESSITIES
    • A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
    • A61B—DIAGNOSIS; SURGERY; IDENTIFICATION
    • A61B5/00—Measuring for diagnostic purposes; Identification of persons
    • A61B5/16—Devices for psychotechnics; Testing reaction times ; Devices for evaluating the psychological state
    • A61B5/163—Devices for psychotechnics; Testing reaction times ; Devices for evaluating the psychological state by tracking eye movement, gaze, or pupil change
    • F—MECHANICAL ENGINEERING; LIGHTING; HEATING; WEAPONS; BLASTING
    • F04—POSITIVE - DISPLACEMENT MACHINES FOR LIQUIDS; PUMPS FOR LIQUIDS OR ELASTIC FLUIDS
    • F04C—ROTARY-PISTON, OR OSCILLATING-PISTON, POSITIVE-DISPLACEMENT MACHINES FOR LIQUIDS; ROTARY-PISTON, OR OSCILLATING-PISTON, POSITIVE-DISPLACEMENT PUMPS
    • F04C2270/00—Control; Monitoring or safety arrangements
    • F04C2270/04—Force
    • F04C2270/042—Force radial
    • F04C2270/0421—Controlled or regulated

Abstract

Analysis of mental states is provided in order to enable data analysis pertaining to affect-based evaluation of advertisement effectiveness. Advertisements can have various objectives, including entertainment, education, awareness, persuasion, startling, or a drive to action. Data, including facial information, is captured for an individual viewer or group of viewers. Physiological information may also be gathered for the viewer or group of viewers. In some embodiments, demographics information is collected and used as a criterion for rendering the mental states of the viewers in a graphical format. In some embodiments data captured from an individual viewer or group of viewers is used to optimize an advertisement.
PCT/US2012/068496 2011-12-07 2012-12-07 Affect based evaluation of advertisement effectiveness WO2013086357A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
EP12854760.1A EP2788943A4 (en) 2011-12-07 2012-12-07 Affect based evaluation of advertisement effectiveness
KR1020147018665A KR20140102276A (en) 2011-12-07 2012-12-07 Affect based evaluation of advertisement effectiveness
JP2014546126A JP2015505087A (en) 2011-12-07 2012-12-07 Evaluation of advertising effectiveness based on emotion
CN201280067130.6A CN104054099A (en) 2011-12-07 2012-12-07 Affect based evaluation of advertisement effectiveness

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US201161568130P 2011-12-07 2011-12-07
US61/568,130 2011-12-07
US201161581913P 2011-12-30 2011-12-30
US61/581,913 2011-12-30

Publications (2)

Publication Number Publication Date
WO2013086357A2 WO2013086357A2 (en) 2013-06-13
WO2013086357A3 true WO2013086357A3 (en) 2013-08-01

Family

ID=48572886

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2012/068496 WO2013086357A2 (en) 2011-12-07 2012-12-07 Affect based evaluation of advertisement effectiveness

Country Status (6)

Country Link
US (1) US20130151333A1 (en)
EP (1) EP2788943A4 (en)
JP (1) JP2015505087A (en)
KR (1) KR20140102276A (en)
CN (1) CN104054099A (en)
WO (1) WO2013086357A2 (en)

Families Citing this family (26)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9401937B1 (en) 2008-11-24 2016-07-26 Shindig, Inc. Systems and methods for facilitating communications amongst multiple users
US8405702B1 (en) 2008-11-24 2013-03-26 Shindig, Inc. Multiparty communications systems and methods that utilize multiple modes of communication
KR20140102276A (en) 2011-12-07 2014-08-21 어펙티바,아이엔씨. Affect based evaluation of advertisement effectiveness
EP2833308A1 (en) * 2013-07-31 2015-02-04 Cogisen SRL System and method for estimating views on display areas using eye tracking
WO2015056742A1 (en) * 2013-10-17 2015-04-23 光一 菊池 Device for measuring visual efficacy
US10271010B2 (en) 2013-10-31 2019-04-23 Shindig, Inc. Systems and methods for controlling the display of content
US9584859B2 (en) * 2013-11-05 2017-02-28 Lee S. Weinblatt Testing effectiveness of TV commercials to account for second screen distractions
WO2015161088A1 (en) * 2014-04-17 2015-10-22 Diginary Software, Llc Third-party analytics and management
JP6498900B2 (en) * 2014-09-29 2019-04-10 株式会社日立システムズ Advertisement evaluation system, advertisement evaluation method
US9734410B2 (en) 2015-01-23 2017-08-15 Shindig, Inc. Systems and methods for analyzing facial expressions within an online classroom to gauge participant attentiveness
CN107533720B (en) 2015-03-13 2021-11-09 Pcms控股公司 System and method for measuring mobile advertising effectiveness
KR20160111175A (en) 2015-03-16 2016-09-26 한국전자통신연구원 Advertising effective analysis apparatus and advertising effective analysis method
US9756370B2 (en) * 2015-06-01 2017-09-05 At&T Intellectual Property I, L.P. Predicting content popularity
US10142702B2 (en) * 2015-11-30 2018-11-27 International Business Machines Corporation System and method for dynamic advertisements driven by real-time user reaction based AB testing and consequent video branching
AU2017251537B2 (en) 2016-04-15 2020-10-08 Abbvie Inc. Bromodomain inhibitors
US10133916B2 (en) 2016-09-07 2018-11-20 Steven M. Gottlieb Image and identity validation in video chat events
CN106803975B (en) * 2017-03-31 2019-09-10 微梦创科网络科技（中国）有限公司 Advertising testing method and apparatus, test platform
JP6632586B2 (en) * 2017-09-25 2020-01-22 株式会社電通 Advertisement distribution system, advertisement distribution device, advertisement distribution method, and advertisement distribution program
JP6434177B1 (en) * 2018-03-26 2018-12-05 株式会社アルム Advertisement effect measurement system and advertisement effect measurement device
GB201809388D0 (en) * 2018-06-07 2018-07-25 Realeyes Oue Computer-Implemented System And Method For Determining Attentiveness of User
KR102020036B1 (en) * 2018-07-05 2019-09-24 주식회사딜루션 Apparatus and method for operating an application provides viewing evalution information based on emotion information of users
JP7084887B2 (en) * 2019-02-28 2022-06-15 Kddi株式会社 Advertising performance evaluation methods, devices and programs
CN110432915B (en) * 2019-08-02 2022-03-25 秒针信息技术有限公司 Method and device for evaluating information stream originality
JP7248309B2 (en) * 2020-06-03 2023-03-29 フルライフコンサルティング株式会社 Information processing device and program
US11656681B2 (en) * 2020-08-31 2023-05-23 Hypear, Inc. System and method for determining user interactions with visual content presented in a mixed reality environment
CN112036966A (en) * 2020-11-04 2020-12-04 支付宝(杭州)信息技术有限公司 Evaluation system, content delivery system, evaluation method, and computer-readable storage medium

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090177528A1 (en) * 2006-05-04 2009-07-09 National Ict Australia Limited Electronic media system
KR20100021702A (en) * 2008-08-18 2010-02-26 이필규 Efficient methodology, terminal and system using the information of eye tracking and multi sensor for the measurement of mobile/online advertisement effects
KR20110047718A (en) * 2009-10-30 2011-05-09 주식회사 조은시큐리티 The apparatus of customized tv advertisements and the method thereof
US7949561B2 (en) * 2004-08-20 2011-05-24 Marketing Evolution Method for determining advertising effectiveness
US20110301433A1 (en) * 2010-06-07 2011-12-08 Richard Scott Sadowsky Mental state analysis using web services

Family Cites Families (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7120880B1 (en) * 1999-02-25 2006-10-10 International Business Machines Corporation Method and system for real-time determination of a subject's interest level to media content
US6572562B2 (en) * 2001-03-06 2003-06-03 Eyetracking, Inc. Methods for monitoring affective brain function
US7921036B1 (en) * 2002-04-30 2011-04-05 Videomining Corporation Method and system for dynamically targeting content based on automatic demographics and behavior analysis
US7930199B1 (en) * 2006-07-21 2011-04-19 Sensory Logic, Inc. Method and report assessing consumer reaction to a stimulus by matching eye position with facial coding
US9514436B2 (en) * 2006-09-05 2016-12-06 The Nielsen Company (Us), Llc Method and system for predicting audience viewing behavior
AU2007293092A1 (en) * 2006-09-05 2008-03-13 Innerscope Research, Inc. Method and system for determining audience response to a sensory stimulus
US20100004977A1 (en) * 2006-09-05 2010-01-07 Innerscope Research Llc Method and System For Measuring User Experience For Interactive Activities
US20080243614A1 (en) * 2007-03-30 2008-10-02 General Electric Company Adaptive advertising and marketing system and method
US20090150919A1 (en) * 2007-11-30 2009-06-11 Lee Michael J Correlating Media Instance Information With Physiological Responses From Participating Subjects
US8356004B2 (en) * 2007-12-13 2013-01-15 Searete Llc Methods and systems for comparing media content
US8401248B1 (en) * 2008-12-30 2013-03-19 Videomining Corporation Method and system for measuring emotional and attentional response to dynamic digital media content
US8326002B2 (en) 2009-08-13 2012-12-04 Sensory Logic, Inc. Methods of facial coding scoring for optimally identifying consumers' responses to arrive at effective, incisive, actionable conclusions
US8392252B2 (en) * 2010-03-03 2013-03-05 Scientific Targeting Llc Scientific targeting for advertisement and content selection, distribution, and creation
US9247903B2 (en) 2010-06-07 2016-02-02 Affectiva, Inc. Using affect within a gaming context
BR112013011819A2 (en) 2010-11-17 2019-09-24 Affectiva Inc "Computer-implemented method for communicating mental states, computer program product incorporated in computer readable medium for communicating mental states, system for sharing mental states, and computer method for sharing mental states."
US20120130800A1 (en) * 2010-11-24 2012-05-24 Anantha Pradeep Systems and methods for assessing advertising effectiveness using neurological data
KR20140102276A (en) 2011-12-07 2014-08-21 어펙티바,아이엔씨. Affect based evaluation of advertisement effectiveness

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7949561B2 (en) * 2004-08-20 2011-05-24 Marketing Evolution Method for determining advertising effectiveness
US20090177528A1 (en) * 2006-05-04 2009-07-09 National Ict Australia Limited Electronic media system
KR20100021702A (en) * 2008-08-18 2010-02-26 이필규 Efficient methodology, terminal and system using the information of eye tracking and multi sensor for the measurement of mobile/online advertisement effects
KR20110047718A (en) * 2009-10-30 2011-05-09 주식회사 조은시큐리티 The apparatus of customized tv advertisements and the method thereof
US20110301433A1 (en) * 2010-06-07 2011-12-08 Richard Scott Sadowsky Mental state analysis using web services

Also Published As

Publication number Publication date
KR20140102276A (en) 2014-08-21
EP2788943A2 (en) 2014-10-15
EP2788943A4 (en) 2015-04-08
WO2013086357A2 (en) 2013-06-13
CN104054099A (en) 2014-09-17
US20130151333A1 (en) 2013-06-13
JP2015505087A (en) 2015-02-16

Similar Documents

Publication Publication Date Title
WO2013086357A3 (en) Affect based evaluation of advertisement effectiveness
WO2012158234A3 (en) Video recommendation based on affect
WO2011127359A3 (en) Systems and methods for matching an advertisement to a video
WO2011046848A3 (en) Advertising avatar
WO2014039707A3 (en) Pushing content to secondary connected devices
WO2012027019A3 (en) Managing advertising campaigns
WO2012006256A3 (en) A sound-enhanced ebook with sound events triggered by reader progress
WO2012106450A3 (en) Ad-based location ranking for geo-social networking system
WO2014074915A3 (en) Dynamic targeted advertising avatar
WO2012174399A3 (en) Selection of advertisements via viewer feedback
WO2012082415A3 (en) Prioritizing advertisements based on user engagement
WO2010045434A3 (en) Method and system for displaying internet ad media using etags
MX352437B (en) Targeting social advertising to friends of users who have interacted with an object associated with the advertising.
WO2012003255A3 (en) Facilitating interaction among users of a social network
WO2011130019A3 (en) Search advertisement selection based on user actions
WO2013165927A3 (en) Advertisement presentation based on a current media reaction
WO2009108534A3 (en) Aggregated view of local and remote social information
WO2012106438A3 (en) Mobile advertisement with social component for geo-social networking system
WO2012134760A3 (en) Delivering ad-initiated emails to a user's visual email inbox to provide access to content
WO2012074813A3 (en) Targeting advertisements based on emotion
WO2013130662A3 (en) System and method for playing an adjunct game during a live sporting event
WO2010080399A3 (en) Virtualized real world advertising system
MX2013012580A (en) Cognitive relevance targeting in a social networking system.
WO2014179515A3 (en) Management of user media impressions
WO2012025933A3 (en) An advertising system

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 12854760

Country of ref document: EP

Kind code of ref document: A2

WWE Wipo information: entry into national phase

Ref document number: 2012854760

Country of ref document: EP

ENP Entry into the national phase

Ref document number: 2014546126

Country of ref document: JP

Kind code of ref document: A

ENP Entry into the national phase

Ref document number: 20147018665

Country of ref document: KR

Kind code of ref document: A