Shopping Actions

Today’s shoppers expect their online experiences to be simpler, faster, and more intuitive. We can help you deliver. Whether your customers are at home, on mobile, or shopping with their voice, Shopping Actions enables purchases through Google. Let shoppers buy your products directly on Google where people shop.

Get started

Here's what you can do with Shopping Actions

Acquire new customers, on more surfaces

Help customers buy your products wherever they’re shopping - across Google Shopping, Search, the Google Assistant, and soon, Google Images and YouTube.

Increase sales and loyalty

Easy re-ordering, personalized recommendations, and basket-building turn one-time shoppers into repeat customers.

Elevate your brand

The shopping cart shows customers purchases are backed by a Google guarantee, building trust and confidence with first time buyers.

Sell your products directly on Google surfaces

Google Search

Hundreds of millions of people do shopping-related searches on Google. With Shopping Actions, shoppers can seamlessly purchase your products with their Google account across multiple Google surfaces.

Google Shopping

Google Shopping helps people find what they’re looking for online and in-store across millions of products and thousands of stores. And if they want to buy right then and there, items with the shopping cart let them know they can checkout seamlessly with their Google account.

Google Assistant

Voice shopping allows people to purchase the items they want just by speaking to their Google Assistant. And with Shopping Actions, you can make sure your products are surfaced anywhere Assistant is available—that’s more than one billion devices worldwide—and counting.

Sell your product on even more places

Google Images (coming soon)

50% of online shoppers say images 1 helped them decide what to buy. Shopping Actions on Google Images allows them to instantly buy in the moments they’re looking for inspiration.

YouTube (coming soon)

Later this year, Shopping Actions on YouTube will enable an in-line checkout within the YouTube app for eligible products.

Work with a partner to get started

Get help onboarding faster with a partner experienced in Shopping Actions


Cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage, and optimize online sales.

Learn more


We're committed to helping online retailers optimize their product listings and automate order fulfillment with 24/7 Full Service support.

Learn more


We help our customers manage listings, inventory, shipping and pricing using automation and analytical insights to drive more sales.

Learn more


A leading inventory management platform designed to help ecommerce entrepreneurs expand their business across channels.

Learn more


Sell, expand, automate, and integrate your business with a number of online marketplaces and digital advertisers, with our help.

Learn more


Our enterprise-ready cloud platform integrates to major digital advertisers, like Google Ads to enable retailers to keep growing.

Learn more


From enterprise retailers to small startups, we reduce the time customers spend managing listings so they can spend more time selling.

Learn more

Shopping Feed

We exist to help our users seamlessly connect and sell wherever their customer is shopping.

Learn more


SureDone helps Internet retailers increase revenue by enabling them to efficiently sell products, manage inventory, fulfill orders, and automate logistics and data connections across multiple channels, marketplaces and internal systems.

Learn more


Etail’s ecommerce platform was purpose-built for high-volume brands and sellers with exclusive tools designed for experienced ecommerce merchants. Manage orders, inventory, fulfillment, pricing and shipping programs for all your channels on one integrated platform.

Learn more


Our enterprise level tools help ecommerce businesses manage their inventory, listings and orders across multiple marketplaces.

Learn more

Let’s get started with Shopping Actions

Get started

Frequently asked questions

  • 1 Google Consumer Survey January 2019, Shopping & Visualization, n:500