This is a desktop reference that professionals should keep in close reach.” —JEREMIAH OWYANG, Web strategist “Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years.

Social Media Metrics Secrets When you open this book, you'll feel as though you're sitting down with an expert who is disclosing rare information about social media metrics.

Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn. If you’re a marketer or agency pro, this is a game you have to play. Win it.

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in ...

Effectively measure and analyze everything you do in the social media space Skeptical of what you can accomplish online? This guide shows you why social media should be a key component of your marketing plans.

It's not good enough to simply be ‘on' social media. Without clear strategic objectives and goals, all those tweets could be for naught.

The job can be accomplished by having a roadmap and experiences from previous Social Media Metrics changes. This is where this book is your guide and roadmap.

How can I deliver tailored Social Media Metrics advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk.

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