All smiles for Bow Lane Dental Group thanks to Google My Business
Bow Lane Dental Group
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Goals
Founded as a family owned dental clinic in 2001, London based Bow Lane Dental Group was created to help people get over their fear of the dentist and improve their oral health and smile. With most of their clients originally coming via word of mouth, Bow Lane were looking to improve their brand awareness and create a reliable review platform to generate a dependable audience and customer base through Google My Business.
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Approach
Bow Lane sought to help more patients have access to better, faster and pain free dental care. Through driving more potential customers, gained through effective use of the review system, they were able to generate a greater number of leads causing a steady growth for their business. By enhancing and refining their process of client acquisition and retention, customers were able to find Bow Lane in a more efficient, streamlined manner.
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Results
Bow Lane immediately saw positive results. Over 5000 potential clients were driven to their website every month with more than 283 reviews left as feedback. This was a 25% increase in total visitors to their website due to greater brand awareness of their company and philosophy. Bow Lane are now looking to expand further with a new site so hey can keep up with their increased demand created by using Google My Business, allowing them to provide better dental care for a growing customer base.
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